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The impact of technology in hospitality
The impact of technology in hospitality
SHENHAO WEI
316146
H621
BBA6001 Business Development and Strategy
STATEMENT OF AUTHORSHIP
“I confirm that this work is my own. Additionally, I confirm that no part of this coursework, except where clearly quoted and referenced, has been copied from material belonging to any other person e.g. from a book, handout, another student. I am aware that it is a breach of GIHE regulations to copy the work of another without clear acknowledgment and that attempting to do so renders me liable to disciplinary procedures. To this effect, I have uploaded my work onto Turnitin and have ensured that I have made any relevant corrections to my work prior to submission. ”
Introduction
Technology is one of the critical components in the world today. It is worth noting that technology has tremendously affected the various aspects of life, especially the economic and social sectors. The Internet economy has tremendously been affected by technology. Technology is dynamic because of continuous invention and innovation. The modern way of life has influenced the service industry. People in the world today cannot be separated from their wireless networks and mobile phones. It is because most people have linked modern technology to improved standard of living and quality of life. Through such perspectives, the hospitality industry has changed. Several stakeholders in the service industry believe that those online reviews will directly lead to in-store sales. Nonetheless, the development of science and technology in the hotel industry has led to the development in the hotel industry. Guests use several technological applications to access hotel services, which include booking rooms or checking in online.
Current Literature
Nowadays, the new era of technological advancement and the growth of the internet has led to earth-shaking changes in the hotel industry. First of all, there are new ways of staying in China. The individual in need of hotel services can use the hotel’s exclusive app or use some travel apps to enter their personal information. Through the inquiry of the system, a self-check-in process is realized using a QR code. The customer will show the QR code at the front desk, and the front desk staff will prepare the room card for the customer. Undoubtedly, this saves time waiting for check-in and protects the privacy of customers to a certain extent. These are factors that customers consider when choosing hotel services.
According to my internship experience, every time some celebrities or successful entrepreneurs check into a hotel, the front desk staff will unconsciously discuss these celebrities in the office. This spontaneous behavior is inevitable and difficult to contain, yet it might adversely affect the privacy of the customer. At the same time, this new model is also a signal. If such a model can be recognized and supported by the public, it will also assist the hotel industry management in implementing reforms that will change the hotel industry. The approach can reduce the pressure on front desk colleagues. Can you save some expenses from the front desk and reduce the pressure on the hotel? Moreover, it reduces the time for customers to wait for check-in, and can also improve customer satisfaction. It means that the level of customer privacy will also be improved. I found on the Canary Technologies website that “According to a survey by Skift and Oracle, 71% of the interviewed guests prefer the self-check-in process.” Just in 2018, I found “unmanned “hotels” in my hometown of Hangzhou-Alibaba’s future hotels. It was a sensation in Hangzhou at that time. The services and facilities inside were all machines. I could not find the service personnel. Only technological equipment was there to provide services. A staff member could only be been when there is a malfunction in the equipment. You can check-in by yourself. The Artificial Intelligence robot will take you to the room. At the same time, a delivery robot will deliver all ordered items to the doorstep of your room. It means that a customer has no reason to go downstairs to pick the items. The face recognition technology is applied in automatically opening the door, which is much relevant in the hotel industry. Innovation is a critical tool for entrepreneurs because it is used to change the industry through the creation of service opportunities and different dimensions of business.
Jack Ma is one of the excellent entrepreneurs who entered the hotel industry and successfully opened a new path. In recent years, with the advent of the self-media era, people have begun to pay more and more attention to the comments of food bloggers. It means that bloggers are playing a role in the hotel industry. Their vlogs and articles were forwarded and commented-on on major social platforms, and the decoration styles and signature dishes of many restaurants were uploaded to the Internet. These aspects have a huge response from social media users. In this environment, a new profession has emerged, and they are called KOLs (key opinion leaders) in communication. In China, “Food is the paramount necessity of the people. People regard food as their prime want.” is an ordinary but true proverb. Some KOL commented on the food and expressed exclusive opinions on the audience’s food and restaurants on the self-media platform. They make an impact since their comments are streamlined towards the needs of the people. Their fans may be distributed all over the world. Whenever these KOLs publish recommended videos or articles about local restaurants, these fans will have a mentality of trying to consume.
The recommendation made by KOLs tends to influence consumer behaviour. This is undoubtedly a very good marketing tool. In the follow-up development, restaurant owners will actively invite them, to try out for free, and then ask them to write a video or article about their restaurant. “They post reviews about restaurants and street food around the city. The reviews convey information that will help the customer to make the best choices. Some of the shared information includes Dishes information, and specify defects, tastes, and each ingredient. “The catering industry is now more challenging than ever. People’s impressions of restaurants are no longer limited to those in newspapers and magazines. The customers have several sources of information, which include food photos sent by friends on social media. So before deciding to go to a restaurant for dinner, the first thing people do is to check the restaurant’s menu and food on social media. In addition, some especially well-known bloggers will publish videos or articles to the public, and the boss needs to pay. This has completely evolved into a new profession since it is a marketing strategy that continues to strengthen the hotel industry. The existence of such platforms has suddenly made some restaurants became popular on the Internet. Therefore, the restaurant owner works together with the video bloggers as an advertising tool. Just like the “Yinba” on the Internet before, it relied on iconic actions to rescue its restaurants and even opened branches all over the world.
