Recent orders
Look at several advertisements of approximate full-page length in magazines and newspapers.
Unit 13
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For section 2 this is what the teacher wants on the ads. Look at several advertisements of approximate full-page length in magazines and newspapers. Analyze these advertisements according to the following points (1) Is the advertisement built around a central selling point? If so what is it? Is this theme carried from the beginning of the advertisement to the end? Do you feel that the feature chosen as the central selling point is an appropriate one? Why or why not? Can you think of another feature of the product or service that could be used as a central selling point? Is it also stressed in the advertisement?
The advertisement’s central selling point which is performance. It is an advertisement of a Jeep Wrangler showing how it is able to transverse through mountain peaks. The Jeep Wrangler is of high quality. This is shown by the shiny yellow color and the message that is portrayed is ‘The Ultimate Thrill Ride. What are you waiting for?’ This message emphasizes the Jeep Wrangler as the best ride for an adventure and persuades the reader to get one.
(2) Is the product or service described in terms of actual reader benefit? Give examples.
Yes. The advert shows snowy peaks and a small tent marked as ‘Sex Peaks’ this emphasizes that the target audience is mature couples who might plan for an adventure. Below the peaks is a high quality yellow Jeep Wrangler. Referring the Jeep wrangler as the ultimate thrill ride reflects the background that is thrilling. The advert is selective on the new user.
(3) Is humor used in the ad?
Humor is carried in the message ‘The Ultimate Thrill Ride. What are you waiting for?’ The yellow Jeep contrasts the snow white peaks. The title ‘Sex Peaks’ expresses the extent of thrill experienced.
(4) Would this ad make you buy the product, provided it is something you need, want, and can afford?
The advertisement is very persuasive and can influence me to buy the Jeep Wrangler since it emphasize on the performance of the ride even in the natural environment. If the ride is able to cross the mountain peaks, why not the smooth tarmacked road? The advertisement is appealing since it depicts snow white mountain peaks called the ‘Sex Peaks.’ this thrills the reader.
Works Cited:
Nature Magazine. Jeep Wrangler Advert. United States of America: Nature Publishing Group, (2002). <http://www.magazine-ads.com/JEP973.php>
The concept of unfinished business
Unfinished Business
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The concept of unfinished business is also known as the Zeigarnik effect. Unfinished business is described as the unexpressed feelings that are mostly associated with distinct memories and fantasies (Baumeister & Bushman, 2008). These feelings include anger, resentment, hatred, rage, anxiety, pain, grief, abandonment and guilt. The feelings are not entirely expressed in the awareness, linger in the background, and they are carried to the present life. They cause compulsive behaviors, preoccupations, wariness and other self-defeating behaviors (Baumeister & Bushman, 2008). Unfinished business persists until the affected person deals with these alienated and denied feelings.
Unfinished business is an important concept in the gestalt therapy. Bluma Zeigarnik was a great gestalt psychologist who observed that incomplete tasks are easy to remember than complete tasks (Greenberg & Malcolm, 2002). This observation is caused by the fact that human needs to invest more energy in holding details of incomplete tasks in the short-term memory. In contrast, complete tasks require less energy as they are stored in the long-term memory, thus, can be easily forgotten. Imagine someone spinning plates on sticks; each of them is an incomplete task that requires a lot of energy to keep the plates spinning (Greenberg & Malcolm, 2002). Psychologist Buffington explained the Zeigarnik effect by stating that people tend to recall negative experiences and feelings better than positive ones ( Baumeister & Bushman, 2008).
Psychological research about incomplete business dates back from the late 1920s. Zeigarnik did a study where he gave 138 children easy tasks to do like puzzles and arithmetic. She interrupted one-half in the mid-task and allowed the other half to complete the tasks. An hour later, only one out of ten (12%) recalled the completed tasks while 8% remembered the same number of each. However, 80% recalled the interrupted tasks. Repeated experiments continue to confirm that people remember uncompleted tasks far better than the completed ones (Greenberg & Malcolm, 2002). The founders of gestalt therapy applied this concept in clinical practice. Suppose someone grows up with parents who are hostile and uncaring; the need for the warmth of parental love will be an important unfinished situation for that person (Baumeister & Bushman, 2008). An important aspect of focusing on the here and now is that it helps us actively seek to complete our unfinished business.
One of the pitfalls of unfinished business in counseling is that the client may not pay enough attention to the counselor’s advice because of the constant disturbance by the unexpressed feelings. These unexpressed feelings keep on lingering at the back of the mind of the client, and unless they are addressed, the client may not benefit from the therapy (Greenberg & Malcolm, 2002). The therapist must also possess a high level of personal development if the therapy is to be effective. He must be in a position to recognize the uncompleted tasks in each client so that he can apply the right intervention to help the client complete those tasks. In this case, the rapist should engage in regular in-service training so as to keep themselves abreast with the current changes in their field of experience (Baumeister & Bushman, 2008).
