Recent orders
Adolescent Self Harm and Suicide
Adolescent Self Harm and SuicideAugust 06, 2013A. Required Information
The increasing incidence of reports of young people presenting in accident and emergency departments as a result of intentionally harming themselves has resulted in a concomitant increase in interest in this problem among clinicians and other healthcare providers (Storey & Hurry, 2005). There has also been a growing recognition that the statistics of self-harming young people from tertiary healthcare facilities only represent a fraction of the true incidence of self-harm in young people today (Storey & Hurry, 2005). Although precise numbers are unavailable, researchers have estimated the annual rates for acts of deliberate self-harm among young people at between 2.4% and 24%, with one survey indicating an annual rate of 6.9% among 15- and 16-year-olds with lifetime prevalence in excess of 13% (Storey & Hurry, 2005). In this proposed study, a triangulation or ‘mixed’ research method will be used as a methodological framework for quantitatively studying prevalence and early detection of adolescent suicide and self-harm.
The term “self-harm” refers to inflicting pain on oneself through cutting or burning to relieve emotional pain or distress (Heath & Toste, 2008). In some cases, self-inflicted injuries involve cutting or burning the body or use of a weapon such as a knife, razor blades or box cutters (Peterson, Freedenthal & Coles, 2013). A failed suicide attempt can be mistaken for an attempt at self-harm and vice versa and this is the source of a great deal of confusion for healthcare professionals working with adolescents (Peterson et al., 2013). One reason that adolescents might be drawn toward self-harm behaviors is the emotional high that they appear to achieve from cutting or burning themselves. There is an almost immediate release of endorphins into the bloodstream and a pleasurable high is experienced that helps to replace the numbness and pain that some young people feel in their lives by providing an emotional release (Straus, 2006).
Professionals working with adolescents should be aware of signs that could indicate that a youth is engaging in these behaviors. These can include cuts or burn marks on the body or wearing long sleeve shirts in the summer and being reluctant to have a physical exam. Parents might also provide information that can lead the professional to seek more information such as peer groups that the youth is now associating with or finding items in the home or in the bedroom which could be used for cutting or burning. Such awareness is important because teenage mortality is a public health issue and a majority of these deaths are preventable. Suicide is the third-leading cause of death among adolescents and it is believed that 14 to 24 percent of teenagers have engaged in acts of self-harm. Moreover, someone under the age of 24 years commits suicide every 2 hours in the United States, leaving behind families and communities that are left to wonder why these tragedies occur and what can be done to prevent them in the future.
B. Appropriateness of Approach
As noted earlier, triangulation or ‘mixed’ research method will be used in this study as a methodological framework for quantitatively studying prevalence and early detection of adolescent suicide and self-harm. Ideally, the study will be a quantitative research study that intends to use both primary and secondary research methods (triangulation) to accomplish its purpose. As noted by Hawton, Saunders and O’Connor (2012), self-harm and suicide are significant sources of public health problems in our nation’s adolescents with self-harm statistics being high among teenagers and suicide rates being noted as the third most prevalent cause of death among American teenagers (NIH, 2008). The triangulation research design will help us in exploring self-harm and suicide and evaluate how nurses and other professionals can recognize signs of self-harm and interrupt a cycle that might lead to suicide; which is the purpose of this study. Hussein (2009) noted that triangulation is a concept that is defined as the application of several qualitative and quantitative techniques in studying a common phenomenon for the sole purpose of increasing the credibility and validity of the study. The primary research will be conducted by means of an online self-administered survey.
