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Film noir came into existence after the Second World War(1)
Film noir came into existence after the Second World War(1).
We have to remember this fact first before I indulge myself in the answering of this question. This was a very horrific period for the whole world. There is nothing good that a war can bring. In this regard, the period after the war was a somber one. People all over the world were picking up pieces of their lives and starting afresh.
After the war there was need for the events to be reproduced in a more appealing way. There was a lot of mistrust among the people and this needed to be recorded in the form of art. Most of the film noir films were based on detective stories, crime, murder and such. The characters were full of vices. Even when it came to love, the romantic story had to have a sad twist to it. All these elements gave a unique feel to these types of films.(2)
There was therefore a need to have a moral obligation to incorporate a good aspect in the film so that it could appeal to the viewers. This good element would try to convey a positive message to the audience so that the film did not appear immoral. The script writers had to consider the fact that the people watching these films would not be left with a bad taste in their mouths.
When John Bailey made that statement, according to my understanding, he meant that there is a way in which the light and shadow are contrasted to bring a certain effect. It is this effect that he terms as almost religious, spiritual or philosophical. This means that despite the fact that the themes in the film noir films were mostly sad and repelling and at the same time there was an element of goodness which had been incorporated in the same films to make them attractive. It is this relationship between good and evil that prompted him to make this statement.
Film noir films were made in black and white. Black in most cases is used to symbolize something bad or evil. In that case, it was used in the production of these films to convey that negative element. White on the other hand shows life, the coming of good things as well as hope. It is in this regard that light was used in these films.
What John Bailey meant while making this statement, is that despite these films being dark and sad, there is an element of hope in the storyline. This hope being represented by the light that is being shed on the characters is what the cinematographer likened to being religious.
Indeed, Hollywood movies can be philosophical. We have seen this happening in many movies, leave alone the film noir films. This is when the storyline is scripted in a way that leaves the viewers thinking about the events of the movie. There is an open interpretation of how the story was written and how the story ends. Everyone is given a chance to complete and analyze the film in the way they think is most convenient to them.
I am in concurrence with John Bailey’s vision of film noir as an encounter between good and evil. This is because the use of strong black and white cinematography clearly brings out the contrast between good and evil. Black being used to represent the evil while white represents the good side of the story.
In conclusion, I strongly believe that the production of the film noir films was a difficult initiative as they had to factor in the good element in their movies just after the world was coming from a war. In this respect, the cinematographers did their best to give the films a hopeful aspect that John Bailey considered philosophical, religious or spiritual.
HYPERLINK “http://www.filmsite.org/filmnoir.html”http://www.filmsite.org/filmnoir.html
http://www.greencine.com/static/primers/noir.jsp
Fastjet PLC Analysis
Fastjet PLC Analysis
FastJet Plc was formerly known as Rubicon Diversified Investments. The Company changed its name after it announced its intention of adopting a new investing policy in 2011. The aim of the company is to seek an acquisition in the global aviation services sector focusing mainly in the Africa regions. Fastjet PLC is the leading company for the African airline Fly540, which operates in four countries based in Ghana, Kenya, Tanzania, and Angola (Moores, 2009). The Company acquired Lonrho Aviation in 2012 as an African airline which operated under Fly540 brand owned by Lonrho Plc. The Fly540 has about 10 aircraft, which serves around 25 domestic and regional destinations, carrying around 750,000 passengers per year (Jones, 2004).
In Tanzania, the fastjet flies from 5 international airports, covering the routes between Kilimanjaro, Dar-es-Salaam, Mwanza, Mbeya and Zanzibar along with many more others across the East Africa to come. The Fly540 also fly internationally between Dar-es-Salaam and Johannesburg, South Africa. Research shows that the Company in 13 June 012, the compay entered into an acquisition agreement so as to acquire the issued share capital of the Lonrho Aviation and on 29 June the same year, the Company managed to pass the resolutions, approving Lonrho Aviation acquisition as well as, the acquisition of the economic interest in Fly540 Kenya.
