Recent orders
chapter 6; Topic 1
chapter 6; Topic 1
Measuring the RSSI of NDP messages from an AP
NDP message advertisement messages are transmitted using the band’s lowest data rate, regardless of whether or not the data rate has been enabled for use. The lowest data rate to send NDP messages allows it to be intelligent in noisy environments and further away from the AP. These advertisements are sent to multicast addresses recognized by other Cisco APs. The highest power is allowed to transmit the message in the channel and band so that the RMM can determine the signal strength effectively as it leaves the AP’s antennae. When sending AP, advertisements contain the following information; Radio ID, Group ID, and Encryption.
Measuring the RSSI of NDP messages from an AP; Internet source
https://www.cisco.com/c/en/us/td/docs/wireless/controller/technotes/8-3/b_RRM_White_Paper/rf-grouping.html
Every Radio or AP Channel sends the Neighbour Discovery Portal every 60 seconds or less. Neighbor messages are sent to a unique Multicast address of 01:0B:85:00:00:00. These messages are sent under two conditions; at the lowest data rate supported in the band and at the highest power allowed for the Channel/Band. Upon hearing an NDP message, the AP Validates that the message is from a member of its RF Group and forwards valid messages along with the RSSI and the received channel to the controller. Two distinct measurements are developed after the information has been transmitted successfully; the TX Neighbors and the RX Neighbors.
Advertising as a communicational and promotional implement has to turn out to be a long path through the generations to becom
Student’s Name
Instructor’s Name
Course Tittle
Date
Advertising as a communicational and promotional implement has to turn out to be a long path through the generations to become so significant and essential in our current society. The history of advertisement became a major force in capitalist economies in the middle 19th century. Many years ago, before America was colonized, the business thrived in the old world where several means were used to promote trade. Actors strutted in the streets, trying to attract bystanders into auditoria. Notice boards put outside households showed things that could be found within. Individuals selling wine gave free samples in the streets. The advertising idea is ancient, and the ways of persuading others into exchange relations were in its development (Zhang & Ze Gao 17). When it commenced, advertising thrived in the United States to compete with other nations in economic and prevalence significance. Between the years 1919 and 2007, advertising was an average of 2.2 percent of the gross domestic product in the United States. The first US newspaper was printed in 1704 in Boston. The newspaper was known as ‘The Boston Newsletter.’ It had some information about the reward given for catching bandit of a certain male clothing (Moir et al., 60). The period of 1870 and 1900 had a great influence and had a large significance on the US’s advertising progress. After a certain period of time, the US turned out to be an agricultural state with the European scheme of product supply and the support into a big industrial nation with entirely innovative product distribution and promotion methods. As a result, advertising got into a new phase in history. The United States has a long history of growth. However, the largest impact on its current status is due to the economic growth and the development of mass communication technologies.
The advertising industry has undergone a huge transformation ever since antiquity times. Some of the famous ads that have proved to be effective include ‘I want you’ in 1916, ‘Guinness is good for you’ in 1929, ‘Sunkist orange juice’ in 1907, and ‘Coca-Cola the pause that refreshes’ in 1931. In the ‘I want you’ poster that was advertised many years back, an individual in the poster known as Uncle Sam motivated young Americans sent off to combat in World War I. The image of James Montgomery Flagg’s was used as a sketch of uncle Sam. It proved to be so popular that it was printed in the form of a poster that turned out to be ubiquitous at that time. According to records, the corporation printed more than four million copies in one year. The image was used to encourage noncombatant support for the U.S.’s entry into World War I and to encourage men to enlist in the military. Alternatively, the ‘Guinness is good for you’ advertisement was a beloved Irish beer that doctors thought was a healthy drink (Moir et al., 77). They used the tagline to promote the product. Actually, doctors would pour some for new mothers in the maternity some hours after giving birth. ‘Sunkist orange juice’ advertisement also did so well. It was done to rebrand the California orange growers and educate individuals on how to squeeze the juice out of the oranges. It aided them to popularize a new use for the fruit, and these days, the product is an instrumental part of breakfast across the United States.
There are many types of advertisements. All of them run on different channels, different mediums and have various objectives in mind for their corporation. Individuals may advertise anyplace, and the medium keeps changing as time goes. I am going to analyze six different ads and their companies. I will consider them because of the impact they had on the brand’s growth, and they can hit on several worldwide reality that permits us to recall these ads ages after they initially commenced. I will analyze the following ads: Think small by Volkswagen Company, It’s Unbelievable by Toyota motors company, Enjoy the ride by Nissan Company, Official Truck of Real People (Chevrolet company), among others.
