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Facebook Critical Analysis
Facebook Critical Analysis
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Introduction
Social networks have become a fundamental aspect of the lives of many people in the contemporary human society. It has gained wide and expansive use in almost every aspect of the contemporary society penetrating even fundamental sectors such as security and defense of countries. Of course, there are variations in the popularity of different social sites. Nevertheless, there is no doubt that Facebook comes as the most or among the most popular social site. It has more than half a billion people all over the world, a higher number than the entire United States population. Its growth rise and controversies are explored in the CNBC documentary “The Facebook Obsession”.
“The Facebook Obsession” outlines the rise of the social-media site as told by the company’s founders, their friends, as well as their foes. The correspondent delivers an all-inclusive look at the impact that the internet phenomenon has on the people, an impact of which many people are unaware. The documentary outlined the positive impact that the site brings, as well as some classic negatives such as privacy concerns, instant web personalization and protests. It starts with the story of a woman from Ohio who had used the internet phenomenon to track her biological mother. It also incorporates interviews of aggrieved early cofounders of the social-media site, as well the man who launched Facebook campaign for President Obama. However, one of the most fundamental highlights of the documentary is outlined in the story of a teacher who had made certain complaints pertaining to her students, her job, as well as parents in the school district. Given that she did this on her Facebook profile, she thought that only her family and close friends would see her status updates. She learnt that this was not the case in a hard way as she was eventually fired. This drove the point home; that nothing is private in Facebook.
As much as this may be a single, isolated case of a teacher or individual, it outlines the effects that Facebook has changed the workplace. In fact, it is a testament of the effects of information technology on organizational culture, as well as the entire society.
Facebook has changed organizations in various ways. One of the highly affected aspects of organizations is communications. In fact, this is the fundamental pillar of all social-media sites. Facebook offers a distinctive avenue for broadly passing real-time messages to the audiences that an organization wants to reach (Klososky, 2010). Individuals have the capacity to write messages from any place in the world at any time and pass it to interested parties. On the same note, Facebook has flattened organizations through the distribution of access to information (Klososky, 2010). It is worth noting that all parties are equal in Facebook, in which case any party can access information on the social network. The elimination of hierarchies comes as the biggest challenge to middle managers in organizations by social networks (Notter & Grant, 2011). They may be rendered obsolete as they may no longer be needed to pass messages in and out of the organization. In any case, organizations can use social media networks to reach broader audiences at lower costs.
In addition, Facebook has changed certain aspects pertaining to the recruitment process of organizations. It has always been recognized that the recruitment of the appropriate candidates is fundamental to the growth and sustainability of organizations. In the past, however, many organizations used to use referees to dig for background information pertaining to the candidates. This, however, has been changed entirely as employers have been provided with an opportunity to gain knowledge about the prospective candidates, including the background and ideals that the person holds (Notter & Grant, 2011). As much as Facebook has not been incorporated as a formal component of the process of recruitment, it has been naturally integrated thanks to the amount of data that it reveals pertaining to an individual. On the same note, consumer marketing companies have been lining up to utilize the networks to get their customized demographics with personalized messages. Facebook has revolutionized marketing by changing the focus from purchased media advertisement to a system where organizations create their own content and outlet. Social marketing, from a leadership perspective, allows for authentic leadership, which is a necessity for leaders in the 21st century. It is impossible for leaders to hide information on the social network especially considering that they reveal their personalities and beliefs, in which case they would be forced to be transparent and accountable. This explains the saga outlined in “The Facebook Obsession”.
The society has not been spared as far as the effects of Facebook, as well as other social-media sites are concerned. Facebook has been credited with merging societies and breaking or eliminating the boundaries separating societies. It has eliminated physical obstructions that hinder communication making it difficult for societies to remain as isolated units that stand alone (Kilduff & Tsai, 2003). On the same note, Facebook has enhanced the momentum for globalization as societies are merged while divisions that separate societies and people are eliminated.
