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Customers Today Want Separate Prices For Each Service Element And They Also Want The Right To Select The Elements They Want.

Question 1

Customers today want separate prices for each service element and they also want the right to select the elements they want. The customers are said to be pressing for _____ services.

Question options:

a) complementary

b) perishable

c) variable

d) unbundled

Question 2

The zone of __________ is a range where a service dimension is deemed satisfactory, anchored by the minimum level consumers are willing to accept and the level they believe can and should be delivered.

Question options:

a) immunity

b) tolerance

c) reliability

d) assurance

Question 3

Services high in __________ qualities have characteristics that the buyers can evaluate before purchase.

Question options:

a) search

b) experience

c) credence

d) privacy

Question 4

Companies may wish to implement a(n) __________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.

Question options:

a) up-market stretch

b) rebranding plan

c) outsourcing strategy

d) disintermediation policy

Question 5

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers’ __________ that is important for marketers to consider.

Question options:

a) value proposition

b) consumption system

c) value system

d) quality perception

Question 6

The way the user performs the tasks of getting and using products and related services is the user’s total _____ system.

Question options:

a) consumption

b) consumable

c) consistent use

d) augmented

Question 7

A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and:

Question options:

a) performance.

b) utility.

c) tangibility.

d) price.

Question 8

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer’s product mix has high:

Question options:

a) consistency.

b) depth.

c) intensity.

d) range.

Question 9

Josh gets his bike serviced at Dean’s Garage even though there’s another garage much closer to home. He prefers Dean’s because the work is usually done quickly and the staff tries to solve the issues with the bike as soon as possible. Dean’s Garage excels at which of the following five determinants of service quality?

Question options:

a) Reliability

b) Responsiveness

c) Assurance

d) Empathy

Question 10

Marketers have traditionally classified products on the basis of three characteristics: __________, tangibility, and use.

Question options:

a) availability

b) affordability

c) aesthetics

d) durability

Question 11

Regular maintenance and repair costs are known as _____ costs.

Question options:

a) service contract

b) out-of-pocket

c) fixed

d) facilitating services

Question 12

Cocktail lounges in restaurants are examples of:

Question options:

a) differential pricing.

b) cultivating nonpeak demand.

c) complementary services.

d) reservation systems.

Question 13

Which of the following is an example of a hybrid service?

Question options:

a) Teaching

b) Car

c) Restaurant meal

d) Soap

Question 14

Which of the following is a benefit of product mapping?

Question options:

a) Studying market matrices

b) Integrating target markets

c) Identifying market segments

d) Educating consumers

Question 15

The __________ of the product mix refers to the total number of items in the mix.

Question options:

a) width

b) length

c) depth

d) breadth

Question 16

Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups:

Question options:

a) installations and natural products.

b) installations and component materials.

c) installations and operating supplies.

d) installations and equipment.

Question 17

Unlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This is known as the __________ aspect of services.

Question options:

a) inseparability

b) intangibility

c) variability

d) perishability

Question 18

Services high in __________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

Question options:

a) trial

b) search

c) experience

d) credence

Question 19

The __________ rates the various elements of the service bundle and identifies required actions.

Question options:

a) company performance analysis

b) voice of customer measurement

c) customer factor measurement

d) importance-performance analysis

Question 20

Industrial goods can be classified as __________, capital items, or suppliers and business services based on their relative cost and how they enter the production process.

Question options:

a) service components

b) sub-assemblies

c) accessories

d) materials and parts

Lesson 7 Exam

Question 21

In __________ pricing, the firm bases its price largely on competitors’ prices.

Question options:

a) going-rate

b) auction-type

c) markup

d) target-return

Question 22

__________ price refers to what the consumers feel the product should cost.

Question options:

a) Fair

b) Typical

c) Usual discounted

d) List

Question 23

While shopping at the mall, Jane is asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company is test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?

Question options:

a) Usual discounted price

b) Fair price

c) Maximum retail price

d) Last price paid

Question 24

Which of the following is the first step in setting a pricing policy?

Question options:

a) Selecting a pricing method

b) Selecting the pricing objective

c) Determining demand

d) Estimating cost

Question 25

A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues __________ as its major objective.

Question options:

a) market skimming

b) product-quality leadership

c) survival

d) profit maximization

Question 26

__________ auctions let would-be suppliers submit only one bid; they cannot know the other bids.

Question options:

a) Descending bid

b) Sealed-bid

c) English

d) Dutch

Question 27

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) __________ price.