In regard to the appropriateness of the approach, researchers have always argued that a good research practice often involves the utilization of multiple methods in order to enhance both the validity and reliability the research findings as indicated in the work of (Mathison, 1988).The choice of triangulation as the appropriate research design is inspired by the fact that helps in achieving improved clarity, research completeness and validity as noted by Fielding and Fielding (1986). According to Knafle and Gallo (1995), triangulation technique contributes to the overall quality of a research ‘only to the extent that it facilitates the achievement of some clearly articulated purpose’ (cited in Adami and Kiger, 2005). The convenience of triangulation in nursing research for confirmatory purposes is noted by Adami and Kiger (2005) to be heavily dependent on the principle that research should be a rigorous search for absolute and objective truth. Validity and completeness of findings on how nurses and other professionals can recognize signs of self-harm and interrupt a cycle that might lead to suicide are therefore our motivation for choosing triangulation technique for this study. The overarching objective of this study is to find ways of minimizing mortality and injury due to teenage self-harm and suicide among the American youths. This must be done with the highest level of clarity, validity and completeness that can only be achieved by means of triangulation.
C. Purpose of Research Proposal
Teenage mortality is an important public health issue because the majority of these deaths are preventable. Suicide is the third leading cause of death among adolescents and it is believed that 14 to 24 percent of teenagers have engaged in self-harm (NIH, 2008). Every two hours in the United States someone under the age of twenty four successfully commits suicide leaving behind a family and a community that is left to wonder why this has happened and also if there were measures that might have been able to prevent the death from happening (ASS, 2013). The purpose of this proposed study is to explore how nurses and other professionals can recognize signs of self-harm and interrupt a cycle that might lead to suicide. Research into how nurses and professionals are coping with this pandemic will be explored. An important question will be how assessment tools can identify at risk youths. Nurses from many fields work with adolescents; these include those who work in clinics, in hospitals, in schools and in psychiatric units. This proposal intends to provide an outlook on how this pandemic can be mitigated through the involvement of nurses and others who work with adolescents.
D. Role and Bias of Researcher
The role of the researcher in this study will be to investigate by means of credible sources and latest information, the role of nurse-assisted early detection of adolescent suicide and self-harm in order to interrupt the deadly cycle that leads to suicide. This would be done by the formulation of objective research question and following a research methodology that is accurate, valid and free of any bias.
Bias is defined by Sica (2006) to be a type of systematic error that can ultimately influence scientific investigations and hence distort the overall measurement process. Panucci and Wilkins (2010) noted that the identification and avoidance of bias is the sole responsibility of the researcher. In order to avoid researcher bias, I will ensure that I formulate research questions that are not too leading. As a researcher, I recognize that I will be interviewing nurses who have already had experience with young people who might be prone to self-harm or suicide. It will be necessary to develop a suitable survey to allow for those with different experiences to ensure that the data is without bias. The survey needs to be refined to eliminate bias from those who might have considerable experience with adolescents who have followed through from self-harm, to completion of suicide. A potential bias or error in the survey can be recognized by realizing that individuals with more experience who are interviewed would be more inclined to take adolescents threats more seriously than those with only casual experience who might hear the adolescents concerns but might see them as maneuvers to get attention from parents or school authorities.
E. Sampling Techniques
A random stratified sample of American Nursing Association (ANA) members will be drawn to ensure mix by state, organization type and number of years in the nursing profession. The only inclusion criterion is that one has to be an active duty registered nurse (RN).
E1. Appropriateness of Sampling Techniques
The sampling technique is highly appropriate for the purposes of the proposed study because stratified sampling provides samples that are highly representative of the population of interest .The choice of stratified random sampling for this research is informed by its ability to reduce all forms of human bias in the process of selecting participants to be included in the sample. As a consequence, stratified random sample can provide us with a study sample that is highly representative (Daniel, 2011, p.127). This technique also improves the degree of representation of certain groups within a given population (such as nurses who deal with stresses out teens). This means that it ensures that a given strata is not over-represented. This method reduces the sampling error since population statistics estimates are drawn from a known population. Our sampling will be of nurses and professionals working in the field to see if the appropriate tools are being used to identify those who are at the most risk. This would be a stratified sampling that will include professionals who have previous knowledge of adolescents through their own studies, personal lives and work experiences.