However, there are instances where Facebook increases isolation within societies. This is especially considering that many people rely excessively on it for communication. In essence, they have difficulty socializing in the real world, in which case they become introverts and are thus isolated from the society (Bradley & McDonald, 2011). On the same note, Facebook has altered the communication patterns and allowed individuals to ‘talk’ directly to those that they like. This is because it eliminated the anxiety and embarrassment that characterizes real life communication. These communication patterns do not depend on socially established norms or etiquette, in which case communication is relatively more straightforward.
Nevertheless, Facebook has reduced the role played by social statues, wealth and class. It goes without saying that every person is approachable in this social site, with people becoming “friends’ with celebrities and people way beyond their league (Notter & Grant, 2011). Communication through Facebook has shaken the most fundamental structures that held hierarchy in the society.
Challenges to organizations
The benefits with which Facebook and other social-media sites come have long been acknowledged. They include expansion of market reach for organizations, enhancing the personal touch, as well as improving a company’s reputation. In addition, Facebook is known to be an economical or low-cost method of marketing in which case it lowers the cost of marketing for many organizations (Bradley & McDonald, 2011).
However, it comes with a number of challenges that threaten the same organization. First, it is worth noting that Facebook increases the difficulty of tracking misleading or negative statements pertaining to the organization (Klososky, 2010). This is especially considering that the social-media phenomenon is an enormous conversation in which everyone can participate, in which case businesses have difficulty tracking defamatory or negative statements pertaining to their brand. Even in instances where the organizations are rightly accused, their response may have limited effects especially where the defamatory statements have made it to the social-media website.
On the same note, Facebook comes with the challenge of accidental release of private and confidential information. In most cases, people who have inside information may inadvertently spill it, thereby eliminating the competitive advantage of the company (Klososky, 2010). Prior to the entry of social media, if letters ended up in the wrong address, they would be retrieved or re-obtained thereby protecting the information. This has become difficult with the entry of Facebook as it is likely to have reached millions of people by the time it is retrieved (Klososky, 2010).
In addition, there is the danger of unauthorized persons speaking or making statements on behalf of the company. Companies face the difficulty of monitoring the social activity of their employees or preventing them from making statements on matters pertaining to the company without proper authorization. In fact, companies or organizations may strive to allow employees to assert their beliefs and personalities online (Kilduff & Tsai, 2003). This freedom, however, presents the challenge or risk of a social medial post pertaining to the company’s perceived objectives and directions may damage its reputation. Unfortunately, it is extremely difficult to monitor the activities of the workers in the social media (Notter & Grant, 2011). On the same note, scholars have outlined that social media reduces the productivity of workers especially considering that some workers have no control over the amount of time that the employees spend on the social-media site. Data or identity theft is also a real threat in the world of social media, especially considering the malware and scams that are rife in the internet (Notter & Grant, 2011).
Recommendations for adaptation to the challenges
Needless to say, the challenges that Facebook brings to organizations can have adverse effects on the sustainability of the organization both in the long and the short terms. However, this would not necessitate the banning of Facebook in organizations, especially considering that it comes with some benefits that have the capacity to propel the organization to higher heights of excellence (Kilduff & Tsai, 2003). Companies need to take certain measures to ensure that they enjoy the benefits that come with social media while eliminating the challenges.
The larger part of the challenges rests in the protection of data and information. In essence, organizations must ensure that they determine and carefully examine the amount of information that they can release to the public. This examination should also encompass the individuals who have or are privy to that information (Bradley & McDonald, 2011). In addition, they should release an official Facebook page from which customers can get authentic information on the organization. This should also be updated by responsible individuals, with the information being carefully selected before being released into the Facebook change (Kilduff & Tsai, 2003).
On the same note, the organization should make policies on how their workers should behave on the internet and the social-media network. These policies should encompass the acceptable behavior on social media, as well as the information that they can give on the same. The employees should be prohibited from making any reference to the organization unless otherwise authorized by company personnel. This does not mean limiting the interaction of the employees rather it underlines the importance of safeguarding all information. In addition, companies should desist from sharing information that touches on their fundamental pillars over the social-media website. Such information should only be shared in websites that allow for the encryption of the information to eliminate the possibility of information theft.