Question options:

a) markup

b) reference

c) market-skimming

d) accumulated

Question 28

Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors’ prices, is known as:

Question options:

a) overhead costing.

b) target costing.

c) activity based costing.

d) benefit analysis.

Question 29

The key to perceived-value pricing is to:

Question options:

a) reengineer the company’s operations.

b) deliver more unique value than competitors.

c) adopt subtle marketing tactics compared to competitors.

d) deliver more value but at a lower cost.

Question 30

Which of the following is TRUE regarding price elasticity?

Question options:

a) The higher the elasticity, the lesser is the volume growth resulting from a 1 percent price reduction.

b) Within the price indifference band, price changes have little or no effect on demand.

c) If demand is elastic, sellers will consider increasing the price.

d) Price elasticity does not depend on magnitude and direction of the contemplated price change.

Question 31

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of a pricing is the company depending on?

Question options:

a) Going-rate pricing

b) Image pricing

c) Market-skimming pricing

d) Target pricing

Question 32

A manufacturer has invested $750,000 in a new product and wants to set a price to earn a 15 percent ROI. The cost per unit is $18 and the company expects to sell 50,000 units in the first year. Calculate the company’s target-return price for this product.

Question options:

a) $20.25

b) $18.23

c) $18.10

d) $20.70

Question 33

__________ cost is the cost per unit at that level of production.

Question options:

a) Target

b) Average

c) Marginal

d) Opportunity

Question 34

When a company introduces a product at a very high price and then gradually drops the price over time, it is pursuing a __________ strategy.

Question options:

a) market-penetration pricing

b) market-skimming pricing

c) value-pricing

d) switching cost

Question 35

The decline in the average cost of production with accumulated production experience is called the:

Question options:

a) demand curve.

b) supply chain.

c) learning curve.

d) value chain.

Question 36

If demand changes considerably with a small change in price, the demand is said to be:

Question options:

a) unit elastic.

b) elastic.

c) inelastic.

d) marginal.

Question 37

Costs that differ directly with the level of production are known as _____ costs.

Question options:

a) fixed

b) overhead

c) opportunity

d) variable

Question 38

A market-penetration pricing strategy is most suitable when:

Question options:

a) a low price slows down market growth.

b) production and distribution costs fall with accumulated production experience.

c) a high price dissuades potential competitors from entering the market.

d) the market is characterized by inelastic demand.

Question 39

Companies that believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to:

Question options:

a) maximize their market share.

b) skim the market.

c) become a product-quality leader.

d) merely survive in the market.

Question 40

A company must make payments each month for rent, heat, interest, and salaries. These are _____ costs.

Question options:

a) total

b) fixed

c) variable

d) opportunity

Information Management

Suppose you are the information technology (IT) manager for an IT company. You receive a report that contains a list of computer equipment stored in the company warehouse. You notice that the list also includes items that you know are not stored in the warehouse. Would you consider this list as good information? Why, or why not? Give some examples of at least three items on this list that you consider to be good information and at least three items on this list that would not be good information. Explain your reasoning, and include a discussion about why good information is important in management information systems (MIS).

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit I 

In this unit, you have learned about management information systems (MIS) and the importance of it. For this assignment, compose a paper that discusses the key differences between data, information, information technology (IT), and information systems (IS). Your paper should address the components listed below.

Define what is meant by information.

Define what is meant by data.

Create two matrices (one for data and one for information) that illustrate the key differences between information and data, place the matrices into your paper, and briefly discuss the differences in one or two paragraphs. Each matrix should contain characteristics and/or facts about the subjects (data and information) that show how they are different. Define IT.

Define IS.

Using the five-component model as an example, discuss some differences between IT and IS.

If you are using Microsoft Word, you can develop a matrix using this program. For an example of how to create a matrix using Microsoft Word, see the Microsoft.com explanation by clicking the link below.

Microsoft. (n.d.). Create a matrix. Retrieved from https://support.office.com/en-us/article/Create-a-matrix-0E74423D-2E28- 4DEB-9223-A30C2312CC22

You may use another computer software program that you are familiar with to create the matrices. However, you must submit your assignment in a Microsoft Word document, and the matrices should be included in the body of your paper.

Your paper must be a minimum of two pages in length (not counting the title and reference pages), and you must use at least two resources as references. Any information from these resources must be cited and referenced in APA format.

