- Explain why and when penetration and skimming pricing are used in the introduction stage.
- What stage of the life cycle is a product in when the company cannot meet the demand for it and competitors begin to enter the market?
- What different strategies do firms use to extend the life cycles of their products throughout the maturity stage?
- How did Kraft extend the mature stage of the product life cycle of Wheat Thins crackers?
- Explain the difference between harvesting and a divesting when a firm enters the decline stage.
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