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Unit III Adding to a Critical Conversation
Unit III: Adding to a Critical Conversation
In Unit III, you will be expanding your role as a writer by engaging in a critical conversation that is already occurring. The overall goal of the unit is to help students evaluate the role of research in writing for more public contexts. The unit seeks to move students from a reliance on a predetermined context to defining their own in order to highlight how writing emerges not only from a required context but more often from the writer and/or an event in the world that prompts one to communicate with others.
For this assignment, you will be asked to create an argumentative essay that uses research in order to make a clear argument concerning a public issue. This issues must represent a current debate, meaning experts with the field must currently disagree about the issue your essay focuses on. Therefore, your first goal should be to use research to ascertain the kinds of things people currently disagree on within the discourse community. For example, climate scientists overwhelmingly agree that man made global warming is an ongoing threat to our environment. A Unit III essay on global warming should therefore not make an argument about whether global warming is real, but instead focus on something experts still debate, such as how we can better combat global warming, why the politics of global warming vary so much from the science, or the relationship between global warming and other issues such as race, class, and gender.
For our model texts, we will be using Ta-Nehisi Coates “The Case for Reparations” and Michelle Alexander’s “from The New Jim Crow.” Page numbers can be found on Brightspace. Please respond to the discussion thread by Sunday, November 7th.
You will be required to find at least 5 sources. 4 of these sources must be argumentative, meaning they must articulate a specific stance within the debate you are researching. 2 of these sources must be from scholarly, peer reviewed journals. You will then write an annotated bibliography on those source, which will be due on Sunday, November 14th. Instructions for the Annotated Bibliography can be found on page 386 of Rules for Writers.
Requirements for First Draft
Essay must include research, cited using MLA formatting, from at least 3 sources, with a separate works cited page at the end of the document
Essay must be 1000 words long
Essay must address a public issue that is actively debated by experts in the field
Requirements for Final Draft
Essay must include research, cited using MLA formatting, from at least 5 sources
Essay must be formatted according to the MLA Style Guide as found in Rules for Writers
Essay must make a central argument that addresses a specific aspect of the public issue
Due Dates
1st DraftNov 21stth
Final DraftDec 5th
Unit Code ADV302. Unit title Advertising media Planning and Purchasing
5909310299720Faculty of Information and Communication Technologies
Assignment and Project Cover Sheet
(For individual and group assignments)
Unit Code: ADV302Unit title: Advertising media Planning and Purchasing
Assignment number and title: Media PlanDue date:
Lab/tute group:Tutor:Lecturer: De Francesco
Family name:Student Identity no:
Other names:
To be completed if this is an individual assignment
I declare that this assignment is my individual work. I have not worked collaboratively nor have I copied from any other student’s work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person.
Signature:
Marker’s comments:
Total Mark:Marker’s Signature:
Extension certification:
This assignment has been given an extension and is now due on
Signature of Convenor:
Part One- Product
Liz Davenport
Liz Davenport is a fashion house that designs, manufactures and retails clothing in Australia. It is so far one of the most successful fashion designers in Australia. The designer recently celebrated its 38 years as a successful business entity. The fashion house received an award for being the best designer in 1980, and has since remained top for the many years it has been in outfits business. It is also the recent winner of Sydney Business Award owing to its prominent women’s wear.
Its stores are located in high-ranking shopping districts in the city such as NSW, QLD, VIC, & WA. The company researched, designed and manufactured all the designs in Australia. It is headquartered in Stirling Hwy, Nedlands, Western Australia.
Part Two- Target Audience Profile
The relaunch of Liz Davenport fashion house targets the Hollywood stars, judges, royalty, television presenters, politicians and music artists.
Demographics:
By 1979, Liz had sold its designs in more than 300 departmental stores and boutiques across Singapore, New Zealand, and Australia. Today, the global designer has 11 stores across Australia and intends to expand business to Hong Kong and New York.
Psychographics:
Liz designs and fashion attires are very trendy among the majority of Australian women. This is due to its uniqueness and the stylish designs. Australian women generally like fitting clothes that bring some sense of good body posture. This is what is going to guide the marketing strategy adopted. “The success of the Liz Davenport label is in how well the clothes fit and the difference they make to people’s lives” Says Katie, the daughter to Liz (2013).