References
Kilduff, M., & Tsai, W. (2003). Social networks and organizations. London [u.a.: SAGE
Notter, J., & Grant, M. (2011). Humanize: How people-centric organizations succeed in a social world. Indianapolis, Ind: Que.
Klososky, S. (2010). Enterprise social technology: Helping organizations harness the power of social media, social networking, social relevance. Austin, Tex: Greenleaf Book Group Press.
Bradley, A. J., & McDonald, M. P. (2011). The social organization: How to use social media to tap the collective genius of your customers and employees. Boston, Mass: Harvard Business Review Press.
Drama analysis Othello
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Drama analysis: Othello
Shakespeare’s play Othello illustrates the aspect of jealousy as an uncontrollable and inexpiable monster. Throughout the play, the theme of jealousy plays a vital role. Iago is the main character in the play that portrays jealousy. By being driven by jealousy, he causes harm to many innocent people (Waugaman 32). The theme of jealousy is just one that is used by Othello and Iago to play with the emotions of the audience. This is only evident in scene 4 when Roderigo laments over Desdemona’s fidelity. He claims he can no longer sleep for the reason of jealousy. Throughout the play, it has been shown how jealousy can be a weakness to men or at times be a weapon (Rauch et al 33). Throughout the play, Shakespeare uses every method possible to make its audience sympathize with Othello and his loyalty to Desdemona, as well as its characters of both protagonists and antagonists.
In the drama, Othello has clearly portrayed the negative effects of jealousy in society. We learn that people can portray jealousy in various ways. Whether it is with physical abuse, manipulation in the form of lying, or adultery all is different ways people can express their jealousy. A theme in this play is abandonment. The protagonist, Othello has three different women abandon him; his mother figure Emilia deserts him after he becomes lieutenant-general of Venice then Desdemona leaves after she discovers that her husband was already married when they wed. Finally, Emilia’s daughter Iago abandons Othello by killing Desdemona and himself. The plot of Shakespeare’s drama “Othello” revolves around the life of a Moorish general who falls victim to the temptation of jealousy (Bloom 45). There are various types of jealousy as displayed in the Othello drama. They include professional jealousy, sexual jealousy, and even jealousy amongst friends. I’ve broken down the three jealous types mentioned above and found that Othello’s main character, Othello is probably most jealous about his reputation as a soldier. Throughout the play, you also see other characters who are jealous over romantic relationships or professional situations with women.
In conclusion, jealousy is a vice in society. It causes harm to innocent people and the people that are experiencing it. To combat jealousy, society needs to respect others with integrity, eliminate jealousy through mental health treatments and therapy, and by changing social norms. It brings out the worst in people. Jealousy can be viewed as an emotion that is felt when one becomes threatened or fearful of losing something that is important to them such as a relationship, power, money, and prestige. It can also be seen as feeling envious of another’s success and happiness. The theme of jealousy plays a direct role in society and has an irreversible impact on individuals and communities around the world.
Work’s Cited
Bloom, Harold, ed. William Shakespeare’s Othello. Infobase Publishing, 2010.
Rauch, Beth, and Doctor Meg Clark. “Othello and Jealousy: The Reason Behind the Spousal Abuse.” (2017).
Waugaman, Richard M. “Othello and the green-eyed monster of jealousy.” The Oxfordian 19 (2017): 115-128.