The high percentage of first time flyers on the Company’s’ initial routes demonstrates that the Company offers quality product as well as, operates in environment which is highly competitive market environment in which it operates. For instance, a steady increase had been noted in the company’s average yield, as a result, they continue to offer low cost particularly for fare to ensure that the Company stimulates the market interest (Jones, 2004). Since the launch of the Company, FastJet Plc as well managed to build significant brand equity with the African Brey Parrot, which was also well-known across the continent. However, research shows that the brand awareness has had a dramatic effect on cost per acquisition (CPA) in countries like Tanzania; this has forced the company to continue managing their marketing expenditure down, which is in line with their increasing brand reach. Generally, the wider reaction of the FastJet Plc Company’s’ brand strategy resulted in various prestigious awards (Moores, 2009).
In addition, the Company has also embraced its strongest possible channel mix that helps it in reaching the clients in the market. For example, the Company dominated social media aviation environments such as Facebook and Twitter in Africa. This has enabled FastJet to be a sub Saharan Africa’s most liked Airline (Jones, 2004). The use of social media in the company eased communication with the company’s customer base, hence reduced further marketing expenditure. The new and innovative payment methods which include the payment of seats through mobile phone accounts such as M-PESA as well as, Tigo also played a significant role in the Company. These led to low internet penetration along with credit card usage figures across Africa.
In spite of all these success, the research suggests that the Company on the other hand, faces market conditions in that, they have been working with airlines which fly into Africa, but they find difficulties in finding suitable partners who could help them in transporting their clients or passengers intra-country. The problem has forced the Company to sign distribution deals with other large operators to help solving the issue (Jones, 2004).
The data provided by the Chief Executive of the FastJet Plc reported that the Fly540 operations for many months have not performed to the Company’s expectations and as a result, the Company has managed to make impairment to goodwill and to investments that will help in solving the issue or problem. The Company’s future strategic plan is to create a pan-African low cost airline brand. The strategy will therefore aims in creating more airlines, and all are to operate under the fastjet brand as well as, meeting identical international standards of safety, customer service and reliability. Research also shows that the Company for many years has been encountering many issues such as delays; as a result, the company has managed to put up a strong management that would help in pursuing a policy of creating shareholding structure in each airline that will allow greater local investment. Based on the experience the Company has in regards to airline, the Company still believes that they have a great confidence which will help them in fulfilling their future strategy of becoming the Pan African Low Cost Airline of choice (Moores, 2009).
Conclusion
The aim of the fastjet company is to ensure that they become the global aviation services sector focusing in the Africa regions. From the Company’s outlook, it is believed that the next few months will represent a greater transformation to the Company since the company endeavor to further implement as well as, to grow the fastjet business model. The confidence in the Board members is a surety that the Company will be capable of building a successful and a profitable future for its shareholders.
References
Jones, G. (2004). In the African fast line with Fastjet. New York: Paulist Press.
Moores, V. (2009). Brave beginnings: African startup FastJet plans for success in a market where many fail. London: Paulist Press.
Film History
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Film History
Almost everyone adores films. It is not amazing that individuals race to see the most recent hit or rent a religion most loved from the feature store. However, some individuals search out old films. Also around those fans there is still a little gathering examining them. Justifiably, along these lines, film students of history have designated the years 1930-1945 as “The Classic Period” of American motion pictures. For regardless of the American Cinema’s tremendous quiet period victory, the landing of sound saw Hollywood achieve the uttermost of its narrative and commercial efficiency. Statistics tells part of the story. For those sixteen years, the movies averaged about 100 million in the weekly audience, a sum representing almost half of the US population of the time.
