film and tv

Film & TV

Author

Institution

Introduction

Film and TV or rather the entire media industry has been one of the most crucial or fundamental aspects of the contemporary society. It goes without saying that as much as the media industry is not limited to film and TV, they occupy quite a large proportion of the industry. This has especially been promoted by the growth and development of the internet, which has translated into a tremendous growth in the film and TV industry. As expected, the film and TV industry incorporates varied dynamics especially as pertaining to its influence, its mutual interaction with society and culture, as well as the economics or business nature of the industry. In addition, there exists the issue of the dynamics involving players in the industry. Varied publications have been made on these issues. This paper at examining the contents of four publications within the premises of economics, leaders in the film and TV industry, the aspect of film and TV in society and culture, and the dynamics of media influence.

Film and TV on economics

Hoskins, C, McFadyen, S and Finn, A (2000). Global Television and Film: An Introduction to the Economics of the Business. Oxford: Oxford publishers

This publication mainly dwells on business or economics aspect of the industry and would, especially, come in handy for individuals who have some fundamental knowledge of media economics. It explains how audiovisual products are treated by the market economy and offers opinions on what “what ought to be” from the neoclassical economic standpoint. This book emphasizes on the distinctiveness of cultural products with their analysis being largely founded on their abnormal characteristics. In addition, they argue that the cultural and economic development approach to cultural issues may be reconciled. This book would serve as a concise reference guide of individuals who need to understand the economic imperatives pertaining to the cultural industries. It is worth noting that they explain the reasons as to why the United State is the most crucial audiovisual market in the world. In this regard, the book emphasizes on the role that the stringent copyright rules have played in enhancing the audiovisual market. In addition, the variation in the multiplicity of people’s culture and cultural preferences has played a key or a dominant role in enhancing the strength of the United States audiovisual market.

One of the key lessons in this publication is the fact that media companies produce what consumers want. The authors note that market economies revolve around replacing government diktat with consumer sovereignty. The authors vindicate Hollywood studios that dominate the global film distribution stating that, the financial discipline that the market imposes forces Hollywood creators to customize their films to the moviegoing public’s desires. In addition, the authors note that independent producers have a much better capacity to pursue creative and artistic agendas that are not related to the desires of moviegoers.

Film and TV, society & culture

Kellner, D (1995). Media Culture: Cultural Studies, Identity and Politics Between the Modern and the Postmodern. New York: Routledge

This key idea in this book mainly revolves around society and culture. It develops analyses and methods pertaining to the modern TV, music film and other varied artifacts to determine their effects and nature. In this book, Kellner argues that the media culture is essentially the prevailing form of culture that socializes all individuals and offers materials for social reproduction, change and identity. Kellner comes up with some lively studies that illuminate the modern culture and offers some methods of critique and analysis. In this regard, he examines some of the most influential or even popular forms of the modern media culture, with a special analysis of African American culture, television news and entertainment, fashion, rap music, youth films, Madonna, Rambo and horror films. In this book, he offers varied approaches to the question on the impact of culture and comes up with different perspectives for cultural studies. The author argues that the society has misunderstood the TV thereby contributing to an entirely distorted view of culture and art in the contemporary society. He states that, people have spread exaggerated claims on how television undermines behavior and human consciousness, in the last quarter of the 20th century. In addition, the television has been relegated to being a scapegoat for every other cultural and social ill. In this regard, the author states that many researchers have presented fundamentally flawed and weak arguments as per the ill effects of television. The effects of television on society and culture would only be understood by seeing the same as an art, as well as measuring its role in culture and society in line with the first principles of liberty and human reason.

Media influence, film and TV

D’Arcy, J, (2004). Media Influences in Young People’s Lives. Journal of the Canadian academy of child and adolescent psychiatry

This publication mainly focuses on how young people are affected by TV and films, or rather the entire media in general. The author acknowledges that the media world has a profound impact on young people’s view of the world around them, as well as themselves. As much as it provides young people with numerous entertainment and learning opportunities, some media messages and images have a connection with health concerns including poor nutrition, obesity, substance abuse, media dependency, risky sexual behavior and unhealthy body image.

This author states that socially-conscious health professionals who are acting in the best interests of their patients have to be aware of the influential, ubiquitous presence of media in the patient’s lives. In addition, it is imperative that they inform and educate the patient’s, as well as their parents as pertaining to the likely health effects of the media and even underline the importance of becoming media-savvy. However, the author takes note of the variations in the reaction of children to violent video games, television shows that have high-risk behaviors or scary movies.

Industry leaders, film and TV, journal

Hoskins, C & McFadyen, S (1991). The U.S. Competitive Advantage in the Global Television Market: Is it Sustainable in the New Broadcasting Environment? Canadian journal of communication

This publication examines the dominance of the United States in the television market, as well as the dynamics that may affect its position. The publication takes note of the fact that there have been no variations since 1973 as far as the supremacy or control of the United States in the Global TV market. This is especially because of varied presumed cultural consequences. In this regard, the authors consider the effects of variations in the broadcasting environment on the dominance of the United States. The variations include the trends to international co-ventures, the introduction of the solid-state microelectronic production technology in the 3rd word and the developed world simultaneously, and the new technologies of distributions which have led to the speedy expansion of the coverage of television signal in 3rd world are somehow connected to the trends pertaining to deregulation in the west. The dominance of the United States in the television market worldwide has been built on comparative advantage, economies of scale and first-mover advantage.

The reader would learn that the United States dominance would be lessened by factors such as audience fragmentation in the U.S market and the convergence of market sizes, both of which lower the United States’ economies of scale. Other factors include variations in operating and demand characteristics, in varied rival markets that enhance their positions as global platforms, as well as the trends towards international coalitions.

Its dominance may, however, be maintained through increased channels outside the United States, global trend towards enhanced demand for escapist of the kind that has always been associated with the United States.

References

Hoskins, C & McFadyen, S (1991). The U.S. Competitive Advantage in the Global Television Market: Is it Sustainable in the New Broadcasting Environment? Canadian journal of communication

D’Arcy, J, (2004). Media Influences in Young People’s Lives. Journal of the Canadian academy of child and adolescent psychiatry

Kellner, D (1995). Media Culture: Cultural Studies, Identity and Politics Between the Modern and the Postmodern. New York: Routledge

Hoskins, C, McFadyen, S and Finn, A (2000). Global Television and Film: An Introduction to the Economics of the Business. Oxford: Oxford publishers