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The impact that the 2012 Olympic Games on an organisation in Bedfordshire
The impact that the 2012 Olympic Games on an organisation in Bedfordshire.
TABLE OF CONTENTS
1.0 INTRODUCTION 4
2.0 OPERATIONS
3.0 BUSINESS MANAGEMENT
3.1.1 Macro-environmental factors 5
3.1.2 Economical environments
3.1.3 Technological environment 6
3.1.4 Demographic profiles 7
3.1.5 Cultural environment
3.1.6 Political/environmental factors 8
3.1.7 Ecosystem
3.2. Micro-environmental factors
3.2.1 Suppliers
3.2.2 Market and intermediaries
4.0 HUMAN RESOURCES 9
4.1 Volunteers 10
4.2 Training
4.3 Minimizing risk
4.4 Outsourcing 11
4.5 Committee
5.0 MARKETING
5.1 Sales approach 12
5.2 Advertising
5.3 Brand building 13
5.4 Public relations 13
5.5 Exhibitions
5.6 Internet marketing 14
5.7 Pull theory
5.8 Combination theory
6.0 CONCLUSION 15
1.0 INTRODUCTION
The word “Olympic games” will automatically bring change to any place if it’s to be brought there especially if it’s to an organization in a small town like Bedfordshire. This is due to the fact that such an event always brings a lot of attention and limelight to a place due to all the events taking place and the coverage given will automatically create a world wide marketing frenzy while the other effect will be a mad rush to create services required during the period. As an organization and such a big event coming to town it will result in a lot change in tact as a new market will emerge albeit a temporary one but with a lot opportunities as it will be a one in a life time chance to give the organization an international audience or clients and his will go a long way in determining whether the organization will grow or shrink after the event as new competition will emerge due to some of the foreign organizations coming during the period of the Olympics may decide to remain after its all over.1
2.0 OPERATIONS
The organization mainly deals with business offering goods and services. Due to these facts, the organization needs to have goals in terms of performance objectives. The objectives will include the speed in service delivery, the services and goods delivered should be of quality. The organization should be dependable for the clients and bye ensuring this it will always have a market. The cost is a key fact in any business any the cost for service delivery should not be higher than the expected returns to ensure the continuity of the organization because the reverse will result in collapse of the same due to losses. The event will definitely bring about an increased demand which will mean the more goods and services will be required hence the inventory in terms of supplies will be increased to cater for this gap. With this and the chance of some unexpected events arising due to many inconsistent variable s that may arise, this will result in coming or creation of contingency plans or measures to counter this .2
3.0 BUSINESS ENVIRONMENT
The business environment normally includes many aspects some internal and others external. Some of these factors include the environment that can and should be considered include the economic, political, social, technological, demographic, all of which can be classified as macro-environmental factors. The others factors which are classified as micro-economical include the suppliers, intermediary marketing and the market itself. The impact of the event will change the environment for business completely as due to the fact of being on the global scene, this will boost tourism and the end product will lead to tremendous change of the town in terms of business hence long term plans to be set up to cater for the same3 .
3.1. MACRO-ENVIRONMENTAL FACTORS
3.1.1Economic environment
In this it include factors like the power to purchase of goods or the ability of consumers to spend. This will be heavily affected due to the fact that with the increased traffic or inflow of people to the town as the preparation for the upcoming events the cost of goods and services is bound to rise as the demand will go quite up and with such a small town, it will strain every organization. The result of this is the purchasing ability goes quite high hence the necessary action as an organization is to ensure there is adequate supply for the expected demand to avoid the event of a shortage.
3.1.2Technological environment
This mainly entails all the technology applied in a certain type of business and industry in relation to the time and age or is it up to date. The technology used by the organization should be ensured to be as up graded as possible to ensure that it will be able to match or at least cater for all new expected inflow of traffic and be very user friendly in terms of the client base. By ensuring this it will reduce the chance of missing a great business opportunity due to the lack of technological ability. Hence the best action is to ensure the organization has modern technology for ease of function.
