Recent orders
the sales department is responsible for this distribution channel. Under the 101 channels
the salespeople directly control the distribution terminals. It means that the salesmen determine the product volume to release to the market depending on the supply and demand levels in the market (Smith
the beverage company sells its products directly to its customers at the end of the supply chain. The product does not have to pass through intermediaries to get to the final consumer. Therefore
the company uses channels that are lucrative and likely to attract a large customer base at a go (Alexander et al.
