Basic Elements of Marketing

Basic Elements of Marketing

Instructions

Research a local health care organization of your choice, and complete the following tasks: Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.

Information can be gathered from the Web site or articles about similar organizations from the readings.

For example, extended hours of operation could be a strength (internal).

Choose 1 strength or opportunity, and create a marketing strategy that would promote a competitive advantage for this organization within the community being targeted.

Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.

Are you the market leader, a challenger, a follower, or are you creating a market niche?

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.