In the case of secondary data, the sources will be derived from peer-reviewed journal articles, books, whitepapers, personal experiences, online and offline articles, newspapers and conference papers. Only the most relevant and most credible sources will be included in this research. In order to choose the most relevant and credible secondary sources, an elaborate strategy aimed at authenticity, credibility, representativeness and meaning was used as described in the work of Scott (1990). All the sources will be evaluated for currency (must be up to date) (Stein, 2002).
F. Target Audience or Participants
The participants in this study will include active service Registered Nurses (RNs) who are also members of the American Nursing Association (ANA). The online survey will be carried out independently via the American Nursing Association (ANA) website ( HYPERLINK “http://www.nursingworld.org” www.nursingworld.org). Individual Registered Nurses (RNs) who access the site will be informed of the online survey via a bulletin that will seek their participation. The bulleting will contain a hyperlink to the online survey. All potential respondents will be advised that participation in the survey is absolutely voluntary, confidential and anonymous. They will also be given a chance of accepting or denying answering any of the presented questions. The important demographic details that will be collected are age, gender, job title, years of work in the occupation, organization type and state.
G. Hypothesis Statement
The most appropriate hypothesis statement for this proposed study is;
Hypothesis: If early nurse-assisted recognition of self-harm is used among teenagers, then an interruption of suicide cycle may be achieved which would then reduce suicide rates among teenagers.
References
Adami M.F., Kiger A. (2005) The Use f Triangulation For Completeness Purposes. Nurse
Researcher. 12(4): 19-29
Daniel,J (2011).Sampling Essentials: Practical Guidelines for Making Sampling Choices. SAGE
Hawton, K., Saunders, A., Kate, E., & O’Connor, R. C. (2012). Self-harm and Suicide in.
Adolescents. The Lancet, 373(9834), 2314-2333 Heath, N. L. & Toste, J. R. (2008, April). An examination of nonsuicidal self-injury among college students. Journal of Mental Health Counseling, 30(2), 137-143.
Hussein, A., (2009). The use of triangulation in social sciences research: Can qualitative and
quantitative methods be combined? Journal of Comparative Social Research, (1): 1-12.
Jackson, S. L. (2008). Research methods: A modular Approach. Ohio: Cengage Learning.Kerr, P., Muehlenkamp, J., & Turner, J. (2010, April 1). Nonsuicidal Self-Injury: A Review of Current Research for Family Medicine and Primary Care Physicians. Journal of the American Board of Family Nursing, 23(2), 240-259. Mathison, S., (1988). Why triangulate? Educational Researcher, 17(2): 13-19.
McIntosh, J. L., & Drapeau, C. W. (2012). USA suicide 2010: Official final data. American
Association of Suicidology. Retrieved from http://www.suicidology.org/c/document_ library/get_file?folderId=262&name=DLFE-636.pdf.
Neuman, W. L. (2003). Social research methods: Qualitative and quantitative approaches, 5th ed. New York: Allyn & Bacon.
National Institute of Mental health (2008). Suicide in the U.S.: Statistics and Prevention. NIH
Publication No. 06-4594. Accessed on 13th August, 2013 from HYPERLINK “http://www.nimh.nih.gov/health/publications/suicide-in-the-us-statistics-and-prevention/index.shtml” http://www.nimh.nih.gov/health/publications/suicide-in-the-us-statistics-and-prevention/index.shtml
Panucci,CJ ., Wilkins., EG (2010).Identifying and Avoiding Bias in Research. Plast Reconstr
Surg. 2010 August; 126(2): 619–625.
Peterson, J., Freedenthal, S., & Coles A. (2010). Adolescents who self-harm: How to protect them from themselves. Current Psychiatry, 9(8), 15-25.
Sica, G.T. (2006) Bias in research studies. Radiology, 238 (3) 780-9.
Stein. ,S (2002). Sociology on the web: a student guide
Storey, P. & Hurry, J. (2005, March). Supporting young people who repeatedly self-harm. The Journal of the Royal Society for the Promotion of Health, 125(2), 71-73.
