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Case Write-Up

In your write-up, please write a minimum of two pages (double-spaced, 12 point, Times New Roman is acceptable) answering the questions listed below. 

  1. How did the marketing campaign for The Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?
  2. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.
  3. Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers?
  4. Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?

You will be graded on the depth of your analysis. Use relevant points from the case to justify your responses. If you recognize multiple points (e.g., there may be several ways that the campaign departed from traditional campaigns) so be sure to include them all. Use this case write-up to show that you are able to draw out relevant information from the case, and use them to argue your point. As outlined in the syllabus a portion of your case grade will also be based on your involvement in the class discussion. 

Enhanced Synthesis Paper: Doctoral Identity

Please read everything about this assignment.  Majority of it has been done now you are just adding on to it and also correcting what the instructor advise.

Synthesis is the act of creating something new from multiple existing  entities. Synthesis of research, then, is creating a new idea from  existing ideas. Synthesis of research is not a single innate skill.  Rather, it is a process learned through time and practice. At the  doctoral level, writing is a continual process of revision as learners  improve skills and build subject matter expertise.

In Topic 5, you submitted a Synthesis Paper and received both  feedback from your instructor and a grade for your work. In this  assignment, you will expand upon your original paper with additional  research from outside sources, incorporate feedback from your  instructor, and provide a reflection section addressing your revision  process.

General Requirements:

  • Locate the Synthesis Paper you completed in Topic 5.
  • Locate and download “Enhanced Synthesis Paper Template” from the Course Materials for this topic.
  • Locate and download “Enhanced Synthesis Paper Resources” from the Course Materials for this topic.
  • Review the articles by Baker and Pifer (2011), Gardner (2009), and  Smith and Hatmaker (2014) located in the Course Materials for this  topic.
  • This assignment uses a rubric. Review the rubric prior to beginning  the assignment to become familiar with the expectations for successful  completion.

Directions:

Select and read two articles from the Enhanced Synthesis Paper Resources list located in the Course Materials for this topic.

Locate the Synthesis Paper you completed in Topic 5. Using the  feedback provided by your instructor and information from the two  additional articles you selected, write an Enhanced Synthesis Paper with  Reflection (1,250-1,800 words). Include the following in your paper:

  1. A Reflection (250-300 words) that discusses your revision process  and how you incorporated your instructor’s feedback into the revised  version. Similar to the format of an abstract, this section will receive  its own page following the title page and preceding the Introduction.
  2. An introduction that includes a brief description of each article  and its purpose, identifies the three themes that emerged from your  reading, describes how they will be discussed in the paper, and presents  a clear thesis statement.
  3. Support for your identified themes with evidence from each article.  Provide analysis of these findings to strengthen your narrative.
  4. A discussion of the conclusions that can be drawn when the articles  are taken together as a single entity. What is the overall message of  the group of articles?

Comparing and contrasting followership and servant leadership in the Army

Use Army language, regular English.

Compare and contrast Essay

Comparing and contrasting followership and servant leadership

Essay (3 parts):

1. Introduction

2. Body

3. Conclusion

Other requirements:

 Font: Arial

  Size: 12

  Double space

  Words: 250-500

  Margins (left, right, bottom): 1”