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Executive Summary & Business Model Canvas
Executive Summary & Business Model Canvas
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Executive summary
Company description
Crystal Care Limited is an upcoming company aimed at providing skin care products for men. The Crystal Care Limited wishes to introduce men skin care products mostly oily that have never been produced before. The company was established after a clear look at the beauty industry where most entrepreneurs concentrate on female products. The development of male skin care products will come as a surprise for many and the business is expected to registered high sales within the first year of operation. In the current business environment, marketing involves identifying and satisfying customer needs. The beauty world has gone a step ahead to produce products aimed at improving the look of men.
Mission statement
The mission of Crystal Care Limited is to become the premier provider of oily skin solutions to men. Crystal Care limited is dedicated to provision of a solution to men whose skins produce a lot of oil due to active oil glands. The products are aimed at regulating and controlling the production of sebum.
Products and services
The main product that Crystal Care Limited wishes to introduce to the market is the Bio-organic Mask. This product has highly purified absorbent and mineral rich volcanic deposits. The product of Crystal Care Limited will be different from those already in the market because it has excellent purifying and detoxifying properties for cleansing blocked pores while exposing well-refined pores that nourish the skin. On the other hand, the business plan will focus on value proposition since the company aims at targeting men with self respect, high integrity, and crystal men. The target market for the products at Crystal Care is working class men because they always look smart
Financial forecast
Crystal Care Limited is a high retailing company that wishes to make annual profits of between $100,000 and $200,000. The company wishes to expand its stores to different parts of the country by opening 5 more retail stores at the end of year one at a total cost of $40,000. The company will start by employing six employees for the first two months then increase the number as more revenues are generated. The company management believes that by concentrating on full time marketing of products more people will be attracted to the business, hence achieve the forecasted profits within a one year period.
Business Model Canvas
This is strategic management and marketing tool that will be used in describing the design, invent, challenges and pivot of Crystal Care Limited business plan. The canvas provides marketers with solutions to reach their target audience. The table below shows the business model canvas that Crystal Care Limited will utilize in developing its business plan. The canvas will involve nine key elements; Key partners, key activities, value proposition, customer segment, key resources, sales channels, cost structure and revenue streams. The following elements make up the business model canvas that will be used in developing a perfect business strategy for Crystal Care Limited. In addition, the business module canvas will assist in establishing the most important functions by using IPA grid in the customer support sector. A business plan without a business module canvas always misses out on some crucial information required to achieve a competitive advantage.
Crystal Care Limited Business Model
Key Partners
-Skin care product providers
-Oil manufacturers
-Government agencies Key Activities
(market development) Value propositions
-Manage and build professional identity and professional networks.
-Target market
-Oil product
-Innovation Relationship
-Discounts
-IPA
-Support services
-Knowledge management
-Sales automation Customer Segments
-Working class men
-Retail shops
Key Resources
Bio-organic Mask sales revenues Channels
Company website Cost structure
Employees
Production department
Marketing Revenue Streams
Licensing the business
Promoting new product
Registering with relevant authority
EXECUTIVE MEMO
EXECUTIVE MEMO
Name of Student
Instructor
MEMORANDUM
TO:
FROM:
DATE:
SUBJECT:
Executive summary
This project seeks to solve the client’s employees having inadequate skills in utilizing the current system. However, a pre-analysis of the situation discovered that the problem lies in the system. The system is rigid, complicated and not user friendly. The employees further found it to be inflexible. The consultant collected data from the employees by use of questionnaires and direct use of the system. The data collected was analyzed by use of a mathematical model. From the resulting methodology of analysis, the consultant came up with the following recommendations:
The client should adopt the new system proposed by the consultant.
The client should ensure that its employees are adequately trained to be conversant with the new system.
The client should ensure that they get in contact with the consultant regarding regular checks of the new system.
Statement problem
Based on the client definition, its members of staff and employees have trouble in making use of the existing system. There exists a computer literacy gap among the client’s employees. Some of the employees exhibit a high level of incompetence in handling the current system. However, an in-depth initial analysis of the client, the client’s employees and the existing system, shows that that the system that the client uses is the major challenge. The existing system is rigid, complicated, and technical. Due to the outlined negative qualities, the employees are not able to navigate and use the system to the desired level. To pinpoint the exact problem, an exhaustive systematic analysis is explored.
Entry and contracting
The consultant agreed to study and review the client’s existing system in relation to why its employees had difficulties in using it. The consultant will gather the required information concerning the current system. To mitigate on the inefficiencies of the current system, the consultant performs risk assessment, information security implementation, and system analysis on a new system (Webb, Ahmad, Maynard, & Shanks, 2014). These set boundaries result in a proposed system, which is better than the existing. The overall objective of the project was to identify the areas in the current system that made it difficult for employees to navigate and use it. After identifying the problems, the consultant will provide recommendations based on the data and findings. The client role was to provide the existing data, files, and folders.
The data provided the information on the kind of system the clients wants while the files and folders helped to identify who the proposed system will help the client’s business processes. The consultant’s role was to conduct an analysis of the efficiencies and the inefficiencies of the existing system. The analysis will help the consultant in developing a new system for the client. The system analysis of the project is sensitive. The consultant and the client were bound by a contract that prohibited the sharing of the information about the product with third parties. The consultant will monitor the new system from time to time. From the feedback, the consultant will conduct the necessary system upgrades if required (Webb et al., 2014). During the contracting phase, the contractor’s limited experience in the project was a challenge, as the past performance could not be verified. To overcome this challenge, the contractor provided an efficient project design.