Straus, M. (2006, July/August). The logic of self-injury: A teen symptom for our time. Psychotherapy Networker, 30(4), 37.
Adolescent harm reduction
Author
Tutor
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Introduction
Issues pertaining to substance abuse have elicited some controversial opinions from different quarters. Needless to say, substance abuse has been one of the key problems with which the contemporary world is grappling. While there is general agreement as to this fact, there are controversial opinions as to the manner in which the individuals who are under the spell of substance abuse can be rescued. While numerous techniques exist for solving substance abuse and other harmful behaviors, none has been more controversial than harm reduction psychotherapy. This underlines a framework for solving substance abuse and other harmful behaviors with the sole aim of reducing their damaging consequences without necessitating abstinence as a prerequisite for treatment or a goal (Tatarsky and Marlatt, 117).
Harm reduction comes with a number of benefits.
First, it comes with a compassionate and comprehending view pertaining to the users. In most cases, substance abusers sink into the habit simply because they feel neglected and unwanted. This program, however, by being compassionate, enhances collaboration between professionals and consumers thereby enhancing their effectiveness.
Second, it encompasses a human rights agenda, considering that it caters for individuals who are seemingly marginalized from the larger society and who have in the past been having problems accessing quality care.
In addition, HRP has been extremely effective in reducing hepatitis and HIV infections especially considering that it promotes safe enjoyment of the substances for example through not sharing needles.
Moreover, it reduces the use of substances in public places, in which case the general public would be safer as there would be a decline in the number of used needles that they have to grapple with in the neighborhood.
Fifth, it has been found as effective in reducing deaths from overdose, as well as other early deaths among individuals that use substances as it would also enhance their capacity to abandon the habits.
In addition, it would educate such individuals about the how they can undertake safer injecting, as well as lower the frequency of injecting oneself, in which case they would be reduced risk of overdose or over-damage of avenues of abuse such as nose, mouth, anal area and skin.
HRP recognizes and appreciates the uniqueness of substance abusers, not to mention that it goes ahead to accept other goals other than abstinence as logical or reasonable starting points for treatment, in which case it has been accepted more wholesomely by abusers than conventional techniques.
Moreover, HRP comes as one of the most effective techniques for challenging stigmatization of substance abusers (Tatarsky and Marlatt 120). This means that it does not only target the addicts’ physical wellbeing but also their mental, psychological and emotional aspects that push them to the harmful habits.
In addition, the technique considers the fact that the client has specific strengths and motivations, in which case it seeks to use them to make a positive change at all points (Tatarsky and Marlatt 120). In this case, the strengths, motivations and goals would be used to dictate the therapy’s focus, as well as in determining the techniques that can be used to support the positive change in the patient.
Lastly, harm reduction psychotherapy blends varied therapies including cognitive-behavioral, humanistic, and biological therapies, which, combined with its flexibility allows for its applicability in a broad spectrum of clients (Tatarsky and Marlatt 121).
Nevertheless, recent times have seen an increase in the vice especially among the youths. This may mainly be attributed to varied social changes including the following.
There has been an increase in the number of disrupted families, which results in poor adult care of teens at home.
In addition, working parents have become preoccupied with looking for ways to fend for their families in which case the kids have inadequate adult supervision.
Third, there has been intense migration and urbanization, which have resulted in a breakdown in the range of community support structures that took up the locum parenting roles.
Fourth, there has been an increase in the favorable attitudes towards abuse, or rather a decrease in the unfavorable attitudes to such activities.
Fifth, there has been an increase in the magnitude of responsibilities and strain that individuals have to grapple with right from an early stage in their lives.
Sixth, there has been a decrease in the utility of social norms pertaining to how individuals mingle and interact, with individuals being considerably free in their choice of individuals with whom they interact.
Seventh, there has been the entry of social media, which has eliminated some of the barriers that the societies had with regard to the people with whom the teens interact.
