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Communication Theory
Students Name
Institution of Affiliation
Course Title
Date
Communication Theory
Question 1- how do scientists and interpretive scholars differ in their answers to the question, what is truth?
The scientists differ from the interpretive scholars in their answer to the question what is truth based on their believes. For the scientists, they believe the truth to be objective while the interpretive scholars, on the other hand, believe the truth to be subjective. According to the scientific approach, the truth is more realistic and is based on facts and credible theories. The interpretive theory, on the other hand, is based on assumptions which are over-thought and can be overwhelming as it is more opinionated. Based on the description of both sides, I find the scientific truth to be more satisfying as it is based on evidence, more realistic and credible as opinions from the interpretive truth can be subject to bias.
Question 2: Are you hoping that your study of communication theory will give you insight into general laws of human of human nature or insight into specific human situations?
My hope in studying the communication theory is that it will provide an insight into the specific human situations. The reason is that humans speak to solve various problems besides socialization. There are various functions of communication that may include, guiding behaviors, broadening personal knowledge of human communication, predicting and controlling communication, challenging current social and cultural realities and also helps in organizing and understanding our communication experiences. Based on these functions, I can, therefore, say that it provides insight into specific human situations.
Question 3: How do you account for the wide-ranging diversity among types of interpretive theories (rhetorical, critical, humanistic, postmodern, etc.) compared to the relative uninformative of objective theories?
I think that the wide-ranging diversity among the types of interpretive theories occurs because the interpretive theories tend to allow for the exploration of multiple truths, and thus provides more room for creativity. On the other hand, the objective theories adhere to a strict single truth idea on an observation that is not biased. The multiple truths are subject to biases, and this accounts for the diversity.
Communication Technology
Communication Technology
Student’s Name
Date
Institutional Affiliation
New Communication Technology Comparison to other technology
Social media is an interactive digital platform that allows people, institutions, and governments to create profiles and connect with other individuals and organizations and share information, content, and ideas efficiently and directly.
Social media is unique compared to other communication technologies because it is interactive, information gets relayed quickly, and conversations occur in real-time.
For instance, traditional communication technologies such as broadcast media and print media are not interactive hence the public is only given the role of an audience, and they lack control over the message broadcast.
Traditional communication technologies only support one-way communication; thus, people cannot voice their opinions or give feedback.
Lastly, the spread of information on social media is immediate, while the spread of information on traditional communication technologies is delayed due to a dependence on press time.
Benefits of social media in the Healthcare Industry Potential Privacy issues
The adoption and use of social media in the healthcare industry has given rise to interactive and direct doctor-patient communication.
Healthcare professionals can educate and promote healthy habits to the public.
In addition to sharing health information, social media also enables the public and healthcare professionals to discuss existing healthcare practices and policies, thus enhancing healthcare advocacy (Ventola, 2014).
Moreover, healthcare professionals use social media to disseminate their research; therefore, they contribute to the growing knowledge in this field and augment the healthcare industry.
Social media plays a significant role in healthcare; however, its contributions to this field are marred with various privacy concerns. For instance, the Facebook Cambridge Analytica scandal shows that personal information provided on social media platforms is not private (Petersen, 2018).
Deceptive management of user information that demonstrates that social media platforms have turned users into market products.
Social media platforms have failed to develop tools that prohibit information shared on private groups from being publicized.
Best Practices Things to Avoid
As a solution to prevailing privacy issues, the public, health authorities, and the health department can lobby and advocate for the review and revision of social media policies on users’ privacy.
Other ways to leverage the use of social media in the healthcare industry include a correction on current information dissemination methods to expand the spread of healthcare information.
Lastly, social media platforms can develop and implement tools that guarantee a safe and transparent online environment for healthcare professionals and potential patients.
To better protect themselves, social media users can avoid sharing private information such as addresses, full names, and the names of people in one’s network, among others.
Users should also read through the platforms’ privacy settings and adjust accordingly.
Lastly, users should be careful about the photos they share as they often provide a user’s identity and location, among other personal information.
References
Petersen, C., & Lehmann, C. U. (2018). Social media in health care: time for transparent privacy policies and consent for data use and disclosure. Applied Clinical Informatics, 9(04), 856-859.
Ventola, C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. Pharmacy and Therapeutics, 39(7), 491.
Communication Strategy Shift of the Kenya-focused Branding Section
Communication Plan
Name
Institutional Affiliation
Communication Strategy: Shift of the Kenya-focused Branding Section
Background
Luster Up has been in operation for five years now. Following the Internal Revenue Service’s requirement to have United States-located company efforts meant for other countries directed to the specific countries, then Luster Up will abide by this by the end of 2020. This calls for the relocation of our employees whose focus is the Kenyan market to Kenya, given that we focus only on the Kenyan and the United States markets. This decision was reached by the company’s A level management.
Audiences
These audiences will be notified about the change:
Company employees – focused on the Kenyan and United States market
B level management
Business partners in Kenya and U.S.A.
