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Abu Dhabi Film Festival
Abu Dhabi Film Festival
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Abu Dhabi Film Festival
Promoting the Festival
The media and associations of entertainment in Abu Dhabi and Dubai came together at Canes, UAE Pavilion, to advance the United-Arab-Emirates developing film industry. The incredibly famous Film Festival happened in Abu Dhabi and the representatives of two-four-54, the business arm of the Media Zone Authority – Abu Dhabi came together to promote Abu Dhabi Film Festival (ADFF) as it is one of the areas most expected yearly social occasions. The aim is to uphold the improvement of Abu Dhabi’s film and TV industry and advance the emirate as a generation area territorially and globally in film (Abu Dhabi, 2014).
The pavilion was likewise facilitated by delegates of the Dubai International Film Festival (DIFF) supporting and nurturing global ability and showcasing the absolute best of film from far and wide. Additionally, many stakeholders such as the Dubai Film Market (DFM), the business center of DIFF and the main stage in the Middle East was committed to the improvement, generation and circulation of Arab film. The DFM was at the heart of the Festival’s business activities and in the line to finding the best in Arab film. Additionally they intend to create the nearby and territorial film society in the Gulf and acquaint the universal film group with finding condition of the workmanship Gulf Cinema. Cannes was a fantastic stage employed to fabricate consciousness of what occur in the UAE, and through their cooperation one can demonstrate that the development of a provincial media and excitement center in the UAE is not simply a thought – but a big event. They take pride in highlighting to the world that the services and the whole nation are behind the talent generation, through the UAE Pavilion. Cannes is an extraordinary open door for crowds to experience Arab Film (Abu Dhabi Film Festival, 2014).
The Festival got promoted to a global level through the social media, and TV. Also, there was utilization of outdoor advertising that got portrayed in many forms ranging from fliers, roadshows and banners. The sprouting Arab film industry has made extraordinary advancement in the recent years of the foundation, and people were extremely eager to showcase the accomplishments and new abilities leaving the area in a joint effort with the accomplices. The promotion was conducted two months prior to the real event, and it was enough time as it ensured that a large coverage was made (Abu Dhabi Film Festival, 2014).
The sense of the Place
It is a mix of attributes that makes a spot unique and one of a kind. Feeling of spot includes the human involvement in the scene, the nearby information and legends. Feeling of spot likewise develops from distinguishing oneself in connection to a specific parcel on the surface of planet Earth (Hashem et al., 2013). Another technique for taking a look at feeling of spot is complexity: spots like strip shopping centers have little feeling of spot on the grounds that they pretty much all look fundamentally the same, regularly have no name and nobody who needs to invest at whatever time there or compose anything about them. While puts that show a solid feeling of the spot have a character and character perceived instantly by a guest and esteemed profoundly by inhabitants.
Scholars and geographers have been contemplating on the subject for quite a while. Hashem et al., (2013), broadly said ‘In the event that you don’t know where you will be, you don’t know who you are. Okech (2011) translates this as “… discussing the information of place that originates from working in it in all climates, bringing home the bacon from it, experiencing its disasters, adoring its mornings or night times or hot early evenings, esteeming it for the significant venture of work and feeling that you, your folks and grandparents, your everything except obscure predecessors have put into it. He is discussing the realizing that artists work in.” (Hashem et al., 2013).
That is a feeling that obliges time, vitality, and giving careful consideration to figure it out. Numerous individuals in the 21st century invest so much time at association with any special spot and it is the case with the Abu Dhabi Film Festival. It is the feeling of the spot turning into a useful sense. It is augmented with the sparkly replications of the Tower and skyscrapers (Hashem et al., 2013).
Additionally, there is a portion of the apparatuses for recording aspects of the feeling of spot incorporate maps, photos, virtual reality, biogeography locales, stories, sonnets, interpretive presentations, depictions, and other confirmation of the human involvement in a scene. Inspecting these section focuses can kick you off admiring the feeling of the spot, yet it is not moored until you encounter a spot by and by. So venture outside and develop your places remainder.
