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Paul D. Grant and Carl A. Grant in the chapter “To be Men and Women

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Chapter 31

Paul D. Grant and Carl A. Grant in the chapter “To be Men and Women: The Black Struggle for Justice Continues,” explains that Black Africans living in America have, for long, struggled to become relevant and gain acceptance from as early as 1773. Phillis Wheatley composed the poem “On Being Brought from Africa to America,” explaining how Blacks were mistreated. In the poem, Wheatley laments that Africans were scorned and treated as “diabolic.” The article also highlights voices by various prominent personalities to affirm and respect the lives of Blacks such as Langston Hughes, W. E. B. Dubois, and Anna Julia Cooper.

The struggle to promote Black acceptance is common in speeches, conversations, social gatherings, and formal language. The quest for Blacks to gain acceptance became apparent in the 1950s with the formation of the Civil Rights Movement. Media like the television have highlighted attempts by the Blacks to gain relevance, such as Black men dressing in over-the-shoulder signs with the inscriptions “I AM A MAN.” The article also explains that Charles Hamilton and Stokely Carmichael, in 1967, elevated the struggle for Black emancipation by advocating for “Black Power,” arguing that the historical beliefs, values, and institutions in America had contributed to the unjust discrimination of Blacks. Hamilton and Carmichael suggested that Black Power was necessary to enable the Black community to repossess their history and identity, redefine themselves, and ensure Black are regarded as equal women and men. The victory of Barack Obama as America’s President in 2008 revealed that Blacks were equally competent as the Whites. Whereas Obama’s assumption of office was expected to mark a new era for the struggle of Blacks against oppressive white culture, some people opposed the move suggesting Obama was not worthy of being President, while others declared that Obama was not American. According to the chapter, America is yet to achieve justice for Blacks since most of the Black males undergo police brutality and shootings, unlike their white counterparts. The judicial system is rigged against the Blacks with the police, judges, and prosecutors condemning Black men instead of according justice to them. Justice for Blacks calls for the upholding of their political, economic, and civic rights.

Another aspect that reveals a disregard for the rights of Blacks is the naming of things. Historical bias may portray black actions in a bad light while glorifying the same actions done by Whites. The naming of Black realities highlights the cruelty and reluctance to accept Blacks as equal members of the community. Still, the struggle by Blacks for personhood and justice continues.

Comparatively and Critical Thinking

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Comparatively and Critical Thinking

According to Goodwin and jasper, humans have always complained about anything that did not appease them. As the two authors indicate, sometimes people not only dislike things but come together with other people to change those things that they do not like. In the modern societies, however, this is much more with individuals organizing themselves to pursue numerous, different goals. There are, for example, pickets, strikes, and rallies organized by the labor movements whose main purpose is to unionize and pursue and attain political goals. There have been numerous revolutions in different parts of the world from Russia to Britain to Cuba to China to Iran. Women revolutions have also not been left behind and so have animal activists (Goodwin and Jasper 3).

Mobilization is another significant example of a movement that is common. An example is the participation of students from Columbia University. The students were demanding that the institution divest itself of the stock in some companies trading in South Africa. In 1985, hundreds of students from the Columbia University sat in front of their classrooms whose doors had been chained and stated that they will remain there until the institution dissociated itself from stock in the companies doing business in South Africa. It was surprising that the students remained in the blockade for about three weeks. What was even more surprising was that most of these students had never been involved in any other school protests. Another thing that was surprising was the fact that more students showed up for the protest only after the meetings had been held and after the protesters decided to sit in front of the chained doors. It is not clear why so many students agreed to be part of the militant protest and not to be a part of the meetings and other vigils and rallies that were considered moderately safe, and instead choose to participate in acts of civil disobedience that were more riskier (Goodwin and Jasper 99- 103).

It is significant to note that the blockades were not just any people or any particular, isolated group with interests in divest or a set people who were insecure and confused; rather these were individuals who had been convinced by some entities that apartheid was wrong and that they needed to do something about it, and that was to convince the university to disinvest from companies trading in south Africa. It is significant also to note that the solidarity of the protesters only increased after the escalation of the administration of the conflict especially because the identification of the group among the protesters was high so that they responded to the threat as a group that was powerful and not as weak individuals (Goodwin and Jasper 103).

The protest has numerous negative and positive effects. The issue of radical feminists clearly indicates this. For example, it is a negative thing, for women to refer to themselves as radical feminists. This is because it sets them apart from the rest of the population. They are essentially odd from the rest of individuals not because they are different but because of her consciousness or beliefs and from her engagement with a group that is distinct from the population. An advantage or positive effect of a movement, based on the feminist views, is that a movement and ideas that it imposes on an individual lasts forever and that these distinct beliefs can be used to build a totally different culture (Goodwin and Jasper 105- 106).

Conclusion

Movements have been and will always be a part of human history. The significances of movements are many both negative and positive.

Works cited

Buechler, Steven. Understanding Social Movements: Theories from the Classical Era to the Present. New York: Paradigm Publishers, 2011. Print.

Goodwin, Jeff and James Jasper. The Social Movements Reader: cases and Concepts. New York: John Wiley and Sons, 2009. Print.

Social Media Marketing Plan

MKTG 427 – Social Media Marketing Plan

Presentation: Nov 17th

Title: Super Taqueria (Mexican restaurant with 11 restaurants in the Bay Area) https://www.facebook.com/SuperTaqueriaSJ/about

Group Number: Group 2

Group Member Contribution

Campos, Jineth b) situation analysis (e.g., internal and external environment, SWOT analysis; 0.5-1 page);

c) social media marketing objectives (0.5 pages);

Ezekwesili, Chukwuemeka e) develop social media strategies (2-3 pages)

Galarza, Jorge Intro

Labrie, Ron

Poniente, Keoki

Reece, Nicholas

Salas, Brenda d.Target audience analysis

Nov 2020

MKTG 427-“Social Media Marketing Plan Presentation” Guideline

The purpose of the presentation is to apply social media concepts/theories to develop a social media marketing plan for a company you are interested in. Each group member is required to participate in the presentation. And a written report about your findings should be turned in on the presentation day.

1) Select a company you are interested in and do research on various aspects such as Market Demographics, Market Needs, Market Trends, etc. Then based on the information you collect, do the SWOT Analysis and develop corresponding Social Media Marketing Strategies. Finally, you will also need to offer the measurement of the planned social media activities. (A sample Social Media Marketing Plan will be posted on bb).

2) Present the information about your chosen company and the findings from your research to the class and answer any questions from the audience. Presentation time is about 12-15 minutes including questions and answers per group.

3) Write a report about your social media marketing plan. The final report should contain:

a) introduction (0.5 page);

b) situation analysis (e.g., internal and external environment, SWOT analysis; 0.5-1 page);

c) social media marketing objectives (0.5 pages);

d) target audience analysis (0.5 page);

e) develop social media strategies (2-3 pages);

f) create experience strategy (0.5-1 page);

g) establish activation plan (0.5 page);

h) management and measurement (0.5 page).

The length of the report should be around 6-8 pages double space excluding cover page and tables/figures. A cover page should include your group number, names of participating group members, and each member’s contribution (A sample cover page will be provided on bb).

4) Submit a report & presentation slides (electronic file) on bb before the presentation.

5) Grading

The total grade is 60 points.

· Presentation: 20 points

Grading criteria:

o Slides quality (e.g. easy to read, content)

o Professionalism

o Well-prepared

· Report: 40 points

Grading criteria:

o Structure of plan

o Creativity

o Accuracy

o Writing (e.g., flow, grammar, etc.)

Plan Outline