3.1.3Demographic profiles
This is very crucial in any situation and it simply means that there are different types of people and they all can be classified in the form of race, skin tone, height, age, or sex. Due to these variations sometimes people want different products and services. The appropriate action to take is ensure a profiling is done on the expected arrivals for the event and what may be their personal preferences in terms of services or goods due to varied needs and ensure that its well taken care of so as to have products for all persons expected. Some of the factors to also not forget will include the change in trends due to such events and how it will affect organization are they positive or negative and what are some of the contingency measures to put in place. To be included will be translators to ensure situations don’t arise where the problem of communication comes up.3
3.1.4 Cultural environment
This is very tricky as most people have varied culture s and beliefs especially if they do not come from the same region geographically. Yet this is most crucial when planning for such competitions like Olympics as people who attend normally come from different parts of the world. By this they shall expect the treatment to be given to consider their culture, practice or religious beliefs which may shy upon some activities that may be normal. Due to these the need to consider all these factors have to put in place and done so keenly to avoid losing a certain group of people due to conflicts of idea or practice. To ensure that doesn’t happen, it’s advised that personalized services in such events should be paramount as people will vary from the way they carry themselves to what they eat or wear and all these have to be considered.
3.1.5Legal/political environment
This comes into play through the rules and regulations including by-laws set up by the government and local authorities in terms of the functions or services provided by the organization and how the same will be affected with coming of such a big event. If the relevant authorities plan to change the same then there is need to come up with measures to ensure that it’s met. Failure of which can easily lead to loss of license to partake in any business and such can lead to irreparable effects on the organization because all organizations must work under the set regulations and policies and all should be adhered to the letter.
3.1.6Ecosystem
The world is slowly changing to use of energy with low carbon output or otherwise known as eco-friendly energy or green energy. Due to the fact that the world will be watching such a small town due to its hosting of such a large event, the need to portray corporate social responsibility and give a good image by resorting to such energy will be good and lead to special recognition for the organization hence an indirect and cheap exposure as a way of marketing itself to the expected visitors.4
3.2.0 MICRO-ENVIRONMENTAL FACTORS
3.2.1Suppliers
These are very important part of trade wand without them trade can’t take place. So the suppliers to any organization should ensure that they alerted of the expected changes to ensure it’s very steady and never runs out.5
3.2.2 Market and its intermediaries
These include all the middlemen involved in any trade who act as a bridge between organizations and areas of market or demand. These have to ensure to be running smoothly for the ease of movement of goods and services of any organization. For this to happen a proper link has to make available to ensure all the expected traffic that brings along demand is well placed resulting in maintained trade.
It’s very crucial to understand the environment as it will help in facilitating a few issues while reducing the risk of the organization being caught in a tight spot. Some of the issues why include:-
To prevent any future and unexpected liability and in any case for the occurrence of such, to have contingency measures.
Ensuring all the main and important parties are available for proper running of the organization and ensure the issue of under staffing doesn’t arise due to being overwhelmed.
Result I a better public image which will result in more awareness on the activities of the organization and this transparency will attract many clients.
This if executed well will result in increased output hence better profits, this being one of the key goals of running any organization that is doing business. 6
4.0 HUMAN RESOURCES
The coming of such an event will require massive human resource to help in catering for the unusual traffic that is brought due the large event in this case the Olympics. The organizations activities and services are bound to increase leading to a massive strain on the staff of the organization. Due to these a temporary recruitment has to be done to avoid these which would easily lead to a drop in terms of quality in relation to the services offered. One of the most difficult parts is managing all the events during such an event due to the competition and all the new factor.7
4.1 Volunteers
This is a good way of getting extra human resource in the organization. By this the organization to advertise for those interested in working with the organization on a voluntary basis to apply. Included in the advert is that it will be an enjoyable experience and will give an invaluable experience. After that is done they should undergo an initiation training to make them familiar with the organizations activities. The volunteers will be considered first in the organization wants to expand.8
4.2 Training
The event means that all kinds of people with different cultures, beliefs and practices. Due to this, all the staff in the organization have undergo a training on how to deal with foreigners as they normally deal with locals only hence to learn a different approach or learn to have a standard code that is accepted. After the training all the new have to be put under a more experienced manager who will monitor and coordinate all their activities during the peak time of the Olympics. The reason for training is guarantee the services by the organization will be not be affected but maintained throughout the period and even after.