Visitor Experience
Creating a base to help and sustain a manageable film industry in Abu Dhabi. Promoting and saving the emirate’s different legacy and society. Attracting guests and speculation and enhancing the lives of occupants by creating Abu Dhabi as a world-class place of attraction. One of the important ways sense of place was enhanced was through a broad programmed billboards, putting on and stimulation occasions, attained through a system of sponsorships and associations with both the private and open divisions. Such occasions raised the profile of Abu Dhabi film festival and pull in neighborhood, provincial and universal categories of people. In particular, by giving a model of fabulousness they motivated the cutting edge to banners creating their own particular abilities in the fields of game, expressions of the human experience, amusement and society (Abu Dhabi Film Festival experience, 2014).
While consideration is, no doubt taken to ensure the emirate’s special archeological legacy and noteworthy regular scene, an entire new social quarter is continuously based on Abu Dhabi Film Festival offering world-class galleries outlined by a percentage of the world’s heading draftsmen. The Authority has executed an exhaustive manageable quality project intended to screen and uphold manageability best practice all through the film division.
Pulling in guests to Abu Dhabi with such a rich social offering is one obligation: verifying they have a pleasant and agreeable stay is an alternate. The Authority accepts that nature of services is a key component in the decision of voyagers of one goal over an alternate. It consequently met expectations nearly at the nearby level with providers of settlement, recreation offices and different attractions, giving inspiration and backing to every one of those working inside the part to guarantee that all vital administrations are set up and of the obliged standard of greatness.
Pine and Gilmores (1998) Experience Parameters
The theme of the festival is to uphold the improvement of Abu Dhabi’s film and TV industry with the aim of nurturing talents in Dubai and entire emirates nations. The positive cues get harmonized by a brand situated to create convictions or affiliations that exist around an item, terminus or spot. Marks in the Abu Dhabi Film Festival incorporate a state Film brand, territorial brands, business brands, and item or experience brands. The integrity of the client gets through integrating the experience. The experience gets incorporated by contemplating the four layers of experience:
Place and its key request and limit for guest association
Quality and kind of framework that is required
Quality, style and kind of administrations
Quality is adding to everything through significant understanding.
To amplify the effect of the experience, each of the layers conveys reliable quality, focused to the needs of the festival and hence negative cues get eliminated. The applicable brands, particularly the Abu Dhabi Film Festival brand and the local brand make guest encounters and the business get advantage from the brand mindfulness produced by an extensive variety of state and territorial promoting exercises. ‘Connecting’ to this brand mindfulness produce better esteem from the guest business sector while appointment to adjust to these brands is not missed open door for business (Okech, 2011).
The experience completely scripted. The topical understanding helps organizations shape the bond between their clients and the neighborhood place. A portion of the best conveyance gives the circumstances to clients to make their experience for themselves, frequently headed by an aide. While understanding can include an extensive variety of correspondence, vis-à-vis conveyance is reliably recognized by guests as the best approach as it empowers the creation of a relationship (Elgammal, 2012). Conveying successful guest encounters means giving careful consideration to each part of the involvement in a comprehensive manner, including dealing with the correspondence, even before clients arrive. The parts of every one of the individuals who have client contact are likewise critical. Individual’s – visit manages as well as all cutting edge staff – assume an imperative part in giving an experience. Each snippet of contact – whether up close and personal, in a leaflet or on a site – will upgrade the guest experience, reduce it or be a missed chance to have any effect whatsoever (Okech, 2011).
References
Abu Dhabi Film Festival (2014). Abu Dhabi Film Festival.
http://www.abudhabifilmfestival.ae/en/
Abu Dhabi Film Festival experience (2014). Experience.
