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Moving Headquarters Overseas
Moving Headquarters Overseas
Name
Institution Affiliation
Course
Name
1. What are the drawbacks and benefits associated with moving business unit and corporate
HQ to another country?
The benefits
One of the merits of undertaking a movement of a business unit of Shifting the HQ is that is organizations gains global recognition. Secondly, this helps the organization to be close to its shareholders as well as main stakeholders and a result the firm will increase its flexibility as well as build its communication. Thirdly, the firms also benefits from the commitment derived from the host’s country laws and policies. Lastly this builds the companies political commitment and motivation.
Drawbacks
The prominent drawback of such moves is that there are heavy financial constrains faced by MNE’s during the move. The second is that the company may face cultural dilution or challenges since different countries have different business culture.
2. If you were a CEO or a business unit head, under what conditions would you consider moving HQ?
There are various conditions that would prompt me as the CEO of an organization to move the HQ. Some of the reasons are:
If the host country laws are not conducive to the business. Examples of such a laws are those that hinder business expansions (Berger, Choi & Kim, 2011).
If the current host country has heavy taxes as compared to the moving country of nation
The last condition is if the target market is varied hence profit maximization
3. If you were a government official in the MNE’s home country, what can you do to discourage such moves of multinational HQ out of the country?
The movement of such MNE’s HQ to other countries may cost the host country, therefore as a government official I would:
Amend the laws that ought to be changed in order to favor such companies or firms.
To offer the MNE’s reliable business environment like that of the target country (Peng, 2013).
References
Berger, R., Choi, C. J., & Kim, J. B. (2011). Responsible leadership for multinational enterprises in bottom of pyramid countries: The knowledge of local managers. Journal of business ethics, 101(4), 553-561.
Peng, M. (2013). Global business. Cengage learning.
Adapting Marketing and Sales Messages for Social Media
Adapting Marketing and Sales Messages for Social Media
Social media has taken over the world of advertising with a storm. All businesses that hope to attract customers have turned to social media. However, Haisat (2013) argues that just because a business or company is using social media to market their product does not mean that they all get positive results. This is because using social media for marketing requires sophisticated skills that the traditional advertisers may not possess. Social networking sites that are common for
marketing include LinkedIn, blogs, google +, among others with Facebook and Twitter being the number one contenders. As a result, marketers using social media should adapt certain strategies so that their messages and advertising strategies on these platforms could result into recognizable sales results.
First, marketers need to develop a relationship with the target customers. Traditionally, executives would try to push sales of their product with every opportunity they received. Haisat (2013) claims that the first inclination was to make aggressive sales contact to every individual’s address received. However, this does not work for the social media platforms. People today love to buy but hate nagging. It is therefore advisable to invest in making the people on social media feel comfortable by posting funny pictures or videos to give the product an edge and make the product relevant.
Posting creative messages will position your product as a creative brand (Petrič, Petrovčič, and Vehovar, 2011). Since there are millions of messages posted on the social media daily, creativity will ensure that the posted messages are noticed among the millions.
Another relevant strategy that might help executives adapt in creating marketing messages for social media is engaging in social media regularly. Though social media is free, Petrič, Petrovčič, and Vehovar(2011) argue that time needs to be invested for a business to generate a devoted following. This will help the business remain relevant to the customers if they always see the company’s post on the social media sites. Silence in a social media account gives the target client the impression that the company hardly responds. Regardless of the number of the messagesa company posts in a day, it is key to always remember to remain relevant and interesting (Cheung2011). A simple strategy of remaining relevant is keeping up with trends while at the same time avoiding controversial subjects.
Marketers also need to keep in check the tone that they use on social media(Petrič, Petrovčič, and Vehovar, 2011). Social media should be regarded as a casual Friday in online business. Just because people go to work wearing jeans and casual shirts on Friday does not mean that they discuss about beer and football all day long. They have to work as any other day of the week. Likewise, just because someone has a cheesy profile picture does not mean that the company-marketing representative should respond to him or her using profanity. Messages on social media need to represent professionalism while profanity, bad spelling, racial and religious insults do not represent it.
Finally, Haisat (2013) states that the marketer needs to be useful to attract a larger following. Being useful could be measured in different dimensions. First, the marketing representative could provide useful information on how the product operates. They could also give advice on issues related to the product. In addition, coupons or limited promotions like 50% off on sales on a certain day would instantaneously convert to increased sales because everyone loves a good bargain. However, this messages need to be believable. The social accounts should also avoid get rich quick schemes because they create mistrust chasing customers away(Cheung 2011).
