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New Product Development Process.
THE PRODUCT LIFE CYCLE
Name:
Affiliation:
New Product Development Process.
The idea generation: Alberto Perez started his business idea as a street performer. This became the beginning of his career.
Idea screening: new ideas spotted while dropping poor ones. Alberto Perez had to change his old way of doing business by adopting the concept of dancing and exercising.
Concept development and testing: Albert Perez gripped the opportunity to instruct and utilized it for his benefits.
Marketing strategy development: the market developed for people to use the product. Alberto Perez had to go to Miami to initiate and establish the market.
Business analysis and test marketing: reviewing market attractiveness. Before setting the Zumba Company, they saw that the market was favorable.
Product development and commercialization: transforming concepts to real products. Alberto Perez set up a company for training. This became successful globally (Kotler et al, 2010).
Product life cycle strategies.
This is for the product to enjoy successful life. At every cycle, changes made on the way on recognition of the product in the market (Kotler et al, 2010). It splits into the following phases:
Development phase.
This starts directly when the company conceives a new product idea, screen it, and develop concepts and testing (Kotler et al, 2010). Alberto Perez started his business idea as a street performer, salsa, and merengue disco dancer. This was the beginning of his career.
Introduction phase.
This is launching of product with the requirement that the product will have an impact at the moment of sale (Kotler et al, 2010). When Perez moved to Miami with his new dance exercises class, he struggled to capture the market, and eventually curved the niche. His impromptu dance grew and gained popularity.
Growth phase.
This is a sphere which offers satisfaction when the product is taking off in the market. This is a highly advantageous time to concentrate on market share (Kotler et al, 2010). We see Zumba Fitness gaining exposure, its fans yearning for more.
Maturity phase.
This is the period when the business is getting high returns. Variations of basic products; new brands introduced to compete with existing products of the company (Kotler et al, 2010). Zumba Fitness expanded and diversified their products.
Decline Phase.
This is the removal of the product from the market. Zumba Fitness developed different products to target different market segments and thus avoided this stage by making the products relevant (Kotler et al, 2010).
References
Kotler et al, P. (2010). Marketing. Australia: Pearson Education Inc.
Reuters, 2010, ‘Zumba isn’t just exercise, it’s big business,’ Retrieved from http//www.theage.com.au/action/printArticle.
Psychology in an Organization
Student’s name
Professor
Course
Date
Psychology in an Organization
Psychology studies the thoughts and feelings of individuals; I would focus on Psychology. I chose this field because it focuses on investigating and providing answers to workplace challenges, how a company can boost efficiency, and how to stimulate staff morale and personality. Psychology is relatively new and it has become a growing area of study. It is important because it focuses on how workers handle situations in the workplace, how to keep the work force productive, and what are the effects of stress on employees. Employees, being the primary and most important asset of every organization, must be prioritized and carefully managed (Shimmin, 80-83).
Psychology will assist me in identifying the organization’s strengths and shortcomings by highlighting areas where staff training will be necessary. It will also provide a framework for the organization’s management. I believe it will be useful because it will allow me to compare the employees’ strengths and weaknesses to that of other organizations. The results of this comparison will be used as benchmarks to identify training needs and establish strategies and programs to improve the workplace. Through the use of psychological concepts, I will also be able to produce distinctive products through innovation, maintain effective leadership, embrace workplace diversity, and encourage people (Shimmin, 87-88).
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Psychological concepts will assist me in making recommendations to increase worker productivity. For instance, if I find out that the workers are stressed out, it will be useful for me to determine what might be causing it and how I can help them alleviate the stress. There are ways to reduce and manage stress like changing their duties and having mandatory sabbaticals. Psychology is also very important since most employees have an undefined role in place; therefore, a lot of them suffer from uncertainty which triggers stress. Another aspect is that most employees feel they do not get a long-term career stability leading to the high turnover rate affecting productivity (Shimmin, 93).
Work Cited
Shimmin, Sylvia, and Pieter J. Van Strien. “History of the psychology of work and organization.” Handbook of work and organizational psychology. Psychology Press, 2018. 71-100.
Community Correctional Programs
Community Correctional Programs
There are many things that I learned from this course, especially about community correction programs. I am from Florida, and we have such programs in our region. The primary purpose of these correctional programs is to prevent future criminal behavior through surveillance, rehabilitation, and community reintegration. The programs also serve to ease institutional crowding and cost as well as address the needs of the victims through restorative justice. Restorative justice seeks to repair harm by providing an opportunity for those harmed and those who take responsibility for the harm to communicate about and address their needs in the aftermath of a crime. The primary philosophy is to help individuals understand how their old behavior has been problematic (places and people to avoid that put them at risk of offending) and how offenders can establish new supportive relationships and ways of behaving. Synthetic officers use motivational interviewing and positive rapport and are also firm and fair with offenders.
I believe that restorative justice is the best way to go, especially for young offenders, as some commit crimes because they want to survive. Some of these behaviors can be corrected if the offender is passed through various behavioral changing programs, changing their irrational judgements, to reasonable individuals who own their mistakes and change for the better. The first step to behavior change is accepting that you have a problem, and this is what the community correctional programs aim to accomplish, giving the young defendants a chance for a new life. The community programs also help in the reintegration of offenders in the community, helping them become responsible beings and not engage in crime in the future. There is a difference between juvenile and adult programming in Florida in that adults require more time to change their behavior. Since they are not easily accepted by society, they take a long time serving in the community correctional programs.