Strategic Marketing Plan Nike

Strategic Marketing Plan Nike

This assignment allows you to apply course concepts in a real-world situation through the creation of a strategic marketing plan
for a real, 21st-century organization. For the Plan, select a current or former employer or another corporation of your choice. The Strategic Marketing Plan must include a cover page, References page, and 16 to 20 double-spaced pages of content
addressing all components:
Executive Summary
Part 1: (introduction, missions, and vision)
Part 2: External and Internal Analysis
Part 3: Organizational Strategies
Part 4: Marketing Mix Strategies
Part 5: Implementation and Contingencies

Support your submission with at least three high-quality peer-reviewed academic sources found in the Stafford Library (in addition
to your e-Text and other references found outside the library databases). The references should cover recent research not more
than 3 years old that covers topics in this assignment, such as marketing mix, PESTLE, and SWOT analyses, industry life-cycle,
as well as references about the company selected for this marketing plan project.