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Market Analysis (SWOT and PESTEL Analysis)
Market Analysis
Requirements
For this assignment, we are interested in your perspectives on the opportunities and challenges of the market within which your New Brunswick Business Idea will operate. This assignment builds upon Assignment 2 – looking at competition and competitive forces. With the industry analysis focusing on your competitive environment and related industry factors, this market analysis focuses on customers and the macroeconomic changes that you may experience as you compete within your chosen industry.
In a first-person narrative of no more than two or three single-spaced pages (12 point, Times New Roman, 1″ margins), we ask that you explore the following questions related to the market you are targeting with your New Brunswick business idea:
- What demographic changes are creating new market needs?
- What psychographic changes are opportunistic?
- What technical advancements are emerging?
- What societal changes are presenting new opportunities?
- What political and regulatory forces will influence the market?
The objective of this assignment is to help you understand market dynamics, while also directly supporting the completion of your New Brunswick Business Idea project, including how you will compete effectively within your chosen market.
Journal Article Critique (Medical Journal)
Journal Article Critique
The aim of this assignment is to critically evaluate a piece of research literature based on one aspect of endocrinology. You are provided with 6 research articles and have the option to choose one and critique it. The articles provided range from research in better understanding the pathology of endocrine disorders to research related to treatment in this field.
Guidelines to critical review are as followed:
- The review should be ±1500 words
- The review should include a clear overview of the research article.
- The rationale behind the research article needs to be included
- A critique on the methodology used-Are they suitable for the proposed study?
- Are the aims of objective clearly stated and have they been addressed?
- Include critical analysis of the results and conclusions presented in the article
- Include the limitations of the research conducted
- How does the research advance knowledge within the field?
- Include references to support your evaluation and discussions
Layout of the critique
There is no particular format to follow, however your critique should contain:
- Title page with P number and citation of the research paper
- Summary of the research outlining the background of the study, rationale for conducting the results and the main findings
- Main body that critiques the methodology, results and the studies discussion.
- Limitations of the study
- Your conclusion
Specific Heat Capacity Measurement and Calibration (Lab Report)
Introduction
The objective of this document is to introduce the learning outcomes for ‘Specific Heat Capacity
Measurement and Calibration’ laboratory exercise and to provide guidance for the required
laboratory work and report.
The heat capacity is a physical quantity that can be measured as the ratio of the heat
added/removed from an object to an object’s temperature change caused by the energy change.
In industry, the heat capacity is one of the key components in design and optimisation of every
process and technology for materials physical or chemical treatment. The SI unit of heat capacity
is joule per Kelvin, [J K-1
]. Heat capacity is an extensive property of materials as it is a function of
the size of a sample. In practical calculation, for majority of experimental and theoretical
purposes, the use of the intensive properties is more convenient. Similarly, the SI unit of energy is
the joule, J [(kg m2
)/s2
]. In medical science, energy unit is calories. A calorie is defined as the
amount of energy required to increase the temperature of one gram of water by 1°C.
This gives 1 calorie equals to 4.184 joules.
When expressing the heat capacity as an intensive property, the physical quantity is divided by the
amount of substance, mass, or volume, which makes the quantity independent of the size of the
sample. The molar heat capacity is the heat capacity per unit amount (mole) of a pure substance
and the specific heat capacity (Cp), known as specific heat, is the heat capacity per unit mass of a
matter. The SI unit of specific heat capacity is [kJ/(kg K)]. Cp is generally a temperature dependant
function. However within a good approximation it can be taken as a constant over a moderate
temperature range for a pure single phase materials. The Cp has been measured and tabulated for
the wide range of liquids and solids. These tables are widely available online and in the specialised
book in the University Library [Domalski, E.S. (1984), Furukawa, G.T. (1968), Jiang, Q. W. (2011)].
Calorimetry can be characterised as the analytical technique aims to measure the quantities of
heat released or absorbed by a system during, as example, a chemical reaction.
The amount of heat that flows in or out of a system depends on:
the quantity of matter in the system,
the nature of that matter,
a system temperature change as it absorbs or releases heat.
Calorimetry is performed with a device called calorimeter that provides good heat insulation of
internal volume from its surroundings and a possibility to measure an internal volume
temperature changes in order to determine specific heats of a material located in the internal
volume.
Specific heat determination (calorimetry) approach was developed with account of the
thermodynamic laws.
The Zeroth Law of Thermodynamics states that, “If two samples at different temperatures
(indicated as THot and TCool) are placed in direct physical contact, heat will be lost by the hotter
sample THot and gained by the cooler one TCool. This heat exchange will continue until the moment
of both samples achieved the same final temperature, TFinal”.
On the other hand, the First Law of Thermodynamics states that, “During heat exchange heat is
neither created nor destroyed.” Thus calorimetry investigation employs the fact that heat lost by
one part of the system equals to the heat obtained by other part of the system if the system is
thermo insulated.
Calorimetry experiment can be either performed using constant pressure or a constant volume
method. The constant volume approach is traditionally used for measuring the heat of
combustion and is done with a bomb-type (constant-volume) calorimeter. In the Laboratory, you
will use the constant pressure (isobaric) calorimetry to determine Cp of different samples
