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Case Study Delta Airlines South West Airlines American Airlines United Airlines JetBlue Airlines

Case Study Delta Airlines South West Airlines American Airlines United Airlines JetBlue Airlines

Select any one of the major domestic or regional carrier and conduct a case study analysis based on the following instructions

Summary of Case Deliverables
The case deliverables are summarized in bullet points 1-3 below, with the following sections providing greater details.
1. Cover page,
2. One-page, single spaced Executive Summary for the case. This is a summary of your analysis, which is described in full in the seven appendices. The Executive Summary must be able to stand on its own as a document that provides the reader with the most important and essential information described in detail in the seven Appendices.
3. Seven appendices, each containing citations and APA-style references, including:
a) Appendix 1 = bullet points identifying the most important problem(s) facing the company;
b) Appendix 2 = a table with at least five rows like the row shown in Table I (Wurthmann, 2020), with each of the five rows showing either an opportunity or threat, in each of the five STEEP areas of the macro environment;
c) Appendix 3 = a table with at least five rows like the row shown in Table II (Wurthmann, 2020), with each of the five rows showing why each of the Porter’s Five forces (bargaining power of buyers & suppliers, threat of new entry and substitutes, and rivalry among competitors) is strong, moderate, or weak, based on one factor corresponding to that force (the factors are identified in chapter 3 and Figures 3.4-3.8);
d) Appendix 4 = a financial analysis as described later in these instructions (for consistency, students should use the financial information posted in canvas);
e) Appendix 5 = a table with at least six rows like the row shown in Table III (Wurthmann, 2020), with three of the six rows showing 3 strengths and three of the six rows showing 3 weakness in the company (see chapter 4 and the related material in canvas);
f) Appendix 6 = at least four bullet points, with each of the four bullet points identifying an alternative strand of a strategy for the company. You must provide at least one strand of a strategy at each of the four intersections (i.e. the strength/opportunity, strength/threat, weakness/opportunity, or weakness/threat intersections) (please model each of the four alternative strands of a strategy after the strength/opportunity strand of a strategy shown on page 46 in Wurthmann (2020); and
g) Appendix 7 = text and/or bullet points indicating which one of the four alternative strands of a strategy from appendix 6 you are recommending for the company, along with a brief (at least one page) explanation for why you selected this alternative (explain how the recommendation complements and integrates the existing strategy and enhances the prospects of the company, include information on how to implement the recommendation, see guidance in the penultimate section of Wurthmann (2020).
Note: The above is the minimum requirement, which can result in a score of 100% if done correctly. You can complete more items in any or all of the appendices and potentially receive extra credit.
Detailed Case Instructions, Guidelines & Preparation
The case is graded per the rubric. The BoD wants your recommendations with the proper support. Analysis details should be covered in the appendices. Do not go to the Internet to find, for example, a SWOT or external analysis and use it for your case. Do your own research and develop your own strategic analysis.
In doing your case you will need multiple references besides the case write up. Use current information from business databases and websites to investigate recent developments. The case analysis should be done from the perspective of today’s date (i.e., late-2022). For your outside references, do not use websites that develop term papers or do strategy analysis on cases and publish them. This could lead to charges of plagiarism and the associated consequences.
The case study analysis allows you to apply your knowledge to the real world. Your goal is to identify the major problem confronting the subject company and provide a strategic solution for the problem. You will need to collect data and interpret it. You must also isolate the critical issues that the company faces. Remember that in the words of Lord Kelvin, “anything that cannot be expressed in numbers represents knowledge that is of a poor and uncertain kind.”
After identifying the critical issues you can generate alternatives to address the company’s competitive situation. Evaluating these alternatives allows an organization to select one course of action. With a course of action defined the strategic manager can then provide a plan for implementation. This is what you are to do on the case study. Always refer to these instructions and the rubric for the critical points to cover.
The format for the case study should be as follows:
1. Cover page,
2. One-page, single spaced Executive Summary for the case as noted below. This is a summary of your analysis, which is described in full in the appendices. Thus, the executive summary must be done after you finish the appendices. This one-page report must use headings and subheadings as indicated in the following format description to identify the critical issues. Begin with your understanding of the situation in a problem statement. Follow this with a concise presentation of your analysis and the alternatives you see. Recommend one course of action and support that recommendation with facts and other information, such as competitor’s moves. The last item presents a brief plan for implementation.
3. Seven appendices, including: Appendix 1 with a few bullet points encapsulating your understanding of the problem(s) facing the company and identifying which is the main problem, with more detail than what is in the first section of the executive summary; Appendix 2 identifying at least one opportunity or threat in each of the five STEEP areas of the macro environment (please include a table as shown in Wurthmann (2020) Table I); Appendix 3 stating whether each of the Porter’s Five forces (bargaining power of buyers & suppliers, threat of new entry and substitutes, and rivalry among competitors) is strong, moderate, or weak and why (please include a table as shown in Wurthmann (2020) Table II, showing an analysis of at least one factor determining the strength/weakness of each of the five forces); Appendix 4 including the financial analysis as described below in these instructions; Appendix 5 identifying at least 3 strengths and 3 weakness in the company
(please include a table as shown in Wurthmann (2020) Table III) ; Appendix 6 identifying at least one different alternative strand of a strategy for the company at each of the four intersections, i.e. the strength/opportunity, strength/threat, weakness/opportunity, or weakness/threat intersections (please include a table as shown in Wurthmann (2020) Table IV); and Appendix 7 identifying which one of the four alternatives from appendix 6 you are recommending for the company and a brief explanation for why this is your chosen alternative (explain how the recommendation complements and integrates into the existing strategy and enhances the prospects of the company, include information on how to implement the recommendation, see the guidance provided in the penultimate section of Wurthmann (2020).
You are to use standard APA citations to identify the sources of the information in the appendices. You can also include any relevant tables, charts, graphs, etc. Please be concise. Remember, in management you must get your thoughts across quickly if you expect your work to be read. Long reports generally wind up in a stack awaiting reading at some future date (which never comes).
Executive Summary Format (1 page in length):
