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Utility, Elasticity, and Demand
UTILITY, ELASTICITYAND DEMAND
Product campaign is a process where a company or a marketing agency – a second party puts an effort to create or increase awareness for a particular product or service. To be successful, a product campaign needs clear quantifiable goals and they should be communicated in very simple and summarized manner so as to reach the intended market segment or consumers.
The ultimate goal of the product campaign is to build awareness among your targeted consumers and consequently leads to increase in sales. Achieving this goal includes paid and unpaid methods, direct campaign in an example of unpaid method which involves communicating directly with consumers, for example through flyers, e-mail messages, mailed letters or mobile messaging. Another method is through advertisements and this includes placing ads on television, radio or newspapers. This method is considered the most expensive affair to carry out, often on television ad that is run at prime time costs more as well as ad placed on the front page of a newspaper. The third method is through public relations, which is working to have media outlets mention the product, service or message in their editorial content. Sponsorship of an event or contest or race is another better way to generate further positive publicity for the product or service. Other means to gain publicity for your product is through social media, search engines, outdoor media and online media, including interactive ads and banners on websites.
Components of marketing, pricing, and distribution as elements of the campaign are first, conduct a thorough market research- this is data about the market that is currently buying the product(s) or service(s) you will sell. You need to know your target market or market segment, market dynamics, benchmarks in the same industry as you are as well as your competitors and develop an edge over them and also understand legal implications involved
KEY TERMINOLOGIES UTILITY, PRICE ELASTICITY, AND DEMAND
Utility means a total satisfaction received from consuming a good or service. Generally, consumer’s utility satisfaction is not easy to measure. Nonetheless, we can determine it indirectly with consumer behavior theories, which assume that consumers will strive to maximize their utility.
Price elasticity is a measure of the relationship between a change in the quantity demanded of a particular good and a change in its price, with all other factors held constant. Mathematically this is presented as:-
Price Elasticity of Demand = proportionate change in quantity demanded —————————————————————— proportionate change in price
Demand refers to how much quantity of a product or service is desired by buyers or the willingness to go out and buy a certain product. The law of demand states that, if all other factors remain constant, the higher the price of a good, the lesser the quantity demanded and vice versa. This is well supported by the diagram below
DEMAND CURVE
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NOTE: The higher the price of a good, the lesser the quantity demanded and vice versa
Market equilibrium is situation in which the supply of an item is exactly equal to its demand. There is no surplus or shortage in the market. Price tends to remain stable in this situation.
Utility Assignment
Utility Assignment
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Utility Assignment
In economics the law of diminishing marginal utility states that as a person continues or increases consumption of a product while other things are kept constant, or while keeping the consumption of other products constant, there is a decline in marginal utility that someone gets from consuming an additional unit of that same product. Like in our case here when I first took my piece of hot fudge, I was really thirsty and eager to have a bite. And it tested so sweet. The feeling was so great. But with the second fudge, the feeling was not as great as the first fudge. And as I had the third fudge, the level of satisfaction grew even lower.
Utility is the amount of satisfaction a person gets from consumption of a certain commodity. Marginal utility on the other hand is the addition made to the total utility that is after considering consumption of one more unit. In general the wants of an individual human being are unlimited but they are satiable. This bring is a situation where the more we have a particular commodity the less we want to have more of it and as the amount consumed of a commodity increases, the utility derived from its additional units by the consumer decreases more and more. If it were to be presented on a graph then the law of diminishing marginal utility explains the downward sloping demand curve.
Emilio’s Pizza in Commack
The quantity demanded is always less at higher prices than at lower prices. When prices are low people tend to buy more and more. Looking at any demand schedule developed from a demand curve one would realize that typically there is an inverse relationship between prices of a product and the quantity demanded. Looking at a demand curve you will generally see a negative gradient that clearly explains the inverse relationship between the quantity demanded and price. The three methods of explaining this are: the law of diminishing marginal utility, the income effect and the substitution effect.
The income effect and substitution effect are also useful when explaining the reason as to why demand curves slopes downwards. Assuming that we have fixed money income, the income effect gives a suggestion that as the prices of goods and services falls, meaning real income, what the consumers are able to purchase with their money income will rise and this will lead to consumers increasing their demand. Just like in the case above where the prices of porter steakhouse falls from $12 when the consumer could only buy 5 units per month, to $7 making the consumer to now afford 7 units per month.
Looking at the substitution effect, as the prices of goods fall, they become they become relatively less expensive. Take an assumption its alternates products are at the same price, these goods will appear cheaper at lower prices and the consumers will switch from the expensive to the cheaper ones. It is worth noting that the changes in the prices of any resources, both income and substitution effect will be triggered.
a – The more Mabel exercises, the more she enjoys each additional visit to the gym. This means that he has an increasing marginal utility. Like in the case of Mabel here, her main aim is to gain physical fitness and this can be achieved by visiting the gym frequently. The more she sees improvement in her physical fitness the more she wants to visit the gym. This is a clear indicator of increasing marginal utility.
