Retail Theory and Practice : UK Big Fashion/ ClothingBrand
Summative Assessment Brief
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Academic year and term: |
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Module title: |
Retail Theory and Practice |
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Module code: |
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Module Convener: |
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Learning outcomes assessed within this piece of work as agreed at the programme level meeting |
Knowledge outcome – 1. You will be able to develop your understanding of contemporary developments in retail theory and practice and how these contribute to organisational success
Intellectual /transferrable skill – 2. You will be able to consider a complex issue in retail theory and practice and propose feasible alternative options for consideration.
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Type of assessment: |
Formative Assessment – Feedback provided on one page draft plan. (500 words). Summative Assessment – Individual assignment: A 2500 words report analysing a specific retail sector and how a large retailer might respond to the issues facing the sector in general and the retailer. (100%)
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Assessment deadline: |
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Instructions for Summative Assessment
Your assessment for this module takes the form of a 3,000 words individual report:
Prepare a report for a large store-based or online fashion clothing retailer, trading in the UK that:
a) Identifies key relevant changes in the UK fashion clothing market and
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to the major changes occurring in the fashion clothing market.
The word limit for this assessment is 3,000 words
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