Recent orders
Analysis For Bank On Lemonade Drink
Using the same organization and the lemonade drink from the Week 4 Learning assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.
Develop a minimum 350- to 525-word analysis that include the following:
- Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition:
- Advertising
- Public relations
- Traditional Digital marketing
- New Digital marketing techniques (describe)
- Direct marketing
- Event marketing
- Outdoor Advertising
- Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices:
- Coupons
- Deals
- Premiums
- Contests
- Sweepstakes
- Contests
- Samples
- Loyalty Programs
- Point-of-purchase displays
- Rebates
- Discuss ways you can demonstrate to the bank that this company is a socially-conscience organization and will be involved with local social endeavors.
- Discuss how your company could expand into the global market.
- Examine promotional methods that could be used to market your lemonade globally.
- Examine any ethical or moral issues you may encounter while developing and utilizing the various forms of sales promotion.
Week 4 below to show assignment and grading from professor.
Simply Lemonade- A Lemonade that has been reported to taste more like lime and have a tartier taste. (“Taste Test: Ready-To-Drink Lemonade”, 2011).
Our company’s lemonade is made with fresh lemons and other fruity flavors for a fresh healthy lemonade.
Minute Maid- This lemonade was reported to be perfectly blended but were still reported as bland.
(“Taste Test: Ready-To-Drink Lemonade”, 2011).
Our company blends our fresh lemonade with other fruity flavors for a nice sour taste added with vitamins for an added health boost.
Natalie’s Hand-Crafted- Reported as sweet but doesn’t seem fresh.
(“Taste Test: Ready-To-Drink Lemonade”, 2011).
The above designates the above brands’ taste weaknesses and can be significant. But, the Team must also report its nutritional and ingredient strengths and weaknesses as compared to Super Flight.
0.800
Our company prides itself with its fresh lemonade and fruit juice blend that is carbonated giving it that little extra fresh crispy taste.
This hints at Super Flight’s positioning in terms feature and benefits, value added and competitive edge. However once again, I refer the Team back to Part 2 to understand how this positioning can be strengthened to more clearly differentiate the brand from the competition.
- Define the pricing strategy in no more than 90 words that you will use for the introduction of the product.
We believe that the best pricing strategy for our lemonade at launch to be penetration pricing. With penetration pricing, prices will start low with little profit margins to attract new customers and gain market share value. This should in turn raise awareness of our new lemonade and raise sales volume, while also creating lower production costs and higher inventory turnover due to the increase of sale and production.
This makes good sense.
The considerations can be this:
If the Team is convinced the product is addressing an unmet need for which there is no direct competition and for which robust demand is anticipated, then a skimming pricing strategy is advisable.
However, the Team has determined the product will be introduced into a competitive marketplace wherein a penetration pricing strategy that aims price at the middle of the market can be implemented to encourage trial and brand-switching.
1.000
- Discuss in no more than 90 words the maturity life cycle stages of your product.
Stage of Maturity Life Cycle
Discussion
Sales volume peak
During the maturity phase of the Product Life Cycle sales volumes tend to peak because of product saturation in the market.
Maintaining market share
During the maturity phase competition is at its highest level in the cycle, which makes it increasingly challenging for a company to maintain their market share.
Stronger product differentiation/Improvements
Through product differentiation, improvement or changes to the product (new mixes, flavors, or ingredient improvements) the company can keep maintaining or slow the decrease of their market share.
Decreasing in market share
0.300
Because of the high competition at this stage companies will start to experience a decrease in market share. This will be followed by lower profits because of price reduction of products to maintain competitiveness, which will also bring down price levels.
The Team has examined the maturity PLC stage only. Note that the maturity life cycle stages are to be discussed.
This means the Team must examine the introduction, growth, maturity and decline stages.
Briefly, the discussion would look like this:
· At introduction a product must establish brand awareness, perhaps trial the product with key target markets and price the product – the Super Flight Team implementing penetration pricing strategy to encourage trial and brand switching.
· During the growth stage, the Team improves quality and adds new flavors to enhance differentiation and maintains the price due to healthy demand. The Team seeks increased distribution coverage and modifies promotion to shift the promotional message from brand awareness to preference.