The Executive Summary is a concise summary of the most important points made in the seven appendices. The Executive Summary should be written from the perspective of an outside consultant, writing to the Board of Directors of the firm. It notes the essential points from the appendices and must have the following sections:
1. Problem Statement: State the main problem facing the firm (or industry) in one, succinct sentence (summarize Appendix 1).
2. Analysis: Summarize the main findings of your analysis (summarize Appendices 2-5). You may use bullet points, bold, italics – any means to convey and highlight the key factors you have determined based on your analysis. Don’t simply repeat items from Appendices 2-5. Instead, summarize the major findings.
3. Alternatives: State briefly (a bullet point each) 4 alternative courses of action that could be implemented. Here you can simply repeat the alternatives from Appendix 6, but omit the strength/opportunity, strength/threat, weakness/opportunity, or weakness/threat that each strategic alternative addresses.
4. Recommendation: Choose one course of action and support your choice. Here you should summarize the key points of Appendix 7.
5. Implementation: Briefly present how the plan would be implemented, summarizing the implementation-related information from Appendix 7. This tests the viability of the choice. For example, your plan would demonstrate that the company has the people, financial resources and time to implement your recommendation.
Additional Formatting information for Executive Summary:
• Single-space
• One inch all margins
• Use bullet points, lists, or other means to convey information briefly. Further explanation can be found in the Appendices.
• Use the 5 headings identified above to organize the material in an easy to read and understandable manner that highlights the essential points of your analysis.
• Do not include a summary or overview of the firm in your report. The Board of Directors are knowledgeable and need no background presented.
Remember that cases are graded per the rubric. The Case Study rubric can be found in the Tab “Rubric” and should be added at the end of your submission.
Case Study Preparation
The preparation of the case in this course is different than the cases you have written in the past. It will require substantial investigation into the case company’s strategies, competitive positions and actions, problems being faced, the company financials, ratios and trends. The case study is about a real company’s current position in the industry, the external competitive environment, the current strategies being used, and recommendations for strategies the company should use going forward. The case should identify the main problem faced by the company, using the strategic management tools highlighted in the text and a quantitative analysis. You then generate realistic solutions, evaluate and select one, and then provide recommendations and the timeline to implement your recommendations. Remember that you are working to understand the company’s current strategy and future direction that offers a solution to the problem of meeting the company’s shareholder requirements. Again, remember that you are fulfilling the requirements of the rubric for the case.
By analogy, in the BSG you have a set of prescribed goals to attain and a set of reports issued weekly to assist you in understanding how your company is doing relative to the competition and giving you an opportunity to revise your operational plans for the next period. However, in the case you have to look at a company’s performance over the past few years and understand how the performance is changing and identify underlying problems. You are to identify trends in performance, problem areas, and how the company is performing using all of the tools that you have learned throughout your MBA program. Remember that you are working to meet or exceed the shareholder expectations.
The perspective for your executive summary and appendices should be directed to the company’s Board of Directors (BoD). Remember that the BoD is familiar with the company’s history, its management structure and the strategies deployed in the past. Recycling old history about the formation of the company, its previous management, etc. will not be looked upon favorably by the BOD (or your instructor). Remember that your case study must be brought up to date with the most current 10K report, financial information, and other facts (i.e., through late-2022). Get at the critical issues and report on them. Remember that in business, situations do not come with a set of questions. The questions sometimes have to be generated and then researched to find solutions to those questions. Success in the case is important to your final grade in that the case constitutes 15% of your course grade.
Additional information about the Case
The case is an individual, not a team, case. The case will build on previous work in the course and MBA program and will include:
1. Analyzing the external environment (Chapter 3)
2. Analyzing the internal environment (Chapter 4, along with a few more considerations from the later chapters).
3. Comprehensive examination of the financial situation of the company (Chapter 4)
4. Consideration of competitive and other strategy choices (Chapters 5 & 6), competing internationally (Chapter 7) and diversification (Chapter 8).
With your knowledge of these later chapters, your strategic recommendation for the company should be more sophisticated than simply choosing one of the basic five generic business strategies. Use the material in Chapters 6 -8 to develop strategic solutions that can involve global expansion, mergers and acquisitions, alliances, backward or forward integration, etc.
For the financial analysis:
Using the financial information posted in canvas, present one or more ratios to represent each of the four areas of financial analysis:
Profitability
Liquidity
Leverage
Activity
Then, provide a minimum ½ page discussion of the company’s financial situation, using ratios to evaluate the company’s profitability, liquidity, leverage and activity.
Of course, most of these ratios are meaningless by themselves; they only have meaning as a comparison. You must therefore compare the company’s ratios to one or more of three choices:
1. Where the company is now versus where it has been over time,
2. A significant rival’s ratios
3. (Optional) The industry averages for the ratios,
The ratios and financial information should be placed in Appendix 4. An example template for displaying the data for an example financial analysis is provided after the rubric. The most significant part of the financial analysis is your discussion and interpretation of the financial data. The financial analysis should be a significant part of your internal analysis – and some of your financial findings could appear in Appendix 5 as strengths or weaknesses of the company.
Remember, you are a consultant hired by the executive leadership of the company. Based on your analysis, you recommend to the company’s leadership what they should do strategically. Then, support your strategic recommendation. Why is it the best solution to the significant problem you have
identified? Your recommendation in Appendix 7 (as well as each of the four strategic alternatives in Appendix 6) should have as foundation at least 1-2 internal factors and at least 1 -2 external factors. You can mix and match – what strengths should the company use to take advantage of an opportunity; or what opportunity should they take to solve one of its weaknesses. What strengths could the company use to mitigate a threat; or what weaknesses must the company address so they do not fall victim to the threats facing the industry?
Remember: your analysis is based on where the company and the industry are now (i.e., in late-2022). The case write up from the BSG site provides a good start. But you must also use outside, related material; please access relevant material through the NSU library.

SWOT Analysis in the Life Sciences

SWOT Analysis in the Life Sciences

PAPER – SWOT Analysis in the Life Sciences (100 points/10%)

 

Addresses Course Outcomes 1, 2, 3 and 4:

 

  • Interpret and critically analyze primary scientific literature to assess the validity and reliability of scientific results and evaluate the conclusions drawn from these data
  • Demonstrate proficiency in scientific principles, techniques, and applications in the life sciences to evaluate experimental design and determine compliance with standards of protocol and ethical practice
  • Effectively communicate scientific principles, concepts, methods, and research findings based on critical analysis of primary literature, industry reports, and other life sciences resources
  • Pose vital and relevant scientific questions to identify problems, challenges, and opportunities for the development of innovative products and services in the life sciences

SWOT, which represents Strengths, Weaknesses, Opportunities and Threats, is an analysis that is often used during strategic business planning. It can serve as a precursor to any sort of company action, such as exploring new initiatives or identifying possible areas for change. The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the factors involved making in a decision. Although at first glance the SWOT analysis seems more fitting for a business course, its application in biotechnology is very valuable.  Many start-up companies or new products and services in the life sciences are initiated by researchers who recognize make new discoveries, encounter seemingly insurmountable technical problems, or recognize an opportunity to serve other industries.  The SWOT analysis enables these researchers to identify both internal influences (strengths and weaknesses) and external influences (opportunities and threats) that will have an impact on their prospective innovation. This process is often based on the observations (the first step in the scientific method) gleaned from primary scientific literature.

PRE-SWOT ANALYSIS

  1. For this assignment, you will read the required resources and watch the required videos listed below on the topics of innovation and creativity. (You should take notes about key take-away messages, but you need not submit these notes.)
  2. Next, you will read, analyze and critique primary article A, which will be provided for you, and which centers on a specific area of biotechnology.