Eighth, the entry of internet means that teens have greater access to substances of every kind by a click of the mouse or button on their phones.
In addition, stricter laws on parentage with regard, especially concerning children rights, have increased the freedom that teens and children have, while reducing the capacity of their parents to discipline them.
Lastly, there has been a decrease in the ages within which people start bearing kids, in which case they have questionable parenting skills. This has been complemented by the increase in the numbers of orphans and the decreased role of social structures.
Works cited
Tatarsky, Andrew and Marlatt, G. Alan. State of the Art in Harm Reduction Psychotherapy: An Emerging Treatment for Substance Misuse. Journal of Clinical Psychology, Vol 68 (2). 117-122, 2010.
ADNOC vs. Emirates General Petroleum Corporation
ADNOC vs. Emirates General Petroleum Corporation
Introduction
Abu Dhabi National Oil Company (ADNOC) vs. Emirates General Petroleum Corporation (EMARAT) is a research topic chosen to outline the difference and similarity of the two in relation to the services and products they offer to public and why people prefer any of them.
Both Abu Dhabi National Oil Company (ADNOC) and Emirates General Petroleum Corporation (EMARAT) are owned by the United Arab Emirates (UAE)(Hults, Thurber & Victor, 2012). (ADNOC) deals with production and distribution of its productions to customers while EMARAT does not produce but only distribute goods and services. EMARAT majorly buy goods and services from ADNOC then distribute it to the public.This research topicwill be covered in form of research questionnaires, which will be filled by the public and the students as a survey.
Statement of Research Objectives
The main objective of this research is to find out some of the difference and similarity of services and products provided by the two companies as far as the customer interest is concerned. ADNOC is an oil manufacturing company and offers services and oil products (Al, 2001) while Emirates General Petroleum Corporation widely known as EMARAT is majorly a leading national petroleum brand that only market and distribute petroleum allied products and services.
A lesson from this research is, to know some of the advantages and disadvantages of purchasing oil products and services directly from the manufacturer in comparison to purchasing from retailers. What factors do customers consider before purchasing goods and services from either EMARAT or ADNOC?
Methodology
This qualitative research adopted two research mechanisms. The first approach focused on administration of questionnaires aiming to address the research questions and objectives. Questionnaires were administered to 50 participants consisting of consumers and energy experts with substantive knowledge of the energy sector in the context of United Arab Emirates. The second approach focused on execution of a critical review of the market position, strengths, weaknesses, opportunities, threats, and other relevant factors in relation to the two major entities in the energy sector. In addition, the report will also consist of the marketing strategy of the two energy companies in United Arab Emirates.
Questionnaire
Instruction:
FILL ONLY where there is a BLANK SPACE and ONLY MARK where there is A TICK. Make the points SHORT, SIMPLE AND STRAIGHT TO THE POINT.
Name………………………………………………………………………………………………………………………………
Date…………………………………………………………..Sign……………………………………………………………..
Residence………………………………………………………………………………………………………………………..
Occupation………………………………………………………………………………………………………………………
Which supply company do you prefer?
Abu Dhabi National Oil Company(ADNOC)
Emirates General Petroleum Corporation(EMARAT)
a) Have you ever used goods or services from the other company?
Yes
No
b) If yes, when was the last time you used its products or services and what motivated you to useit?
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C) If No, why haven’t you used its products and services?
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What are the reasons for choosing the company in question (4)
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What do you like from the other company that you think your company should emulate?
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Findings/Results
Evaluation of the Graph
-718820-135890From the graph above, the following are noticed:
Some customers’preferred purchasing goods and services directly from the manufacturer in respect to price, ADNOC number of people 90 and EMARAT number of people 59. Many complained that Emirates General Petroleum Corporation offers its goods and services at a higher price compared to ADNOC. Emirates General Petroleum Corporation act as intermediaries thus buying goods from manufacturers AT lower prices and distributing them at higher prices(Kapoor, R., Paul, J., &Halder, B. (2011) and these discourages some customers.