Unit II Journal

Refer back to the “2027?” section on page 69 (Q1-Q7) of the textbook in uCertify, which provides an interesting discussion about the future of collaboration. After reading about the future of collaboration systems, how do you envision collaboration in your industry in the year 2027?

Describe the industry you currently work in or plan to work in along with a discussion of your vision of what collaboration will be like for your industry in the year 2027. Be sure to discuss some of the advantages and disadvantages to your vision of collaboration in 2027.

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit II PowerPoint Presentation

In this assignment, you will create a presentation for your organization to explain how successful collaboration can improve success and provide competitive advantages.

Scenario: Your organization has used a variety of collaboration systems developed by some project managers. Some of

    Information Systems Management 

these systems were successful while others were not. Your organization has one unique challenge—many of your employees are staffed at other locations or work from home (telework). You would like to standardize the collaboration process to improve team communication for all company projects. In your presentation, you should include the elements listed below.

Explain why collaboration information systems (IS) are important from the organization’s perspective.

Discuss how collaboration tools can improve team communication.

Identify three tools that will be used for synchronous communications and three tools that will be used for asynchronous communications. Be sure to explain why you made these choices.

Describe how project files, such as Microsoft (MS) Word, MS Excel, MS Project, and MS Visio, will be shared with team members. Be sure to explain the rationale behind your choice.

Explain how the task list for managing tasks will be shared with team members. Be sure to explain the rationale behind your choice.

Discuss how this new collaboration IS could provide competitive advantages for your organization.

Your presentation should be a minimum of six slides in length (not counting the title and reference slides). Use of images, graphics, and diagrams is encouraged.

You can use an industry of your choosing or examples from your personal or professional experiences in developing this assignment. You can also use the resources in the Unit II Suggested Reading section to assist you with this assignment.

Be sure to follow the 7×7 rule (i.e., there should be no more than 7 words per line and no more than 7 lines per slide). You are required to use speaker notes to discuss the bullet points on your slides.

You must use at least two academic resources to support your presentation, and you must cite (in APA format) any information on your slides or in your speaker notes that came from these sources.

Unit III 

In this unit, you learned about the Internet of Things (IoT) and smart devices. Think about how these concepts apply to your life, and describe how you use devices such as these in your day-to-day life.

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit III PowerPoint Presentation

For decades, relational databases remained essentially unchanged; data was segmented into specific chunks for columns, slots, and repositories, also called structured data. However, in this Internet of Things (IoT) era, databases need to be reengineered because the very nature of data has changed. Today’s databases need to be developed with the needs of IoT in mind and have the ability to perform real-time processing to manage workloads that are dynamic. For example, relational databases should be able to work with real-time data streaming and big data (an example was presented in the Unit III Lesson).

Scenario: Falcon Security wants their customers to be able to view security video footage in real-time and provide customers with the ability to query video footage for viewing. Choosing a database solution such as MongoDB would allow Falcon Security to store customer video footage in the same database as the metadata.

To do this, Falcon Security needs a way to manage the demands of real-time data streaming for real-time analytics. Conduct some research for a NoSQL database application, such as MongoDB or Cassandra, that could meet this need. How would switching to a real-time database solution help Falcon Security remain competitive? Create a PowerPoint presentation that includes the components listed below.

Provide a brief introduction to IoT.

Present the argument to the Falcon Security CEO that switching to a more dynamic database structure (NoSQL real- time database) will meet the demands of IoT.

Introduce some features of the database you chose, whether it is MongoDB, Cassandra, or another database. Describe how switching to a more dynamic database will give Falcon Security a competitive advantage.

Your presentation must be a minimum of six slides in length (not counting the title and reference slides), and you must use at least two academic resources. Any information from a resource used must be cited and referenced in APA format.

Unit IV

When you started your small business, you managed all business processes on your own. Now, your business is expanding and you have hired employees to help. Would you consider implementing an enterprise resource planning (ERP) system, or would you continue to use applications, such as Microsoft Office (e.g., Word, Excel, Access), to manage your business processes? Be sure to explain the reasons behind your choice.

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit IV 

Scenario: A company called Colony Nursery and Landscaping opened a new store located a few hundred miles away from its original location. The company wants to implement an award system that awards their customers with points whenever customers make a purchase, but the two stores are not able to share information. Colony Nursery and Landscaping will need to implement an enterprise resource planning (ERP) system that will solve the information silo problem by collecting and making this user data available. Colony Nursery and Landscaping is hoping that by providing customers with this award

         Information Systems Management 3

system, they will be able to maintain competitive advantage. Colony Nursery and Landscaping cannot afford to purchase, develop, or maintain this system on-site, so they are investigating cloud solutions.