The Volkswagen “Think Small” ad was made by a renowned marketing group Bernbach and Doyle Dane. The company created this campaign to answer how to transform an individual’s perception of their product. Back then, people had some fallacies that individuals who have Volkswagens are wicked because Volkswagen is a vehicle corporation formed by the Nazi party (Welch, James, 15). The company’s campaign was that merely because the Nazi Party made the Volkswagen does not signify the Volkswagen Group these days promote the values or ideals of Nazism. The US constantly liked to purchase big, and 15 years after world war II, they were still not purchasing small German vehicles (Welch, James 30). This company has not even attempted to be something there were not, which is what individuals still up to today love about the brand – actuality about their product. Think small ad was one of the greatest advertising campaigns for this company. It was written by Julian Koenig and directed by Helmut Krone. The campaign is ranked as the best advertising campaign of the twentieth century in the survey of North American advertisements. The campaign has been considered best because it makes a lifetime of brand loyalty and boosts sales. For this ad, half of the vehicles sold were white, silver, black, and grey. Black was the leading model among CarMax buyers while white was following.
Toyota has launched the “It’s Unbelievable Campaign” in celebration of 20 years of ground-breaking firsts. To connected first-time and appeal to young buyers, the company made the ad request users modify their dream 2014 Corolla while conversing with their allies in a Google+ Hangout. The campaign comprises a pair of ads and “To the Top,” which costars Team Toyota athlete and Olympic gold medalist Chole Kim (Hibino 122). They made the campaign in the ad that permits individuals to take virtual test drives and schedule real ones. The company advertisement used Post ads to turn a Google+ post into an interactive display ad and promoted that ad with Google AdWords. According to analysis, the ad doubled the time users spent with the new car customization tool and made a fifty percent higher engagement rate than industry averages.
Enjoy the ride was the Ad launched by Nissan company in its effort. It is a $200 million budget that was four times the preceding expense. This ad was made as a brand identity campaign. It was for the spot, and Nissan is known as “Toys.” The model was a boisterous, stop-motion vibrant commercial that included action figure dolls taking a remote control 300ZX for a spin and coming to life (Zhang et al 14). “You Really Got Me” played as the soundtrack for the Ad. The running time was thirty seconds with black and white vehicles. The cars that were promoted in the ad include Jeep’s “Ground Hog Day, Hummer’s “Happy Jack,” Audi’s “Prom, and Honda’s “Cog.”
Chevrolet company posted an ad on a certain Monday on YouTube, which was almost had the same tone as their launching ad. The company aired the Ad, which targets individuals all over but more Hispanic buyers, representing twenty percent on the market. It embraces the spirit of inventiveness in their DNA ever since the commencement, and according to them, it will remain as guidance to every aspect of their corporate moving forward. Their vehicle localization from the satellite imagery had myriad use, according to the ad. The commercial ad campaign stated that the company was driving through many nations with the street view car to bring imagery that promotes buyers’ experience and helps discover the best riding experience. After an imaginative justification evaluation, this company has chosen a newly created corporation, Commonwealth, as its original worldwide advertising firm, in charge of the growth of artistic Ads all over the podiums for Chevrolet worldwide advertising.
Hyundai uses the Ad strategy for ‘Back to the New Normal’ to advertise their products. The corporation uses a combination of first and third-party information to generate six modified parts to influence their target audience: Corporate Finance, Energy, and Fuel Content Readers, Millennials, Experian Mosaic lifestyle groups, Roy Morgan Helix Personas, and entrepreneurs. Majorly, the company has been the official car sponsor of the NFL in the United States since 2015 and the US PGA patron since 2011. In the Ad, Hyundai has introduced a vehicle purchasing experience that Is made to assist car buyers in making their buying process much pleasant and saving time (Shafiulla 49). Lastly, the Mazda company uses an ad called driving matters to reach its targeted audience. Their advertising column is glossy, energetic, and aims to reverse a persistent slump in car and truck sales and elucidate its image. The company all innovative Driving Matters Ad will demonstrate several features that make the driving skill very significant. Through the Ad campaign, clients will get information on why driving matters is a big concern to Mazda and the reason they have concern over each aspect in making their cars
Studying advertising has really given me a different perspective on this profession. From the understanding, I realize that it creates awareness, increases knowledge about marketing, and aids in building a brand campaign. Recognizing the client is very significant for any corporation. Advertising is essential in attracting more customers hence should be promoted at all levels.
Works Cited
Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen. Taylor & Francis, 2017.