Behavioural:
Australian women try their best keep in touch with the latest trends as well as clothing designs. In essence, they are constantly checking out for new ways of becoming better mothers and attractive to their male counterparts. They relentlessly look for information that may help improve their looks. Tipping them off with some information will go a long way to encourage them to source information.
Geographical:
Australian Women. Major focus on Sydney, Melbourne, Brisbane and Adelaide.
Media Consumption
A report by Nielsen Company (Nielsen.com) shows that most media consumption is through the internet, television, and outdoor media. The entire population of Australia consumes the content of these media. Moreover, it is imperative to note that a large percentage of women consume other forms of media such as radios, majority being 25-54 year old women. Magazines and newspapers too are other forms of media through which women get information about the latest fashion and design. In the three last media, there is an increased likelihood of heavy or medium consumers. This highlights a possible medium of exploration.
Nelsen’s Insight Report portrays the consumption chart below. It is evident from the chart that internet and TV are consumed the most during evening hours of the weekdays. Radios and TVs dominate the lunch hours while most people listen to radios in the morning.
This consumption is further supported by the weekend chart, which gives similar results.
With sufficient information on which kind of media appears best at what time, it is even much easier to select the most appropriate time through which a media enthusiast can utilize the medium that reaches the highest population of the target audience.
Part Three- Advertising Vehicles Used
Description of each
Electronic
ARN: Mix Radio Stations
The chart from Nelsen shows that many people like listening to radios during the morning shows. This presents an opportunity to capitalize on the morning hours to pass information about fashion and design to women. The information will arguably reach vast population because people take breakfast, or travel to work while listening to radios. The Australian radio network, for instance, delivers cheering, adult fun, and music that ogres well with consumers on emotional slate. Hence, it provides a better chance to sneak in information or advertisement about a product amid music and fun. Television should not be overlooked, as it is one of the mostly consumed media during afternoons to the late night. Women tune on TV channels when they arrive home after a long day at workplace to relax and refresh their minds. Perhaps, this is the best channels to pass information during evening hours (Chitty, 2011).
News Limited: News Paper Insert Magazines
Fashion and design magazines are distributed along with design-linked messages and pictures as well as arts feasible price. Many people have considered newspapers to be carrier of magazines for many years. Apparently, magazines are inserted inside newspapers hence act as a discount to newspaper buyers. Women are known to like fashion and these magazines end up in their hands as thousands of women readers of the newspapers readily access these pullout magazines. Men in Australia are avid readers of newspapers compared to women. Therefore, the magazines end up reaching women indirectly as men pass those magazines to their daughters and wives. With attractive cover pages and well-styled topics, such magazines on fashion and lifestyle earn many readerships.
Social Media
The social media is another platform that currently presents businesses with a lot of opportunity to establish and maintain customers. The youth, particularly between 18 and 25 years, are actively involved in the social networking sites. Most of them run multiple accounts on Twitter and FaceBook. The Liz Davenport pages on both Twitter and FaceBook facilitate the enforcement of brand awareness throughout the week. The pages will give information about new designs and attires to various users and increase awareness. Another importance of this media platform is that it is interactive. People can ask questions about clothing and receive responses instantly. Information about price, new designs, stores and much more can be posted here (Mandiberg, 2012).
OtherInternet: Liz Davenport website
Websites are also good launching platforms for products. Once consumers become aware of a company’s website perhaps through other forms of media, they will always look for it in the internet mainly to get more information about new products, product designs, clothing prices and much more. Therefore, website advertising is equally effective for Liz Davenport. Customers can also be given the chance to shop online and products delivered to them—after sale service (Zarrella, 2010).
Part Four: Cost analysis Breakdown
News Limited Australia; Newspaper Insert Magazines
One full-page insert
News Paper Insert Region Rotation Cost per 1 page insert circulation readership
Sunday Times Magazine Perth Weekly $20,275.67 267,279 593,000
Sunday Style Melbourne Sydney Weekly $38,173.00 1,185,582 2,518,000
Q Weekend Adelaide Weekly $17,682.21 237,798 650,000
The Adelaide Mag Adelaide Weekly $12,500.00 168,476 444,000
All national Weekly $88,630.88 1,869,135 4,205,000
Magazine inserts form a good medium to reach out to many women during the weekends and the breakfast hours in the morning. News Limited insert mags is another type of newspaper insert that commands widespread readership. It has 4,924,000 readerships. It is somewhat better than NPI. It is more cost effective than NPI with a CPM of $4.77.