Indeed these momentous numbers, then again, neglect to pass on the degree of Hollywood’s impact. By likewise ruling the worldwide business sector, the American Cinema guaranteed that, for the greater part of the observers, both here and abroad, Hollywood’s Classic Period movies might secure the meaning of the medium itself. Hereafter, diverse methods for making films might show up as abnormalities from some “basic embodiment of the film” instead of as choices to a specific structure that had come about because of a special incident of authentic mishaps tasteful, fiscal, innovative, political, social, and even geographic. Given the mass trading of the medium, such discernment had huge results: because takeoffs from the American Cinema’s prevailing ideal models gambled business fiasco as well as discriminating incomprehension, one the silver screen undermined to drive out all others. People should realize, therefore, that in examining the movies of Hollywood’s Classic Period, they are considering the absolute most paramount assortment of movies in the historical backdrop of silver screen the particular case that set the terms by which all films, made before or after, might be seen.
Two Classical movies, The 400 Blows and The Graduate depict an impact that might appear to call for a hypothetical portrayal of the essential examples of Classic Hollywood movies, finding the wellsprings of those examples and their association with whatever is left of American society, and representing their strength despite outer and inward weights for change. Such a hypothesis might not just clear up the state of American film history. It might likewise clarify why motion pictures working under different designs fundamentally appear mixed up. The perception toward oneself nature of these two movie structures, on the other hand, made The 400 Blows film a sociological gauge of the subtlest sort. Since business exigencies precluded radical departures from made examples, huge true developments frequently seemed just in the subtexts of externally traditional motion pictures (as seen in Casablanca, It is a Wonderful Life, and The Man Who Shot Liberty Valance).
What’s more regularly, a short run of motion pictures offering even these slight tests to Classic Hollywood’s standards might be trailed by a more drawn out string in which the old structures reasserted themselves (as in the post-Godfather 1970s with Saturday Night Fever, Star Wars, and Heaven Can Wait). In any case, the sound period American Cinema has been ceaselessly blockaded by inner and outer variables requesting changes of the films’ fundamental methods.
Inner Influences of the 400 Blows and the Graduate
Technological developments particular to the silver screen (e.g., sound, color, enhanced lenses and Porto-cams)
Stylistic enhancements (e.g., the proto-noir fore groundings of ordinarily inspired stylistics, Hollywood Neo-Realism’s negligible plots and area shooting, the French New Wave’s expressive reluctance)
Evolving states of preparation, conveyance, and utilization: having deliberately relinquished its unique artisanal mode, the American film industry has since developed from a modern structure (checked by high degrees of institutionalization, vertical and flat coordination, and brought together processing) to a postindustrial structure (distinguished by relative broadening, absence of combination, and centralized dissemination)
Outside Influences
Technological advancements outside the film, especially television
The expanding prominence of different types of amusement, especially mainstream music and observer/member sports
Historical occasions (e.g., the Depression, World War II, the Cold War, Vietnam, Watergate, the vitality emergency)
Given this assortment of stimuli, the two film’s constancy may appear remarkable. In fact, that stability rested on the strategy of avoiding sudden saltation for gradual, often imperceptible modulations. Therefore, The 400 Blows and The Graduate stereotypically adopted the diluted versions of artistic innovations, which it devitalized or rejected (the providence of most of the borrowings from the French New Wave). Historical predicaments, alternatively, often provoked the most conservative movies, as Hollywood sought to accomplish its self-appointed role as public comforter. Certainly, most of Hollywood’s “new” movies looked like the old ones.
At times, internal and external influences in concert determined the course of these two films. Thus, the beginning of Hollywood’s Classic Period saw two key factors converge to encourage a filmmaking that would for the first time draw systematically on a basic American mythology. The interior component about The 400 Blows was sound. Elaborately, sound just solidified a progression framework that was at that point exceptionally developed. In different ways, nonetheless, it constrained American motion pictures to shed the Victorian trappings that the colossal impacts of Griffith and Chaplin had energized in a noiseless film.
