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Common Core Assignment
Common Core Assignment for History 232 Assessment cycle 2019-2022
Using both primary and secondary sources, evaluate the validity of a claim about US history that appeared on social media during the last ten years. The claim may be explicit or implicit and must refer to the time period of this course. The bulk of your paper should be devoted to evaluating the relative value of the sources you use.
The purpose of this assignment is to advance your ability to reason through a specific historical question and to communicate through written text your ideas. Thus: Your paper should critically consider the issue/problem and deliver all relevant information. You should also provide a clear thesis statement. In a paper this size, your introduction and thesis should appear in the first paragraph. Make sure to paraphrase your sources accurately. In other words, state what the source says, not what you wished it said or thought it said. You need to state the evidence fairly, even if you think it wrong or offensive. Your paper should use evidence to answer the historical question. Your paper should develop and organize your thoughts clearly and logically. Outlining is necessary, but not required, step in writing a well-organized paper. Your paper should draw a conclusion that addresses the paper’s chief topic or question and that states your answer to the question or your contribution to the topic.
Formatting:
Your paper needs to be typed, double spaced, 12 pt. Times New Roman font. You will need to cite your sources using the Chicago Manual of Style. Here is a link to an online resource for those unfamiliar with this style:
https://www.chicagomanualofstyle.orgYou will need to use footnotes for in text citations and your paper needs to have a works cited page with the sources you used in your paper.
This Paper is due on ___________________.
To turn the paper in, click on assignments in your blackboard course. There you will see a Safe Assign icon titled Core Assignment. Click on that icon and it will lead you through a process to upload your paper. Safe Assign will automatically check your paper for plagiarism. See the following link for the Universities policy on academic dishonesty, as well as your professor’s syllabus.
www.tsu.edu/ssp/2015-TSU-Student-Code-of-Conduct.pdf{Blackboard}
Common Core Assignment:
By submitting your common core assignment, you accept that it will be checked by SafeAssign for plagiarism. The punishment for Academic Honesty Policy violations are listed in the TSU Student Code of Conduct and your Professor’s syllabus. You will need to submit your paper in either a pdf or a .doc format. This is a multi-step process. Failure on YOUR part to complete the submission process means the paper will not be submitted and you will not be given credit for the assignment. After the submission is complete blackboard will send you a SUBMISSION RECEIPT. KEEP THIS!!! If there is any confusion about submitting the assignment, this receipt will provide documentation to your submission. If you DO NOT receive a submission receipt something is wrong. IT IS YOUR RESPONSIBILITY to make sure the submission went through. When the submission has been processed correctly there should be a round yellow circle with an exclamation point in it on blackboard under your grades for this assignment. If there are only dashes for your grade it means nothing has been submitted. You will upload the assignment like attaching a document to an email. After you have submitted it will ask you to wait while it checks your document. Blackboard will tell you when your submission has been accepted and has been uploaded. If you have any further questions about the submission process email or speak to your professor.
The following are examples of social media claims about history. In some cases, the claim is obvious; in others, it is implicit. (For example, the Theodore Roosevelt meme makes a claim about the nature of early twentieth-century masculinity and invites you to discuss which aspects of his career are being thus stereotyped as “male.”) You may use one of these images as the subject of your essay or find your own.
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Nestles Fitness Cornflakes
Nestlé’s Fitness Cornflakes
[Student’s Name]
[Institution Affiliation]
Recommendation
Nestle is one of the leading companies in the world that has been able to meet its intended customer base. The company has been concentrating on the marketing part of the business and forget all that the clients also needs satisfaction. The ability to ensure that the customers are also happy has been an issues especially for the clients that take cornflakes as a product from the company. Based on this, it evident that most of the Nestlé’s cornflakes are kids, therefore, in order to increase its customer based on kids as well as to satisfy this customer segment, it is recommended that Nestle beefs up its Kids Club (Nestle Kids Club). This is an advocacy program that will be undertaken by the company in collaboration with primary and other secondary schools in the target market (Sckokai & Varacca, 2012). The club will be attributed with various activities such as storytelling, education about its product and the nutritional value of the product (Nestle Cornflakes). This will help the kids develop a positive mind about the product and hence the company will benefit from this since it will increase its sale. In addition, it will act as marketing strategy as the kids will also persuade their parents to buy the products not for them alone but also for their own consumption.
The other important concern that the company should adopt (recommendation) is that is should ensures that it has kids newsletters. This newsletters should have the information needed for the kids to be able to inform them about the value of the product (cornflakes). Since the target market for the product are kids, then Nestle should ensures that the newsletter contains informative cartoons. According to various marketing scholars, the ideals that come with market targeting calls for a lot of concentration about the quality of products as well as more time to deduce the right products for the target market segment. In addition, it is advisable that the company uses some of the kid’s ideas about the product in order to increase the readability of the newsletters. By sending of the cartoons magazines to the kids, it will influence the ability to purchase cornflakes from time to time hence able to increase the company’s sales. Nestle should also take advantage of the Nestle Kid Club to allow the kids sign the magazines as well as collect them (Nestle & Ludwig, 2010).
The fact that the children are the influencing agents to their parents, Nestle should consider extending its marketing strategies to the kid’s parents as well. It should locate bill boards in distinct location around the district as well as the country. This will help Nestle to establish the group that has more interest in its cornflakes. Understanding and identifying this will be an added advantage of the company over the competitors. It is vital to note that since the Kids hold the highest influencing power to their parents. Such cornflakes adverts should be placed around children plays grounds, schools as well as kids cinemas.