Radio
Australian radio network Mix FM
Region Cost per advert scheduled Total cost Rating Ave. Freq. impressions
Mix 101.1 Melbourne 451 4 $21,360 49.2 4 1,378,362.6
Mix 106.5 Sydney 522 4 $31,320 44.3 9.5 1,610,925.2
Mix 97.3 Brisbane $574 4 $34,440 45.7 4 815850
Mix 102.3 Adelaide $370 4 $22,200 59.7 4 151,526
All nationally 1,917 24 $460,080 55.89 16 16,361,963
Nelsen 2013 commercial radio surveys show that Nova and Mix FM have the most outstanding ratings during the morning and afternoons. The two stations are definitely outstanding in contacting women in their 35-65 years.
The Mix was selected as the best as it would give a wider market of the Australian women.
GRP: 894.4 CPM: $28.1CPP: $514
Part Five: Media Plan
2013 media schedule (Liz davenport)
Print (New limited)
The printing days are 10th march and 14th April
Total medium cost is:
Q Weekend=$35,364.42
Sunday style=$76,346.00
Sunday Times magazine=$40,551.34
The Adelaide Mag=$25,000
Radio commercial radio sports (Mix FM)
Period is 3rd to 24th February and 38th April to 19th may.
The total medium cost will be:
Sydney= $83,520
Melbourne=$54,120
Brisbane=$ 91,840
Adelaide=$59,200s
Part Six: Rationale
The aforementioned platforms were chosen after a careful assessment and analysis of various media. Fashion and design for women is a sensitive area since most women need to keep in touch with the latest fashion and outfit designs. In essence, every woman has to keep breast with the latest designs and styles for different lifestyles.
The choice of radio was fitting because radios and even television channels command wide coverage. Moreover, the consumption pattern discussed above show that many people mostly consume radios content than TV during the morning hours. These are the best moments to show and tell people about new designs.
The print media is widely consumed in Australia with thousands of peoples reading newspapers daily. Inserting magazines on newspapers will greatly aid in reaching many women.
Appendix
News Limited Australia; Newspaper Insert Magazines
One Full Page Insert
News Paper Insert Region Rotation Cost per 1 page insert circulation readership
Sunday Times Magazine Perth Weekly $20,275.67 267,279 593,000
Sunday Style Melbourne Sydney Weekly $38,173.00 1,185,582 2,518,000
Q Weekend Adelaide Weekly $17,682.21 237,798 650,000
The Adelaide Mag Adelaide Weekly $12,500.00 168,476 444,000
All national Weekly $88,630.88 1,869,135 4,205,000
CPM:
Sunday Times
CPM = (Total cost/total impressions)* 1000
CPM = (38,173/2,518,000)*1000
CPM= $15.16
Q Weekend
CPM= (Total cost/total impressions)* 1000
CPM= (17,682.21/650,00)*1000
CPM=$27.20
Sunday Times
CPM= (Total cost/total impressions)* 1000
CPM= (20,275.67/593,000)*1000
CPM=$34.19
Sunday Times
CPM= (Total cost/total impressions)* 1000
CPM= (12,500/444,000)*1000
CPM=$28.15
All
CPM= (Total cost/total impressions)* 1000
CPM= (88,630.88/4,205,000)*1000
CPM=$21.10
Radio
Radio Adverts
Region Cost per advert scheduled Total cost rating Ave. Freq. impressions
Mix 101.1 Melbourne 451 4 $21,360 49.2 9.5 Mix 106.5 Sydney 522 4 $31,320 44.3 4 Mix 97.3 Brisbane $574 4 $34,440 45.7 4 Mix 102.3 Adelaide $370 4 $22,200 59.7 4 All Nationally 1,917 24 $460,080 55.89 16 16,361,963
GRP:
Sydney_GRP= Reach * Frequency
GRP= 44.4*4
GRP= 177.6
Melbourne_GRP= Reach * Frequency
GRP= 49.2*4
GRP=196.4
Brisbane_GRP= Reach * Frequency
GRP=45.7*4
GRP= 182.8
Adelaide_GRP= Reach * Frequency
GRP=59.7*60
GRP=238.9
National:
GRP= Reach * Frequency
GRP=55.9*16
CPP:
CPP= Total Cost/ Total Gross Rating
CPP= $ 460,080/894.4
CPP=$514
CPM:
CPM= (Total cost/ total Impressions)*1000
CPM= (460,080/16,361,963)*1000
CPM=$28.1
ReferencesARN – Australian Radio Network. 2013. ARN – Australian Radio Network. [ONLINE] Available at: HYPERLINK “http://www.arn.com.au/arnhub/2000-moments”http://www.arn.com.au/arnhub/2000-moments. [Accessed 10 May 2013].