To begin with, and most clearly, sound upset realistic acting. It constrained a style that was melodramatic, gaudy, and theoretical to offer a path to one that was personal, vernacular, and particular. “You ain’t gotten nothin’ yet” was the ideal opening for a new age, a slangy witticism that expelled the universalized pantomime of the noiseless time and with it, a hefty portion of the European performers who had been playing Americans without having the capacity to talk English. Instantaneous, only by the expansion of voices, Hollywood movies have to be more American.
The Graduate film crackled with the confined affectations that drew an aural guide of the United States. Practically promptly, the film crowd dismisses the rhetorical way of the noiseless period. Hereafter that style might be accessible to an on-screen character just as a parody asset, a method for making fun of “acting” that facilitated the figment of the progressing performance’s authenticity (John Barrymore’s 1934 execution in Twentieth Century as a hammy producer being the fantastic instance). More significant, sound and the new indigenous acting style energized the prospering of classes that quiet and grandiloquent acting had formerly prevented: the musical, the gangster film, the criminologist story, screwball parody, and funniness that relied on upon dialect as opposed to droll.
The 400 Blows go before all that, and it is an energizing and intriguing film. It is not difficult to see, viewing it, why producers began to look all starry eyed at this fellow. It’s subjective and particular, yet not liberal. Truffaut’s decisions serve the story, not the other route around. The 400 Blows hails from French outflow significance, harshly, to sow one’s wild oats. It is regularly depicted as a motion picture around a child who is going wild. However, the film overlooks the main issue. The motion picture was all the more about the ways kids manufacture their encounters, separate from the grown-ups who encompass them. The story is great. However, Truffaut’s directorial style likewise charges the consideration. He could just manage the cost of dark and white film stock, yet he additionally felt free to shot in Cinemascope. Ultra-widescreen dark and white is not something you see frequently.
The specific way of the 400 Blows film development has made it especially vulnerable to impacts from without and inside. As a universal medium, constrained just by a dialect obstruction (appearing long after the films’ foundation and quickly overcome by naming and subtitles), film has dependably been fast to absorb new realistic improvements as they happen far and wide. Like an unreasonable medium, it has mostly reacted to social inclinations so as to surety gathering of people backing; now and again, it has looked for animated legislative sponsorship. By the way, the sound time American Cinema has been persistently assaulted by interior and outside variables requesting changes of the films’ fundamental methodologies.
The 400 Blows was one of the films that initiated the new wave in filmmaking. New wave was a sweeping term authored by commentators for an assembly of French producers of the late 1950s and 1960s. Even though it never sorted out development, the new wave movie producers were joined by their unsure dismissal of the artistic period pieces being made in France and composed by writers, their soul of young iconoclasm, the longing to shoot more present social issues on area, and their aim of trying different things with the film structure. “New Wave” is an illustration of European artisanship film. Many people additionally occupied with their work with the social and political changes of the period, making their radical explore different avenues regarding altering, visual style and story a piece of a general break with the progressive ideal model.
Utilizing lightweight, convenient supplies, hand-held Polaroids and obliging practically zero set up time, the New Wave method for film-production displayed a documentary style. The movies showed immediate sounds in motion picture form stock that obliged less light. Filming methods comprised of freeze-frames, fragmented, and discontinuous editing. The mixture of goal legitimacy, subjective legitimacy, and authorial analysis made a story ambiguous as in inquiries that emerge in the film are not replied at last. The key move lay in the topical ideal model’s reception of the accepted American mythology a move that included a conclusive break with the quiet period. For while the American quiet film developed verifiably out of Victorian melodrama, the talkies obviously determined from a substitute mode, the sentiment structure that Richard Chase has demonstrated to be the groundwork of nineteenth-century American fiction.
With 400 Blows film standard, sound engineering has given the last component in a progression framework that had been advancing since the beginning of the silent. The 400 Blows topical ideal model, then again, sound effected a real movement. Subject to escalating oligopolistic concentration, progressively controlled by benefit-situated lenders, more institutionalized, the American film industry unavoidably made new moves to assurance a substantial, consistent group of onlookers for its item.