HYPERLINK “http://www.abudhabifilmfestival.ae/en/festival/how-to-festival/experience” http://www.abudhabifilmfestival.ae/en/festival/how-to-festival/experience
Elgammal, I. (2012). The experience of organising folklore festivals: the case of Ismailia
International Folklore Arts Festival (IIFAF). Tourism Today, 8
Hashem, H., Abbas, S., Akbar, A., & Nazgol, B. (2013). Comparison the Concepts of Sense of
Place and Attachment to Place in Architectural Studies.Geografia: Malaysian Journal of Society and Space, 9(1), 107-117.
Abu Dhabi (2014). Abu Dhabi Film Festival- Visit
HYPERLINK “http://visitabudhabi.ae/en/see.and.do/leisure/events/abu.dhabi.film.festival.2014.aspx” http://visitabudhabi.ae/en/see.and.do/leisure/events/abu.dhabi.film.festival.2014.aspx
Okech, R. N. (2011). Promoting sustainable festival events tourism: A case study of Lamu
Kenya. Worldwide Hospitality and Tourism Themes, 3(3), 193-202.
Abstract Child Abuse and Neglect in Saudi Arabia
Abstract: Child Abuse and Neglect in Saudi Arabia
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Institution
Abstract
Recent times have seen an alarming increase in cases involving child abuse and neglect in various parts of the world. This has raised concerns especially considering that some of these cases go unreported. There exists a consensus among all groups of people that this vice needs increased attention. However, there are variations as to the responses that various groups feel would be essential in combating the vice. Volumes of literature have been written in an effort to explore the various aspects of the vice. This paper examines five works of literature that have been done on child abuse, as well as neglect in Saudi Arabia. It examines the contents of the literary works and outlines the reasons for picking it. In addition, it explores the comprehensiveness of the literary works and the approach that different papers have examined. Most of the books whose summaries have been written outline various studies done exploring child abuse, as well as neglect in Saudi Arabia. The key or fundamental aspect of the various works explored and summarized in the paper is that all or most of them are available in the internet. In addition, the comprehensiveness of the journals or literary works and their relevance to the topic under research were considered. The papers do not only explore the problem in the present times but also compares the historical aspect of it. It offers comparison and progress made in exploring child neglect and abuse in Saudi Arabia. In addition, it incorporates literary works that examine how medical practitioners have been treating the vice while giving insights into the efforts physicians have been making in combating the vice. On the same note, it examines a study that compares different countries in the Arab Peninsula as concerning child neglect and abuse.
Introduction
Cases of child abuse and neglect have been increasing tremendously. Of course, there are variations as to the levels of abuse and neglect that are experienced in different countries. However, Saudi Arabia has distinguished itself as one of the key culprits as far as the vice is concerned. Research shows that quite a large number of cases that involve child abuse or even neglect go unreported in Saudi Arabia, as well as various parts of the globe. In addition, most countries do not have comprehensive institutional frameworks to deal with the vice. Unfortunately, this only ends up abetting the vice. Research has shown that, in Saudi Arabia, extremely few cases of child abuse or even neglect are prosecuted or even examined with the seriousness they deserve. In most cases, they are never reported to the authorities, are tolerated and even encouraged as an effective way of disciplining children. However, it is noteworthy that there exists a difference between disciplining a child and engaging in acts that undermine the well-being of the child.
Child abuse goes beyond the physical aspects of abuse. It extends beyond broken bones and bruises and includes other aspects such as psychological and emotional abuse. However, the fundamental aspect that ties all these forms of child abuse is the emotional effect that they have on the child. It is always imperative that children have predictability, clear boundaries, and structures, not to mention the knowledge or recognition that they are safe with their parents. Child abuse deprives them of this feeling and replaces it with insecurity and aloneness. Child neglect falls under child abuse, and underlines a pattern where the parent fails to provide the fundamental needs of the child. While Saudi Arabia is making tremendous strides in combating the vice, more effort must be put so as to ensure the emotional health of children.
