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Case Study 2: Charlotte Beers At Ogilvy & Mather Worldwide
What is Beers trying to accomplish as CEO of Ogilvy & Mather Worldwide?
Did Beers and her team “get the vision right”? Explain your answer.
What is your assessment of the process Beers and her team went through to create the vision? Explain your answer.
Did Beers and her team effectively “communicate for buy-in”? Explain your answer.
Must be 2-4 APA format with sources.
Must pass Turnitin.
Due in 2 hours.
Position Oriented Vs. Talent Oriented
In what situations would position-oriented staffing be preferable to talent-oriented staffing?
Phillips, J., & Gully, S. (2015). Strategic staffing. (3rd ed.). Upper Saddle River, NJ: Pearson. Chapter 2 Business and Staffing Strategies
CASE STUDY: Passion For The Outdoors And For People
- According to Maslow’s hierarchy, which basic needs does the Patagonia culture meet? What would it be like to work at Patagonia? (Hint: Go to Patagonia’s website and find the section on jobs.) What’s your assessment of the company’s work environment?
- Use the expectancy theory and/or the equity theory of motivation to explain how feeling underpaid might affect the work of a Patagonia associate and what a manager can do to increase the employee’s motivation.
- What do you think might be Patagonia’s biggest challenge in keeping employees motivated? If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated?