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First to Fight is a book by Lieutenant General Victor Krulak where he talks about the reputation, truth and history of the Un
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First to Fight
First to Fight is a book by Lieutenant General Victor Krulak where he talks about the reputation, truth and history of the United States Marine Corps. The book is a mixture of historical facts, fascinating background and personal stories of a man who helped shape the Marine to become what it is today. The book is easy to read and understand because it is organized in different sections. The different sections explain the different aspects of the Marine Corps.
The first part explains the details of the struggle of the Marine Corps and how they fought to remain an entity. Lieutenant General Victor Krulak tells the story of how they had to fight to attain its current status as part of the army, but a different organization all together. A number of United States Presidents tried unsuccessfully to merge the Marine with other services in the army. As the fight continued, the Marine Corps had to prove that they were necessary and that they could provide independent services. The Marine Corps finally found a position they could fill with the need for an “amphibious assault force.” General Victor Krulak tells of interesting tales of behind the scenes information of how the amphibious vehicles were evolved to attack enemy beaches.
The improvisers is a part in the book that tell of how the Marine Corps found different ways to bomb accurately despite the weather or the time of day or night. Telling stories of how Marine Corps used what was available to bravely meet even the hardest challenges, this part of the book shows that the Marine Corps were very innovative and determined to carry out their missions. This is further explained in the successive chapter of the book that shows the originality and immortality of the different techniques employed by the Marine Corps.
An important part of this book talks about the professional and personal relationship between the Marines and the people of America. These relationships are important to the Marines in their work and also during the training methods and recruitment process where careful selection is the key. In his book, General Victor Krulak gives his views on why the Marines have become successful in their service and what makes people refer to them as the America’s force that is always ready to take a challenge.
First to Fight is a book where the author talks honestly of severe conflicts between the Marines and highly placed officials. General Victor Krulak gives examples of personal encounters with people who are now legendary all in the effort to fight for the entity of the Marine Corps. The book is both educational and honest and it is a must-read for those who are interested in the history of the Marines. Well illustrated events and history of how the Marines struggled to show their importance for them to remain an entity of the armed forces are well documented.
General Victor Krulak provides a great deal of information and tales to show the struggle of the Marines for survival. The stories told in this book make up the history of the marines and why they are who they are today. The book shows why today’s Marine Corps are benefiting from those who came before them. First to fight history of the Marines and why they deserve the reputation they are currently enjoying.
Federal Trade Commission regulations
Federal Trade Commission regulations
The United States of America government enforces various acts through various constitutionally formed agencies. Federal administrative agencies are charged with the responsibility of implementation of the various legislative acts enacted by the US congress. They are endowed with authority to supervise and direct on various economic and social matter whose threshold is beyond the legislator’s expertise. The United States of America is vast and has numerous social and economic matters that call for skillful handling. This has resulted in the creation of hundreds of these bodies to ensure smooth running of social and economic affairs. Federal administrative agencies include; the federal Aviation Administration (FAA), Federal Highway Administration (FHWA) and the Federal Trade Commission (FTC).
The Federal Trade Commission is a government agency that is tasked with enhancing consumer protection and regulating business activities in the USA. This commission was established in the year 1914 by the federal Trade commission act of the US congress (Barry, 2011, 5). The commission consists of a five member group who are appointed by the sitting US president with the assistance of the senate. Each of the members is legible to serve for a non-renewable term of seven years. The appointed commissioners must be from not be from the same political affiliation the Federal Trade commission act prohibits appointment of more than three commissioners from the same political party. One of the commissioners is appointed to head the commission. Its headquarters are in the Washington, D.C in the Apex building. The commission has the mandate and duty to enforce laws that promote a fair competition ground for businesses and protect the consumers’ interests.
The main issue of concern that coerced the US government under the leadership of Woodrow Wilson to establish the Federal trade commission was the corporates. A corporate is a large enterprise that is involved in huge business transactions. Prior to the Federal trade commission establishment, the US congress enacted an anti-trust act duped the Clayton antitrust act (John, 2013, 116). The act outlined the code of conduct of the trusts. Prior to the enactment of the Clayton act, trusts or corporates were being involved in rampant unhealthy competition with the medium and small firm. After its establishment the FTC formed bureaus to facilitate achievement of its core business.
The commission has four bureaus, each mandated with a different task to attain their main obligation as a whole. The bureau of competition was formulated to ensure fair business competition and to eliminate anticompetitive business practices. It is tasked with the enforcement of the Clayton antitrust law (Leonard, 2013, 64). The bureau of consumer protection on the other hand has the obligation of consumer protection. Its main mandate is to ensure that no unfair or deceptive acts are done against the consumers by various commercial firms. The bureau of economics plays a supportive role. It gives advisorial services to the latter bureaus on matters of the economic impact of the FTC’s legislation and their operation. The Federal trade commission is responsible for civil enforcement of various trade acts (Frank, 2012, 146). It works hand in hand with the antitrust division in the department of justice to solve criminal matters arising in their line of duty. The commission’s jurisdiction is all over the federal states of USA.
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Federal Trade Commission regulation of behavioral advertising
One of the regulations imposed by the Federal Trade Commission is the regulation of behavioral advertising. With the onset of technology in advertising, various firms in the United States of America have been using different technological platforms to advertise their products. Behavioral advertising or targeting is a form of online advertising. The web publisher creates a web page that is able to capture the information on the visits done. Mostly it is done without the knowledge of the customers. This practice effectively facilitates collection of in-depth knowledge of consumers preferences according to amount spent online and all the links opened. Interactive profiles are created for prospective consumer which promotes collection of more information about the consumers (Edith, 2013, 64). The advertising firm is then able to analyze consumer preferences based on their consumer behavior.
The federal Trade Commission is involved in the regulation of the behavioral advertising techniques used by various firms. The behavioral advertising regulation restricts the extent to which the firms capture consumer online behavioral data. It promotes the privacy of the consumers who engage in online searches for various products.
Various approaches are used by the Federal trade Commission to curb any violation of the privacy of online consumers (Susan, 2011, 345). It regulates the firms’ usage of online behavioral advertising. It incorporates both federal and self-regulation practices to enforce this law. Self-regulation involves the firm itself. The FTC requests all businesses to monitor their own adherence to various legal limits in behavioral advertising in accordance to various laws as stipulated in the federal constitution. The FTC engages businesses in volunteering to follow these regulations without external coercion by various federal departments. By adhering to the regulations, it means that the company maintains the set levels of behavioral advertising without interfering with the privacy of the consumers (Edith, 2013, 65). On this note the Federal Trade commission holds a series of educative workshops publishes reports and gives various endorsements that the firms ought to adopt.
On the other hand the federal trade commission sets sector specific statutes with regard to online consumer protection. The first sector specific protection policy is the children’s online privacy protection act. This policy outlines on the collection of personal information by firms from children below the age of thirteen years. The law states categorically about what should be included in the privacy policies of various websites. A privacy policy of a website is a document in which the firm outlines information gathered by the website and how it is used. On this note, various firms set an age limit below which the firm sets entry restriction.
The CAN-SPAM act of 2003 is also used to enforce the behavioral advertising of firms. The CAN-SPAM is an acronym that is used to denote, controlling the assault of non-solicited pornography (Essell, 2009, 468). This act gives regulations to firms that they should seek permission from consumers before sending them marketing messages. The telemarketing and consumer fraud and abuse prevention act stipulates that no deceptive or exploitive forms of tele-advertisement should be done
In line with the three acts, the federal Trade Commission closely monitors advertisement websites. It evaluates and regulates the privacy policies of various websites. It coerces owners of the commercial websites to fully disclose their privacy practices. It constantly holds workshops and recommends to the congress on passing various online privacy legislations. This enables creation of basic levels of consumer protection on personal information. Basically the role of FTC is to give guidelines to the advertising firms which should be strictly adhered to. In this bid the commission also bears the public educative role (Susan, 2011, 235). It passes on knowledge on privacy issues to susceptible consumers.
The commission regularly revises its principles governing privacy matters to keep abreast with the dynamic technological issues. Every tick of the clock and a new technological invention crops up. With this in mind the commission employs technology mavens who keep a sharp eye on any changes in the online advertisement trends that violate the protocols pertaining. It also constantly issues out self-regulatory principles which act as a guideline. Generally their approach is to enhance the consumer protection and eliminate any deceptive method used over the internet by product advertisers and at the same time maintain a healthy competition among businesses (Susan, 2011, 89). The federal trade commission is mostly emphasizing on disclosures. Any advertisement online should not be fishy. All hyperlinks on advertisement websites should be notable or rather disclosed. Scroll links should be avoided especially on the social networks.
Online ventures are the most susceptible to the behavioral advertising principles by the Federal Trade Commission. All the companies that practice some sort of online marketing are subject to these regulations. Social networks including twitter, Facebook and others that carry out some form of advertising are also subject to these regulations (Edgar, 2013, 144). Examples of online ventures in the US include Amazon.com, ATG stores, Bass pro shops, Black phoenix Alchemy lab, Blue Nile Inc., Boston computer Exchange, build.com, drug store, Com, Thrift books and swoopthat.com. Many USA companies have employed intensive advertisement approaches especially targeting online customers. They have created special websites that enable them track any activity of consumers. They also provided interactive platforms through which customers can provide their personal information including their names, contacts, area of residence and their respective states.
The regulation affects various online advertisements by companies. It ensures that all firms avoid fully assertion of deceptive practices in their persuasive advertisements. The regulation also ensures that businesses disclose all necessary information about a product to the prospective customers including the perils of using the product (John, 2013, 117). For instance, a firm advertising about steroids must give full disclosure about the health effects. Advertisers are responsible for ensuring their webpages have sound privacy policies. All advertisers have a moral obligation to regulate their online activity rather than being pushed by the Federal Trade commission. All advertisers should let the visitors be aware of any information obtained rather than doing it secretly. All businesses involved in behavioral advertising should also be cautious of the persons who visit their sites. They should do this by setting age limits for their sites according to the type of product. Setting an age limit ensures that information does not land into the wrong hands of underage children.
The FTCs regulations have greatly affected social media marketing. There exists a set of principles which framework the expected limits of advertisement. This has resulted in the social networks eliminating totally some of their advertisement platforms (Emerson, 2011, 357). Social media companies have also revised their privacy policies in line with the FTCs set standards.
The federal trade commission has surely succeeded in regulating behavioral advertising. They have continuously organized workshops to deliberate on the issue of consumer’s safety online. They have set principles that the online advertisers should emulate in their online works. The commission has also allowed self-regulation of companies rather than coercion. The commission has also succeeded in pushing the United States congress to create various legislations on this contentious issue (Edgar, 2013, 144). The commission has also taken an oversight of the social platforms which are known for abusing the privacy of their members especially using advertisements. The commission has also engaged technological experts in a wide research of new trends in behavioral advertisements that violate the consumers’ rights. On the other hand these measures have played a role in crippling the market study measures used by online marketers.
Various recommendations can be made to all the managers of companies. Technology should be utilized effectively to fetch advantage for the company. Managers should ensure they closely monitor the online marketing strategies used by their companies. Some workers who do not have long term goals of the company at heart may be tempted to misuse online advertisement platforms for their own personal gain. Marketing managers should engage employees on their line in educative measures. They should also come up with sound privacy policies to their websites and blogs. Constant consultation with the Federal Trade commission is also vital as it enables the company to remain abreast with the newly set advertisement principles revised time to time. No company would wish to be used as an example in indicating the dangers of violating the rights of online customers. Therefore all companies through the guidance of their managers should strictly adhere to the set principles on online advertising. This will ensure they achieve their marketing goals without any obstruction.
References
Barry, J. (2011) FTC practice and procedure manual. New York: McGraw-Hill.
Edith, K. (2013). Trade online. San Diego business journal. Volume 13, issue 3. Page 64.
Edgar, S. (2013). Business law. New York law journal. Volume 73, issue 13. Page 144.
Emerson, R. (2011). Business law. New York: Oxford university press.
Essell, H. (2009). Principles of business law. New York: McGraw-Hill.
Frank, H. (2012). Online marketing principles. Wall Street journal. Volume 464, issue 6. Page 146.
John, F. (2013). Trade regulation. Bright side global trade journal. Volume 113, issue 2. Page 116-118.
Leonard, J. (2013). Business law today. Harvard business review. Volume 189, issue 15. Page 63-64.
Patrick, E. (2013). Business law. American city business journal. Volume 78, issue 6. Page 18-20.
Susan, W. (2011). Federal Trade Commission. Washington D.C: Thompson publishing LTD.
First Principles of Social Organization
Organizational Theory
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First Principles of Social Organization
In his principles of social organization, Socrates argues that studying the society on a large scale would be better unlike partitioning it into small bits. He continues to argue that societies are driven by two concepts that of mutual need- people need to rely on one another to attain satisfactory life- and specialization by various people who are able to do certain things with a lot of expertise. In this regard, the society is bound to have natural progress.
In the society, the theory of classism applies in that different people in the society play specific roles ranging from the producers to proletarians. These classes of people contribute a great mile to the advancement of the society, as another group in the society could not have done the roles they perform better. Managers for instance cannot produce corn in the fields, while the corn producers may not in a position to do the paper work in an organization. Alternatively, if the corn producers were not present, it would be futile for the managers being in office. This relates to the need for mutual relationship stated above.
Civilized Society
Socrates argues that every society has the right to earn the privilege of enjoying civilization. This leads to our understanding of the causes of injustice and justice in the society. In our context, we not only look at luxuries of life but a strong army that is able to protect the society and what it has toiled endlessly to achieve. From Socrates argument, it is evident that he advocates for each class playing its role in the society effectively and more specifically soldiers in the pursuit for a civilized society. He contends that it is the ultimate responsibility of the society to ensure that the best men are selected to defend it by all incomes.
Qualities Required in the Guardians
Guardians are responsible for protection of the community from both internal and external assaults. Being the watchdogs of the society their attributes ought to be physical strength, bravery and a high level of philosophical personality. Just like a dog, these guardians should wary at any sight of a stranger, whether of good will or not. Guardians should always be willing to learn new skills that may assist in their conduction of duties easily. Speed is also key for any guardian for the society’s security may put under jeopardy any time; speed is obligatory to counter it.
The Three Classes and Their Mutual Relations
The guardians, rulers and auxiliaries work in conjunction to provide security to the society. While the rulers are concerned with dispensing orders to its subordinates, among them being auxiliaries, the guardians play the role of protecting the society from internal feuds and external attacks. The auxiliaries discharge militarily functions under the guidance of the rulers. All these parties play the role of a defense team to the vulnerable society.
The Rulers’ and Auxiliaries’ Way of Life
The rulers and auxiliaries live a life devoid of luxuries like having a family or owning private property. According to Plato, this is good for the society at large and is the best decision that a society may undertake to protect its people. Plato’s ideologies argue that if the guardians of the society are deprived of these luxuries and privileges, they will have no dedication towards life but to the well being of the society. If guardians are given an opportunity to enjoy life, the security of the state may be at stake, for they may dedicate their lives to personal developments and forget the entire public and their role towards it.
Final Provisions of Unity
Guardians should ensure that the society is maintained in terms of security and ability of its citizens to invest in secure manner. They should also maintain the rate at which the society is advancing to avoid a instance whereby it is too large to manage in terms of provision of services and provision of security. Having undergone military training, it is expected that the guardians perform this role with utmost ease.
The Status of Women
Socrates argues there is no difference between men and women in terms of their intellectual ability. The only difference is that their physical attributes are different. He continues to argue that if women acquire education, they may be in a better position to offer tangible counsel just like men. Women have to undergo training in all aspects- physical, mental in order to acquire the necessary expertise for administration of a ruling. In the case of war, physical training is important for women to take part in it.
If we say that women do not have the capacity to learn just like the men, this would be a mere understatement.
Marriage and the Family
Marriage is the ingredient of development of the society. According to Plato, the ageing populace has to be replaced by a younger generate who shall take over the roles provided by the aforementioned. From marriage, these new beings learn how to relate with others and respect authority. This is the first step towards governing a society it being the smallest political unit in the society. If the best species are allowed to mate then the pedigrees in the society will be good enough to enhance the norms of the society without alterations. They are later incorporated into various sectors in the society under proper guidance, which interprets that rules and regulations are inculcated in the child in the process of upbringing.
The Ideal and the Actual
Most states that exist are simply ideal but not actual. In attempt to different the two, Socrates explains that in order for a state to attain actuality, it has to surpass all the components that add up to a modern state. He likens a man painting a beautiful man to ideal since in actuality; a beautiful man is unrealistic and impractical. A state may have the best intellectuals but if does not lay down clearly rules of action, then the state is bound to fail or simply operate ideally.
The Simile of the Cave
This simile describes that reality is not achievable only through illusions but active participation of making the dream happen. All systems have to be laid in place for the whole society to function. Just as one closes their eyes and the whole, body turns into darkness, the same way if rulers do not incorporate all concepts of an organization.
Conclusion
From Plato’s perception of the State, the most striking aspect that he holds is that all institutions in the society rely on each other for almost everything. If one part is alienated then the other parts are not in a position to function effectively. It is remarkable how he puts across his message to outline this salient feature. He claims that it is from the family that citizens grow and learn the norms of the society. He also brings to picture the correlated functions of the guardians and auxiliaries in the provision of security in the society. Lastly the simile of the cave covers it all by expounding on the impossibility of one part functioning without the other or in short attain actuality.