The breakfast cereal market is has been concentrated with competition. Companies have come up with products that creates treat to Nestlé’s Cornflakes Cereals, therefore it is recommended that the company concentrates on advertisement that makes it cornflakes better than that of the competitors in terms of prices and quality.
Conclusion
It is worth to conclude that Nestle cornflakes market has been dared by other major and most selling brands. In addition, the packaging of its products has also been a problem to discuss about if the company wishes to compete effectively and efficiently in the breakfast cereal business. Nestle labelling of its products is considered a cheaper approach as compared to top notch branding. This is considered one of the factors that has affected Nestlé’s effective marketing strategy in terms of market targeting and share maximization. According to Sayeef, (2014) marketing strategy is a unique and very important aspect of a company for it to set its goals and objectives as well as to attain the above. Therefore, the company should ensure it adopts the above recommendations and to work with its branding and challenges in order to attain is lost cornflakes market esteem.
The study indicates that the company has been concentrating on costumer focus rather than market focus hence it has been adopting the 4 C’s of marketing that comprises of Cost, customer value, communication and Consumer. Studies have indicated that consumer relationship management (CRM) is an important step in generation of resources as well as meeting the company’s goals and objectives. Nestle has come up with a brand Image that not only differentiates the company’s product from that of the competitors but also establishes its cornflakes market across board. Its brand give room for the consumers to be able to understand the fitness of cornflakes. The company acknowledges that the people consume its products bit the worry is that they are sure that of they are not able to understand the fitness of the product.
References
Leśniewicz, A., Kretowicz, M., Wierzbicka, K., & Żyrnicki, W. (2009). Inorganic micronutrients in food products of plant origin used for breakfast in Poland. International Journal of Environmental and Analytical Chemistry, 89(8-12), 621-634.
Nestle, M. (2013). Food politics: How the food industry influences nutrition and health (Vol. 3). Univ of California Press.
Nestle, M., & Ludwig, D. S. (2010). Front-of-package food labels: Public health or propaganda?. JAMA, 303(8), 771-772.
Sayeef, Z. S. (2014). Nestlé Bangladesh Ltd.
Sckokai, P., & Varacca, A. (2012). Product differentiation and brand competition in the Italian breakfast cereal market: a distance metric approach. Bio-based and Applied Economics, 1(3), 297-312.
Common Core Assignment for History
Common Core Assignment for History 232 Assessment cycle 2019-2022
Using both primary and secondary sources, evaluate the validity of a claim about US history that appeared on social media during the last ten years. The claim may be explicit or implicit and must refer to the time period of this course. The bulk of your paper should be devoted to evaluating the relative value of the sources you use.
The purpose of this assignment is to advance your ability to reason through a specific historical question and to communicate through written text your ideas. Thus: Your paper should critically consider the issue/problem and deliver all relevant information. You should also provide a clear thesis statement. In a paper this size, your introduction and thesis should appear in the first paragraph. Make sure to paraphrase your sources accurately. In other words, state what the source says, not what you wished it said or thought it said. You need to state the evidence fairly, even if you think it wrong or offensive. Your paper should use evidence to answer the historical question. Your paper should develop and organize your thoughts clearly and logically. Outlining is necessary, but not required, step in writing a well-organized paper. Your paper should draw a conclusion that addresses the paper’s chief topic or question and that states your answer to the question or your contribution to the topic.
Formatting:
Your paper needs to be typed, double spaced, 12 pt. Times New Roman font. You will need to cite your sources using the Chicago Manual of Style. Here is a link to an online resource for those unfamiliar with this style:
https://www.chicagomanualofstyle.orgYou will need to use footnotes for in text citations and your paper needs to have a works cited page with the sources you used in your paper.
This Paper is due on ___________________.
To turn the paper in, click on assignments in your blackboard course. There you will see a Safe Assign icon titled Core Assignment. Click on that icon and it will lead you through a process to upload your paper. Safe Assign will automatically check your paper for plagiarism. See the following link for the Universities policy on academic dishonesty, as well as your professor’s syllabus.
www.tsu.edu/ssp/2015-TSU-Student-Code-of-Conduct.pdf{Blackboard}
Common Core Assignment:
By submitting your common core assignment, you accept that it will be checked by SafeAssign for plagiarism. The punishment for Academic Honesty Policy violations are listed in the TSU Student Code of Conduct and your Professor’s syllabus. You will need to submit your paper in either a pdf or a .doc format. This is a multi-step process. Failure on YOUR part to complete the submission process means the paper will not be submitted and you will not be given credit for the assignment. After the submission is complete blackboard will send you a SUBMISSION RECEIPT. KEEP THIS!!! If there is any confusion about submitting the assignment, this receipt will provide documentation to your submission. If you DO NOT receive a submission receipt something is wrong. IT IS YOUR RESPONSIBILITY to make sure the submission went through. When the submission has been processed correctly there should be a round yellow circle with an exclamation point in it on blackboard under your grades for this assignment. If there are only dashes for your grade it means nothing has been submitted. You will upload the assignment like attaching a document to an email. After you have submitted it will ask you to wait while it checks your document. Blackboard will tell you when your submission has been accepted and has been uploaded. If you have any further questions about the submission process email or speak to your professor.
The following are examples of social media claims about history. In some cases, the claim is obvious; in others, it is implicit. (For example, the Theodore Roosevelt meme makes a claim about the nature of early twentieth-century masculinity and invites you to discuss which aspects of his career are being thus stereotyped as “male.”) You may use one of these images as the subject of your essay or find your own.
1.
2.
3.
4.