Although Igor’s classical CD collection is huge, his enjoyment from buying another CD has not changed as her collection has grown. Igor has a wider collection of CD that she is not eager to purchase additional even with additional money in his pocket. He has no enjoyment in the purchase of additional CD. This means that his marginal utility on CDs has become constant. Another name for referring to this situation of marginal utility is Zero Marginal Utility.
When Dexter was a struggling student, his enjoyment from a good restaurant meal was greater than now, when he has them more frequently. 15 points.
Dexter’s situation explains better what is meant by Diminishing Marginal Utility. This is a situation where as more and more units of a product are being consumed by customers, his level of interest reduces in that particular commodity. When he was a student, he was struggling to make ends meet and he had no enough money to frequently enjoy meals from good restaurants. Now that Dexter can afford the meals frequently his level of interest has reduced.
There is an inverse relationship between price and quantity demanded in the law of diminishing marginal utility. As a product is consumed more and more, its additional benefit to the person consuming it drops slowly by slowly. Therefore the consumer may be willing to pay less. Emilio’s café knows very well that in order to attract more customers, they must lower the prices of their pizzas as the quantity purchased increases. This gives an indication that customers will enjoy their first few Pizzas and as the quantity consumed increases, few will be willing to pay more money for Pizzas since their marginal utility will be diminishing. They therefore must offer an attractive price to capture the attention of the customers. A slice of pizza costs $3, however if a customer is willing to take more there is a discount offered. For example a whole pie of 9 slices will cost a customer only $18 instead of $27.
A monthly budget is a plan on how to allocate income in order to meet the expenses that one is faced with effectively for the designated month. A budget should be looked at as a spending plan point of view rather than a spending constraint. A good budget allows a person to enjoy things without worrying about meeting other financial obligations. A monthly budget should consist of a list that describes the sources of income of a person and the possible expenses. The budget is always an estimate but one should make sure the estimate is as educated s possible. In order to gain wealth and stay out of debt, one should spend less than he earns. A personal budget can help one achieve that goal.
In the case at hand consumption bundle 1 where Bruno has an income of $ 60 and a CD cost $10 and a note book $2. This bundle contains 3 CDs and 15 notebooks. This bundle will consume the whole of Bruno’s income and therefore does not lie in his budget line.
Consumption bundle C- with an income of $50 and the cost of a CD is $20 and that of a note book is $10 will and requires for 2 notebooks and 2 CDs, will result in Bruno over withdrawing his account. The total budget estimate here is $60 and the income is only $50. This means that the bundle is not in Bruno’s budget line. We are therefore left with consumption bundle B with an income of $110 and the total budget estimate of $80 leaving Bruno with an extra $30 on top. This bundle is within Bruno’s budget line because it requires 3CDs at a cost of $10 per piece and 10 notebooks at a cost of $ 5 per piece making the total budget to be $ 80 against Bruno’s income of $ 110.
Purchasing a newspaper using the machine can be quit challenging because when money is inserted into the machine to purchase the newspapers, its door will open and you have the chance to take more than 1 newspaper. But the situation here is that whether you take 1 or 10 magazines, there is typically little to no satisfaction in having more than one edition of the same print or magazine. The contents are the same and therefore only 1 copy will do the trick. On the other hand an extra copy may be a burden to the person taking the newspaper since it will be difficult to carry. If for some reason a person has recei9ved two magazines of the same edition instead of one, the person will enjoy going through and reading the first copy but gains no satisfaction in reading the second copy. This law is known as neutral marginal utility or zero marginal utility.
On the other hand candy machines are designed for dispensing only I bar at a time. With things like chocolate candy bars and sodas, consumption of more than 1 can bring additional satisfaction that a consumer should account for. Unlike newspaper machines, candy machines dispense only one bar at a time.
References
Easterlin, R. A. (2005). Diminishing marginal utility of income? Caveat emptor. Social Indicators Research, 70(3), 243-255.
Rios, M. C., McConnell, C. R., & Brue, S. L. (2013). Economics: principles, problems, and policies. McGraw-Hill.
Utilitarianism is an ethical theory that dictates right from wrong by looking at the outcomes.
Utilitarianism is an ethical theory that dictates right from wrong by looking at the outcomes. It suggests that the most ethical option is the one that will bring about more significant benefits to many people. It helps an individual to account for costs and benefits in a business. The application of cost-benefit analysis in non-economic matters is not ethically justifiable. In cases like the value of human life, everyone’s life matters and should be treated equally. Jeremy Bentham, in his theory, suggests that humans are led by pleasure and pain. Most people avoid pain by getting pleasure. He notes that most people are prone to punishing people who offend their preferences. He disagrees with the observation since it results in runaway punishments. John Stuart was a close follower of Jeremy but disagreed with him on the point about happiness. He was suggesting that there was no qualitative difference between pleasures but only quantitative, which led to criticism. A utilitarian would disagree with the idea of placing a monetary value on human life because he believes in good behavior and increasing happiness in people. Placing a value would mean that there will be discrimination between the rich and poor and could lead to inequality.