Jira-alongkorn, Pananya, and Suthiluck Vungsuntitum. “Thai Consumers’ Behavior on Online Marketing Communications of Mazda Brand.” Communication and Media in Asia Pacific (CMAP) 3.2 (2020): 35-55.
Madoh, Abdullah, et al. “Case Study on Market Mix Strategies of Toyota Motor Corporation.” Asia Pacific Journal of Management and Education 2.3 (2019): 70-78.
Moir, Alistair, Eve Read, and Sophie Towne. “The history of advertising trust archive.” Journal of Historical Research in Marketing (2017).
Nunes, Fabiano, Guilherme Luís Roehe Vaccaro, and José Antônio Valle Antunes Júnior. “The development of the Hyundai production system: The historical evolution.” Journal of Manufacturing Systems 43 (2017): 47-57.
Shafiulla, B. “Tata Zica to Tata Tiago: Digital Marketing Strategy of Tata Motors for Rebranding.” IUP Journal of Marketing Management 18.3 (2019): 40-59.
Siano, Alfonso, et al. ““More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal.” Journal of Business Research 71 (2017): 27-37.
Weisner, Sholem, and Shmuel Nemanov. “Physical location history with advertising.” U.S. Patent No. 10,394,904. 27 Aug. 2019.
Welch, James. “The Volkswagen recovery: leaving scandal in the dust.” Journal of Business Strategy (2019).
Zhang, Jianqiang, and Xiuli He. “Targeted advertising by asymmetric firms.” Omega 89 (2019): 136-150.
Zhang, Jiaqi, and Ze Gao. “Dongfeng Nissan Marketing Strategy Research.” International Conference on Application of Intelligent Systems in Multi-modal Information Analytics. Springer, Cham, 2019.
Multicultural Counseling
Multicultural Counseling
Student’s Name
Institutional Affiliation
Professor’s Name
Date
Multicultural Counseling
Definition of Multicultural Counseling
Multicultural Counseling is a subset of mental health care that considers how a client’s cultural background might affect their outlook on life and their ability to cope with problems. Multicultural Counseling emerged as a response to the widespread realization that traditional approaches to the counseling profession were not only ineffective in the modern context but also harmful to members of minority groups concerning race, culture, and social status. Some factors that might influence a patient’s mental health include; socioeconomic background, race, immigration status, gender identity, religion, and ethnicity. Multicultural psychologists, therapists, and counselors recognize the potential impact of these factors on their patients. As a result, they are interested in the cultural and social contexts of mental health and counseling concerns to develop more effective treatment strategies. Therefore, understanding that people come from different places and have unique experiences due to their race, ethnicity, and cultural upbringing is fundamental to multicultural counseling. Besides, counselors with multicultural training know that their patients’ experiences shape their worldviews and that they must adapt their approach to therapy accordingly.
Importance of Multicultural Counseling
Multicultural Counseling is vital because it facilitates more excellent communication and understanding between therapists and their patients by raising awareness of the impact of cultural and racial biases in therapeutic settings. In addition, with an ever-present focus on compassion and understanding, multicultural counseling helps therapists meet their patients where they are, regardless of cultural background.
Multicultural Counseling Skills
To become culturally competent and a multicultural counselor, one must acquire the tools necessary to adapt therapy to the specific cultural backgrounds of each client. Educating oneself and gaining practical experience are two common paths to being proficient in multicultural counseling’s many essential aspects. Some of the crucial multicultural counseling skills include;
Interpersonal Abilities
The capacity to establish an emotional rapport with a client is a vital skill for any counselor. Conversational abilities, including listening, reacting, and asking pertinent questions, are the basis of effective interpersonal communication. To help their clients, counselors and therapists must be genuinely interested in them and responsive to their needs. They need to understand when to push forward with a line of inquiry and when to set it aside for later use.
Sensitivity
Multicultural counselors and therapists need to be careful while discussing sensitive topics. Therapists and counselors are ethically obligated to respect their clients’ desires and change course if they are uncomfortable discussing a particular topic, especially at the outset of treatment. When people are allowed to express their emotions, they are more likely to relax and be responsive to therapeutic techniques.
Empathy
Culturally competent therapists are empathetic and can see things from their patients’ perspectives. Empathy means experiencing another person’s emotions, not merely sympathetic or understanding. Learning to empathize with others is a complex talent that takes years to hone in a healthy, functional way in a professional setting.