We know that not all visitors of a certain account are potential customers. However, building a thorough relationship with the social media following will portraya companywith a solid brand image,which might be passed on through word of mouth. The idea is not to list the company’s product like on a sales page, but to foster a relationship that develops interest in what the company has to offer getting. This will aid in attracting more people into your sales web eventually giving the company a recognizable footprint on social thus increasingthe sales in large numbers.
466725723900References
Haisat, S. (2013). How to increase sales with social media. Retrieved from:
http://www.tintup.com/blog/how
–
toincrease-
sales-
with-
social-
media/
Petrič, G., Petrovčič, A., & Vehovar, V. (2011). Social uses of interpersonal communication
technologies in a
complex media environment. European Journal Of Communication,
116
26(2)
,
–
132.
Cheung, M. (2011). Factors Affecting the Des
ign of Electronic Direct Mail Messages:
Implications for Professional
Communicators.
IEEE Transactions On Professional
Communication, 54(3), 279
–
298.
00References
Haisat, S. (2013). How to increase sales with social media. Retrieved from:
http://www.tintup.com/blog/how
–
toincrease-
sales-
with-
social-
media/
Petrič, G., Petrovčič, A., & Vehovar, V. (2011). Social uses of interpersonal communication
technologies in a
complex media environment. European Journal Of Communication,
116
26(2)
,
–
132.
Cheung, M. (2011). Factors Affecting the Des
ign of Electronic Direct Mail Messages:
Implications for Professional
Communicators.
IEEE Transactions On Professional
Communication, 54(3), 279
–
298.
Case Study Investigation
Case Study Investigation:
Mates by Austin Macfarlane (QLD) Drama (2019)
Name
Institution
Case Study Investigation:
Mates by Austin Macfarlane (QLD) Drama (2019)
Introduction
This case study endeavours to appraise and analyze a short film called Mates (2019) by Austin Macfarlane, the Overall Winner 2019 Bond University Film and Television Awards (BUFTA) competition that was held on 23rd November (Bond University, 2019). Precisely, this study will analyze the cinematography of the film by focusing on how Macfarlane handles the film’s genre using different symbolic and technical choices. Besides, it will elaborate on Macfarlane’s story-telling and artistry skills by illuminating on specific aspects including technical skills, visual style and creativity.
Context
Senior high school learners from various parts of Australia usually participate in a highly-respected and valued film competition called BUFTA. Specifically, students would showcase their unique and competent skills and capabilities with regards to film making during BUFTA competitions. Accordingly, successful competitors could win priceless scholarships to pursue undergraduate degrees at Bond University. Since its establishment in 1996, several students have benefited from the BUFTA competition. Likewise, Macfarlane would study Bachelor of Film and Television at the university after winning a full scholarship.
Moreover, Macfarlane from the Anglican Church Grammar School (Queensland) used his filmmaking prowess to develop and execute the wonderful drama. Each student who aspire to secure sponsorship and pursue a course in the field and would strive to be among the best because BUFTA encourages creativity and use of acquired skills and knowledge to present a learners capabilities on matters regarding film-making. Fortunately, Bond University is dedicated to fair judgment and selection of the most qualified and passionate students to advanced their studies (Bond University – FSD, 2018). Macfarlane’s Mates emerged as the best in the drama category during the gala competition that comprises varied types of performances, including music video, animation, experimental film, documentary, and comedy.
Analysis
Macfarlane’s short film relies on appropriate cinematography to present the intended message. Specifically, Macfarlane uses the right types of lighting to communicate on various aspects effectively. For instance, the use of dark shadows at the beginning and the end of the film correspond well with the unfortunate event of murder that transpires in the video. Besides, the producer uses suitable sounds to reinforce visual presentations. For example, certain sounds that could be related to death and undesired occurrences play as Pete follows blood drops to where a lady is found dead. Besides, the film relies on different types of sounds due to the varying events. Moreover, clear cuts exist as different types of sounds are introduced.
As a drama film, Mate presents some interesting yet highly informative events. Macfarlane demonstrates lots of creativity in determining the most appropriate ways of presenting his ultimate message using only three characters. Besides, creative cinematography facilitates proper presentation of different aspects, including the use of dark shades to signify night time.
Moreover, the characters in the film act in an impressive way, as evidenced by the change in tones and behaviours while communicating. As a result, target audiences would realize the emotional influences that make the film more engaging. For example, Pete talks with lots of guilt after discovering the death of his mate’s companion (Atom, 2020). Hence, what transpires in the film could adequately correspond with what happens in real-life situations.
Additionally, the film ends in suspense, thus encouraging the audiences to contemplate on what could have transpired thereafter. Suspense acts as one of the most effective ways of encouraging viewer attention and engagement (Tan & Diteweg, 2013). Still, Macfarlane relies on a servile person to present the theme of murder in an excellent way. Although Pete appears to be innocent with the murder, he assists his friend with the burial of the dead companion without questioning him. Thus, the film producer effectively elaborates on the extent to which servile persons can try and please their harsh friends.
