Apple Inc Marketing Management Assignment

Apple Inc Marketing Management Assignment

The emphasis of this project is to plan a marketing management proposal for a product/service you wish for
APPLE INCE to implement. You will identify marketing problems, analyze the internal and external forces that
influence these issues, develop viable solutions to these problems, determine implementation tasks, and evaluate
the probable success of proposed recommendations. The focus of the solutions will be maximizing customer
satisfaction and value within the framework of mission, vision, profitability, and integrity of your selected company
You do this through a strategic lens that requires planning, execution, and delivers measurable results.
Paper should be about 15-20 pages (but can be more) including diagrams, tables, photos etc.…this is a guide so
if you end up with 100 pages, it’s ok but a 5-page paper is not acceptable. 1 ½ space, size12 font and any format
you are comfortable with such MLA, APA, etc…I am more interested in the content than the format. You must cite
all your sources and place them under References at the end of the paper