This therapy also tends to concentrate much on here and now or else with the present (Baumeister & Bushman, 2008). Lack of emphasis on the past experiences presents a major pitfall of this therapy during the counseling process. Another disadvantage of this treatment is that it lacks a strong theoretical base to support its application. There is no enough literature in this field to support evidence-based health care provision. The therapists can also harm the client when they displace their unfinished business to them. The harm to the client is especially high in therapist who lacks self-awareness (Greenberg & Malcolm, 2002).
Most people have unfinished business in their life, and the difference is brought by the coping mechanisms an individual employs (Greenberg & Malcolm, 2002). Incomplete tasks therapist face challenges when some of these suppressed feelings are brought into awareness by the behaviors of the clients. A client who expresses anger and hatred may remind the therapist of the suppressed feeling of hatred towards some people in the past who wronged them (Baumeister & Bushman, 2008). Many of the therapist’s repressed feelings of rage, abandonment, hatred or betrayal may be brought into awareness. The therapist can become a victim of these feelings. When this happens, his ability to help the client is hampered.
We were abandoned by our dad
when I was young. I grew up in a single-parent family, and this has created a significant challenge in my life. The hatred for my father is one of my major unfinished businesses. With time I have always tried to suppress this feeling of abandonment, but to no avail. It keeps on lingering in my mind. The more I attempt to suppress it the more it expresses itself. I have tried to consult many of my colleagues over the same, but the result is just the same. This feeling has affected my work with the client in a major way. I displace this feeling to most of my male clients which destroy a good therapeutic relationship. The quality of the healthcare am supposed to offer to my client is affected adversely.
Individuals c
an control their surrounding when they are self-aware (Baumeister & Bushman, 2008). Counselor’s self-awareness is also a primary ethical consideration because it prevents him from inflicting harm to his clients. This moral consideration can prevent counselors from displacing their unfinished business to their clients that destroy a therapeutic environment. It also helps the therapist to understand their personal history. Thus, the past has less control over them, and they don’t look for other people to satisfy its deficits (Greenberg & Malcolm, 2002). Understanding yourself is the best way to begin learning about the development of others. Self-awareness assists counselors to offer high-quality services to their clients.
References
Baumeister, R.F., & Bushman, B.J., (2008). Social Psychology and Human Nature. Thompson Wadsworth: United States.
Greenberg, L. S., & Malcolm, W. (2002). Resolving unfinished business: Relating process to outcome. Journal of Consulting and Clinical Psychology, 70(2), 406.
One of the movements
Understanding the Historical Context of Social Work Assessment
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One of the movements that stands out for me in addressing the pain and suffering of people affected is the Black Lives Matter Movement. Without a doubt, the initiative came into existence following years of systemic racism and unequal treatment of people of color in society. The government is at the center of controversy with the movement because for many years, it has not achieved much result in putting an end to racism (Gaye, & Nyx Jr, 1971). Although the government seems to have made deliberate effort, including enacting policies criminalizing racism, little change has been achieved. Judicial and law enforcement institutions, including the police force have been found to put citizens in harm’s way. Over the past few years, police brutality has been rising with people of color falling victims to such issues. African American people are at a disadvantage and have been subject of harassment and brutality for a long time. The very people tasked with protecting them are the same people that are causing them harm. The judicial system, which is meant to serve all people equally, favors some ethnicities over others. White people tend to receive less hefty punishments than their black counterparts for committing the same crimes (Martinez & Kawam, 2018). Additionally, it has also been found that there is violence and conflicts within the police system where white police officers discriminate against black police officers.
It is sad that no matter the efforts made to address the issue of systemic racism in U.S. societies, little progress has been achieved in that regard. In my opinion, racism is more of a human problem than it is a social problem. I am convinced about this because no matter the efforts, racism continues to be rife in society. I think to achieve the desired change, programs should change tactics and focus on attitude change. They should try to address the problem from its roots. Unless human beings experience a paradigm shift in how they see each other, we will continue to mark time without bringing positive change. It is upon us as a society to assess ourselves and figure out the next cause of action. Racism is a cancer. It kills and destroys the good things we have and divides us reducing us into rivals. If we are all equal before God’s eyes, why then should we discriminate against each other?
References
Gaye, M., & Nyx Jr, J. (1971). On What’s Going On [mp3].
Martinez, M. J., & Kawam, E. (2018). Historical trauma and social work: What you need to know. The New Social Worker, 15-16.
