Case Study of an Airline (Choose an Airline)

Instruction 

In your choice of ONE airline, you must write a case study based on the selected airline’s or airports’ annual reports or other reliable information (e.g. the industry reports, and aviation or government database).

The case study focuses on:

Point (1) review the key issues and/or determinants affect air transport demand (including tourism demand) of the country or city where the selected airline or airport is based;

Point (2) examine the operational and financial performance of the selected airline or airport; and

Point (3) discuss relevant strategies and/or approaches to address the key issues identified at both Points (1) and (2).

  • Format your paper in APA or Harvard style
  • Length 5-7 pages  excluding cover page, tables,  appendices (if any), and reference pages.
  • Use 8 sources
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