Chitty, W. (2011). Integrated marketing communication. South Melbourne, Vic: Cengage Learning.
Clarke, H., hayleyclark@smvgroup.com (2013) Media Buying Project.
Gangitano, K., kate.gangitano@smvgroup.com (2013) Untitled. [email] Sent 3 May 2013.
Mandiberg, M. (2012). The social media reader. New York: New York University Press.
Nielsen (2013) Total Metropolitan Markets Survey 1, Nielsen: The Nielsen Company.
Nielsen. (2013). Australian Online Landscape Review. Available: http://www.nielsen.com/content/dam/corporate/au/en/reports/2013/nielsen-au-online-landscape-review-march-2013.pdf. Last accessed 29 Apr 2013.
oOh!media | Retail Marketing, Retail Media and Shopping Centre Advertising . 2013. oOh!media | Retail Marketing, Retail Media and Shopping Centre Advertising. [ONLINE] Available at: HYPERLINK “http://www.oohmedia.com.au/ooh-products_oohretail.aspx”http://www.oohmedia.com.au/ooh-products_oohretail.aspx. [Accessed 10 May 2013].
Ratings Survey 3 released::radioinfo. 2013. Ratings Survey 3 released :: radioinfo. [ONLINE] Available at: HYPERLINK “http://www.radioinfo.com.au/news/1092″http://www.radioinfo.com.au/news/1092. [Accessed 10 May 2013].
S06 National Survey.The Nielsen Company (2012) S06 National Survey. [report] Nielsen.
Women’s Network Australia Pty Ltd. (2013).Liz Davenport | Fashion Designer. Women’s Network Australia Pty Ltd
Zarrella, D. (2010). The social media marketing book. Beijing: O’Reilly.
Unit 14 – The Future of Health Services Delivery
FAIRLEIGH DICKINSON UNIVERSITY
Unit 14 – The Future of Health Services Delivery
Name
Institution
Course
Date
Unit 14 – Assignments
Assignment 1
What are the advantages of a single payer system? Why are any attempts to reform the U.S. health care system not based on a single payer approach?
Suppose the US government would adopt single payer system, all citizens would get public insurance cover regardless of their incomes, ages, or employment status.
Single payer system would offer Americans basic services for instance hospital and physician care as well as long term care.
The single payer system would be regulated by the government and this would set fee for physicians, hospitals and other health providers. The standard fee would help to regulate such services in term of the charges to the citizens.
Suppose fully adopted, the single payer system would reduce the burden on the citizens as the health insurance and covers would be financed through tax revenues.
Medicare and Medicaid would be dropped and citizens given opportunity to use private insurance only if they are willing to beyond their basic insurance covers that is publicly available.
Single payer system would help to reform the health insurance industry and reduce the mismanagement and excessive charges levied on the citizens by the private insurances and some government hospitals.
Assignment 2
List and briefly describe some of the main elements that must be present in a future model of health care delivery in the U.S.?
Comprehensive Services across the Continuum of Care
According to Leeat et al., (2000), among the key elements necessary in integrated health care system is detailed scope of clinical health-related services covered. It is through this that the planning, provision, purchase and coordination of all major services are served.