4.3 Minimizing risk
The arrival of such an event will also bring about its fair share of disadvantages. First of all the increased traffic will lead to its security fears in the area. Hence the staff needs to be trained and given safety tips to avoid putting themselves in situations which will lead to occupational hazards as they will be on duty. If such an event occurs it will be a liability to the organization and due to expansion of activities to accommodate all the traffic the organization will already be stretched hence this should be avoided.
4.4 Outsourcing
If the work to be done during the event is too much or too complicated and training new staff will take too long or too costly, the process of outsourcing is a viable option. Buy this is there is a task to be done a different firm can be given a contract to do same. This can be advantaged because the outsourcing will go to experts who will ensure a quality result in terms of work done.
4.5 Committee
An organization normally has a devolved management system to ensure a maximum output in terms of productivity. Hence the need to establish a committee or special task force to be in charge and come up with a strategy that will best suit the upcoming event.8
5.0 MARKETING
The marketing is the way of ensuring you create awareness of the good and services offered by the organization and how to attract the clients to come for the same. The marketing plan that will be chosen to make sure it will be well implemented and successful. All this have to be properly and carefully planned to ensure success and by this a lot of factors will have to be considered. The marketing process in normally a mix that will involve a combination of more than one skill and be affected by the following factors namely, products and services, the pricing, the distribution to be used and the methods of promotion to be employed. Marketing will be very crucial as there will b e other organizations looking to capture both the old and expected clients hence need to create awareness on your existence and services offered .9
5.1 Sales approach
The approach to be used has to be established. This will either be a selective, individual or an open kind of sales. The timeline of this is another thing that needs to be established. How long will it ate and how much will it take, who will be targeted. A research or study needs to be done to establish what the most demanded goods are during the time period.
To ensure proper marketing, the marketing process should be well mixed to ensure that the right signal and message is given instead of mixed and confusing messages. The best approach to this obviously through the marketing department is to ensure that the organization establishes a niche I the market and by this it will cut down on the competition as it will already have a share of its own in the market.10
5.2 Advertising
To alert the new incoming traffic due to the event the best way to do this is via the media. This can be in print media or written paper. Through the usual customers will be reached and new clients will be established
5.3 Brand building
The brand should be packaged in a manner to attract the target client. The factors to be considered are the foreseen tribulations and how the same will be evaded. The brand should be of quality and best in the market as most people tend to go for the best brands and with such an international event being hosted. The organizers will want to attract organizations to be offering quality products hence the selection of the firm due to the same9
5.3 Public relations
The need to be in touch with all the relevant parties in the industry is crucial, this is due to the fact that. The best approach to this publicity and by this it’s always has an open door policy to all
People will feel part of the organization if they are always welcome.
5.4 Exhibitions/promotion
The display of the available products will increase the awareness on the available products. By this the clients or customers can ask any queries about the services offered. The promotions will be either in terms of raffles, price packs where an array of goods or services is offered at a cheaper price than usual. One crucial point about the promotions is can be used along with other forms of marketing or used alone. Through this the sales will go up as the packages are more attractive and cost effective.
5.5 Internet marketing
Due to the technological advancements in recent years many people are always on the internet hence making it one of the best ways to reach the intended client as its cheaper and more guaranteed. This can be done by using the lots of interactive sites in the internet as many are always on the social networking sites where reaching people will easier.
Some of the services required during the marketing will include marketing gurus who may come up with innovative ideas which are custom to the organization. This collaborated with the ideas with marketing departments will result in ideas considering the geographical region and demography of the current and expected customers or clients.
5.6 Pull theory
This is a theory that is derived from the process of if you increase the sales by marketing the product directly to customers. This will result in the customers demanding more of the product from the retailers and they in return will ask for more from the producer of the specific goods and services and the end result will be the rise n product sales. This will be an appropriate action and theory to be used in this case but the other alternative may be combination theory.
