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second stage of group and team development – storming
Which of the five stages was the most challenging for the group to work through, and why?
Having worked with various groups, I have come to conclude that the second stage of group and team development – storming, is the most challenging of the five. The storming stage is filled with conflicts within the group as everyone tries to adjust and fit in (Orlowski, Bufquin & Nalley, 2021). This group is also marred with competition as many of the members try to outshine each other to have their opinions considered as well as their solutions. However, no one wanted to back down, and this competition often resulted in conflict among the group. With the group members competing for recognition, the performance of the team tends to decline, and this is why the storming stage is often considered to be most critical. The storming stage can be equated to a real-life situation when you move in with a friend you have never lived with before, and slowly you begin to notice the little things about them that get into your nerves. As a result, you might end up in conflict as you didn’t expect such behavior from the friend. You can only learn the character of a person if you are close, and this is the exact situation in the storming stage.
How might you have helped the group work through that stage differently based on what you know now about the five stages of group and team development?
One thing that I have learned from my past experience is the power of working together as a team to realize the set goals. A group in constant conflict cannot progress as they will always disagree with each other. I would advise such a group to put their differences aside and work together, playing to each other’s strengths to overcome obstacles and stay on pace (Edmondson, 2018). Also, take the time to address and overcome conflicts early on so that they don’t remain an issue throughout the other phases of group development.
References
Edmondson, A. C. (2018). The fearless organization: Creating psychological safety in the workplace for learning, innovation, and growth. John Wiley & Sons.
Orlowski, M., Bufquin, D., & Nalley, M. E. (2021). The influence of social perceptions on restaurant employee work engagement and extra-role customer service behavior: A moderated mediation model. Cornell Hospitality Quarterly, 62(2), 261-275.
Response
Hello Jeannette!
I also have a similar issue as I have been working with several groups, and in each one, I found the storming stage to be the most challenging. The biggest challenge can be attributed to competition and conflicts that may arise as individuals fail to solve their differences with respect to the achievement of the goal. I also noticed that the productivity of the group in this stage tends to decline, as the team members do not focus on getting the team forward but on trying to sell themselves as the best choice to lead the group, among other irrelevant activities. In helping solve the problem, building trust among the team members can be a great initiative, but it is of great concern that you address the differences by giving a platform for all to agree through a consensus.
When taking a drink,
When taking a drink, the joint movements that are occurring in the elbow, forearm, wrist, and hand during the ADL are as follows:
– elbow flexion, adduction of the humerus
– forearm pronation, supination of the hand
– ulna and radial deviation, adduction and flexion of the wrist.
The muscles that are working to create these joint movements are:
– biceps brachii; this muscle works to both supinate and pronate at the shoulder joint. It also helps rotate the forearm (palm up) during drinking.
– triceps brachii; this muscle works to laterally deviate through elbow extension and also aids in rotating (palm down) the forearm. It is a short head of three muscles that make up one whole muscle group in your arm.
– anconeus; this muscle works to wrist extension, stopping the hand from going past 180° in pronation.
– extensor carpi radialis longus and brevis; this muscle assists with wrist extension.
– deltoid; this muscle works to flex the elbow and forearm. It helps when bending your fingers by pressing them together (to get a tight grip).
Your Plan
What’s Your Idea and What’s Your Plan?
This week, you will define your campaign and create a social media plan to execute your plan.
After doing your research from last week, what sort of campaign do you want to create to help your organization?
I want to carry out a public awareness drive in the form of a road show to help the Coca Cola company increase its visibility and popularity particularly in regions that are disproportionately marginalized.
Purpose:
What are you trying to accomplish? Is there a product you would like to sell? A political candidate you want to promote? A program that needs promoting? Why? Feel free to use verbiage from last week’s assignment/your goal.
Answer:
The campaign aims at pushing sales of coca cola products particularly among the young population who lives in rural areas and primarily in high schools, colleges and universities. It campaign hopes to empower young people through the avenue of supporting education
Details:Here you will describe how you are going to execute this endeavor. Be very specific and descriptive.
During the campaign residents will be allowed to sample a variety of coca cola drinks including fanta, sprite, and coke, among others. Branded merchandise such as t-shirts, caps, hoodies, umbrellas, and water bottles, and will be given to the audience who will take part in the road show by answering trivial questions. The campaign shall employ the use of local artistes and other popular public figures that will attract the masses to the event. Notably, since the campaign is a road show, the event will take place in various stations. The team executing the plan will be a team of 20 individuals. The driver will make stops as directed by the coordinator and the emcee that will be making announcements as the bus makes it rounds. Additionally, there will be loud music played at interludes to create attention. Volunteers will assist in distribution of merchandise
Who is your target audience? Age? Race? Education level? Occupation?
The target audience for the road show is the young population aged sixteen to twenty four years. These are the young population that is likely enrolled for high school, college and university education. The campaign is meant for people of all races. The target population is not necessarily people with careers as they are still in their prime years of their life where they are still studying. However, some of them may be having part-time jobs that are informal to help them get by.
What social media platforms does your target audience use?
The target audience use social media platforms ranging from Twitter, Facebook. TikTok, Instagram, Snapchat, We Chat, Google Hangouts among others
Describe your campaign.
What is the name of the social media handle(s) you will use?
I will use the handles #ShareACoke, #CokeColaTheGreat , #ThirstQuenchWhy this name? Did you create it or was it already created?
The handle #ShareACoke was already created. I choose it because I like the idea of having people’s name on the drinks. The idea is viable means that can be used to push sales because it has a personal touch to it and it brings a community feel of oneness. Notably, I created the other handles (#CokeColaTheGreat and #ThirstQuench) because I feel they add oomph to the entire strategy.
What will you promote?
I will promote an assortment of coca cola drinks branded with various names. We will also issue stationery to students who will be part of the event and who will prove that they are students by showing their student identification cards.
Why will you promote it?
I will promote sale of personalized drinks because the aim is to create visibility for the drinks and push their sale. We will also support youth education by giving away free stationery because the campaign aims at empowering the youth through the avenue of education.
How will you promote it?
We will promote sale of drinks by providing free samples to the mass and giving discounts and offers for goods purchased. Education will be promoted by providing free stationery and following up with mentorship programmes
Where will you promote it?
The strategy will be promoted in public spaces such as parks, colleges and universities.
What is your intended outcome?
The intended outcome in better performance for all students who will be reached during the road show, increased confidence through mentorship, increased sales for assorted products and economic empowerment in the long term.
Budget- You have a budget of $15,000 to run a social media campaign. Think about the things you would like to implement and research how much they cost. Create your budget. Things to consider:
Staff (models, photographers, engineers, etc.)
Technology (will you use certain software, cameras, etc.)
Will you pay for other social media pages to help your promote ideas?
Any additional costs?
Budget
Item Estimated Cost ($) Total Cost ($)
Road Show Track Hire 1,000 x 5 days 5,000
Branded Merchandise
T-shirts @20$ x 100pieces
Caps @ 10$ x 100 pieces
Hoodies @15$ x 100 pieces
Umbrellas @10$ x 100 pieces
Water bottles @15$ x 100 pieces 7,000
Emcee 100
Volunteer Per Diem 30$ x 20 600
Artistes 200
P.A. System 100
Photography/Videography 400
Stationery 500
Media Visibility 100
Road Show Permits 300
Security 300
Miscellaneous 400