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Type Of Consumer Buying Decision That Best Describes The Choice To Indulge At Ethels
Type Of Consumer Buying Decision That Best Describes The Choice To Indulge At Ethel’s?
Contents
TOC o “1-3” h z u HYPERLINK l “_Toc377054453” Discuss the factors influence a consumer to spend money and time at Ethel’s? PAGEREF _Toc377054453 h 2
HYPERLINK l “_Toc377054454” Justify which factor you think will motivate a consumer the most? PAGEREF _Toc377054454 h 3
HYPERLINK l “_Toc377054455” Determine what needs the Ethel’s experience appeals to most? PAGEREF _Toc377054455 h 4
HYPERLINK l “_Toc377054456” References PAGEREF _Toc377054456 h 4
Every now and then Consumers are faced with purchase decisions. The type of consumer buying decision exhibited by visitors of the Ethel’s is Minor Re-Purchase. This type is routine and often the consumer returns to purchase the same product without giving much thought to other product options. This type also falls in the category of habitual form of buying behavior. There are two factors which determine the types of consumer buying behavior. They include the intensity of interest in a certain product in a particular situation and the level of involvement in purchase decision. The level of involvement in the buying decision is high whereby the decision to buy would be putting him at a high risk either economically or socially and this is usually the case when buying big products like cars. There are other products whose buying decision doesn’t put the consumer at any risk and they include small product like the chocolates in our case. The types buying behavior in buying such small product which doesn’t put a consumer at any risk is usually routine response or programmed behavior. This buying behavior is habitual whereby the individual will buy a product out of habit; for example sugar, a daily newspaper or salt. It includes low involvement and low cost items which are frequently purchased which need very little search and decision effort. They are purchased almost automatically. Other examples include snack foods, soft drinks and milk. Consumers find themselves at Ethel’s chocolate lounges for snack and for most of them it’s habitual and they don’t engage themselves so much in deciding whether to buy or not (Nicosia 1996). Just like people meet at coffee shops for chats so do people meet at the chocolate lounges. Chocolates are not in the class of big products and can be termed as a form of snack and thus does not involve a consumer any form of risk either economically or socially. Such are high class individuals who make meeting points out of chocolate lounges.
Discuss the factors influence a consumer to spend money and time at Ethel’s?There are many factors which influence an individual to spend time and money at Ethel’s chocolate lounges. The most important factor is the environment. Those influenced and already attracted to the environment will share their experiences and as references they in turn may influence other people. The Ethel’s chocolate lounges offer the best chocolates in an upscale, relaxing environment, and the opportunity to network within the community. The luxury of the chitchatting environment is also very attractive. There are generously stuffed pink couches with brown accents which combine upscale modern and traditional looks to give the stores a hip and classy feel. The stores’ appeal is their relaxing ambience. They are also points of socializing.
The quality of the services offered in the lounges is also very attractive. Though the prices are not in particular very affordable, there still exists approachability within the lounges because of the menus at Ethel’s feature icons and descriptions of the chocolates’ contents so that customers won’t experience an unwanted surprise. There is also a range of hot and cold beverages which give visitors more reasons to extend their stays. The flamboyant advertisements also beckon consumers to the lounges. It is obvious that the businessman will use all forms of advertisement to attract customers. The consumer buying decision is at times influenced by the multitude of advertisements. An individual may not be aware of the lounges and in other instances he may be aware of them but does not understand their offers (Nicosia 1996).
The culture of the people is another factor that influences the buying behavior in Ethel’s chocolate lounges. Culture is simply described as our beliefs and attitudes. Such altitudes and beliefs are developed as an individual grows up. A child is influenced by the sisters, brothers, parents and other family members who teach them what is right or wrong. They learn about their culture and religion which enable them to form these opinions, beliefs and attitudes. These factors influence their purchase behavior. For some other people it is because of the culture or a habit that has been developed over time that they will spend money and time at the Ethel’s chocolate lounges. There are other factors like groups of friends and other people one may look up to in making decisions. In this case someone might decide to go to the lounges because the frequent visitors are people they hold in high esteem. Also there are instances when friends spread the gospel of the goodness of the chocolates lounges to friends and impact them to visit the lounges.
Justify which factor you think will motivate a consumer the most?The factor that is most likely to motivate a consumer to spend money and time at Ethel’s chocolate lounges is the environment which is luxurious as well as a socializing point where one is likely to meet the high profile people and make contacts with them. Advertisements describe the Ethel’s as a place for chocolates and chitchat meaning that it does not only offer quality chocolates but also a beautiful environment for chitchatting. The fact that someone will be able to enjoy the luxury that is offered in the lounges and at the same time enjoy chitchatting and meeting people would definitely be the most important factor motivating someone to spend time at the lounges.