· At maturity, the Team may enter new geographical markets and engage in additional product modification to further differentiate the product line from the any emerging competition rather than compete on price.
· In the eventuality of product decline, which can be possible with the emergence new health and taste trends, the Team will reduce promotional expenditures, cut back distribution and possibly reduce the price. The product, if endangered, will then be harvested from the product line if sales no longer justify a marketing investment.
The Team does discuss the maturity stage correctly.
- Describe in 90 words how you will use suppliers, agents, or distributors to create your distribution channel.
We can use wholesalers, resellers, retailers, and consultants since they already have resources and relationships with customers and vendors to quickly bring our product to the market. We will even set up our own personal sales team to bring in new customers as well to sell directly to these customers. We can also set up an online web-store so that customers can order directly from us online and get their orders shipped directly to them possibly by UPS since they can deliver even to smaller locations. Another thing we can do is to advertise our lemonade with specific sales for brand new customers -since this seems to help catch interest.
Good. The Team is planning to implement a multi-channel distribution design; first indirect through wholesalers and retailers. I don’t know what “consultants” means. Super Flight>Wholesales>Restaurants, Supermarkets, Convenience Stores>End-User.
The Team is also establishing customer-direct distribution channel through its website.
1.000
4. Mechanics
1.000
Total Score:
Identify three significant elements of the Constitution that embody the republican principle of limited government.
1)Identify three significant elements of the Constitution(including amendments) that embody the republican principle of limited government. Explain and support your answers with Constitutional references. 2)Three institutions in the new government embodied the framers’ commitment to the principle of representation: the House of Representatives, the Senate, and the presidency. Identify below the system of representation the framers established for each institution by answering this question: Was representation by direct population election, or was representation filtered through the choice of some intermediate body? If the latter, identify the intermediate body and describe its role and support your answer with Constitutional references. 3) Identify three amendments to the Constitution that expanded democratic representation, and explain what each amendment has accomplished 4)Identify one passage in the Constitution that expresses the republican principle of popular sovereignty. why?
Strayer Fin100
1. Which of these can be used by interested parties to identify changes in corporate performance?
Common-size financial statements
Industrialized financial statements
Sanitized financial statements
None of these
2. A deposit of $300 earns interest rates of 7 percent in the first year and 10 percent in the second year. What would be the second year future value?
$651.00
$351.00
$602.17
$353.10
3. A small business owner visits his bank to ask for a loan. The owner states that she can repay a loan at $1,500 per month for the next 3 years and then $500 per month for three years after that. If the bank is charging customers 10 percent APR, how much would it be willing to lend the business owner?
$61,982.47
$32,019.95
$192,119.70
$57,980.57
4. Which ratio measures the number of dollars of sales produced per dollar of inventory?
Internal-growth
Inventory turnover
Asset management
Cash
5. Due to poor spending habits, Ricky has accumulated $10,000 in credit card debt. He has missed several payments and now the annual interest rate on the card is 18.95 percent! If he pays $175 per month on the card, how long will it take Ricky to pay off the card?
148.50 months
Ricky never pays off the card.
162.5 months
121.5 months
6. What is the present value of a $7,000 payment made in six years when the discount rate is 4 percent?
$5,290.42
$5,802.82
$6,103.73
$5,532.20
7. What is the present value, when interest rates are 6.5 percent, of a $100 payment made every year forever?
$1,538.46
$1,000.00
$650.00
$6.50
8. We call the process of earning interest on both the original deposit and on the earlier interest payments:
discounting.
multiplying.
computing.
compounding.
9. A mortgage broker is offering a 30-year mortgage with a teaser rate. In the first two years of the mortgage, the borrower makes monthly payments on only a 5 percent APR interest rate. After the second year, the mortgage interest charged increases to 8 percent APR. What is the effective interest rate in the first two years? What is the effective interest rate after the second year?
5.00 percent, 8.00 percent respectively
5.12 percent, 8.30 percent respectively
12.59 percent, 12.65 percent respectively
4.89 percent, 7.72 percent respectively
10. Approximately what interest rate is needed to double an investment over four years?
100 percent
18 percent
4 percent
25 percent
11. What annual interest rate would you need to earn if you wanted a $200 per month contribution to grow to $14,700 in five years?