Timing
Messages will be sent out on the 20th of July, 2020. We have a small company constituting 20 staff including the A level management. It is important to ensure a seamless adjustment, while trying to make the grievances of our employees known and making them as comfortable as possible in a timely manner. At the same time, it is important to note that employees whose focus is the Kenyan market had been notified of a possibility of the shift, which means that the change will experience minimum difficulties. The announcements will require decisions to be made with timeliness. The outreach will be done on Friday, the 17th of July at 10 a.m. for the B level management; Monday, the 20th at 11 a.m. to the company employees; and Tuesday, the 21st at 10 a.m. to the business partners. A one-on-one meeting will be held on Wednesday, the 22nd of July at 11 a.m. to deal with any issues or questions.
Audience Outreach
The rest of the communication plan details the talking points; communication to the various audiences; and how and when to reach them.
COMMUNICATION PLAN: SUBSIDIARY LEADERSHIP
How: Email from A Level Management to B Level Management
When: Friday, 17th July at 10 a.m.
From: A Level Management
To: B Level Management
Subject: Brand Kenya team move to Kenya
Dear B Level Management,
Our previous plans to move the Brand Kenyan team to Kenya have come to pass, although sooner than we expected. The IRS has put in place requirements that we are required to abide by, and in this case, the requirements have to do with moving our country-focused team and efforts to the focus country by the end of December of this year. This announcement has reached us on short notice, but it is in our best interest to work within the allowed period of time to get our people onboard and our business in line.
We have management to train our employees in line with the future expectations, not exempting the possible need to move countries. The A level management feels that this shift will provide fertile ground for the Kenyan market to grow, especially since our employees will be directly interacting with their focus environment. The shift means that half of the team will be moving, including A and B level management and employees. We are sad that part of the Luster Up team will be moving, but we are also motivated to grow. We hope to stay in constant connection on both professional and social terms. Any arising questions or issues can be raised during the company meeting on Wednesday, the 22nd at 11 a.m.
We have confidence that this is a win for the general Luster Up team.
Yours Sincerely,
A Level Management.
COMMUNICATION PLAN: COMPANY EMPLOYEES
How: Email from B Level Management
When: Monday, 20th July 2020 at 10 a.m.
To: Company Employees
From: B Level Management
Subject: Brand Kenya Team move to Kenya
Dear Company Employees,
It is with a combination of great sadness and pleasure that we share about the move of the Brand Kenyan team to Kenya by the end of December, 2020. This is following the IRS directive requiring country-focused efforts to be moved to specific countries, and in our case, that would be the shift to Kenya. We are sad to see our Kenya-focused team leave us, but at the same time, happy that they get to leave out their adventure, as had been earlier indicated, in a new environment. We hope that you have been mentally preparing for this adjustment, especially seeing that it has arrived on short notice.
We shall assist wherever and whenever required, while ensuring that we make the move as seamless as possible for our moving team. This is no small ask, but we trust that it is a good opportunity for them to grow, while getting to understand the new market, and thrive in it. The move will include a part of both A and B level management, and a part of the employees. We trust that we shall stay in communication for any professional and social needs. Any arising questions or issues can be raised during the company meeting on Wednesday, the 22nd at 11 a.m.
This will be a good opportunity for both teams, as well as the company at large to grow.
Yours Sincerely,
B Level Management.
COMMUNICATION PLAN: BUSINESS PARTNERS
How: Calls from A and B Level Management
When: Tuesday, 21st July 2020 at 11 a.m.
Talking Points
The IRS has put out a new directive on the shift of other country-focused efforts in the United States to the respective countries. Luster Up focuses its efforts on the United States and Kenyan markets.
Luster Up is abiding by this directive by moving its Kenyan-focused team to Kenya.
The team is supposed to have made the move by the end of December, 2020.
Our business partners in Kenya will be able to work with our Kenyan team more intimately, resulting in better business management.
The business partners in Kenya will be relieved of the workload of having to shift their needs to the U.S. market, thus reducing the time and resources spent.
However, the United States team and Kenyan team will still be working together, since there still are overall company goals that need to be met.
The business partners in the United States will remain in contact with their company contacts.
Basically, what is changing is the location for the Kenyan team.
We hope to engage with you on a deeper and more successful level.
Please contact us for any needs that you need met or any details that you need filled.
Your business is greatly valued and appreciated.
ADDITIONAL INFORMATION
Locating new company premises in Kenya and meeting Kenyan regulations
The Kenyan-focused A level managers will coordinate and follow up on acquiring company premises in Kenya
A level managers will ensure that all Kenyan regulations are met before the shift
Location of new premises will be based in a prime and easily accessible part of Nairobi (the capital city)
Meeting staff accommodation needs in Kenya
The B level managers will ensure that accommodation for the company staff is identified and paid for before the shift.
Payment will cater for four months, after which the staff can either continue residing there or move to accommodation of their liking
Importance of liaising between company management and business partners in Kenya
A level and B level managers will keep in contact with the Kenyan business partners to understand the business operations in Kenya before the shift happens. This will help eliminate any surprises for the Kenyan team.
Feedback from company staff will be taken into consideration during decision making regarding the Brand Kenya team move.
Determination of whether or not goals will have been met through the communication to the various audiences will be done after the meeting to be held on Wednesday.
** What is missing from the attached communication plan is the allowance for a feedback loop from the stakeholders as well as the confirmation of whether or not the communication plan goals will have been met.