In addition, for many organizations, Colony Nursery and Landscaping included, information silos make it difficult to tap into needed information. Discuss whether or not the problem of information silos can be solved by using the cloud. Some organizations do not have the resources to construct or maintain their computer infrastructure, so they utilize cloud services instead to reduce costs and improve scalability. In this assignment, you will discuss whether or not the cloud offers solutions for Colony Nursery and Landscaping and identify an application that the ERP system could provide. Compose an essay that includes the elements listed below.

Define what an information silo is.

Explain why information silos are a problem for organizations.

Discuss why organizations are moving to the cloud.

Determine whether or not using cloud services, such as a cloud-based host for data storage, would solve the ERP information silo problem at Colony Nursery and Landscaping.

Explain how using the ERP system and awards program would provide a competitive advantage for Colony Nursery and Landscaping.

Discuss why the implementation of an ERP system might require business process reengineering for Colony Nursery and Landscaping. Be sure to explain the business processes that will be affected (e.g., the customer awards system). Use diagrams or tables as needed, but this is not required.

Your essay must be a minimum of two pages in length (not counting the title and reference pages), and it must be formatted in APA style. You should include an introduction section that gives background and context to your reader. You must use at least two scholarly resources as references. Any information from these resources must be cited and referenced in APA format.

Unit V 

Recall the social media information systems scenario about augmented reality at the beginning of Chapter 8. Based on what you have learned in this unit, how would you respond if you were the head of marketing at ARES when Cassie and Raj presented their ideas about a mixed-reality environment? What do you think will happen if the company does not shift its current advertising ideology to embrace virtual environments? Be sure to use examples to support your arguments.

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit V Scholarly Activity

Choose one of the scenarios below (A or B) to complete the assignment. Scenario A

You are the business owner of a local small engine repair shop, and you have been thinking about implementing a knowledge management system for your customer service technicians. You are thinking about this because there are times when some of your technicians know how to fix certain engine problems and others do not. Providing a central knowledge repository could help share troubleshooting and repair knowledge among your technicians.

Scenario B

You are the business owner of a local cleaning service, and you have been thinking about implementing a knowledge management system for your cleaning technicians, especially for those who troubleshoot and solve cleaning problems, such as removing certain carpet and water stains, addressing mold, and selecting the proper tools and products to use for other types of cleaning issues. You are thinking about this because there are times when some of your cleaning technicians know how to properly clean carpets and others do not. Providing a central knowledge repository could help share cleaning knowledge among your cleaning technicians.

After you chose your scenario (A or B), compose a paper that addresses the elements listed below.

Explain the role of knowledge management systems.

Explain what is meant by expert systems.

Explain what is meant by content management systems.

Discuss how the business in the selected scenario could benefit from an expert system and a content management system, and provide two examples for each type of system.

Discuss how the business in the selected scenario could benefit from business intelligence, and provide two examples of these benefits.

Discuss how the business in the selected scenario can use social media to not only obtain information and knowledge but to share it as well, and provide two examples of how the business might use social media information systems.

Your paper must be at least two pages in length (not counting the title and reference pages), and you must also use at least two scholarly sources, one of which must come from the CSU Online Library. Any information from a source must be cited and referenced in APA format, and your paper must be formatted in accordance to APA guidelines.

Unit VI Journal

In this unit, you learned about safeguards against security threats. Do you use any of these in your personal life or at work? If so, explain how these safeguards help to ensure information security in your home or at work. If not, do you feel like the systems are adequately protected? Should any safeguards be put into place?

              Information Systems Management 4

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit VI PowerPoint Presentation

Recently, a terminated employee used his mobile device to log in to the company network and steal sensitive data. As the manager of the information technology (IT) security department, you were asked by your boss to present a summary of what the organization should do to prevent this from happening again. Create a PowerPoint presentation of your summary. In your PowerPoint presentation, you should include the components listed below.

Explain the goal of information security in relation to mobile devices.

Identify the three sources of threats, provide a summary of each, and provide at least one example of each. Explain technical safeguards, and discuss which technical safeguard(s) should be used for mobile devices. Explain data safeguards, and discuss which data safeguard(s) should be used in this type of scenario. Explain human safeguards, and discuss which human safeguard(s) should be implemented.