Facebook and Sororities
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Facebook and Sororities
This research work focuses on analyzing the article given analyzing all the arguments given by the writer, it gives the support for points I agree with and points out at the misguiding ones that one’s, which may mislead the people. Who said that, what done, whom one is, determine the reception one receive. There is a sigh of relieve as one can feign to how one want to seen. This is courtesy of the social media, most notably the Facebook. Facebook is a perfect platform where one can advertise or in a larger sense image. Much of activities go on in Facebook where a number of people are in a direct access on them. Whatever has been updated on the Facebook page on a large-scale becomes trending in the social network? People attribute the post to the owner. What he or she posts tells of his or her thinking, feelings, emotions, perspective, perception and other qualities attributable to a human being. From my personal point of view, I do not totally agree with the way the author of the article argues about facebook branding. Some of his points are well calculated and true while some are a total miss and does not conform to facebook branding. This research work analyses the article citing the area in, which I agree with the author and other parts where the author’s argument are a total misinformation to the public (Biba, pg.1).
In Facebook, people mostly meet new friends of whom they do not know of their personal information: that of their background, social, academic, religious and others. It thus becomes easy for one to rebrand himself or she afresh in the way he or she deem fit, and not in line of whom he or she appear to be. His or her friends in Facebook cannot question the information posted as no one has other information to use in grounding it.
A fellow can show false picture of how beautiful or handsome, how learned, how successful and many more he or she is. Most people make sure that what posted, the picture or article well edited, no flaws. His or her profile picture toned: color balanced: hair tuned to surpass that impression worn by models. Individual had gone a further notch of dating their friends. This only to be astonished when the morning comes to realize they dated who is far from what they wished for, more of a monster (Biba, pg.1).
People say a snippet of who they are. They only write or tell only the positive things in their life. They tell all the achievements and the positive reception that come their way with no mention of any downfall. This appears in their profile accounts and their postings. It is from here that the friends build their opinion on them. Most of them contribute positively to the same and probably confirm their liking on it.
The daily follow up of the happening in the accounts of the friends slowly form the picture of whom they are without one realizing how disguised they are. Utterances following include he is humble, cute humane, responsible and many more only to find afterward how senseless killer apparently. Sorority, being a group of students or girls associated with a common purpose mostly in academic and social activities has not left behind in Facebook indulgence. This is mostly in the recruitment process. They select college using the same. Individual account of a potential member followed: her profile analyzed her post followed with the comments following. How beautiful she is, how trustworthy, how dependable she can be to the crew. Is she just a walk on the show or even a crying puppy, oh yes, she is better on herself (Biba, pg.1).
The sorority members also use to rank colleges. The Facebook page tells on the number of the member subscribed to it, the number and wellbeing of the fans it boosts on enjoying. The number of activities they involve in, the reception each activity get will tell how active or dormant the group is by the dynamism of the activities on their walls and other more. Prestige and satisfaction experienced when all these achieved. Thanks to Facebook performance lacking are not a tussle hassle activity especially when want to know and join the relevant one (Biba, pg.1).
Sorority Facebook page help in building the impression. This can obviously be a positive or negative one. The layout, the photographs of the members on the page, the contents speak volume. It can draw a prospective member closer or even drag her a mile further. The facial expression smeared on the members face: beauty of the activities, prominent names involved, and a perfect and artistic page layout tells how it can be if one joins the individuals.
It is a platform where parties selected, set, organized and informed on their happening. Different events are readily available in the internet to choose. The sorority chooses those that fetch a high value to affirm their stands. They post all the arrangement in respect to the same like, the wearing, the mode of transport, and their company composition just to tell how sophisticated they are. The parties a prospective member attends, how she presents herself at the event, what she does there communicate much of her. The photographs she takes their and how she takes them implies something.
Different groups and individuals have different taste and preferences. These taste and preferences can tell one state of prestige and sophistication. The preference of the colors, way of organizing events, grading of the events is nothing but the way they attach value in what they do. On the prospective member preferences, the food movies watched, clique associated with, her stands on issues, politically, socially and even economically. This will inform on how she will adopt or be of value to the sorority.
Facebook platform used as voting and bidding page. The prospective members listed with their attributes and personal stands. The fans and members can form their views and use them to select the prospective member who is of their choice. The members can decide to vote or have bid for the perfect individual who correctly fits their clique. The winner or the chosen one posted on the same social site for the fans, and members to know, and the subsequent procedures can comfortably take place from there in to organize the incoming party (Biba, pg.1).