5.7 Combination theory
The theory is that which is where you combine the pull theory above of creating demand with the ‘push theory’ which is one which the producers produce a lot of goods and push them into the market via retailers by promising them incentives if their sales go up resulting in increased sales. If the conditions are not clear and the expected factors can not be predicted, then this is the best way to go about it as it leaves no room for any other option.10
6.0 CONCLUSION
The organization which mainly deals with production of goods while offering services will have to undergo a lot changes with the coming of the Olympics to the Bedfordshire town. This is because the event is a global event that will bring both policy and infrastructure change in the area. This is because the result of this will be increased competition and demand for goods and services. The organization will need to add more staff for to cater for the increased demands for services and contingency measures that will be taken to for the same. This will include increased output in terms of productivity in terms of goods and services. There will be need for marketing strategies and branding to ensure the organization gets maximum benefit from the same. The key to succeeding in this is the proper planning and setting up contingency measures to cater for all the change that will come along with such an event.
7.0 BIBLIOGRAPHY
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4 Cashman, R (2004) ‘The Future of a Multi-Sport Mega-Event: Is there a Place for the Olympic Games in a ‘Post-Olympic’ World. Post-Olympism? Questioning Sport in the 21st Century. (Eds.) J.
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5 Baade, R. (2006) ‘The Economic Impact of Mega-Sporting Events’ Handbook on the
Economics of Sport. (Eds.) W. Andreff & S. Szymanski. UK: Edward Elgar Publishing. Pp: 177-182.
6 Cutlip, Scott M., Allen H. Center, and Glen M. Broom (1999). Effective Public Relations. 8th ed. Upper Saddle River, NJ: Prentice-Hall.
7Coaffee, J (2007) Urban Regeneration and Renewal in Olympic Cities: City Agendas, Planning
and the World’s Games. (eds.) J. Gold & M. Gold. London & New York: Routledge. Pp: 150-162
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10 Hamlyn PL, Hudson ZL (2005) 2012 Olympics: Who Will Survive? British Journal of Sports
Medicine 39:882-883
though fertility rates have been constantly dropping worldwide
they remain high in the poorest countries
The Impact of Women Empowerment and Education in Community Development and Poverty Reduction
The Impact of Women Empowerment and Education in Community Development and Poverty Reduction
Name
Institution
Year
Introduction
Education saves and improves the lives of girls and women, ultimately leading to more equitable development, stronger families, better services, better child health. Educating girls has a wide-ranging impact on society and human development. Education plays a key role in building the capacity of an individual to grow and assist others in the community. Today, the enrollment of women in academic institutions has increased across the world and this pronounces good news to upcoming communities. Sustainable development is a key aspect of building a strong society and a country at large. One of the key boosters to the needed development is to have a society where people are educated and patriciate in income generating activities. For many years, women have been locked out of the key sustainable development agendas due to the lack of education mainly in developing countries. One of the key aspects of education is that is has enabled women to have voice needed in the collective growth and empowerment. Girls education has facilitated a more inclusive agenda that has shown great potential in building a strong society. To enhance the development and growth in a country, it is good to bring all on brad through an inclusive education platform. The development matters were therefore left for men who took control and underlined women in all forms even at family level.
Background
The women who were less educated were left to handle household chores and thus hardly contributed to the development works. Times have changed and the world is starting to realize than women are equally vital in ensuring substantiable development when they are educated (Vladimirova et al., 2015). The UN through its women development agencies as well as private sectors are joining hands in promoting girl child education and empowerment. These efforts are already paying up with more people finding strength in building room for education for girls thus assisting in realizing collective growth. Studies have shown that unlike the past, today, 6 out of 10 women are receiving basic and college level education in Africa. One of the key aspects of women education is that it is centered to giving them key skills in handing family matters that are the key to a stable society (Skovdal & Campbell, 2015). More women are gaining high level education like college and even degrees than in the past. The UN though its global education advocacy agencies has highlighted that it forecast to ensure a 100% girl child enrollment in school by 2030. The approach is seen to build a strong pillar that will help societies realize their goals and sustainability.
Research objective
This research seeks to investigate the impact of women empowerment and education ion community development and poverty reduction.
Research Question
How does women empowerment through education play a role in reducing poverty and community development?