Others customers’preferred EMARAT, number of people 70 compared ADNOC number of people 55 in respect to location. EMARAT’s is widely distributed in most parts of the country due to it being more of a distributor compared to ADNOC as a manufacturer which thus located majorly in two areas: Ruwais and Umm Al Nar oil refineries.
On quality and quantity of both goods and services offered by the two companies, many felt it had no difference (EMARAT and ADNOC, number of people 70 each) due to them coming from one manufacturer but different distributor.
Lastly, EMARAT number of people 65 and ADNOC number of people 55 in respect to offers offered the companies. Many preferred EMARAT due to its strong social and environmental program that supports community interest (Al-Azab, M., Al-Ghais, S., & El-Shorbagy, W. (2005) and strong brand that combines memorable design with exceptional customer service which ADNOC does not offer.
Company Analysis: Abu Dhabi National Oil Company (ADNOC)
Abu Dhabi National Oil Company possesses adequate experience in associating with IOCs in upstream oil projects. In its operations, Abu Dhabi National Oil Company demonstrates various strengths, weaknesses, opportunities, and threats determining its position in the market as well as market coverage (Company Monitor, 2012).
Strengths
Abu Dhabi National Oil Company focuses on maximization of three major strengths towards the achievement of its goals and targets in the energy sector. Abu Dhabi National Oil Company is major domestic oil and gas producer hence maximizes this strength to enhance its market coverage and position in the energy sector. Moreover, Abu Dhabi National Oil Company boasts of unrivalled access to exploration acreage. This enhances the ability of the company to maximize its profits while minimizing the cost of production and distribution of products to the consumers in the market and industry of operation. Finally, the organization enjoys substantive partnerships with IOCs thus an opportunity to increase its volume of transaction under the influence of large economies of scale.
Weaknesses
Abu Dhabi National Oil Company has two massive weaknesses affecting its marketing strategy towards providing quality and quantity products to valuable consumers. One of the essential weaknesses limiting the operation of the organization is the limited financial as well as operational freedom. In addition, Abu Dhabi National Oil Company suffers from some cost and efficiency limitations or disadvantages towards the achievement of its goals and objectives.
Opportunities
Despite the essence of such weaknesses, the organization has adequate room to expand its operations to gain competitive advantage in the market and industry of operation. Abu Dhabi National Oil Company can exploit untapped upstream production potential with the aim of increasing its market coverage and production volume. In addition, there are large areas of under-explored territory, which can act as production opportunities for the growth of Abu Dhabi National Oil Company.
Threats
Various factors affect the ability of Abu Dhabi National Oil Company towards achieving competitive edge in the energy industry. One of these factors is transformation of the national energy or OPEC policies, which might work to the disadvantage of the society. in addition, lack of medium-term oil product growth might also affect operations of the organization in short and long-term basis.
Market Position & Strategy
According to the information on the website, ADNOC manages and oversees production of more than $2.7 million through the main company and its subsidiaries responsible for extraction and processing of oil and gas. Some of the subsidiaries enhancing the operations of Abu Dhabi National Oil Company include ADMOC, Shell, Abu Dhabi Oil Refining Company, and GASCO. Abu Dhabi National Oil Company supplies gas to around 20 customers in the form of power plants, group companies, and the Ruwais industrial estate. In the coming years, Abu Dhabi National Oil Company should recognize solid growth because of substantive projects with IOC partners aiming to invest about $10 billion over a period of seven years (2010-2017). In addition, ADNOC focuses on boosting gas output in Abu Dhabi with the aim of meeting the needs and preference of the ever-increasing private consumers and industrial demands. This is an indication that the key strategy is boosting of oil recovery output and gas injection in the market and industry for maximization of profits and revenues at the end of the fiscal year (Company Monitor, 2012).