Standard French film wedged to the standards of a solid story, making what Truffaut portrayed as a time-consuming and deterministic tasteful of plot. Interestingly, New Wave movie producers made no endeavors suspend the viewer’s doubt; indeed, they made moves to continually remind the viewer that the film is simply an arrangement of moving pictures, regardless of how shrewd the utilization of light and shadow. The effect is a situated of strangely incoherent scenes without endeavor at solidarity, or a performer whose character transforms starting with one scene then onto the next; or sets in which spectators coincidentally go onto Polaroid alongside additional items, who actually were employed to do nevertheless.
The expression New Hollywood initially attained far reaching utilization to express another wave of movies and youthful film chiefs that developed between the “mid-to-late 1960s to the mid-to-late 1970s”; a marvel all the more habitually viewed as the Hollywood Renaissance. Around these junior executives included Mike Nichols whose monstrous film industry hit The Graduate (1967), turned into one of the pivotal, milestone movies of the period, and served to put in movement a creative up to date age of film creation. Freshness and inventiveness (traceable to the French New Wave) inside an implanted system of traditional Hollywood style could be the most fitting approach to embody the formal structure of The Graduate. Having risen up out of the post studio time of generation, a period when Hollywood was transforming a high number of effective front line movies, The Graduate takes after famous patterns by embarking to offer a testing portrayal of American culture. Through a mixture of olden and contemporary Hollywood expressive meetings, The Graduate reasonably catches the 1960s society of energetic distance, disappointment, resistance to the norm and working class qualities, and the developing skepticism of a more youthful era against the most established era.
The impact of sound energized the Americanization of The Graduate film, though by implication. The Western Electric’s sole control of sound engineering and the included upkeep of handling talkies constrained the Unitates film industry, oligopolistic, into further focus. In reality, by 1936, the greater part of Hollywood’s real studios had gone under the money related control of either the Morgan or the Rockefeller premiums, a variable that might influence the American Cinema in two ways. To begin with, such concentration unmistakably prompted a homogenized item, encouraging the film’s strategy of working unlimited varieties around a couple of essential examples a strategy further animated when weights involved in transforming Classic Hollywood’s normal of 476 movies a year (contrasted with the 256 for every year normal of the 1946-1976 period). The monetary nature of such control increased the existing commerciality of the American Cinema, managing a filmmaking that, for the purpose of a normal group of onlookers, would consistently send the fundamental belief systems and myths of American culture. The happening to sound, at the end of the day, helped focus two perpetual propensities of the American Cinema.
The Graduate has been sectioned because of New Hollywood. It is essential to notice that a huge portion of its scenes holds fast to the established style of altering due to coherence. The opening scene of The Graduate is chiefly obliged by the tenets of established Hollywood style for reasons like this, along these lines that gatherings of people are exhibited with a levelheaded trustworthy world. The film starts with a nearby up of Benjamin Braddock’s face – the white foundation centers consideration on his steely still look. The synthesis of this shot accents his look of thwarted expectation to the gathering of people. It appears he is disengaged. However, the Polaroid relentlessly zooms out, uncovering him to be on a plane pressed with travelers.
Works Cited
Kokonis, Michalis. Hollywood’s Major Crisis &the American Film “Renaissance” Retrieved on
17th April 2014, from HYPERLINK “http://www.enl.auth.gr/gramma/gramma08/kokonis.pdf”http://www.enl.auth.gr/gramma/gramma08/kokonis.pdf
Schatz, Thomas. The New Hollywood. Retrieved on 17th April 2014,
HYPERLINK “http://asu.edu/courses/fms200s/total-readings/Schatz_New%20Hollywood.pdf”http://asu.edu/courses/fms200s/total-readings/Schatz_New%20Hollywood.pdf
