Marketing

Students Name

Institution of Affiliation

Course Title

Date

Product ideas for Nike

1. Develop game apps

2. Venture into the smart hardware industry

3. Host TV shows for marathon or contests

4. Host enthusiast sports events

5. Establish specialty gyms like rock climbing

6. Venture into nutritional and health advice business

7. Manufacture sports bikes and sport cars

8. Sponsor and hold events like rallies

9. Invest in building sporting grounds for hire

10. Sponsor young talents

Best idea

Manufacture sporting bikes and cars

Nike ventures in promoting sports and therefore the concept of manufacturing sports bikes and sporting cars is in line with their field. The introduction of the Nike bikes and Cars manufactured explicitly for racing will attract more customers to the field of sports for entertainment and healthy fitness.

Target market

The target market for these products will be specifically for people who particular don’t participate in gaming events like footballs and athletics but are interested in safari rallies as well as bike racing. Besides those who wish to ride bikes for fun. Overall the product targets the general population, especially for the bikes.

Market and advertisement

The two products will be advertised through the media such as TV shows, social media and also through brand ambassadors in various parts of the world. Customer loyalty will also play a significant role in the marketing of the products since millions of customers have trusted the Nike Company for their quality.

The brand name for the products

The product names will be: ‘Nike Bikes’ for the bikes and ‘Nike Safaris’ for the sports cars.

Test market

The test market will be among the willing volunteers who will test the product and comment on product satisfaction, and they will include people in the racing sports.

Commercialization

The products will commence it sales after test and the complete satisfaction of the simulating pioneers. The volunteers will each be awarded either a bike or a car depending on the sporting field. Afterwards, the products will start commercialization through pre-order until the market is already aware of the product. Later, there will be mass production of the products that will be ferried at various Nike deports all over the globe.