PLEASE READ THE CASE AND DO A CASE CRITIQUE IT SHOULD BE BASED ON THE FOLLOWING SUBJECTS: Select a market or product category for study Choose a basis or bases for segmenting the market Select segmen

PLEASE READ THE CASE AND  DO A CASE CRITIQUE

IT SHOULD BE BASED ON THE FOLLOWING SUBJECTS:

Select a market or product category for study

Choose a basis or bases for segmenting the market

Select segmentation descriptors 

 Profile and analyze segments

Design, implement, and maintain appropriate marketing mixes