Instead of using other forms communicating like texts, calls letters and other, it is fast and economical to advertise their intention to recruit a new member to the fans and other members. It is from there also that the respective member gets informed. She uses the same to communicate the sorority and inform of her intention from where the deal is strike.
In life, there is a process of self-presentation than it is on social network, where we perform whom we are managing this in various forms in different forms and context. The difference between this two is that, on the social site, it has been more reflexive as users have much more time to get carefully craft the identity that the display. While creating a fake profile been outlawed on Facebook, hijacked identity or in completely fictitious representations still exists on the site. Debate does emerge as been on the running as whether Facebook profiles used to create and convey idealized version of selves. Even if the social sites serve as an extension of the social context in which people real personality characteristics can be expressed in the routine daily use of the technology, the simple distinction between offline and online no longer capture the complex interrelationship that symbolize use and the way Facebook got fixed in lives. This is especially in the young generation (Biba, pg.1).Users of Facebook are vital in shaping the presentations of other as they provide their comments and wall postings. User presentation takes into account the diversity of an audience consisting of familiar and unfamiliar relationship. The Facebook users can be conceptualized as a team performance that achieves unusual cooperation in confirming each other’s performance of one. The way that identity performed on personal pages through a combination of text, image and sound is unique. Such crafted representations are purposeful and outer-directed pointing to the connection between user profiles and the mainstream culture industry. Many users will provide access to their daily diaries, complete with photographs that may or of course may not be heavily selective. Those users do not necessarily create personal artifacts but prefer to display material: quotes and images, for example, that are in the public domain. As such, these users predominantly claim their identities implicitly rather than explicitly; they show rather than tell and stress group and consumer identities over personally narrated ones (Biba, pg.1).What yet remains to be more fully explored and documented are some of the precise ways that users do present themselves for groups of others. It appears to be taking the lead by asking the right level of empirical question, how do users present themselves to approach the right networks? Users speak about the way they present identity, through a range of semiotic resources, specifically with an interest in the kinds of categories of identity they use. One of the central concerns of discourse studies is the way that discourses, values, ideas and identities disseminated, maintained and legitimized in society. If we take the idea of team performance of identity, rather than an identifiable elite media source, as is commonly the site of analysis in discourse studies, we can nevertheless monitor what kinds of identities and, therefore, values, ideas and broader discourses are present on Facebook.An Identity as a cluster of lifestyle) choice provides a person with rules, roles and relationship criteria for living. Lifestyle thus determines the range of choices and aims in someone’s life, as a more or less integrated set of practices, which an individual embraces because they give material form to a narrative of self-identity. Further, the concept of lifestyle does not relate to a resistant relationship to other more essential factors of identity or to a dominant culture, but rather emphasizes distinctions in practice with class culture. Whereas other regimes of identity gets constrained by socially constructed or imposed models of identity and by the institutions that maintain them; the arguably more advantageous lifestyle identity; has the drawback of being dependent on people’s financial resources. In the twenty-first century, lifestyle identity has come to the fore as this reflects the interests of large corporations who seek to fuse ideas, attitudes and values to consumer patterns (Biba, pg.1).
As mentioned early in this research work, the author gave out some misleading points regarding facebook branding. For instance, from his point of argument, the author is someone with deep knowledge of IT and other computer related areas and he argues like everyone thinks on his same way of thinking. He forgets that there are certain people with little or no computer knowledge who may not understand the basis of his argument. This fact makes the author insensitive of his surroundings. The relations people have on facebook are the same relations people have when offline. For instance, despite one accepting the friend request of a stranger the way he or she relates to them is the same way he or she would relate to other strangers offline. The author argues that this is not the same case, which I greatly disagree with his form of argument on this matter.
Works Cited
Biba, Erin. “Facebook: Personal Branding Made Easy.” Wired 2011: Print.