Consumer Behavior_MKTG_3142_11

Instructions:

1. This assignment will contribute up to 20% of your overall grade for homework; answer all the questions as completely and clearly as possible using grammatically correct prose rather than cryptic bullet points.
2. Do your own work. You are allowed to collaborate with your fellow students in contemplating the answers; however, what you submit must be your own work in your own words. Any assignments with identical wording will receive ZERO as grade.
3. You MUST reference all the sources you consulted in completing this assignment. This means that you should use in-text referencing in your answers and conclude the assignment with a section entitled “List of sources” in which you use the Harvard style to reference all your sources, including the prescribed textbook.
4. Use this document to formulate your answers and submit the final version through Blackboard on or before the due date and time: 16 September 2019 at 11:59pm ET.

Good luck!