6.47 percent
14.70 percent
8.01 percent
7.76 percent
12. What is the future value of $700 deposited for one year earning 4 percent interest rate annually?
$28
$700
$1,428
$728
13. When computing the rate of return from selling an investment, the number of years between the present and future cash flows is an important factor in determining:
the annual payments required.
whether the present value or the future value is a cash outflow.
the annual rate earned.
whether the present value or the future value is a cash inflow.
14. If you start making $115 monthly contributions today and continue them for six years, what is their present value if the compounding rate is 12 percent APR? What is the present value of this annuity?
$5,633.10
$5,941.12
$5,882.30
$5,512.90
15. Which of these ratios measure the extent to which the firm uses debt (or financial leverage) versus equity to finance its assets?
Equity ratios
Liquidity ratios
Debt management ratios
Financial ratios
16. What is the present value of a $200 payment made in 3 years when the discount rate is 8 percent?
$515.42
$150.00
$158.77
$251.94
17. You are considering a stock investment in one of two firms (A and B), both of which operate in the same industry. A finances its $20 million in assets with $18 million in debt and $2 million in equity. B finances its $20 million in assets with $2 million in debt and $18 million in equity. Calculate the equity multiplier for the two firms.
Firm A: 10 times; Firm B: 1.11 times
Firm A: 10 times; Firm B: 9.99 times
Firm A: 15 times; Firm B: 1.00 times
Firm A: 20 times; Firm B: 1.11 times
18. Determine the interest rate earned on a $450 deposit when $475 is paid back in one year.
0.89 percent
1.13 percent
5.56 percent
13.0 percent
19. Which of the following is NOT true when developing a time line?
Cash inflows are designated with a positive number
The time line shows the magnitude of cash flows at different points in time.
Cash outflows are designated with a positive number.
The cost is known as the interest rate.
20. Which of the following refer to ratios that measure the relationship between a firm’s liquid (or current) assets and its current liabilities?
Internal growth
Market value
Liquidity
Cross-section
21.Consider that you are 30 years old and have just changed to a new job. You have $91,000 in the retirement plan from your former employer. You can roll that money into the retirement plan of the new employer. You will also contribute $4,800 each year into your new employer’s plan. If the rolled-over money and the new contributions both earn a 7 percent return, how much should you expect to have when you retire in 38 years?
$2,106,718.60
$2,018,506.60
$2,012,560.60
$2,216,781.60
22. Which of the following refers to the amount of debt versus equity a firm has on its balance sheet?
Capital structure
Debt structure
Financial structure
Capital coverage
23. A small business owner visits his bank to ask for a loan. The owner states that she can repay a loan at $2,500 per month for the next two years and then $3,000 per month for another two years after that. If the bank is charging customers 6.5 percent APR, how much would it be willing to lend the business owner?
$117,809.63
$115,278.17
$114,009.21
$111,712.39
24. Which of the following measures the operating return on the firm’s assets, irrespective of financial leverage and taxes?
Return on assets
Basic earnings power ratio
Return on equity
Profit margin
25. With regard to money deposited in a bank, future values are:
are completely independent of present values.
equal to future values.
larger than present values.
smaller than present values.
26. Which is true? Ratio analysis:
can provide useful information on a firm’s past but not current position
can provide useful information on a firm’s past and current position, but should never be used to forecast future performance.
can provide useful information on a firm’s current position and hint at future performance.
can provide useful information on a firm’s current position but should never be used to forecast future performance
27. Which ratio measures a firm’s ability to pay short-term obligations with its available cash and market securities?
Current
Cash
Quick or acid test
Internal-growth
28. Loan amortization schedules show:
the interest paid per period only.
both the principal balance and interest paid per period.
the principal balance paid per period only.
the present value of the payments due.
29. To compute the present or future value of an annuity due, one computes the value of an ordinary annuity and then:
divides it by (1 – i).
multiplies it by (1 + i).
multiplies it by (1 – i).
divides it by (1 + i).
30. A firm reported year-end sales of $20 million. It listed $7 million of inventory on its balance sheet. Using a 365-day year, how many days did the firm’s inventory stay on the premises?
127.75 days
157.75 days
97.75 days
87.75 days