The Two Sides of Desdemona
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The Two Sides of Desdemona
William Shakespeare is, to date, one of the best writers the world has seen. His plays continue to challenge existing stereotypes while the characters he has created are dynamic, and they help question the various realities of life. The Tragedy of Othello, the Moor of Venice is an equally intriguing play with one of the best characters ever created being Desdemona. Shakespeare first introduces this character in a one-dimensional manner; however, as the plot within the play develops, the character of Desdemona grows into an intriguing individual that conforms to and challenges the societal standards of her time. The character of Desdemona is a riddle that grasps the audience’s attention and calls into question the societal expectations placed on people based on their gender. In the play “The Tragedy of Othello the Moor of Venice,” Shakespeare successfully creates the character of Desdemona, an intriguing and complex individual who challenges the oppressive expectations of her society while possessing the expected traits women are encouraged to have. These two sides to Desdemona are both inspiring and intriguing.
Shakespeare first introduces Desdemona as a beautiful, young, white Venetia lady of noble birth. Her noble family belongs to the ruling class of her society, a position that grants her the image of moral and societal superiority among the people of Venice. Desdemona’s positive image and societal privilege are evident through the adjectives other characters use to describe her. For instance, Othello, who becomes her husband, calls her ‘gentle Desdemona.’ Other adjectives used to describe Desdemona by characters such as Cassio, Emilia and Lago include divine, virtuous, fair, and sweet. These positive annotations encourage the audience to view Desdemona’s character as noble and pleasant, further cementing the belief that Desdemona’s character is amicable, obedient, and loyal to the societal expectations set for women of this era.
As the play progresses, other characters continuously describe Desdemona as a woman of innocence and perfection. For instance, Cassio refers to Desdemona as the “most exquisite lady” and the “most fresh and delicate creature .”Both male and female characters present these positive references that allude to Desdemona’s beauty and innocence, giving the image that Desdemona is viewed as the epitome of an innocent beauty that maintained her chastity. The Character of Emilia refers to Desdemona with terms such as “honest, chaste, true, angel and the sweetest innocence.” Before being manipulated into doubting his wife, Othello, Desdemona’s husband, constantly refers to Desdemona with terms such as “a sweet woman, a fair woman, fine woman, virtuous, honest, gentle and very sweet.” Also, Othello claims that “the world hath not a sweeter creature .”The use of these positive terms by multiple characters throughout the play also reveals that Desdemona is a popular individual of her time who was renowned for her physical beauty and her personality that exuded gentleness, fairness, and honesty. Desdemona’s positive image is not only limited to the people around her, but she also views herself in a positive light. For instance, Desdemona refers to herself as “a true and loyal wife.” This reference shows the audience that Desdemona is aware that other men appreciate her beauty; however, she remains faithful to her husband. The positive references about Desdemona are what guide the audience into seeing through Lago’s heinous plot against her and her husband.
Other than the terms used to describe Desdemona, other ways Shakespeare portrays Desdemona in a positive light is through her actions. For instance, when Lago insults and shares his negative views about women with his wife Emilia, Desdemona immediately stands up for Emilia by yelling, “O, fie upon thee, slanderer.” This remark shows Desdemona’s outrage at hearing Lago’s negative views about women and his insult to his wife. By standing up for Emilia, Desdemona is seen as loyal and protective of Emilia despite being her maid. The level of Desdemona’s outrage seen through her yelling also shows that she views the insult Lago’s made about women to be directed at not just his wife but all women in general. Therefore, her fierce response is an indicator that Desdemona does not condone unjust behavior. Other ways the play shows Desdemona’s loyalty and compassion to her friends is seen through her reaction to hearing that Cassio lost his lieutenancy. She not only confronts her husband and offers Cassio her help, but she also promises to help restore his friendship with her husband. Desdemona’s loyal traits are also apparent in how she relates with Othello despite him accusing her of infidelity. She reminds her husband that she truly loves him and continuously tries to settle their dispute by constantly asking him for time to talk things out. Desdemona shows her respect for people despite their social status through these acts. Her actions also show that she is loyal and respectful to the people around her despite the challenges she faces.