Geographic coverage and Rostering
Majority of good health care systems provide geographic coverage to increase the access to health care services. Additionally, rostering is normally used. Leeat et al., (2000) emphasize that this implies that the system become accountable for an individual in any given area, and the patients having the chance to leave suppose they wish to look for alternatives.
Information system
Majority of the system have integrated information system that helps to trach how the system is being used and its effectiveness in the short and long term basis. The information system also helps to track and trace patient across the system making it easy to monitor the progress. Hunter (1999) also state that through good information system, communication capacity is enhanced and information flow across pathways is improved. Electronic health management system connects the patients to the healthcare providers and gives access to healthcare across. Additionally, the information enables system wide patient registration and scheduling coordination and clinical data.
Governance Structure
Properly coordinated and organized government structure is essential for health care systems. In the past, the unregulated healthcare systems have resulted to mismanagement and provision of poor quality services. It is through government that quality related, consistency, and effectiveness of any healthcare will be monitored. It will also help patients choose and access best available healthcare systems and hospitals.
Assignment 3
What are the main workforce challenges that the US must grapple with?
High Cost of information technology
The implementation of Health Information Technology is characterized by numerous challenges. Some of the challenges that will be discussed under this sub-topic include economic and technical barriers. In particular, nature of IT implementation and higher costs involved in IT integration will be focused on.
Lack of incentives and rewards
Majority of the hardworking healthcare providers and citizens working in other sectors lack incentives and rewards. These employees get discouraged along the way.
Poor Leadership styles
Leadership style includes supervisory and behavior. According to research, workforce is bolstered suppose they notice their leader is competent. In most case, there have been witnessed incompetent leaders thus affecting the performances of employees.
Assignment 4
What is evidence-based medicine?
Evidence-based medicine is the objective to enhance then value of medical care administered to a patient.
Assignment 5
Please read the New York Times article “Supreme Court Allows Nationwide Health Care Subsidies” by Adam Liptak, June 25, 2015.
Actually, the senate passing the law for Obama care to take care of poor and middles-class citizens is good idea. Of course, had Republican leaders cared more about Americans in need of health coverage than in trying to harpoon Obamacare, they would have simply worked to clarify and correct the verbal glitch, rather than trying to use it to shoot down the whole Affordable Care Act. Majority of the non-Americans and the youths have been disadvantage in the past and this law will amend such. The subsidiaries are great. Majority of Americans have hope at last.
Assignment 6
Please read the New York Times article: “Study of U.S Health Care System Finds Both Waste and Opportunity to Improve” by Annie Lawrey, September 11, 2012.
Please post your comments on this article.
The American medical system has been responsible for various overspendings in the healthcare systems. Yes, I agree that in majority of case, they have failed to deliver their mandates and manage the healthcare systems. All I can say is that it’s the lack of proper regulation that is killing this sector. Majority of the funds have gone unaccounted for, mismanaged or simple not mentioned. Reformation is urgently required.
The recommendations by Professor Cutler to cut the spending is a good idea. Most of the prices are exorbitant and all these are levied on the consumer, the citizens. I would how much money would be left at the end of the day suppose proper regulations were enforced.
Assignment 7 – Terminology
Cultural competence
These are group of congruent characters, attitudes, and strategies that glue a system together, and makes it possible for that system to work effectually in cross-cultural conditions.
Genometrics
This entails biometric analysis of chromosomes in order to identify features inherent to chromone functioning and organizations at the level of the entire genome.
Health care reform
This is a major general structure that illustrates the alternations or changes in healthcare with an intention to make it better to the consumers.
High-risk pools
These are government organized private, self-funded health insurance plans to serve high risk person who meet enrollment criteria and do not have access to group insurance.
Single-payer system
This a health care system whereby a single entity collects the entire heath care fees and pays for all healthcare costs.
Universal access
The ability for all people to have access to a healthcare service or education regardless of their social classes, gender, ethnicity or background.
References
Leatt P, Pink GH, Guerriere M. Towards a Canadian Model of Integrated Healthcare.
Healthcare Papers. 2000;1:13–35.
Hunter DJ. Integrated Care. Journal of Integrated Care. 1999;3:155–61.