Market Analysis

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Market Analysis

Introduction

A qualitative and quantitative analysis and assessments of markets should be done to examine the attractiveness and demonstrate your expertise from a financial point of view. Analysis of markets helps understand its size both in terms of value and volume. Other vital things to consider include buying patterns, customers segments, competition and the barriers present in the economic environment. Assessing the strength and weaknesses is the key thing to understand the competitors in the market. Competitor analysis provides a strategic context to identify the strengths and weaknesses of the current market. Considering our case study, an analysis of Beehive Industries Co-operative market is done to examine the size of the market, potential and trends. Competitor analysis is also done to challenge its competitors in the market.

Size of the market

Beehive Industries Co-operative deals with software solutions by empowering the public sector to keenly manage assets and infrastructure through the use of captured data and preserving it merely. Demand in Beehive Industries Co-operative is driven by the activities of the economy and the profits of the corporate whereby it operates in small businesses. Targeting services, creative skills and marketing ability are the essential driving points for the company to be profitable.

Potential and Trends

Economies of scale in-database analytics, marketing, and automated operations in Beehive Industries Co-operative allows it to compete on the price aggressively (McCann & Yazici, 2018). To compete effectively, the company has to specialize in a particular industry, considering the geographical market and the type of service offered.

The software has evolved through years from programs set on discs to immediate access through action in the online sector. The internet and cloud technology has developed, therefore, gaining direct access to software installation. In a different business model, companies operate providing a wide range of products and services to their customers. The different array of options is provided through the internet and cloud software companies (Parnin et al., 2017). Using cloud technology, different customers can pay regular subscriptions to access the internet.

Competitor Analysis

Software companies are counted as the top world developers of different enterprise solution known as infrastructure as a service; therefore, Beehive Industries Co-operative has got many competitors in the industry worldwide. One of the competitors that compete with Beehive Industries Co-operative includes Oracle based in the US with its headquarters in Redwood Shores in California (Parnin et al., 2017). The company consists of four primary sources of revenue, including cloud service, cloud license, cloud license, hardware and among others. The annual software sale yearly includes 39.5 billion dollars which s higher that the income obtained from Beehive Industries Co-operative. The most significant revenue of Oracle Company comes from cloud services and License support generating the profit up to 6.662 billion dollars in the quarter of the year 2019.

Another competitor is HCL TECH Company based in India, with annual sales of 7.8 billion dollars. It deals with software services for businesses, an offering of application integration services and management of infrastructure services. Adobe (ADBE) is a company located in the US that has annual revenue of 7.7 billion dollars from its sells. Its revenue is segmented through digital experience and digital media. Adobe helps the world choosing digital storage other than paper storage of documents (Parnin et al., 2017). The competition offered by the above competitors to the Beehive Industries Co-operative helps it work to its best to provide the best software solutions.

References

McCann, D., & Yazici, E. (2018). disrupting together the challenges and opportunities). Retrieved from https://www.dnb.com/business-directory/company-search.html?term=market%20research&page=1

Parnin, C., Helms, E., Atlee, C., Boughton, H., Ghattas, M., Glover, A., … & Stumm, M. (2017). The top 10 adages in continuous deployment. IEEE Software, 34(3), 86-95. https: retrieved from //www.investopedia.com/articles/personal-finance/121714/worlds-top-10-software-companies.asp