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Presenting the Marketing Plan
Presenting the Marketing Plan
Name
Institutional Affiliation
Presenting the Marketing Plan
The success of a new product in a market is based on its innovativeness, how well it meets customers’ needs, competitive advantage compared to other similar products and logistical matters like the timing of the product launch and marketing strategy. MM Company is particularly concerned about the success of the new product as it will determine its future and continuity. There is generally a small window after the launch during which the company is expected to evaluate whether the launch has been successful or not and take appropriate measures depending on the results of the review. If conducted properly, a launch facilitates a new product to rapidly establish itself among the targeted users, gain market share and enhance the company’s brand position (Schneider & Associates, 2001). MM Company needs to successfully launch the product in order to make a re-entry in the mobile phone industry. Since extensive research has already been done on the target market and the new product, the launch is largely expected to be successful. The company will monitor how the product is doing in the new market regularly within the first year in order to detect whether it is successful and any changes that need to be undertaken in order to ensure the launch is successful.
In order to evaluate the success rate of a product, the company should evaluate the number of orders made for the new product made since the product launch, size of market penetrated, financial trend and customer satisfaction survey. Where the launch has been successful, the company makes substantial sales after the product has been launched and has new orders that reflect that customers are buying the product. Evaluation of the market share is done after a regular period of time such as quarterly or semi annually to determine how well the product is competing with other products in the market. The higher the market share the better the product is doing. Both the increase in sales and market share are reflected in the financial trend analysis of the company with the company showing a steady positive margin. A customer satisfaction survey will determine whether the product is meeting the customers’ needs and what needs to be improved in order to get more customers. Where there is positive feedback, this shows that the product sufficiently meets the customers’ needs and was innovative enough. When these positive outcomes are observed after the launch, it means that the product launch has been successful and the company can produce more products depending on the orders made. In addition, it can continue marketing to expand the market and further establish its market share.
When conducted poorly, a launch can counteract all the time, money and human capital that was invested into creating the new product if it fails to realize commercial success (Schneider & Associates, 2001). Failure can be as a result of poor timing for the launch and inadequate research on the new product market before the launch leading to poor uptake by the customers and lack of a match for the customers’ needs. In addition, poor execution of the marketing plan can contribute to failure of the product launch (Crawford & Benedetto, 2009). The company should therefore make a contingency plan in case the new product is not successful in the market as is expected. The company should immediately review and analyze the reasons for failure of the product launch in order to be able to fix them. Where the problem lies with logistical issues such as timing, the company will counter it by aggressively advertising the product in the areas where it was launched in order to increase customer awareness. Where the problems relates to overpricing issues, the company will reevaluate the existing price and change it to reflect the market conditions and make it more affordable for the target market. Although more difficult, issues relating to the new product not matching with the needs of the target customers, the company can recall the product and redo the prototype to reflect the changes required. The customer satisfaction survey will come in handy in knowing what exactly the customer expects. The contingency plan will lead to more capital and financial resources being used but will enable the company to make a successful comeback and manage to re-launch the product successfully.
The launch of a new product is hectic for the company as a whole and especially for the entrepreneur to feel as if the whole weight of the project is on their shoulder. This is because the future of the company is dependent on it and it needs to get back into the market. However, in my opinion, the company is well prepared to conduct the new product launch due to extensive research that has been done on the market and prior to the development of the new product. The company is also well informed on the industry and what is necessary to succeed in it and has taken measures to ensure the new product meets the demands of the clients. The company ought to look at the opportunities and timing of the market in order to launch the product at the most appropriate time. Aligning the logistical factors and ensuring the product meets the needs of the customers will provide the company with a higher probability of being successful in the launch. The entrepreneur should therefore ensure that all these factors are taken care of before the launch in order to increase the chances of a successful product launch.
References
Crawford, M. & Benedetto, A.D. (2009). New Products Management. 9th Edition. New York: McGraw-Hill.
Schneider & Associates. (2001). New Product Launch Report. Boston, M.A: Schneider & Associates.
Credit Cards
Credit Cards
Institution
Name of Student
Date
Credit Cards
Credit card use has ended up so regular that one truly considers whether there is existence without these cards. A joined inquiry is, if there exists an existence without credit card, is it worth living. In today’s moment delight world, the prospect of swearing off Visas for a money just way of life appears to be as outside as mailing a transcribed letter through the mail station. Yet there are examples where some individuals have proclaimed, ‘that’s the last straw!’ and devoted themselves to lives sans credit cards (Fogel & Schneider, 2011).
The greater part of the alleged freed, cleaned and taught well-to-do individuals has a credit card. All non-card holders are the individuals who are not able to acquire Visas, or the individuals who pick not to utilize them. A large portion of those without credit cards essentially don’t fit the bill for credit because of awful credit, no credit, migration status or an alternate reason (Fogel & Schneider, 2011).
Actually when individuals end up obligation ridden and their benefits suspended by the MasterCard organization because of non-installment, a hefty portion of them decide to stick to their cards. They are still loath to lead a MasterCard less way of life. It is on the grounds that the credit card offers them the knowledge of a way of life which they would not have appreciated something else.