Literature Review
The value of girl child education needs to be upheld as a way of fighting poverty and uplifting societies. Women play a central role in enhancing societal development and this is even more effective when they undergo through education (Au, Brown & Calderón, 2016). The UN outlines that “an educated woman equals a stable family and society.” This statement is well confirmed by the current global education agendas that show that women are increasingly playing a circular role in their communities thereby uplifting livelihoods and the society in general. The modern education system is well established to accommodate girls that shows the tremendous efforts being put to bring women on broad in society building. There are even women who are participating in leadership that is a good picture when trying to create an al round society. The UN projects that the African Girl Child Project will see all girls undergo through basic education to the college level by the year 2035. These projects only show that the world is trying to take a new direction by accommodating girls in the collective growth agenda through education (Nilsson et al., 2016). Moreover, the value of education among women is showing huge benefits when it comes to the overall growth and inclusivity.
The high number of women getting to colleges and taking up jobs is adding to the image of a society and country in general. The key focus in this global education boost for girls is to build a future where all can participate in society building (Wetheridge, 2016). There are many benefits to educating women as already seen in developed countries. Today, women are laying an equal role as men and thus there is a need to empower and educate them at all cost (Shettima, 2016). Girls education has facilitated a more inclusive agenda that has shown great potential in building a strong society. To enhance the development and growth in a country, it is good to bring all on brad through an inclusive education platform (Vladimirova et al., 2015). Over the past five years, the inclusivity of women in education in developed countries has grown by 40%.
Education raises the status of women and this makes them strategically placed to participate in collective development. Through learning, women are able to understand the scopes of growth and development that increases the need for a more inclusive education for women (Skovdal & Campbell, 2015). The other benefit of bringing women in education is that it makes them aware of the surroundings and the demands in life. For this reason, the global forecast should be centered within the women education that will ensure that all persons feel accommodated to build a strong society. Education as a platform can help woman take part in nations building affairs that are already bring value to the people. There is a need to include women in developmental economics that are meant to derive the right outlook of the society (Au, Brown & Calderón, 2016). For example, over the years, the value of girl education has increased. Research in the Organization for Economic Cooperation and Development countries found that level of education has a “substantial impact on employment prospects”.
The data produced by the UNDP shows that there is an increased uptake of girls in learning institutions that makes them more compelled to build a strong society (Sheehan et al., 2017). Moreover, the value of girl education is gaining speed as more people supporting girl child education thus creating an all-inclusive world. The global education records show that developing countries mainly in Africa have realized the need to educate women (Nilsson et al., 2016). One of the driving forces in the boosting of women education is that it has laid down a more open outlook to the societal development.
The other benefit of educating women as a developmental avenue is that educated women are more likely to have stable and strong families. The educated women secure employment where they sue the income to better the lives of the children (Vladimirova et al., 2015). The other outlook is that an educated woman is more likely to handle the family better health-wise this bring up more health children than uneducated woman. The core value in this is that educated women are the pillars to a stable and stable family where they are able to create an all-inclusive family(Skovdal & Campbell, 2015) . Education also enabled the women to realize the need for a manageable family size thus avoiding cases of oversized families. Studies have shown that women who undergo college and secure jobs get an average of two children. This is a paramount when trying to lay ground for manageable families and the society in general. One thing to note is that one of the causes for poverty in developing nations is the issue of oversized and unmanageable families that lead to the issue of breakup and street children (Wetheridge, 2016). Educating women will help learn how to have manageable families with the number of children they can comfortably feed and educate. This goes a long way in promoting sustainable development.
Investing in the education of girls brings high returns in terms of breaking cycles of poverty and aiding economic growth but it also improves children’s and women’s survival rates and health, delays child marriage and early pregnancies, empowers women both in the home and the workplace, and helps tackle climate change (Au, Brown & Calderón, 2016). Women education can go far in preventing early marriages and teenage pregnancies. One of the core issues noted in African and other poor regions is that girls who come from poor communities end up being forced into early marriages. The issue is a major cause of poverty increase as these girls hardly know how to handle marriage or even control the number of children they raise. This issue has been addressed under the UN global sustainable development forums that shows that education is the only tool that can eradicate the problem (Nilsson et al., 2016). Teenage pregnancies are one of the causes of street children menace as the children born out of unplanned cases end up being left by their parents as they are unable to feed them or provide shelter (Fredman et al., 2016). The issue of street children and homelessness is even attributed to the cases of early pregnancies and oversized families (Vladimirova et al., 2015). To curb this issue, there is a need to educate girls to enlighten them on the basic values and ideas on life. When girls are taken to school, they are able to escape many dangers like forced marriages and thus ensure their safety and empowerment.
