Marketing (3)

Marketing

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The first thing that I would do is to do away with the brand name ‘Hydrox’, and the main reason is that the name is more of a cleaning detergent or something related and does not at any point relate to food items. Besides, the name does not associate the name with the Leaf Brand Company that makes the product. In my opinion, the best brand name would be ‘Keebler Cereal’ cookies. The name identifies the product with the owner company.

Regarding packaging, the logo below should be on the advertisement board and for every package to make it appealing and as well notify the customers what exactly they are expecting and this will significantly influence the product marketing.

Advertisement

KEEBLER CERIAL COOKIES TASTY AND NUTRIOUS

ENJOY THE REAL TASTE FOR THE REAL BRAND.

Marketing 3

 two paragraph APA Style Format

What are two specific ways marketing research helps a company know and understand its product’s customers?

Consider the following ideas to include in your answer:

  • What is the difference between primary and secondary research?
  • What is quantitative and qualitative research?
  • How does research help identify a customer’s buying behaviors?
  • How does the brand promise create customer satisfaction?
  • What are customer demographics and psychographics?
  • What is marketing STP/D?
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