Advertisements and Human Brain

Effective advertisements integrate elements from both the left side of the brain as well as the right. They contain elements that appeal to emotions as well as having rational arguments. A laundry detergent may be advertised as having the rational benefit of getting clothes cleaner but also contain the emotional promise that your mother-in-law will think of you more favorably.

For each of the following websites, discuss the balance of left-brain versus right-brain advertising appeal.

Pier 1 Imports – http://www.pier1.com
Pig O’ My Heart Potbellies – http://www.potbellypigs.com
Popeyes Louisiana Kitchen – www.popeyes.com
Backcountry.com – www.backcountry.com

write a paragraph for each website you discuss
and use the lectures and book as reference

required book:
Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
by Kenneth E. Clow (Author), Donald E. Baack (Author)