Cultural Awareness
Cultural awareness entails acknowledging that culture is about more than just physical appearance or skin color. As important as it is for counselors and therapists to learn about their clients’ cultures, it is equally crucial for them to learn about themselves and how their upbringing and life experiences have influenced their cultural lens.
The Place of Multicultural Counseling in General Counseling
Multicultural Counseling plays a crucial role when it comes to general counseling. The goal of multicultural counseling in general counseling is to understand how concerns of culture and identity affect a person’s mental health and how these elements may influence a person’s connection with therapy. General Counseling helps individuals resolve various issues, whether they pertain to the individual, their relationships, or their social lives using confidential and professional expertise. Counseling or needing help is normal since when going through difficult moments in our lives, it takes guts to reach out for assistance in the form of advice or support. In addition, Multicultural counseling in crucial in general counseling as it helps to build better relationships between the counselors and their clients. Furthermore, a multicultural theory is vital in general counseling as it investigates the various settings that shape a client’s counseling experience and the possible biases of counselors. The therapy attempts to be politically and racially insensitive to those excluded from society.
The Place of Multicultural Counseling in Family Counseling
Family counseling is vital in developing and maintaining functional and healthy family relationships. The goal of family counseling is to identify and solve family problems. Family problems could either be psychological, emotional, or behavioral. Like multicultural counseling, family counseling seeks to help families and individuals work through barriers, conflicts, and mental health problems. In the context of family counseling, multicultural counseling is of the utmost importance since it enables couples from various cultural backgrounds to understand one another’s traditions better and fosters the growth of more satisfying relationships. Family members work together with their counselor or therapist to maintain healthy relationships. Benefits of family counseling include; enhancing the dynamics of the family and the relationships within it, enhancing the capacity of the family to find solutions to problems, enhancing family communication and determining each member’s place within the family, and establishing appropriate limits and boundaries.
The Place of Multicultural Counseling in Group and Ethnic Counseling
Ethnic counseling is a form of therapeutic counseling that takes into consideration the experiences and perspectives of ethnic, racial, and other marginalized groups in society. Group counseling is a type of therapy that comprises four to ten patients and two qualified therapists working together. Multicultural Counseling plays a vital role when it comes to both group and ethnic counseling. The fundamental force that drives multicultural counseling is that individuals from marginalized groups see the world through different lenses. Therefore, psychologists, counselors, and therapists of other races should be sensitive to these individuals’ distinctive challenges and experiences regarding counseling. In group counseling, multicultural counseling helps to bring together people from different cultural backgrounds by aiding them in solving their cultural differences. In addition, multicultural counseling aids in ethnic counseling as it helps to unite people from different ethnic backgrounds.
The Danger of a Lack of Multicultural preparation in counseling
Lack of multicultural preparation in counseling can result in significant issues. When counselors do not have enough understanding of other ethnic groups, they often resort to using stereotypes to comprehend better clients who come from a variety of cultural backgrounds. The integrity of a stereotype cannot be determined, and it is often negative since it is founded on inaccurate impressions. However, many contend that some generalizations or stereotypes might be helpful when attempting to understand foreign cultures. A whole ethnic minority group that has experienced modern and historical stereotyping is the African American people.
In addition, when multicultural counselors cannot understand their client’s language, there may be misdiagnosis, miscommunications, and misinterpretations. Besides, people who are immigrants, bilingual, or both often report that their inability to communicate effectively with their counselors is a significant stressor to them. Again, many immigrants resist seeking help from counselors because they are afraid of being misunderstood because of their limited command of the English language. Similarly, counselors may not work with immigrants due to linguistic barriers.
Personal Application
Individuals can apply multicultural counseling by understanding how an individual’s cultural background and identity can impact one’s mental health. Besides, developing the appropriate skills and becoming a multicultural counselor is another way of a personal application when it comes to multicultural counseling. While working as a multicultural counselor, one can engage clients in a multicultural conversation by asking about their family and cultural backgrounds. Besides, a counselor might inquire about the attitudes and ideas held by their family about mental health treatment, inquire about the kind of coping mechanisms and methods of emotional expression that are culturally acceptable, inquire about the specific obstacles that prevent people from keeping their appointments, and look for ways to work around those obstacles.
Conclusion
Multicultural Counseling focuses on providing successful solutions to clients from various cultural backgrounds. The client’s identity and the circumstances of their lives may be impacted by factors such as ethnicity, race, and cultural heritage. As the landscape of professional therapeutic practice continues to shift, it is becoming increasingly crucial for counselors to have a multicultural perspective, a cognizance of ethnic identity, and the suitable training to interact with patients who lead lives distinct from their own.