Assignment 9

“Purchasing Options and Customer Satisfaction”  Please respond to the following:

• Watch the video titled “Bass Pro Shops: Maximizing the In-Store Experience”, located here. Examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build market strategies.
• Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post-purchase dissonance among brand-loyal consumers.