THE SWOT ANALYSIS

Imagine that you are the CEO of a biotechnology company looking to develop an innovation in the life sciences.  You have just read an interesting primary research article (primary article A) based on a specific area of biotechnology.  Primary article A will serve as the basis for observations that can lead to the identification of future research challenges and/or opportunities in one of the following ways:

1) the development of a new research technique, or

2) the development of a new research project, or

3) the development of a new product, or

4) the development of a new service

Once you have identified an innovative technique, project, product, or service, based on primary article A, you will perform a SWOT analysis to determine your company’s ability to take the innovation to the market, i.e., its potential for success.  The SWOT analysis must include all criteria as specified below. Deviations or missing elements will result in point deductions.

The SWOT Analysis

  1. SWOT Paper Format (10 points)
  2. Paper file name and title page (4):
  3. Save your file as follows: First and last name – SWOT (e.g., Sharon Brown – SWOT) (2)
  4. Title page (name, instructor, title, due date) (2)
  5. Headings and subheadings labeled as found the SWOT Paper Content (A-B) below (1)
  6. Type double-spaced, 11-point, Times New Roman font paper with 1-inch margins (2)
  7. 4-5 pages (not including title page and reference pages) (3)
  8. SWOT Paper Content (70 points)
  9. Introduction of your company – you will use this company for the remainder of the course assignments (8 points)
  10. Determine the type of company you head as CEO (manufacturing, medical, agricultural, environmental, etc.) (4)
  11. Name your company, its location and its employee base (4)
  12. Introduction of the innovation (22 points)
  13. Trace the scientific method (12) – identify the observations, question, hypothesis, experiment, results, and conclusion of primary article A.
  14. Eureka! moment (5) – In 4-5 sentences, describe an aspect of the research presented in primary article A (introduction, materials, methods, results, discussion, or conclusion) that stood out as you read primary article A which you believe could lead to an innovative technique, project, product, or service in the life sciences for your company.
  15. Innovation (5) – Based on the Eureka! moment you have described, fully explain the innovative technique, service, product, or research that you have conceived. The innovation must be a technique, project, product, or service that you conceived on your own – not one already presented in primary article A.
  16. SWOT Analysis of the innovation (40 points)
  17. SWOT Analysis Chart (20)Use the information presented in the SWOT analysis PowerPoint presentation to perform a SWOT analysis based on your company and your proposed innovative method, research, product, or service. Remember, DO NOT BASE THE SWOT ANALYSIS ON THE INNOVATION ITSELF, but rather on the characteristics of your company that will influence its ability produce the innovation, i.e., bring it to market.
  18. Fill in the following chart and imbed into your paper.

 

Internal Strengths (S) List 5 internal factors

1.

2.

3.

4.

5.

Internal Weaknesses (W) List 5 internal factors –

1.

2.

3.

4.

5.

External Opportunities (O) 5 external factors

1.

2.

3.

4.

5.

External Threats (T) 5 external factors

1.

2.

3.

4.

5.

 

  1. SWOT Analysis follow-up based on your completed SWOT analysis (20)
  2. How can you use the internal strengths to take advantage of your external opportunities? (5)
  3. How can you minimize the internal weaknesses to avoid the external threats? (5)
  4. How can the external opportunities help you combat the internal weaknesses? (5)
  5. How can the internal strengths combat the external threats? (5)

III. Paper References (15 points) No references = zero for this assignment

  1. Use at least 5 references (5) DO NOT USE WIKIPEDIA
  2. In-text references in APA format (5) (All references should be cited throughout the paper)
  3. End references in APA-format (5)

  1. SWOT Paper Grammar (5 points) Spelling, punctuation, capitalization, sentence construction, and paragraph construction will be considered in the grading of this assignment.

V. SWOT Paper Submission – Submit the assignment as a Word Document in the appropriate assignment folder.  Do not submit this assignment as a PDF file – it will not be graded.