Nevertheless, online reviews are indeed endless. Some say it is delicious, while others say it is inconspicuous, similar to other steakhouses. At the same time, some bloggers will also comment on some bad comments, such as the food is not tasty, unhealthy, and so on. Such comments will adversely affect the restaurant. It will cause the restaurant to lose a lot of traffic. Some guests looking forward to dinner may not be prepared to be quests to the restaurant after seeing these reports, and some restaurants may close down because of too many bad reviews. Now it is the consumer’s preference to decide what will appear on the menu, rather than the restaurant’s owner. It means that social media and the internet have given the consumer powers to redirect restaurants on their choice and preferences. These videos and articles have raised people’s expectations for restaurant service and new dishes. For many restaurants, this means that they must keep up with the current food trends by meeting consumer needs and preferences. In addition to their high creative requirements, many chefs and restaurants use Instagram accounts and other social media accounts to keep an eye on them. Competitors in the industry, see if they have some of the latest dishes, and monitor the most popular dining styles and trends.
Conclusion
As a successful hospitality entrepreneur, continuous technological innovation has a major role to play. Continuous innovation and learning are some of the ways to stay competitive. The emergence of new social media and the emergence of new technologies will certainly make your business more successful to a certain extent. Competition is inevitable, but the best way to achieve a competitive advantage is to align services to new technology and new social media platforms. Companies need to follow the trend of the times, adopt effective ideas and countermeasures, focus on strengthening corporate brand building, and create an industry-leading, user-satisfied, as well as, publicly recognized brand image. Also, use brand advantages to enhance the core competitiveness of the company, and promote the continuous, effective, and harmonious development of the company. The best examples for the future hotel industry are Jack Ma and Steakhouse of “Salt bae”. The former uses advanced technology to make Jack Ma’s hotel a well-known hotel in the industry. Constantly innovating products is needed. It means that all stakeholders in the hotel industry should focus on technology and empress the new social media platforms.
References
Google Demo – Contactless Check-In. (2021). Retrieved 21 June 2021, from https://www.canarytechnologies.com/activation/demo/google-demo-contactless-check-in?utm_source=adword&utm_medium=medium&utm_campaign=contactlesscheckin&gclid=CjwKCAjw8cCGBhB6EiwAgOReywi4qjHOreW7t4QByqgl1uKPfOiOMcs1NMN2jTLxFCWeuB-PyWsD3hoCaToQAvD_BwE
Impact of Food Vlogging on consumers perception. (2021). Retrieved 21 June 2021, from https://www.xajzkjdx.cn/gallery/128-may2020.pdfDrucker, P. Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.
RacialEthnic Identity, Religious Commitment, and Well-Being in African Americans
Racial/Ethnic Identity, Religious Commitment, and Well-Being in African Americans
In recent years, positive psychology linked to an empirical examination of constructs has dramatically expanded. It has shifted the focus from problematic character to assessing strengths and virtues that facilitate the best ideal of human functionality and flourish. Constructs such as mindfulness, the meaning of life, forgiveness, subjective well-being, and optimism all play a significant role in African Americans’ racial/ethnic identity, religion, and well-being. This paper looks to re-examine and summarize the evidence on the relationship between racial identity, religious commitment, and psychological well-being.
Over the years, there has been criticism in the positive psychology levels of multicultural awareness because of the absence of study considering the cultural factors paramount to human virtue and optimal functioning. According to Ajibade et al. (2016), something like forgiveness as a positive psychology constructs has been researched based on White Americans’ perspective, with little to no emphasis concentrating on certain understandings and definitions on culture. The lack of racial/ethnic diversity in the research samples presents the second critique of the positive psychology movement. On such, the vast majority of the research conducted was only conclusive based on white participants, with few pieces of research exploring positive psychology constructs more, especially on African Americans. Additionally, few studies have tried to draw some relationships by comparing positive psychological constructs in a cross-cultural manner. However, there is relatively small literature concerning these specific cultural groups’ constructs.