Discovery and dialogue
The real problem was the rigidity of the existing system. The system was technical, complicated, and lacked the essential quality of user friendliness. This was opposed to the presented problem, which suggested that employees were incompetent in handling the current system. The data collection was achieved through scrutinizing the system and the employees of the client. The methodology employed a study of five key areas of the client. It involved the efficiencies and deficiencies of the current system, the client’s data, files and folders, and the employee’s attitude towards the system. To collect the data required, the consultant took a multi-faceted approach: through the use of questionnaires given to the employees and the direct use of the system. The data collected was analyzed through the mathematical model (Satzinger, Jackson & Burd, 2009). The data showed that the current system would require to be upgraded so that the client can get improved benefits and success (Krutchen, 2003).
Feedback and the decision to act
The consultant prepared the feedback to the client by proper planning of the presentation and pointing out the inefficiencies of the current system. The client wanted to be shown how the proposed stem would improve the efficiency in the workplace. A demonstration of the developed system was necessary. The consultant recommendation was for the client to adopt and buy-in the new system.
Engagement and implementation
The client should adopt the new system, which has been simplified, is flexible and user friendly. The client should engage their employees in the process of adopting the new system. The employees can be taken for further training on the use of the system. The employees can also be solicited for their feedback (Satzinger et al., 2009).
Final recommendations
The consultant believes that the existing system is the problem. Therefore, it should be replaced with the proposed new system. The process of replacement should also involve training the employees. The training will ensure that the employees are well versed with the new system. Being a new system, it will require constant debugging to take care of any arising difficulties.
References
Krutchen, P. (3rd Ed). (2003). the Rational Unified Process-An Introduction. New Jersey: Addison-Wesley.
Satzinger, J., Jackson, B., & Burd, D. (5thed). (2009). Systems analysis and design in a changing world. Boston, Massachusetts: Course Technology.
Webb, J., Ahmad, A., Maynard, S. B., & Shanks, G. (2014). A situation awareness model for information security risk management. Computers & Security.
DISCUSSION WEEK 12 (2)
Essay Questions
Student’s Name
Institutional Affiliation
Course Tittle
Professor’s Name
Date
Heroism
Today’s contemporary day heroism has differences and similarities compared to the Anglo-Saxon hero. Both the two heroes have diverse ethics they have faith in. Furthermore, they are driven to fight for dissimilar motives. The Anglo-Saxon hero fights in a different way than a modern-day hero. An instance of this contrast is Beowulf and Bono from the band “U2”. Both modern time heroes, like Anglo-Saxon and Bono heroes, like Beowulf, attempt to develop their societies, but do it in different manners and for diverse reasons. The physiognomies of a hero are commonly grounded around the perceptions of a culture or a society. In the epic Beowulf, the main character is considered a hero (Eyong, 2017). Beowulf, a pagan fighter and the leading personality of the epic, demonstrates specific individualities, for example, generosity, bravery, and loyalty, which show him as a hero. It is fascinating how modern-day heroes demonstrate the abundance of similar abilities as Beowulf.
This initial occurrence of Beowulf in the poem depicts him to be a worthy symbolic of that code. The hero is mighty, noble, valiant, strong, and a legend in his individual period and faithful to his leader Hygelac. And he is on the vigilant for wrongdoings to be rectified. The combatant hero gets renowned through strength. The poem Beowulf, although transcribed many years ago, still comprises the equivalent general themes of any great action escapade account in today’s society. The poem’s major themes center on human personality: the connection between leader and follower, the qualities of a good leader, and the human efforts between evil and good. In terms of Anglo-Saxon literature and culture, the term “hero” has numerous related notions, comprising such themes as courageousness and integrity, in and out of the fight, whereas modern-day perceptions of a hero do not certainly involve physical acts of strength to confirm one’s status.
Anglo-Saxon heroes have merely a small number of things in similarity with contemporary day champions. Among the similarities they have is that they both desire to develop the society that they originated from. Anglo-Saxon and Beowulf heroes battle their fights with their fistfuls (Tracy, 2019). In contrast, the contemporary hero battle with their minds. In 1992 Bono became involved in a campaign planned by Greenpeace against radioactive contamination. Bono, as a result, has created and organized a lot of foundations that aid and save individuals all over the universe.
The additional difference these two categories of heroes have is the reason why they battle their fights. The Anglo-Saxon heroic cypher says that Anglo Saxon supermen are looking for fortune. Beowulf makes numerous references in the poem of in the way he looks for affluence. Modern era heroes are complete of the desires of Anglo Saxon time. All of Bono’s establishments are non-profit, and the income they manage to get goes right away to several charities. The modern-day society is well-thought-out to be greedy for a celebrity to seek out money. On the other hand, it is flawlessly common and acknowledged for an Anglo-Saxon hero to search for wealth.
Today in contemporary society, people share principles which are the same to the ancient society which comprises from viewing a film to even a calamitous historical event. All the way through the poem, the significance of the action, the subject matter of evil versus good, and being reminisced as somebody powerful was very protuberant; though, these famous characteristics are likewise shown in modern society.
Reference
Eyong, J. E. (2017). Indigenous African Leadership: Key differences from Anglo-centric thinking and writings. Leadership, 13(2), 133-153.
https://doi.org/10.1177%2F1742715016663050
Tracy, L. (2019). Peace Weaving and Gold Giving: Anglo-Saxon Queenship in Havelok the Dane. In Remembering the Medieval Present: Generative Uses of England’s Pre-Conquest Past, 10th to 15th Centuries (pp. 168-194). Brill
HYPERLINK “https://doi.org/10.1163/9789004408333_008” https://doi.org/10.1163/9789004408333_008