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Analyse the current position of BMW
Executive Summary
The purpose of this study is to analyse the current position of BMW; the first phase will aim in providing information on the automotive sector, analysing the company, the competitors, and the macro-environment identifying also the key issue of the company. The second phase presents a more practical approach targeted to the identification of some marketing objectives, and developing a strategy to achieve them.
Introduction
Specialized in the production of automobiles, BMW Group is globally considered one of the most successful companies in the world. The group is composed by three main different brands, MINI, BMW and Rolls Royce, which are aimed respectively to different target markets. BMW continues to be one of the best players in the luxury automobile sector, growing despite the European markets’ crisis; as a matter of fact, BMW sales including Rolls Royce and MINI reached 191,269 units in March 2013 surpassing the result of 2012 of 5,528 units (Rushlane, 2013). The group is well positioned in worldwide market with 24 manufacturing facilities in 13 different countries, and it can count on a distribution network in more than 140 countries (Bmwgroup, 2013). Long term thinking, ecological and social responsibility in the value chain, strong investment in research and development, and an effective speed and agility in sustaining the changes in the market, are some on the key reasons for BMW success. The company has always promoted high- performing product trough a high-profile brand since the early stage; this perception is still present and evident in the company’s culture and has always been the guideline to narrow the strategic path of the group.
Double Jeopardy is a 1999 thriller directed by Bruce Beresford where Ashley Judd plays Elizabeth Parsons
Double Jeopardy
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Double Jeopardy is a 1999 thriller directed by Bruce Beresford where Ashley Judd plays Elizabeth Parsons who is accused of murdering her husband and sentenced in prison. She spends six years in prison and when she is released, it turns out that her husband faked his death as part of an insurance scam. She discovers that her husband lives down in New Orleans where goes with her parole officer, Tommy Lee Jones (Beresford, 1999). Her husband tries to kill her by placing her in a locked coffin but she survives. Parsons is not impressed by the act and she threatens to murder her husband. Parsons attempts to shoot her husband in a public square and she feels that the act would be safe because she is already convicted of his murder and therefore she cannot be prosecuted again. This makes her feel that she can continue with her plans to murder her husband. She also thought that she would not be found guilty because the body will not be found.
However, because the murder would definitely take place in a different time and place from where she was earlier been accused, if she murders the husband then she will be convicted (Beresford, 1999). Double jeopardy does not apply in the movie because the killing of the husband would have been treated as a second crime committed in a different jurisdiction. Generally the Fifth Amendment that prohibits one from being tried more than once, a situation known as double jeopardy. Libby Parsons feels that she can just murder Nick with impunity but this can see her convicted.
Reference
Goldberg, L. (Producer), & Beresford, B. (Director). (1999). Double Jeopardy [Motion picture]. United States: Paramount Pictures.
Exercise Physiology
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Exercise Physiology
During exercise, the body utilizes different amounts of proteins, carbohydrates and fats for its energy needs. Swimming is a sport that can be considered to consume considerable amounts of this. Generally, various other conditions such as the age, sex, level of training as well as that body weight of swimmers determine their consumption. Typically, Wilmore, Costill and Kenney (2007) indicate that an active swimmer consumes between 1.4-1.8g/kg of body weight each day. With regard to carbohydrates, the same swimmer utilizes 9-10 g/kg of body weight each day. With respect to fats, it is indicated that the swimmer derives 20-25% of energy from these. Thus in a typical scenario, this translates to a consumption of 44-56 grams of the same in each day.
Energy consumption of a marathon runner is depended on the intensity of activity of the same. Usually, intense exercises require more energy than the slow ones. Also, the period of time employed in training determines the amount of fuel that is utilized. Basically, Gene and William (2007) indicate that marathon running requires a total of 60kcal/km. Of this, the percentage of protein consumed is 15-20, the fat consumed is 30 percent of this and the percentage of carbohydrates consumed assumes a fifty percent of this total. In his review, Wilmore et al (2007) asserts that the duration of the event also influences energy consumption. Short term events tend to utilize more carbohydrates while long term events utilize more fats.
References
Gene, A. & William, B. (2007). Exercise Physiology Manual. USA: McGraw Hill.
Wilmore, J., Costill, D. & Kenney, W. (2007). Physiology of Sport & Exercise. 4th Edition. USA: Human Kinetics