Discuss why the organization needs an incident response plan to secure information and knowledge.

Your presentation must be a minimum of six slides in length, not counting the title and reference slides. Be sure that any graphics used are appropriate and support the content of your presentation. You must use at least two references in your presentation, and they should be cited and referenced in APA format. Please cite all sources used.

Unit VII Journal

Recall the Augmented Reality Exercise System (ARES) scenario discussed at the beginning of Chapter 11 of the textbook in uCertify. As the manager of this project, would you approve the decision to use an offshore contractor to outsource the development of AR headset applications? Why would you make this decision?

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit VII Case Study

As a manager of an organization, you will often need to find ways to cut costs. One way to cut costs is to outsource by hiring another organization to perform the service. Consider the scenario below.

As a manager for the public outreach department, you realize that the current system for managing outreach issues is outdated. You would like to have a new outreach system developed using the Cloudera platform to help manage big data. However, no one in the organization has the expertise. You will have to outsource the project to save on costs and avoid management problems. Two companies have sent in a bid—one from Vancouver, Canada, and one from Mumbai, India. The bid from India was slightly lower than the bid from Canada. Compose a response that includes the elements listed below.

Define what is meant by outsourcing.

Explain how Peter Drucker’s statement (covered in the textbook in uCertify) about how one company’s back room is another company’s front room pertains to outsourcing. Use an example.

Summarize the management advantages, cost reduction, and risk reduction of outsourcing.

Summarize the outsourcing risks concerning control, long-term costs, and exit strategy.

Discuss which company you would outsource to and why. Does distance matter?

Your case study must be at least two pages in length (not counting the title and reference pages), and you must use at least two references as a source for your essay. See the Suggested Reading section for some sample articles on outsourcing. Be sure to cite all sources used in APA format, and format your essay in APA style.

Unit VIII Journal

Identify a skill or knowledge that you learned in this course, and explain how you can apply it to increase success in your career in a real-world scenario.

Your journal entry must be at least 200 words. No references or citations are necessary.

Unit VIII Essay

In this final assignment, you will develop a paper that reviews some of the main topics covered in the course. Compose an essay to address the elements listed below.

Identify the components of an information system (IS) using the five-component framework, and provide a brief summary of each.

Explain Porter’s five forces model.

Management IS (MIS) incorporate software and hardware technologies to provide useful information for decision-making. Explain each of the following IS, and use at least one example in each to support your discussion:

a collaboration information system,

a database management system,

a content management system,

a knowledge management/expert system,

a customer relationship management system, an enterprise resource planning system,

a social media IS,

a business intelligence/decision support system, and

                      Information Systems 

an enterprise IS.

Identify and discuss one technical and one human safeguard to protect against IS security threats.

There are several processes that can be used to develop IS and applications such as systems development life cycle (SDLC) and scrum (agile development). Provide a brief description of SDLC and scrum, and then discuss at least one similarity and one difference between SDLC and scrum

Sum up your paper by discussing the importance of MIS.

Your paper must be at least three pages in length (not counting the title and reference pages), and you must use at least two resources. Be sure to cite all sources used in APA format, and format your essay in APA style.

APA Guidelines

The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain papers and projects. Students should always carefully read and follow assignment directions and review the associated grading rubric when available. Students can find The CSU Citation Guide by clicking here. This document includes examples and sample papers and provides information on how to contact the CSU Writing Center.

Grading Rubrics

This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each level of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics because these are the primary tools your professor uses for assessing learning activities.

Human Resources/Human Capital Metrics And Predictive Analytics.

 Begin to review literature on topics related to human resource metrics and predictive analytics to identify relevant academic journals and other sources appropriate to those topics.  To complete a comprehensive and current search of relevant articles, books, and other sources related to the subject of human resources/human capital metrics and predictive analytics.  As one of the three cornerstone concepts of this course, the directional shift in human resource management to the increased reliance on quantitative measures of performance versus intuitive decisions based on aspiration, human capital metrics (also known as predictive analytics) is a subject for increased interest going forward. This Literature Review asks students to review the literature in this area, both traditional and current. Materials may include classics that date into the early years of the 21st century, but should also include sources dated in the last 5–10 years. The page length of the Literature Review should be between 4–6 pages (double-spaced, normal font size, and margins) and meet APA style.