Vladimirovaa (2015) studied the relationship between education and community development and attainment of sustainable goals. One of the key aspects of women education is that is becoming more welcomed globally and this spells good news for girls worldwide. The study found that girl education has received a 24% increased budget under the UN education promotion agenda in the past five years. This approach has not only added to the vibrant efforts but also added to the recognition of the role women play in the society. The scholar also added that in order to make women feel appreciated, it is good to give them a chance to prove themselves reliable in the society. In his remarks, the author added that one of the key attributes of girl education is that it is becoming a key value to global development.
Skovdal (2015) assessed the relationship between developmental goals and education. The author argued that the key to community development is to create a tangible platform where learners can gain knowledge so that they can add value to the society. In his assessment, the author stated that girl education is helping women come out of poverty and thus helping the community develop. Moreover, the study found that women empowerment is one of the main ways to eradicate poverty and has to start with educating them on key ideas. The increased enrollment of girls in schools is a good image that shows that the world has a bright future in the years to come.
Nilsson (2016) did a study on the role of education in bringing a society out of poverty and creating the right platform for development. One of the ways the world is going to develop is through education for all that has to include women. The study found that the more girls enroll for school, the more a society develops as they become important force that helps attain key goals. For example, the value added to a woman life through education is vital in bringing up stable families and this ensures a healthy and stable society. The other outlook in this is the link between learning and critical and mature thinking. The author stated that the need to have an inclusive education is vital as it brings all on board and this is vital in enlightment and stability. The author concluded that education for women should be supported at all cost because its rewards are worth the effort.
The other way to look at this is to assess the relationship between education and development. One of the key ways to look at the value of education is to investigate the impact it has on an individual and the society in general. The value of education is built around creating the right outlet for ideas though employment. Women are increasingly taking up roles in the society that helps improve the livelihood at family level. Women education can go far in preventing early marriages and teenage pregnancies. One of the core issues noted in African and other poor regions is that girls who come from poor communities end up being forced into early marriages. The issue is a major cause of poverty increase as these girls hardly know how to handle marriage or even control the number of children they raise.
Conclusion
Education empowers women to take up to roles and build a society that in return benefits everyone. One of the key aspects of collective global development is to create an all-inclusive approach to growth that can only happen when all participate. Women participation in the society is becoming a norm that goes contrary to the past days when they could only handle household chores. To create a lasting and stable society, there is a need to derive the right an approach that allows all people to participate including women. One of the key aspects of education is that is has enabled women to have voice needed in the collective growth and empowerment.
References
Au, W., Brown, A. L., & Calderón, D. (2016). Reclaiming the multicultural roots of US curriculum: Communities of color and official knowledge in education. Teachers College Press.
Fredman, S., Kuosmanen, J., & Campbell, M. (2016). Transformative equality: Making the sustainable development goals work for women. Ethics & International Affairs, 30(2), 177-187.
Nilsson, M., Griggs, D., & Visbeck, M. (2016). Policy: map the interactions between Sustainable Development Goals. Nature, 534(7607), 320-322.
Sheehan, P., Sweeny, K., Rasmussen, B., Wils, A., Friedman, H. S., Mahon, J., … & Stenberg, K. (2017). Building the foundations for sustainable development: a case for global investment in the capabilities of adolescents. The Lancet, 390(10104), 1792-1806.
Shettima, K. (2016). Achieving the Sustainable Development Goals in Africa: call for a paradigm shift. African journal of reproductive health, 20(3), 19-21.
Skovdal, M., & Campbell, C. (2015). Beyond education: What role can schools play in the support and protection of children in extreme settings?. International Journal of Educational Development, 41, 175-183.
Vladimirovaa, K., & Le Blanc, D. (2015). How Well are the Links Between Education and Other Sustainable Development Goals Covered in UN Flagship Reports?: A Contribution to the Study of the Science-Policy Interface on Education in the UN System (October 2015).
Wetheridge, L. (2016). Girls’ and women’s literacy with a lifelong learning perspective: issues, trends and implications for the Sustainable Development Goals.