Determine what needs the Ethel’s experience appeals to most?The experience is a testimony to the upward mobility of a person. It caters for the desire to have the best that money can buy. Ethel’s experiences appeal to need for comfort and luxury. Chocolates lounges don’t necessarily offer any of the basic needs for an individual’s survival but they offer luxury that is a supplementary need. They satisfy the need to pamper one’s self and have a great time. This need comes with the urge and attraction to socialize and network in an “upscale” community and be associated with it. People arrange chitchat points at the chocolate lounges. Chitchatting is not a basic need and even if it was very important, individuals have an option of doing it in cheaper places like parks but since they enjoy treating themselves in the luxury of the lounges they opt to do it at the highly priced chocolate lounges.
ReferencesNicosia, F. (1966) Consumer Decision Processes. Prentice Hall: Englewood Cliffs.
Type 2 Diabetes in Adults
Type 2 Diabetes in Adults
Author
Institution
Introduction
Debates pertaining to the prevalence of diabetes have been rife in the recent times. This may have resulted from the increased awareness that people have shown, as well as the increased rates of the condition. However, few people understand the various aspects pertaining to diabetes. Diabetes refers to a group of ailments that are characterized by high blood glucose levels that result from defects present in the production of insulin, action of insulin or even both. Diabetes may have serious implications on the health or the wellbeing of an individual as it may result in premature death. Nevertheless, it can be controlled, and even the risk of its complications reduced.
There are various categories of diabetes including Type 1 diabetes, Type 2 Diabetes, gestational diabetes and others. While these categories of diabetes are quite prevalent, the type that is most prevalent in adults is Type 2 diabetes (CDC, 2012). Type 2 Diabetes (also known as non-insulin-dependent diabetes mellitus) is responsible for between 90% and 95% of all cases of diagnosed diabetes. In most cases, it starts as insulin resistance, which is a disorder where cells utilize insulin improperly. The rise in insulin results, in a gradual reduction in the ability of the pancreas to produce it. In most cases, Type 2 Diabetes is associated with obesity, old age, history of gestational diabetes, race/ethnicity, impaired metabolism of glucose, as well as physical inactivity and genetic causes of diabetes (CDC, 2012). Research shows that races such as Latino/ Hispanic Americans, African Americans, Native Hawaiians, Asian Americans and American Indians are predisposed to high risk of contracting Type 2 diabetes, as well as its complications. Nevertheless, the condition is rare in adolescents and children though it is considerably prevalent or common in children from the above races (CDC, 2012).
Some of the symptoms of Type 2 diabetes include dry mouth, increased hunger and thirst, frequent urination, headaches, loss of consciousness, blurred vision, fatigue, and unexplained weight loss.
Research has shown that there is a connection between diet and the risk of contracting Type 2 diabetes. The research showed that individuals who consume fewer vegetables and fruits and drink sugar-sweetened beverages have increased risk of getting the disease (Feinglos & Totten, 2008). However, the research did not establish any association between the consumption of low-fat diet and the risk of getting diabetes. In addition, the risk of getting the disease increased for individuals who are obese (Feinglos & Totten, 2008). In a research study carried between 1995 and 2001, researchers tried to establish the connection between weight gain, consumption of sugar sweetened soft drinks and fruit drinks and Type 2 diabetes (Feinglos & Totten, 2008). This research established that around 17% of the women who had diabetes consumed a sugar-sweetened soft drink every day, 22% consumed a minimum of a glass of grapefruit or orange juice every day and 32% took a sweetened fruit drink every day (Feinglos & Totten, 2008).
Another research showed that the consumption of fruits and vegetables contributes to the reduction of vulnerability or risk of contracting Type 2 diabetes. This is because they are the main sources of Vitamin C, which is known to be an antioxidant that reduces the vulnerability of an individual to diabetes. The research showed that increased consumption of fruits and vegetables enhanced the protection or defense against diabetes. This is especially because they prevent an individual from becoming obese and, therefore, lower the risk of contracting the disease.
