“A Global Company and Ethnocentric, Polycentric, Regiocentric Marketing Orientations” Please respond to the following:From the e-Activity, select a global company, and determine and explain its market

“A Global Company and Ethnocentric, Polycentric, Regiocentric Marketing Orientations” Please respond to the following:

  • From the e-Activity, select a global company, and determine and explain its marketing strategy.
  • Choose one (1) global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company exhibits the attributes of the selected orientation. Note: Make sure the company you selected is different from teh ones that your classmates selected.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply