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Multinational-company
Multinational company.
A multinational company is a company that has got its facilities and assets in other countries other than the home country. These kinds of companies are said to have factories or offices in varied countries and they usually have a central headquarter that coordinate the global management. In this case, the multinational company under study is the coca cola company.
About the company.
The company of coca cola is a multinational beverage company corporation of American history and a retailer, manufacturer, and the marketer on beverages syrups and concentrates that are nonalcoholic. The company has its headquarter in Atlanta, Georgia. The company is well known for its popular product coca cola.
The company was formed by John Stith in Columbus in 1886. The company runs a system of franchise distribution that started from 1889 when the company produced on the syrup concentrate that was the sold to some bottlers across the universe who had a separated territory. The anchor bottler of the company is found in North America. ( (Depan & Doz 1986).
Pricing of revenue and costs in the cola coca company.
The products of Coca-Cola Company are of the same level with those of the competitors so as to meet the pricing competition. The company has to be perceived as different from others but affordable.
. Just like the other company that has existed for a longer period, Coca-Cola Company has to remain consistent and fluent with the strategy of pricing. Stiff competitions from other big companies have made the coca cola company faster, smarter and better. ( (Depan & Doz 1986).
The company has been making many decisions on pricing of its cost and revenue with the goal of maximizing the value of the shareholder. Coca-Cola company makes use of the lower price points to make a penetration into the new markets that are sensitive especially to price.
It does this to face the competition and to raise the awareness of the brand among the target group. Once a brand is well implemented, it positions itself as the premium company about other competitors.
The brand at the moment will possess the image or bring the intangible benefits in lifestyle, moments of happiness and joy and group affiliation. The marketing strategy will still focus on affordable life enjoyment.
At the retailers level, there are the regular on pack promotions so as to meet the objectives of the company as well as attract the consumers to purchase them even more.
Regarding revenue pricing, the company prices their products in a way that it can consolidate the maximum revenue that can be found. This is done by considering the demand of the public or the consumers and ensuring that the prices are not too high or low as compared to that of the competitors charging the consumers. Otherwise, there would be no sales or buying of the products thus leading to low priced revenue.
The contribution the operational companies are making to the parent firm’s profits.
The coca cola company has, by and large, spread all over the world was serving a great population. The company has continuously gained momentum and growth as is capitalizes on the fast expanding industry of beverages and ranked as the largest company of beverages in the world.
. The company expanded greatly after the Second World War. It has proven its flexibility and innovative nature all around the globe, adapting to the local eras of news and markets without distorting the image of the brand
. The company itself sells the syrup that is highly concentrated to bottling companies who add the carbonated water and then bottle the end product before distributing them and selling to the market. the company has the full control to make the investment in bottling companies as well as withdrawing themselves when the bottlers are not meeting the high standards of the company.
The company provides a lot of resources for their operational nations that sell their products for them to maximize their potential regardless of the kind of environment they are operating.
One of the operational countries is the South African nation and the Eastern African countries. The efforts of the company in African continent speak a lot about the economic strength and the size of the company. ( (Depan & Doz 1986).
The two regions of Africa that is the Southern Africa and the Eastern African made an agreement to combine the operations of bottling of their ready to drink non-alcoholic drink beverages businesses.
The new bottler. That is the Coca-Cola Beverage Africa, is aimed to serve the 12 high growing nations that account for about 40 percent of all the coca cola drinks in the African region.
This amalgamation is just not for the sake of the benefits and profit of the African nations but also at large the parent Coca-Cola Company also harvest some profit from them. Africa with the two operational regions that are the Eastern and Southern Africa offers a significant potential for growth in beverages that is underpinned by the increasing individual disposable income, a population that is growing fast and increasing the per capita consumption.
This, by and large, throws back the profit to the mother coca cola company since the demand and the consumption of their products are too high. The coca cola Beverage Africa would be the biggest coca cola bottler in the entire continent, with the scale and capabilities that are complementary and the resources to acquire and accelerate the top line growth.
This aspect would allow the merged company to develop the best practices of operation and invest in the production, distribution and sales, and marketing to make benefits from the expanding demands and the drive for gaining profit by the company and the parent company ( (Depan & Doz 1986).
The means the coca cola company use to hedge against exchange rate risk
Because a large number of the developed currencies are free-floating, it is impossible to make the prediction of the value of the asset in the currency of a foreign nation at any point in time in the future. It is obvious that influence greatly the return of the investments.
International business activities carry the risks that any return on the investment can change favorably or not due to the difference in exchange rates at the purchase time and the moment the dividend is received, or investment is sold.
To hedge the risk of exchange, the coca cola company buys the hedge from any financial institution in question. This currency hedge is a kind of derivative that aims at either locking in a rate of exchange in the present day for a transaction that will take place in the future or at exercising an earlier agreed upon rate of exchange at the future time. Buying into the hedge is a good solution to the risk of rates of exchange.
The company is in a position that will not worry about the value of the product in the other country as it is agreed on a pre-determined rate of exchange between the home country and the currency across the border with the bank. The company would, however, be rest assured that the return on the investment is just the return of the company’s portfolio in addition to the return of the foreign currency. ( (Depan & Doz 1986).
Another means that Coca Cola Company uses to hedge the risk of rates of exchange is by swapping the currency. This transaction represents an agreement to make an exchange of one currency for another at the rate of exchanged that is agreed upon.
During the operation, there are two transactions that are taking place concurrently; one is the buying and another one of selling the same amount of currency at two different dates of value that are usually the SPOT and FORWARD that agree earlier at the time when the transaction is being closed.
In swapping of the currency, the bearer of the unwanted money exchanges the currency with that of the equivalent amount of the other currency. Thus, the company exchanges its interests and the exposures of a rate of currency from one kind to the other or benefits of the financing of the bank at a lower rate. Depan & Taylor 2003).
Making forward transactions that are flexible is another means that are employed by the coca cola company to hedge the risk of the rates of exchange. These methods have more or like the same qualities like the forward transaction with only a single specific distinction.
This distinction is that the settlement of transaction can take place at any given time until the contract matures. The company can choose to make a partial settlement for the transaction at any time of interest until the time the contract matures, with the obligation of exchanging the whole national currency until the time of maturity.
This means a lot of benefits to the company as the transaction can take place at any time of need until the maturity of the contract under the same already established rate. It enhances the best management of the liquidity of the company and the well-coordinated incomes and payments. Depan & Taylor 2003).
The effect of increase or decrease in the dollar’s exchange value on the profitability of the firm.
When there is a decrease in the value of exchange on the dollar, the export of the country would be cheap, and the imports would be much expensive. This decrease of the dollar makes the export transactions more competitive; therefore, there would be a decrease in the imports and an increase in the exports.
About the coca cola company that exports or sells it concentrated syrups to the potential bottlers; the exports would be much as the countries will be running for the cheaper and affordable products at the expense of the expensive ones.
This would increase the profitability of the firm by a greater margin. The firm will benefit from the sales that have increased. This aspect would lead to massive employment and creation of jobs lowering unemployment rates especially in the industry that is exporting the products. This depreciation of the value of exchange will increase the value of profits and the income of the coca cola company. (Depan &Frankel 1993).
The decrease in the value of exchange of the dollar would buy and larger have a great impact on the company. This depreciation would reduce the incentive for the exports to cut the costs. There would be less incentive to reduce the cost of the company and boost the productivity at a greater deal. This is the opposite of the increased value of exchange.
A decreased value of exchange of dollar makes it harder for the trade deficits of the company to the creditors of overseas. It increases the cost of importation like the rising cost of the raw materials of a company and the technology that is imported.
This causes an inward drift of the company and can affect the long-run potential of production. The poor demand of the company can make the stance of the company be at risk making it hard for the company to export as the fundamental marketers would be in recession and the sales of overseas are failing.
When the elasticity of the price of the demand for the imports and exports are low, the decrease of the value of exchange will cause a worsening of the trade balance in the services and good of the company. This is referred to as the effect of the J-Curve.
On the other hand, an increase of the exchange value would result in the decrease import expenses and the company will benefit from the cheap imports. This effect would boost the company’s profit as it would be saving much money and making profits by buying the raw materials at the cheaper rate. The coca cola company would be making impulse buying at the lowest prices possible that will enable the have enough resources and also stores other for the future use. This would increase the incentives for the company.
At the same time, the appreciation of the value of exchange would have a worrying impact on the rate of exports. The company’s products would be more expensive as compared to those of others on the other countries.
This can result in the reduction of the demands of the products. This is a great negative effect on the profitability of the company as the bottling company will find it very expensive to purchase the concentrated syrups. They will either buy the little they could afford or even refrain completely from buying them.
This challenge will also affect the consumers on the other hand. The bottlers will tend to hike the costs of the products so as to balance the financial budgets and avoid losses. And the consumers would reduce the rate of buying the products. Thus, it reduces the rate of consumption. (Depan & Frankel 1993).
Reference
Depan S & Doz L(1986). Strategic management in multinational companies. Pergamon
Press.
Depan S & Taylor P (2003). The Economics of Exchange Rates. Cambridge University Press.
Depan S &Frankel A (1993). On Exchange Rates. MIT Press.
Chapter 8 Chapter Summary
Name
Professor
Course
Date
Chapter Summary
Chapter 8
Chapter 8 stood out from the rest of the chapters in a number of ways. It discusses advocacy with much importance. Advocacy in this book is demonstrated looking out for the best interests of students. These teachers will go out of their way to help with life problems in addition to looking after the best interest these kids. The chapter also discussed social justice and how teachers use it to look out for their students. Teachers want to create an environment that ensures students learn at full capacity.
Chapter 9
Chapter 9 discusses the importance of recognizing great teachers. Teachers driven by something beyond money. Great teachers do not necessarily work at the best schools. Chapter 9 as a recap of many chapters highlights the many teachers discussed throughout the text as well as their approach to helping students including advocating for their justice. Teachers who are authentic and open with their students develop better people holistically and ensure their class is attentive. Teaching as advocacy is about being open with students and cultivating hope and goals for the future. Educators who prioritize and maintain open and honest relationships with their students make significant differences in schools and society.
Chapter 7Business strategy
Business entrepreneurship
Student’s name
Institution affiliation
Chapter 7:Business strategy
The global market provides many incentives and opportunities for any business to venture. Any business can be tempted to venture into the global market. However, the global market also poses a significant risk that must be fine-tuned to reap its benefits. Businesses go global for several reasons such as to increase the market size, to take advantage of arbitrage opportunities, to enhance a product’s growth potential, to explore the reverse innovation, and to optimize the location of the value chain activity. Globalization emphasizes the increase in market capitalization in the world. It means that there is increased trade in goods and services and the exchange of money, ideas, and information.
Expansion poses several international risks that must be addressed by the corporate board. Politics is a major risk that determines the level of investment. Countries that lack the rule of law, civil unrest, and are in military turmoil may destroy one’s property and make operations impossible. Hence, the executive must assess the country of interest. Economic risks such as piracy and counterfeiting are deleterious to investors. A country’s currency may pose risk since it determines the cost of production. The management may also be forced to adapt to the local environment. Corruption risk is prevalent in countries such as Sudan, Somalia, and North Korea. To survive the risks a company must find solutions to the risks. A nation’s competitiveness is determined in part by four factors: factor endowments, demand conditions, related and supported industries, and the firm strategy, structure, and rivalry.
International strategies require the diffusion and adaptation of the mother company to meet the demands of the foreign markets. For international strategies, both pressures for local adaptation and lowering costs are minimal. For global strategies, the pressure for lowering costs is high while that for local adaptation is low. Global strategies permit for the centralization of operations as well as standardization of products. The multi-domestic strategy contrasts with the global strategy because the products and services adapt to the local market and the decisions may be decentralized. The transnational strategy seeks global competitiveness through tradeoffs. The pressure for both local adaptation and lowering costs is high.
Chapter 8: Entrepreneur strategy and competitive dynamics
The entrepreneurial strategy provides the means via which a firm creates and reestablishes its crucial sets of relationships with its environment. Good entrepreneurs know that they have to analyze the market before venturing into it. In today’s ever-changing global market, one must be focused on their goals. They must study the market. Opportunities are always available, they just require one to analyze and study the business niche. An entrepreneur must be aware of the value creation and assess the risk. The ideas can arise from many areas. New value can be created from start-up ventures, non-profit firms, established institutions, and family-owned businesses. Some may get ideas from existing customers or suppliers or even as a result of technological advancements.
Entrepreneurial strategies revolve around three concepts, opportunity, resources, and the entrepreneur. The concepts must interplay. Let’s discuss the necessity of the opportunity. First, the opportunity must be discovered and then evaluated to determine its viability and feasibility. Viable ideas are attractable, attainable, durable, and value-creating. Resources include finances, human, social, and government capital. Perhaps entrepreneurial leadership is the most important factor. For example, they must be dedicated and committed to the idea to be successful. The leader must have a vision and the ability to command her employees towards it. New ventures require an entrepreneurial strategy to understand the industrial conditions and the competitive environment. They need to determine the entry strategies, generic tactics, and combination strategies. Whichever works out must be assessed and analyzed beforehand.
Competitive dynamics elaborate on why the market responds and why the approaches evolve. New competitors may shape the market if they survive. Hence, the existing competitors often choose to react to the entry of new competitors. They respond in different ways. Hence, an entrepreneur must sit down and predict the reaction. They must understand the types of competitive actions that can be undertaken. They should do threat analysis and predict the likelihood of a given competitor reacting. Hence, this may answer questions like, how do I enter the market? How should one compete? How should one deal with the competitor’s reaction?
Chapter 9: strategic control and corporate governance
An entrepreneur must first develop the strategy, after which they proceed to implement it. A control mechanism is integrated within the system to ensure that the performance meets the strategic goals. The mechanisms are known as strategic control. There are three types of strategic control informational, behavioral, and corporate governance. To review the approach there are two methods. First, the traditional way which compares the performance against the control. It involves lengthy time lags with single-loop learning. The traditional approach is applicable where the environment is stable and simple and when the objectives can be measured with absolute certainty. It is less interactive than a contemporary approach.
The contemporary approach combines both formulation, implementation, and control. There is constant interaction between these fields. Informational control involves doing the right things. It requires continuous surveillance of the environment. It ensures that the business fits within current trends. Informational control asserts that time lags are shortened, changes are detected earlier and this facilitates a speedy and flexible response. Behavioral control is concerned with doing things right. All firms have a manner of running it. Hence they have cultures, rewards, and boundaries to make this happen. Even the smallest corporates have cultures. Therefore, scholars are trying to come up with the best cultures to teach to students. They have understood that the culture must be tailored to each institution. It is a system of unwritten rules that influence behavior. Organizations have reward systems to motivate and control employees. A good reward system must be fair and equitable. Boundaries state the dos and don’ts for all workers.
Corporate governance explains the relationship between shareholders, management, and the board of directors. A successful organization can align the interests of these groups. The three entities have their roles. For example, the management is responsible for the company, while the board of directors protects the interests of the shareholders. Shareholders have limited liability and can participate in profits. There is the question of CEO duality. There are opposers and proposers of this concept. Hence, the theories of a unit of command and agency that favors separation. Besides, there are external governance control strategies, such as market, auditors, banks and analysts, regulatory bodies, and the media that influence a corporate firm.
Chapter 10: creating effective organizational designs
An organization structure refers to the formalized patterns of interaction linking tasks, technology, and people. It ensures that delegation is successful and also asserts efficiency and effectiveness in the running processes. Organization design is essential for the successful implementation and coordination of the strategic plan. There are several forms of organizational design and choice depends on the size of the firm among other factors. Leadership is key to the successful running of operations and human resources.
The simple organizational structure is the oldest and most common form utilized by businesses. It is suitable for minor corporations that deal with single or small product lines. In this system, the owner-manager makes most of the decisions, and the staff is merely an extension of the manager’s personality. One main advantage of the system is that it is easy and faster to coordinate duties due to direct interaction with employees. It also requires little specialization. The disadvantages are that the employees may take advantage of the lack of rules. It also provides limited opportunity for upward mobility. Functional organizational structures are suitable for small firms that operate single closely-related products or services with high production volumes. The system is a little different from the previous one because here, the owner-manager may recruit specialists since the firm is much larger. However, the CEO still makes most of the decisions.
In a divisional organizational structure, products, groups, and projects are categorized internally. The divisions are autonomous and different from those other departments. Each division has its specialists and functions. The strategic business unit structure is another type. Here, similar products or markets are grouped into units to achieve synergy. It has a decentralized form of authority and allows for quicker responses to a changing market. The other types are holding company and matrix organizational structures. For firms that want to go international, they must consider the following, the type of strategy that is driving the corporate for foreign operations, the degree of diversity, and the extent to which a firm is dependent on foreign sales. Boundaryless organizational design has three types namely barrier-free, modular, and virtual. Ambidextrous designs address the challenges of maintaining adaptability and how to achieve alignment.
Chapter 11: strategic leadership
Leadership is essential for any organization or business. It is the most essential entity directly responsible for success. The usual task is to find good leaders. Leadership transforms firms from what they are to what they are supposed to be. Successful leaders are proactive, goal-oriented, and focused on the vision. The leaders set the direction, design the organization, and nurture a culture that is dedicated to excellence and ethical behavior. Setting the direction means that the leader scans the environment for knowledge about the stakeholders and salient environmental trends and events. The leaders set the vision and objectives beforehand. In designing the organization, the leader comes up with mechanisms for implementing the leader’s vision through structures, teams, systems, and processes. The leader must accept responsibility for developing and strengthening ethical behavior. They should develop and reinforce role models and corporate credos and codes of conduct.
Leadership is not an easy task. It requires appropriate character, vision, resolve, and determination to overcome barriers to change. Organizations are prone to inertia after prolonged success periods. Hence, the leader must overcome political barriers, personal time constraints, behavioral and systemic obstacles, and the status quo. The leader must exercise his or her power to influence others, overcome resistance, and also persuade others to do things.
Successful learning organizations create proactive and creative approaches that ensure that they are on toes with everything essential. The leaders are committed to change and are action-oriented. In learning organizations, the leaders inspire and motivate the employees toward specific objectives, empower employees at all levels, gather external information, and also challenge the status quo. The other crucial task of a leader is to create an ethical organization. Ethics deals with right and wrong. Organizational cultures form operation cultures and acceptable conduct. The ethical orientation of the leader unites, creates value and shapes behavior.
Chapter 12: managing innovation and fostering corporate entrepreneurship
Companies constantly conduct innovations. Innovations enable them to remain competitive, develop new products and services, and seek out novel opportunities. Innovations require new knowledge from the latest technology, experimental results, creative insights, and competitive information. There are six types of innovation. First, product innovation is common during the industry’s early life cycle. During this period, the company makes new product designs and applies technology to develop novel products. It is associated with the differentiation strategy. Process innovation occurs in the later stages of the industry. Here, the company is concerned with improving its efficiency, increase the quality, shorten the cycle time, and enhance material utilization.
Radical innovations are highly disruptive since they depart from existing practices. It is commonly seen when there is a technological change. It can practically transform or revolutionize the whole industry. Incremental innovations enhance existing practices. They make small improvements to the products and services. Sustaining innovations extend sales in an existing market. Disruptive innovations overturn the market, to meet the consumers’ needs. It appeals to less-demanding customers.
Businesses face many innovation dilemmas that must be addressed with finesse. This section shall list some of them and discuss two of them. They include seeds versus weeds, experience versus initiative, internal versus external staffing, building capabilities versus collaborating, and incremental versus preemptive launch. Leaders are often faced with the dilemma of who to entrust with innovations. Senior managers provide experience and credibility but tend to be more risk aversive, while the mid-level personnel tends to be more enthusiastic. Internal staff have greater social capital, know the firm’s culture. However, they may not think outside the box. External staff on the other hand are expensive and lack social capital but will provide a different understanding. The leader must determine the middle-ground. How does a leader manage innovations? By cultivating innovation skills, defining the scope of innovation, managing the pace of innovation and the staff.
References
Class notes review.