 

 

SWOT ANALYSIS RESOURCES

 

Innovation in 5 Minutes

http://www.slideshare.net/Brokenbulbs/understand-innovation-in-5-minutes?related=2

Short Practical Steps to Developing an Innovator’s DNA (Slide Presentation): http://www.slideshare.net/sivapriya28/the-innovators-dna?related=2

What is Creativity and Innovation?

http://www.slideshare.net/ingosigge/creativity-innovation-18790832?related=3

 

Use the resources listed below to help you choose a specific area of interest for the opportunities section of the assignment:

     Career Trends

http://www.nhscareers.nhs.uk/explore-by-career/healthcare-science/careers-in-healthcare-science/careers-in-life-sciences/

http://www.nhscareers.nhs.uk/explore-by-who-you-are/undergraduates-and-recent-graduates/

http://www.nature.com/naturejobs/science/articles/10.1038/nj7393-277a

     Service Trends

http://www.lifesciencepatents.nl/en/

http://lifesciencesadvisory.com/services

http://www.indeed.com/q-Technology-Transfer-jobs.html

http://www.federallabs.org/employment/

     Technology Trends

www.bio.org

http://www.biotech-now.org/

https://www.youtube.com/watch?v=ptqPJGTsIoM Future Technologies That Will Change the World

http://www.marketsandmarkets.com/Market-Reports/life-science-chemical-biotech-instrumentation-market-38.html

http://aami-bit.org/loi/bmit OR https://www.mhealthevidence.org/journal-title/biomedical-instrumentation-technology-association-advancement-medical-instrumentation

http://www.unboundmedicine.com/medline/journal/Biomedical_instrumentation technology

http://www.biotechmedia.com/y2001-ed-bit.html

Financial Engineering to Enhance Shareholder Value

An 8-10 slide presentation to your staff describing your analysis, linking what tools you utilized and why you chose those tools. You will use data to support your evidence-base financial decisions. You will also explain your recommendations to maximize stakeholder value, translating those to tactical outcomes to be implemented by your staff.

Introduction

This assessment builds on your prior work in Assessments 1 and 2. It is a presentation to your staff describing you analysis, linking what tools you utilized and why you chose those tools. You will use data to support your evidence-base financial decisions. You will also explain your recommendations to maximize stakeholder value, translating those to tactical outcomes to be implemented by your staff.

  • Apply the theories, models, and practices of finance to the financial management of an organization.
  • Analyze financing strategies to maximize stakeholder value.
  • Apply financial analyses to business planning and decision making.
  • Use data to support evidence-based financial decisions.

Scenario

The senior leadership has approved your recommendations to move forward. You are now tasked with operationalizing your recommendations. Meeting with your staff, you will translate recommendations to strategies and corresponding tactical objectives. You will explain how you used financial analysis to develop these recommendations, discussing the financial tools you will use to monitor implementation progress.

Your Role

You are one of the high-performing financial analyst managers at ABC Healthcare Corporation and are under consideration for a promotion to Director of Operations.

Requirements

Follow these steps to complete this presentation:

  • You are presenting to your staff a summary of the reports presented to senior leadership (Assessments 1 and 2).
  • Start by presenting the overall current financial condition of the company as presented to senior leadership (one to two slides).
  • Provide an overview of your analysis, linking what tools (financial statements, ratios, industry trends, capital structure) you utilized and why you chose these tools (two slides).
  • Link the data used to support your evidence-based financial decisions, providing justification for the recommendations (two slides).
  • State the recommendations focused on maximizing stakeholder value into strategies newly adopted by the company, i.e., expansion to a new geographical market, the development of a new dividend policy, changes in capital expenditures, reduction of workforce (one slide).
  • Translate those strategies to tactical objectives to be implemented by your staff, noting evidenced-based academic citations (one to two slides).
  • Discuss what financial tools you will use to monitor the progress of these tactics (one slide).

Deliverable Format

  • Be sure to use a bullet format in your slides but also include detailed narrative supported by relevant literature citations in the notes section.
  • Ensure written communication is free of errors that detract from the overall message and quality.
  • Use at least three scholarly resources.
  • Length: 8-10 content slides in addition to title and reference slides.
  • Use 12 point, Times New Roman.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Apply the theories, models, and practices of finance to the financial management of an organization.
    • Demonstrate an understanding of key financial tools (financial statements, ratios, industry trends, capital structure, competitive analysis) by providing an overview of the analysis used supporting recommendations made in Assessments 1 and 2. Provide a rationale for why tools were utilized.
  • Competency 2: Analyze financing strategies to maximize stakeholder value.
    • Link the data used to support evidence-based recommendations, translating the recommendations to strategies focused on maximizing stakeholder value.
  • Competency 3: Apply financial analyses to business planning and decision making.
    • Translate strategies to tactical objectives to be implemented by staff, noting evidenced-based academic citations.
  • Competency 4: Use data to support evidence-based financial decisions.
    • Evaluate and recommend financial tools to be used to monitor the progress of these tactics.

Your course instructor will use the scoring guide to review your deliverable as if they were your CEO. Review the scoring guide prior to developing and submitting your assessment.

ePortfolio

This portfolio work project demonstrates your competency in applying knowledge and skills required of an MBA learner in the workplace. Include this in your personal ePortfolio.