Aqualisa Quartz Value Proposition to Plumbers

Aqualisa Quartz Value Proposition to Plumbers

What is the Aqualisa Quartz Value Proposition to Plumbers? To Consumers?
Why is the Aqualisa Quartz not selling?
Aqualisa spent three years and 5.8 million Euros ($6,125,500) developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product?
Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense?
What should Rawlinson do to generate sales momentum for the Quartz product? Should he change his marketing strategy to target consumers directly, target the DIY market, or target developers? Should he lower the price of the Quartz? Or should he do something different altogether?