The link between obesity and diet is the foundation of treatment of the disease using dietary or nutritional means. Appropriate choice of food has been considered as necessary for maintaining and ensuring sound health (Polikandrioti & Dokoutsidou, 2009). In fact, poor nutritional habits have been established as main causes of chronic diseases including osteoporosis, heart diseases and obesity among others. This has propped up healthy nutrition as the foundation for treating Type 2 diabetes. Healthy nutrition is known to have a positive contribution to the maintenance of the blood glucose within the normal ranges, as well as minimizing complications pertaining to the disease (Polikandrioti & Dokoutsidou, 2009). Scholars have touted the Mediterranean Diet as arguably the most all-inclusive choice of diet. The diet is composed of olive oil as the sole source of fat, as well as high to moderate consumption of cereals, fruits, herbs, legumes and fish blended with minute components of wine and meat. In addition, research shows healthy nutritional programs blended with exercise can effectively regulate blood glucose. Research studies show that the risk of contracting diabetes decreased after a combined program of exercise and nutrition in patients who had impaired tolerance of glucose (Polikandrioti & Dokoutsidou, 2009). This underlines the importance of informing patients suffering from diabetes mellitus about the benefits that come with healthy nutritional habits, which are the fundamental key in the regulation of levels of blood sugar. However, it is worth noting that the nutritional program’s design should be individual, irrespective of age, gender, weight, or even profession of an individual (Polikandrioti & Dokoutsidou, 2009).
While the fundamental question on the link between nutrition or diet and the risk of Type 2 diabetes has been answered, questions still arise as to variations in the prevalence of the disease among individuals of different races. This is especially considering that the variations may affect the effectiveness of a therapy in certain races. What is the interplay between race, diet and diabetes? Is the effectiveness of the programs reduced by the race of a patient?
References
Polikandrioti, M & Dokoutsidou, H, (2009). The role of exercise and nutrition in type II diabetes mellitus management. Health science Journal
CDC, 2012. 2011 National Diabetes Fact Sheet. Web retrieved from HYPERLINK “http://www.cdc.gov/diabetes/pubs/general11.htm#gen_c” http://www.cdc.gov/diabetes/pubs/general11.htm#gen_c
Feinglos, M.N & Totten, S, (2008). Researchers Verify Link Between Type 2 Diabetes And Diet. Medical News Today. Web retrieved from HYPERLINK “http://www.medicalnewstoday.com/articles/116513.php” http://www.medicalnewstoday.com/articles/116513.php
Type 1 Hypersensitivity
Type 1 Hypersensitivity
Hypersensitivity is a person’s reaction to a certain allergen, which causes an allergic reaction that can be fatal if not well managed. The girl brought to the clinic is allergic to those things that lead to an asthma attack. Thus, the healthcare provider is concerned with reaction to the penicillin, which is known to react with people with hypersensitivity (Shiv Pillai, Abdul & Wilson, 2011). Thus, the caregiver ought to ensure that the concentration of the penicillin is not too strong to result in an allergic reaction, which would complicate the treatment. Thus, the caregiver is concerned about the level of concentration of the penicillin. Thus, the use of penicillin ought to be closely monitored so that in case of any allergic reactions, the treatment can be changed.
IgE plays a significant role in type I hypersensitivity because it is responsible for fighting those things that the body is allergic to (Winter, Hardt & Fuhrman, 2000). Thus, when the body has a hypersensitive reaction to a certain item, the IgE plays a role in fighting this allergy- causing pathogen. Thus, it acts as a defense mechanism for the body against allergy- causing pathogens. Mast cells also play a significant part in type I hypersensitivity because they contain tissues that are sites for histamine, a central chemical in allergic reactions. These cells thus become the site of reactions when the person comes into contact with allergens. These allergens are what are central to type I hypersensitivity (Winter, Hardt & Fuhrman, 2000).
Penicillin is an antibiotic that treats serious pathogenic infections (Shiv Pillai, Abdul & Wilson, 2011). This is because penicillin is strong and destroys most pathogens efficiently. However, penicillin reacts to hypersensitivity and thus, most people with hypersensitivity may react adversely to the drug. In the case of E.O, she is hypersensitive, and this predisposes her to an allergic reaction to penicillin. This being her first use, she may react to the drug because her body has not developed a mechanism that adapt to the drug or fight the hypersensitivity.
References
Winter, W, E., Hardt, N, S & Fuhrman, S (2000). “Immunoglobulin E: importance in parasitic infections and hypersensitivity responses”. Archives of pathology & laboratory medicine. New York: College of American Pathologists.
Shiv Pillai, M, D., Abul K. A & Wilson, A. (2011). Cellular and Molecular Immunology: with STUDENT CONSULT Online Access. Philadelphia: Saunders.