Company Analysis: Emirates General Petroleum Corporation (EMARAT)
This is the dominant regional fuels distributor with unrivalled access to exploitation of local oil demand increase as well as diversification under the influence of globalization. Like in the case of Abu Dhabi National Oil Company, EMARAT has its strengths, weaknesses, opportunities, and threats as it seeks to gain competitive advantage in the market of operation (Company Monitor, 2012).
Strengths
One of the major strengths of this company is the dominant share of fuels in relation to the retail segment. In addition, the company has the capacity to maximize its major role in downstream oil supply infrastructure towards the achievement of competitive advantage. Recently, EMARAT has recognized massive growth in its share of gas infrastructure operation. These strengths are crucial in maximization of profits in the retail energy sector.
Weaknesses
The company faces limitations due to its lack of involvement in refining or upstream operations thus reduction in profit levels. In addition, EMARAT operates in a highly competitive lubricants market reducing the ability of the organization to accrue maximum profits. The company needs to address these weaknesses to compete effectively and appropriately in the highly competitive industry and market.
Opportunities
EMARAT has the opportunity to maximize its profits through concentrating on the increased needs and demands of domestic and regional oil users. In addition, there are opportunities for the development and expansion of infrastructures aiming to enhance efficiency in products delivery.
Threats
EMARAT might also suffer from any changes in the national or regional energy policy, with reference to reduction in the volume of products or profits at the end of the fiscal year.
Market Position & Strategy
EMARAT focuses on marketing and distributing petroleum across the United Arab Emirates as the dominant regional fuels distributor. The company focuses on expansion of its operations to other downstream markets. Currently, EMARAT operates a network of more than 170 service stations while also retailing aviation fuels and lubricants. The core of EMARAT operations towards the achievement of its goals and targets is marketing and distribution of oil products. Recently, the company focuses on adoption of a new marketing strategy of expansion of diversification of the investment base. This is through entering into new partnerships with foreign partners to offer valuable expertise for the projects (Company Monitor, 2012).
Recommendation
As from the information gathered above, there is a very huge difference on people’s taste and preferences on different types of goods and services offered by different companies. Therefore, the suggestion is that companies should reduce competition on their products and create a society where, a person can purchase any type of good or services no matter the location or brand at an affordable price. These will encourage development and growth, reduce exploitation and prevent entry of poor goods and services into the market. In addition, ADNOC should focus on integration of various offers as marketing techniques aiming to attract more consumers as well as increasing profits and revenues at the end of each financial year.
Conclusion
From the research, there is a very small difference why people prefer goods and services from one of the companies, Abu Dhabi National Oil Company(ADNOC) being the manufacture and distributor of oil products(Al, A. I. (2001) while Emirates General Petroleum Corporation(EMARAT) being the distributor of oil products from ADNOC. The main difference was the price of oil products from ADNOC was cheap compared to price of oil products from EMARAT. People also felt EMARAT has widely located its distributors compared to ADNOC. In addition, ADNOC and EMARAT differ in their mode of marketing and distribution. ADNOC operates in a national or regional industry in manufacturing and distributing its oil and gas products. On the other hand, EMARAT operates in the retail industry aiming to bring oil and gas products closer to consumers.
References
Al, A. I. (2001). United Arab Emirates: A new perspective. London: Trident Press.
Hults, D. R., Thurber, M. C., & Victor, D. G. (2012). Oil and governance: State-owned enterprises and the world energy supply. Cambridge, UK: Cambridge University Press.
Al-Azab, M., Al-Ghais, S., & El-Shorbagy, W. (2005). Oil pollution and its environmental impact in the Arabian Gulf region.Amsterdam: Elsevier.
Kapoor, R., Paul, J., &Halder, B. (2011).Services marketing: Concepts & practices. New Delhi: Tata McGraw Hill Education.
Company Monitor. (2012). UAE Oil & Gas Report, (1), 40-58.
Research and, M. (2013). Research and Markets: Abu Dhabi National Oil Company (ADNOC) Oil and Gas Operations, Key Strategies and SWOT Analysis. Business Wire (English).
