CRM Final Project Requirements: Great Wild Resort

CRM Final Project Requirements: Great Wild Resort

CRM Final Project Requirements: Great Wild Resort

This Project will be based on a single student or a group of 2 students ONLY.

The following requirements will be based on the class assignment: Great Wild Resort. You are to write a report using the attached template that explains in detail the results CRM implementation would have on various parts of the business, the operation plan, the goals, strategies and process of the business. The template provides sections particular to every topic I want to see included in your report. I would like you to use this template or copy it identically. This report is expected to be NO Less than 12 pages long. I expect that you will cover all the topics I provide in the template. I also will include a grading rubric so that you can expect my grading standards. You are in a third level course and I expect to see this in your assessments. Think out-side the box, conduct research on how other businesses use CRM to their benefit and provide references for the research methods you use. Following the guidelines below will be reflected in your grade, so please follow them to the letter.

This report is to be formatted using APA Format. (APA formatting reference use this website: http://www.easybib.com/guides/students/writing-guide/iv-write/a-formatting/apa-paper-formatting/). The report is expected to mirror the format of the attached document.

General APA guidelines:

1. Use white 8 ½  x 11” paper.
2. Make 1 inch margins on the top, bottom, and sides.
3. The first word in every paragraph should be indented one half inch.
4. APA recommends using Times New Roman font, size 12.
5. Double space the entire research paper.
6. Include a page header known as the “running head” at the top of every page. (To make this process easier, set your word processor to automatically add these components onto each page).
   1. To create the running head/page header, insert page numbers justified to the right-hand side of the paper (do not put p. or pg. in front of page numbers).
   2. Then type “TITLE OF YOUR PAPER” justified to the left using all capital letters.
   3. If your title is long, this running head title should be a shortened version of the title of your entire paper.
   4. *Please note that onlyon the title page, your page header/running head should include the words “Running Head” before your title in all capitals. The rest of the pages should not include this in the page header. To do this, click on the “different first Page” check box regarding your header decisions.