Further, the film relies on excellent editing to ensure the provision of an error-free presentation. Editing serves as one of the most crucial practices in film making because it results in refinement of the video (Rabiger & Hurbis-Cherrier, 2013). For instance, are no instances of repeated or unclear words or scenes, thus making the video interesting while encouraging smooth flow from the onset to the end. In brief, virtually everything about the film is perfect, thanks to the editor’s efforts.
Appraisal
Mates is a wonderful short film that relies mainly on irony to elaborate on how persons that pretend to be friends could hurt and even kill their colleagues. Precisely, the film effectively demonstrates how a malicious male person abuses and his “friend” and kills his companion. Although the film’s title suggests that it is about partners (mates), it appears to mean the opposite following the murder of the female companion. Therefore, Macfarlane seems to be well-acquainted with the use of irony to present some hidden information effectively.
Moreover, Macfarlane seems to be well-informed about the use of varied cinematographic details to the sufficiently present crime genre. Accordingly, the filmmaker establishes suitable mise-en-scenes that significantly improve the plot of the story (Kathiravelu, 2018). For example, the presence of a dark hiding place makes it possible for Pete to hide upon discovering the death of his friend’s partner. Moreover, Macfarlane uses proper visual styles to tell the story effectively. As a filmmaker, visual aspects are some of the most vital elements that could facilitate or discourage the proper presentation of the story. Therefore, Macfarlane appears to possess an advanced understanding of the cinematographic details.
Likewise, Macfarlane exhibits the use of advanced technical skills to present the applicable themes effectively. The use of appropriate sounds enhanced the dramatic events and set the needed moods for every scene. Besides, the producer relies on mid shots and close-ups to adequately present crime scenes and victims, hence, creating more bond and engagement with the audience (Mead, 2016). Luckily, Macfarlane appears to be well-informed about the need to ensure that the target audiences remain attentive and engaged, thus rendering the film lively.
Also, Macfarlane depends largely on suspends to encourage more engagement of the audience. Like most other crime films, audiences the use of suspense would trigger useful contemplations on what could have transpired. For instance, the film leaves target audiences wondering about what could have happened to the slain lady. As such, Macfarlane seems to be much concerned with the need to establish and maintain connections with the audiences. However, Macfarlane could have embraced the use of other tools such as a slow-motion to encourage more connections with the viewers.
Conclusion
Mate is an interesting short film that relies on excellent cinematography, creativity and story-telling skills to present the theme of murder adequately. Accordingly, the high school filmmaker, Macfarlane, secured the highly-contested scholarship to study a bachelor’s degree in Film and Television at Bond University after emerging as the Overall Winner in 2091 at the gala BUFTA awards. Precisely, Macfarlane uses appropriate visual elements as well as mise-en-scenes to communicate effectively with the viewer. Besides, the film producer exhibits lots of understandings with regards to the use of technical skills to facilitate a better presentation of the story. Specifically, Macfarlane uses apt sounds to enhance different dramatic events and establish desired moods. Similarly, the filmmaker depends on close-ups and mid shots to clearly capture crime scenes, thus encouraging more connection with the viewer. Moreover, Macfarlane demonstrates sufficient concern with the need to build and maintain links with the target audiences to ensure that the film remains lively and interesting. Overall, the producer presents a thrilling film that clearly communicates the intended message.
References
Bond University – FSD. (2018, December 19). BUFTA 2018 BEST OVERALL FILMMAKER [Video file]. Retrieved from https://vimeo.com/307194032Kathiravelu, L. (2018). A Yellow Bird [film]. The Asia Pacific Journal of Anthropology, 19(1), 100-102.
Mates – The 2020 ATOM Awards. (2020). Retrieved 9 March 2020, from http://atomawards.org/2019-student-entry/mates/?fbclid=IwAR3nVcKJFcQG1Pjv4fYCnO3x2OV2PuNIT0oQLxsLCOuYf6f1R6QETd6583gMead, B. (2016). Getting Away With Murder: The Film Noir World of Woody Allen. International Journal of Humanities and Cultural Studies (IJHCS) ISSN 2356-5926, 1(3), 257-265.
Queensland student takes home top prize at BUFTA 2019. (2019). Retrieved 9 March 2020, from https://bond.edu.au/intl/news/63447/queensland-student-takes-home-top-prize-bufta-2019Rabiger, M., & Hurbis-Cherrier, M. (2013). Directing: Film techniques and aesthetics. Taylor & Francis.
Tan, E., & Diteweg, G. (2013). Suspense, predictive inference, and emotion in film viewing. In Suspense (pp. 159-198). Routledge.