For instance, one can take a month long excursion to a get-away spot with a companion with the office of the whole costs being charged on the Visa. A great many people, particularly the new era, perceive credit cards not as a credit from the bank, however as additional wage. A credit farthest point of 50,000 are frequently comprehended to imply that the individual has 50,000 to use (Fogel & Schneider, 2011).
Visa was really outlined as a crisis card, a promptly accessible credit to be utilized when abruptly an unplanned cost yields up. It was a method for setting oneself up for the need to profit credit later on, on the off chance that such need emerges. What individuals miss is that check cards can be just as utilized as a part of such circumstances that customarily request a credit card.
It is superbly conceivable to carry on with an upbeat existence without Visas. They are not a necessity. It appears to be as though thinking has created that we must have credit cards. Notwithstanding, without a doubt the acts of Visa backers can be brutal on people. More individuals are halting utilization of credit cards, after a terrible involvement with them.
Despite the fact that it would be not difficult to be faulted the banks for high credit card bills, soaring premium rates, and never-diminishing card equalizations, it is the shortcoming of the cardholder when obligations escape from control. Really, Mastercards themselves are not the reason for anybody’s obligation. Rather, it is the abuse of credit that is at fault (Fogel & Schneider, 2011). The issue is that numerous individuals, once they have paid off their obligations, are on edge to bounce again on the credit card express to “Debtville’’. It is on the grounds that in a credit-commanded society, quite a few people need to re-enter the universe of credit without any sufficient reason.
The most straightforward approach to handle a Visa is by paying off all levies toward the end of the month. Indeed, a significant number of the individuals who don’t pony up all required funds consistently basically can’t bear to. An expanded typical cost for basic items, a set wage and the absence of a monetary wellbeing net lead quite a few people into extending obligation. Paying off consistently gives a rotating line of credit, which is exceptionally valuable. It fills in as transient advances where you take the cash forthright and after that pay later so you don’t pay any premium rate or expenses (Soll, Keeney, & Larrick, 2013).
At last, one must be an informed shopper as Visa organizations need what’s coming to them of benefit from exchanges including these convenient sheets of plastic. On the off chance that they can’t get that benefit through charges they will work to get them through investment rates. At times it can cost more to utilize a Visa than you might really use utilizing the card.
In India for instance, Mastercards have made progress with various banks swaying individuals to utilize them. The presentation of outside banks in the nation has further made the credit card more prevalent. These cards have succeeded in changing the using propensities for Indians radically. Individuals no more put stock in the old idea of ‘straightforward living, high considering’.
For more Indians, living on acquired cash has turned into a genuine story (Soll, Keeney, & Larrick, 2013). Family units get not for making resources like building a house or purchasing an auto, yet to meet essential utilization needs extending from nourishment, transport and hospital expenses to actually reimbursing credits. Credit cards help individuals to adapt to an advanced way of life which is built generally with respect to marked presence and sumptuous using.
These cards likewise permit individuals to go on a shopping orgy, advanced by sparks as the most ideal approach to battle wretchedness. Furthermore rustic India, as well, is not a long ways behind for this situation. Subsequently, Indians, who used to disregard being in the red at one time, are appreciating it right now. It appears that they have permitted Visas to run their lives and pockets (Soll, Keeney, & Larrick, 2013).
While a MasterCard makes an individual life proficient and simple, credit card robbery and extortion is an issue that is gradually yet unquestionably spiraling wild the world over. Card-cloning is the most recent in a series of issues confronted by the saving money industry, by which card subtle elements are subtly recorded amid exchanges at petrol pumps and general stores and messaged over the globe for illicit withdrawals from ATMs.
While the banks and powers ponder robbery and extortion, it is not simply these conmen and cheats that individuals need to be cautious about (Soll, Keeney, & Larrick, 2013). Individuals are tricked in by offering a zero every penny investment card, just to be charged enthusiasm after the initial couple of months. At that point there is the regular event of a sudden increment in the investment rate, with no cautioning. While banks have the circumspection to roll out improvements, the RBI rules express that the aggregate yearly rate can’t be more than 30 every penny. It is intriguing to note that while the RBI has issued a rundown of rules, these are by and large not issued to the buyer.
Late installment is an alternate issue that torments most customers, on the grounds that investment is charged on the unpaid parity. Numerous individuals make check Payments on the due date, and with no instrument to record the date of installment, card organizations frequently utilize this as a chance to slap on late charges. A few banks have even presented the idea of charging individuals for not utilizing their Visas (Soll, Keeney, & Larrick, 2013).
Lastly, banks are at freedom to decrease credit limit. The best way to maintain a strategic distance from your credit farthest point getting decreased is by paying your Visa bill on time and additionally paying more than the base prerequisite.
References
Fogel, J., & Schneider, M. (2011). Credit card use: disposable income and employment status. Young consumers: Insight and ideas for responsible marketers, 12(1), 5-14.
Soll, J. B., Keeney, R. L., & Larrick, R. P. (2013). Consumer misunderstanding of credit card use, payments, and debt: causes and solutions. Journal of Public Policy & Marketing, 32(1), 66-81.
