Marketing manager

Marketing manager

Job description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Job analysis method

I would use a task-oriented job-analysis method to define a marketing manager position. To meet the requirements of this job, an employee must be able to take on tasks related to planning, organizing and controlling marketing activities of an organization. The task-oriented method of job analysis focuses on measurable work tasks and key activities that are central to the performance of a role. This type of analysis uses knowledge about specific skills, experiences, and other qualifications for job applicants to evaluate their qualifications for that particular position. The applicant would be educated about their skills through the interviews and resume reading process with several hiring managers before being offered a position in which they already have some history in.

Task analysis is a tool for identifying duties, responsibilities and job requirements. The task analysis method can be applied to the Marketing Manager position. This task-oriented approach would help in defining the essential functions of a role by assessing the knowledge, skills, abilities and other personal characteristics required in order to perform successfully in that position. In addition the necessary knowledge, skills and abilities are assigned a relative value to ensure relevancy and importance when developing specific training programs for employees who occupy that position or similar positions. This management job is responsible for managing a marketing team of diverse levels: entry level or highly experienced people with varying degrees of management and expertise.

Job analysis technique

I would use a task inventory approach to analyze the job of marketing manager. Marketing managers are responsible for overseeing a company’s marketing objectives and strategies to increase sales by developing, implementing and monitoring advertising campaigns, promotions and other activities. They also manage the product development process and coordinate with other departments to determine appropriate product mix. Marketing managers analyze customer needs, estimate competitors’ strengths and weaknesses, determine pricing strategy, negotiate contracts with vendors…etc. Marketing managers may be replaced by account executives in some cases because they both perform similar tasks in different fields. But they have a different expertise so they will never completely replace each other like generalists or specialists do in a team. I believe the most important skills for marketing managers are identifying customer needs and finding solutions to satisfy them, excellent communication skills, good leadership and management ability with strong problem solving skills and creativity.

We can divide marketing manager’s tasks into three parts: planning activities, control activities and supporting activities. Planning activities include market analysis, product planning, forecasting of sales or revenues, channel planning…etc. Control activities include budgeting, cost control, market research and competitor analysis while supporting activities include staffing, training…etc. I believe marketing managers spend more time on planning than controlling because they will have to change the plan according to different situations once the plan is set.