Southwest Airlines Crisis on 2018 Flight 1380 (Crisis Management Paper)

Outline Paper (Crisis Management)

About: Southwest Airlines Crisis on 2018 Flight 1380 and how did they Response, Crisis Communication Theory applied on this crisis. ()

Type: Report

Pages: 25-30 pages of text

Sources: 25 to 32 Acadenic books, articles, jurnals and paper. No more than Two Web.

Outline

1. Intoduction:

• Main Idea: How did Southwest Airline handeled the crisis and which theory could be applied on this crisis. ( you need to bring all data first to distenguish the theory could apply)
• Thesis: MUST BE SERVING THE porpose of the Idea

2. Southwest Bortofolio

https://www.slideshare.net/AmberBerlin/southwest-airlines-portfolio

• Who they are
• Mission and Goals
• Promises
• Customer experience

3. Proceed to the crisis (What Happened, How did they get to the point of Crisis, was there something to Permitted this to happen) (Narrative Ground)

• Describe the crisis (how, when, results)
• What caused the accident, and did they knew about it before it happens.
• Reactions of media, authorities and people

4. Southwest Airlines Response

• What was the response (Press Conference, Crisis Plan)
• Procedures from Southwest Airlines Regarding to that

5. Broken Covenants

• Bring the story in order to apply Crisis Management Theory in the next section and mention the broken covenants through this crisis.
• Try to let the data derive the theory.

6. Apply the Crisis Management theory (Situational Crisis Communication theory)

https://www.researchgate.net/publication/327382127_Tragedy_on_Southwest_Flight_1380_A_crisis_response_analysis

• Describe the Theory
• Apply the theory on Southwest Crisis

7. Conclusion