RacialEthnic Identity, Religious Commitment, and Well-Being in African Americans (2)
Racial/Ethnic Identity, Religious Commitment, and Well-Being in African Americans
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Racial/Ethnic Identity, Religious Commitment, and Well-Being in African Americans
In recent years, positive psychology linked to an empirical examination of constructs has dramatically expanded. It has shifted the focus from problematic character to assessing strengths and virtues that facilitate the best ideal of human functionality and flourish. Constructs such as mindfulness, the meaning of life, forgiveness, subjective well-being, and optimism all play a significant role in African Americans’ racial/ethnic identity, religion, and well-being. This paper looks to re-examine and summarize the evidence on the relationship between racial identity, religious commitment, and psychological well-being.
Over the years, there has been criticism in the positive psychology levels of multicultural awareness because of the absence of study considering the cultural factors paramount to human virtue and optimal functioning. According to Ajibade et al. (2016), something like forgiveness as a positive psychology constructs has been researched based on White Americans’ perspective, with little to no emphasis being put on certain understandings and definitions on culture. The lack of racial/ethnic diversity in the research samples presents the second critique of the positive psychology movement. As such, the vast majority of the research conducted was only conclusive based on white participants, with few pieces of research exploring positive psychology constructs, more especially, on African Americans. Additionally, few studies have tried to draw some relationships by comparing positive psychological constructs in a cross-cultural manner. However, there is relatively small literature concerning these specific cultural groups’ constructs. The gap is somewhat significant to focus on, based on the fact that optimal functioning understanding not to mention relative ordering of values, is one way that cultures vary.
To address the need, it is vitally important to elaborate on the elements that may lead to optimal functioning in African Americans. Varied cultural values among African Americans may heighten their human functioning relative to white people. Such values include family, community, ethnic pride, religion, collectivism, the interconnectedness of mind, racial, among others. Additionally, facing discrimination may bring about some extraordinary strengths to black folks compared to their white counterparts. Often includes bicultural flexibility, nonverbal understanding, heightened perceptual wisdom, and contextual meanings. According to the article, racial identity is strongly associated with welfare and prosperity. Racial/ ethnic identity means taking part, dedication, and social integration into the cultural practices and traditions of your racial/ethnic group, and holding the right thoughts and attitude about your racial/ethnic group. Ajibade et al. (2016) maintain that when people actively embrace their racial/ethnic identity, it greatly helps to buffer against the racism harmful effects, at the same time, encouraging the creation of a sense of worthiness, and psychological well-being. People who often display heightened racial/ethnic identity have low psychological distress, and usually, their mental health is better than those with a weak racial/ethnic identity.
Religiosity is one of the key mechanisms for African Americans concerning why racial/ethnic identity is strongly linked to psychological well-being. Religiosity is viewed as sticking and following the prescribed beliefs and ceremonial procedures tied to worshipping God or a panoply of diety. Many kinds of research conducted before also concluded that religiosity plays a great role concerning psychological well-being. Although the three (religiosity, psychological well-being, and racial/ethnic identity) have been strongly associated with each other, there is also room to give light a more precise knowledge of how these constructs often relate with one another. In their argument, Ajibade et al. (2016) stated that people of color portraying a heightened sense of racial/ethnic identity stand a higher chance of becoming more socially embedded with other having the same essence. The article further suggest that a massive 89% of people of color are religious, 78% go to church, and 90% get involved in religious vows such as praying, meditation, among others.
The article further gives insight on different measures of religiosity, at the same time, taking great cautiousness at looking at how racial/ethnic identity can influence religious commitment. Religious commitment means the magnitude to which an individual stick to religious doctrines and practices and reference their in their day-to-day lives. Ajibade et al. (2016), put forward that religious commitment gives a significant background for strengthening racial/ethnic identity among people of color. Firstly, people’s ideas and values are always involved on matters relating to beliefs about God. Secondly, consensual validation of views is cemented by strong religious communities. On such, increasing religious commitment among African Americans may serve as a weakling to the prominence of alternative narratives of the dominating culture. Thirdly, varied personal and social characters are influenced by religious communities in alignment with these beliefs, and adhering one’s understanding of moral principles is theorized to encourage meaning and psychological well-being. Ajibade et al. (2016) cement the idea by stating that religiosity positively correlates with the behavior of sharing or rather helping not to mention the satisfaction level felt following the helping act. It was based on research conducted on 140 African American adults. Additionally, religious groups provides a framework for people committed to the same values to assemble, and share their encounters, and can receive help and validation from others holding the same worldview.
To summarize, the research would be more interesting if the researchers could put much emphasis on how some atheist African Americans thinks about religiosity, racial/ethnic identity and psychological well-being. The study only focused on fact-finding on religious individuals than all individuals, both spiritual and non-religious. In my view, I do not need religion to have a stronger racial/ethnic uplift. My psychology well-being is dependent on the thing I value in life.
Reference
Ajibade, A., Hook, J. N., Utsey, S. O., Davis, D. E., & Van Tongeren, D. R. (2016). Racial/ethnic identity, religious commitment, and well-being in African Americans. Journal of Black Psychology, 42(3), 244-258.