Description of Tesla’s ERM Program and its Appropriate for the Company’s Business
7. Description of Tesla’s ERM Program and its Appropriate for the Company’s Business
The process of planning, organizing, directing, and regulating an organization’s operations in such a way that risks do not have a substantial influence on the company’s capital and profitability is referred to as enterprise risk management (Gordon, Loeb, & Tseng, 2009). Regional divisions at Tesla have minimal autonomy because of the company’s highly centralized organizational structure, and most company-wide decisions are made at the corporate level.
As part of the organization’s structure, the international risk management department answers to the finance division (Tesla Inc., 2020). The international risk management team is in charge of handling issues like asset insurance and the financial risks the firm faces. The organizational structure of Tesla is an illustration of how resources for risk management are allocated and used across geographically and functionally separate business segments (Shahan, 2021). There is no role designated “Chief Risk Officer” whose duty would be to coordinate the different areas of risk. The COSO framework is likely used by Tesla to perform annual enterprise risk assessments, despite the fact that no enterprise risk management (ERM) method is mentioned. The Board of Directors and the committees it appoints, such as the Audit Committee and the Corporate Governance Committee, are in charge of risk management and corporate governance (Shahan, 2021). Its duty is to support the Board in keeping track of how the company manages risks. This entails ensuring the confidentiality and security of consumer information. Tesla does not have the ideal basis for managing various forms of risks due to the perceived rigidity and centralization of its organizational structure and the company’s lack of attention on its risk management strategy.
The current operations of Tesla have a negative impact on the company’s bottom line, putting its ability to continue in business in peril. It would seem that this is the result of a larger emphasis placed on high-end sports cars (Jing, 2020). The creators of the firm were aware from the very beginning that the original version of their product would be expensive in every conceivable way. It is possible that this pricing plan will be seen as reasonable and in line with the business procedures used by the organization (Tesla Inc., 2020). The production of high-quality electric vehicles takes a significant amount of technology. On the other hand, Tesla has performed poorly in terms of timely delivery of units to paying customers (Shahan, 2021). Severally, there have been delays in delivery.
Given that Tesla’s primary mission is to expedite the world’s transition to renewable energy, the company may be able to reduce the cost of solar energy over the long term by building large battery facilities and increasing production of batteries, yet it increased risks through acquiring SolarCity (Guo, 2019). This is because Tesla’s primary mission is to hasten the transition. As a consequence of implementing this plan, it is possible that the costs associated with the production of Tesla electric vehicles as well as the final prices of these vehicles would fall, which will lead to an increase in product demand. On the other side, SolarCity has been experiencing a loss in revenue, which makes it harder to accomplish this long-term goal (Guo, 2019). It reveals that Tesla’s strategic decisions are faulty because they are predicated on a bad plan, demonstrating that Tesla has a flawed ERM strategy.
Some of the areas in which risk control needs to be established for extremely large businesses like Tesla, and the corresponding work that needs to be done, include strategic planning, corporate culture publicity, negative public opinion management, technical ethical risk, legal and regulatory risk, human resource management risk, financing risk, and geopolitical risk. Additionally, there are other areas of risk control that need to be established. For example, there has separate incidents of Teslas catching fire. Consequently, the organization reported having put up plans to reduce the risk. Even then, the strategic management of risk is wanting since the organizational structure does not leave much room for flexibility. Tesla must establish an enterprise risk management structure in order to achieve success in the management of risk.
It’s possible that Tesla’s corporate culture may benefit from making the firm less risky overall. Implementing a risk management strategy for Tesla that takes into account the bigger picture might potentially boost the company’s performance. Integration of an Enterprise Risk Management (ERM) system might be helpful in this regard because ERM seeks to analyze both operational and non-operational risks, as well as direct and indirect risks, internal and external risks, and risks that may impact the performance of multiple organizational units.
References
Gordon, L. A., Loeb, M. P., & Tseng, C. Y. (2009). Enterprise risk management and firm performance: A contingency perspective. Journal of accounting and public policy, 28(4), 301-327.
Guo, Z. (2019, February). The Acquisition of SolarCity by Tesla: A Good Step or Not?. In 2019 4th International Conference on Financial Innovation and Economic Development (ICFIED 2019) (pp. 286-290). Atlantis Press.
Jing, X. U. (2020). Analysis of the Operation Strategy of Tesla Inc. in China. Frontiers in Economics and Management Research, 1(1), 21-25.
Shahan, Zachary (2021). “Tesla Model 3 Has Passed 1 Million Sales”. CleanTechnica. Available at: https://cleantechnica.com/2021/08/26/tesla-model-3-has-passed-1-million-sales/
Song, J. (2022, March). Quantitative Analysis of Tesla Inc. in the Context of the Covid-19. In 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) (pp. 662-666). Atlantis Press.
Tesla Inc. (2020). Tesla Announces Updates to 2020 Annual Meeting of Shareholders and Battery Meeting Day Events. Available at: https://www.tesla.com/ns_videos/2019-tesla-impact-report.pdf