Desdemona can be largely described as a demure and innocent woman from the examples above. While this side of her is true, Shakespeare also highlights a different side of Desdemona. As the play progresses, the audience is shown that Desdemona is an independent woman that is courageous enough to speak her mind despite living in a society that is controlled by men. “Free and bounteous to her mind” is a phrase that Othello uses to describe Desdemona, and it shows that he understands that Desdemona is the type of woman that speaks her mind freely. This trait is most apparent when Desdemona stands against her father and resolves to marry the man she loves. In the Venetian society, it was expected that women marry the men their parents chose for them. By defying her father’s choice, Desdemona shows that she is courageous and independent of her mind. In Act 1, Scene 3, Desdemona compliments Brabantio, her father, for fulfilling his duties as a father; however, she also informs him of her decision to be with the Moor and her unwillingness to marry any other person but her love interest. The resolve and firmness to stick by her decision and turn against her father, a man with high power, defies the stereotypical gentleness and submissive nature expected of the women in this society. Moreover, Othello, the man she chooses to marry, is a Moor and an outsider. Though Desdemona’s resolve to marry such an individual would be seen as absurd in this society, her resolve to follow her heart shows great levels of independence.
Another way Desdemona reveals her independence and feminist traits is through her courage to speak freely. Desdemona’s courage to speak her mind despite living in a patriarchal society is first evident when she tells her father about her love for Othello. Later, the audience is shown that Desdemona also speaks freely to her husband as in Act 3, Scene 3, Othello says that Desdemona is “free of speech.” Her courage in saying what she wants at a time when women were expected to be seen and not heard equates to defiance, and it shows how her character embodies feminism. Desdemona’s independence is also apparent through her resolve to restore her husband’s friendship with Cassio. In pursuit of this goal, Desdemona is forced to hide her intentions from her husband. Though this act further adds to the disharmony and distance between herself and Othello, her resolve to keep making efforts to reconcile her husband and Cassio shows Desdemona thinks independently.
Desdemona’s final act of independence and courage is seen through her tragic death. Before her death, it is apparent that Desdemona is aware of her imminent death because she asks Emilia to bury her in her wedding sheets should she die first. Staying by her husband’s side despite the risk of death shows that Desdemona was courageous enough to accept her death. Moreover, she chooses to stay with Othello despite the protection her powerful father would provide her. Also, when Desdemona awakes to find Othello standing over her with the intent to kill her, Desdemona sings the song her mother taught her. This action shows Othello that she was blameless despite the acquisitions made against her and reminds him that she chose to love him despite his jealousy. In the end, Desdemona’s song can also be seen as a form of forgiveness. Also, forgiving her husband for his actions as he smothered the life out of her shows great courage and resolve. These traits set Desdemona apart from other women in her society as they reveal her resolve to live her life based on her terms.
Throughout history and in different societies, women are the passive victims of oppression. In the play “The Tragedy of Othello the Moor of Venice,” Shakespeare created a character that was defiant of the oppressive expectations forced upon her. This defiance is evident every time Desdemona asserts her personality and speaks her mind. These traits of courage, independence, decision-making, and freedom reveal a side to Desdemona that is different from other women in her society that choose to conform to the oppressions forced upon them. While Desdemona is an independent individual, Shakespeare also revealed that Desdemona also embodied the expected characteristics of innocence, beauty, and fairness. Desdemona is arguably one of Shakespeare’s most intriguing characters as she possesses the quality expected of women in her society, but she also challenges the oppressive nature of her society. Overall, the Two sides to Desdemona are both intriguing and inspiring.
Work Cited
Shakespeare, William. The tragedy of Othello, the Moor of Venice. Vol. 24. Penguin, 2001.