Recent orders
Assignment-2-Individual-Variables-and-Consumer-Behavior
Individual Differences Variable Student Name
MRKT 410Insert DateIndividual Difference Variable
I have always been a consumer of Coca Cola’s Coke product not just because of its good and creative commercials but also because of its great taste. Generally I like this brand of soft drink as it is truly refreshing according to my experience. It is a good product though everyone has a different opinion concerning a certain product. We cannot all be similar and each and every one of us has different and unique characteristics which make them take certain actions.
Personally I have been feeling some connection between me and coke because of the way the company engages its consumers in a chat through its social media accounts. I just like Coke and its color is so attractive and it blends well with its taste.
Coke is a product whose market is affected by individual difference variables. This is because different consumers think differently about it. There are various individual difference variables which are the unique factors influencing a person’s behavior (McDonald & Dunbar, 2004). Different individuals have different characteristics and these govern how these people make decisions and they dictate the behavior of a person towards anything. We are created differently and these individual difference variables vary so much between different people. Some of the individual difference variables include:
Personality
This defines our individual thoughts, feelings, emotions and characteristics. I would not say that this much affects the consumer behavior of Coke although to some extent it does. Some of the consumers personal principles make them not to consume this product not because it is bad or it will affect them in anyway but because they just do not like it. Consumers have different principles with some arguing that they do not like taking manufactured drinks. Some even declare that the best drink to take is water and their principles would not allow them to take soft drinks or any other beverage.
Attitude and beliefs
The attitude is the personal feeling of any consumer towards a given product. This is dictated by the consumer’s beliefs and behavioral intentions of the consumer which determine whether the consumer is going to purchase the given product or not. A consumer may have a positive or negative belief towards a certain product. While I believe that Coke is my best soft drink and has the best taste and color, some other consumers may believe that it is one of the worst soft drinks. If a person had a bad experience concerning the Coke product, they may even feel nauseated when they think about it. This is where the difference comes in between me and other consumers. Sometimes, some consumers may have had once taken it when they were sick then they vomited. This experience can stick in their minds forever and make them hate it.
Self-concept
Self-concept is what we think of ourselves and how we visualize ourselves. There are some people who are very concerned about how others feel about them.
Psychographics
This is like an analysis of consumers based on their lifestyle and how they lead their lives. I feel that living in a house without Coke in the refrigerator is unbearable. This is not the case for other consumers. Some consumers may feel that buying Coke is a waste of funds and they do not like it at all. In many cases, the lives we lead dictate the decisions we make in our daily lives. Always when I go shopping I ensure that I have this Coca Cola product in the shopping list.
Motivation
My motivation to take Coke is because I feel refreshed when I take it and it is really a sweet drink. The motivation or the factor that makes a consumer go for a certain product is to satisfy a certain unsatisfied need. Everyone has different needs which they would like to satisfy and this usually makes them go for different products. Some other consumers may not have the same feeling I have so this makes us like different things.
Involvement
This is the level to which a product is important to a consumer. If the consumer does not see any importance or benefit in purchasing a given product, then they do not have to buy it. As a Coke consumer, I feel that this drink satisfies my refreshment needs and its taste alone makes me feel good.
A market segment is a group of people with similar characteristics in a given market. Sometimes people think that Coke is consumed by people who like partying which is something I cannot rule out completely (Dawar & Chattopadhyay, 2002). I think there is some truth that Coke is truly a good product for party though it is not exclusively for partying purposes. There are no restrictions which restrict any group of people from taking this drink but I feel people aged above 15 years are the real target for this product. Analyzing the information above and understanding the likes of different groups of people would make coke’s sales increase significantly.
Motivation defines the reason why given people would like to take this product. For instance there are those individuals who would like to take it for refreshment purposes while others buy it for partying. Some buy it because their beliefs would not allow them to take alcoholic drinks. Also to take care of different ages and the different tastes of the consumers, Coca Cola has produced different flavors of soft drinks. This has worked well for a long time to maintain a significant share of the market.
References
McDonald, M., & Dunbar, I. (2004). Market segmentation: How to do it, how to profit from it. Butterworth-Heinemann.
Dawar, N., & Chattopadhyay, A. (2002). Rethinking marketing programs for emerging markets. Long Range Planning, 35(5), 457-474.
Assignment-2-cover-letter-resume-follow-up-letter
WRTG 394
Week 2 Assignment
Cover Letter, Resume, and Follow Up Letter
Job Posting:
Job Opportunity: Bank Teller – Carrol Community Bank
http://jobview.monster.com/Bank-Teller-Job-Eldersburg-MD-123198772.aspxJob Title: Bank Teller
Location: Eldersburg, MD 21784
Industry: Banking
Years of Experience: 1+ to 2 Years
Career Level: Entry Level
Carroll Community Bank has an excellent opportunity for qualified applicants with strong cash handling and excellent customer service experience. This position is a Floating Part Time Teller position that will cover the Carroll County, Maryland area. Candidates must be available to work flexible schedules Monday – Saturday, approximately 20-25 hours per week.
In this role, you will be expected to provide superior customer service; process customer transactions including withdrawals, deposits, transfers, loan payments, and cashier checks, etc. in precise and timely fashion; assist and educate customers with an understanding of Carroll Community Bank’s products and services; and utilize sales skills to meet team and individual sales goals.
The successful candidate will have the following qualifications:
At least 18 months cash handling or retail service experience is required
Excellent interpersonal skills and professional mannerAbillity to cross-sell products and servicesGood verbal communication skillsComputer skilles to include the ability to work in Windows based systemsAptitude for mathematicsAbility to lift heavey coin as well as stand on feet for a long period of timeAbility to work evenings and weekends based on branch needs.
Send Resumes to HR@carrollcobank.comCarroll Community Bank is an Equal Employment Opportunity
Cover Letter:
Name Here
Address Here Phone Number Email HereOctober 12, 2013
Human Resources
Administrative Specialist
HR@carrollcobank.comCarroll Community Bank
1321 Liberty Road
Sykesville, MD 21784
To Human Resources,
I am writing in response to the open position for a Bank Teller with the Carroll Community Bank. I have recently graduated with a Bachelor’s Degree in Business Administration and am eager to begin a career as a banker. My experience with the banking system thus far has been mostly through volunteer work in my hometown, but I am ready and willing to gain real experience as an employee of the Carroll Community Bank.
Throughout my education, I have been a highly self-motivated individual when working alone or with a team, encouraging others and myself to reach our goals and meet the highest standards we can. I have also maintained high academic standards that will support me in a position such as a Bank Teller.
This bank sounds like a wonderful employer in the state of Maryland from the satisfaction ratings all over the internet. It would be an honor to begin a career as a Bank Teller with the Carroll Community Bank and to contribute to the positive work environment already in place.
I have attached my resume with additional information.
Thank you for your time and consideration. I look forward to hearing from you.
Sincerely,
Name here
Resume:
Name Here
Address here ● Address here ● Phone Number here ● Email hereOBJECTIVE: Seeking employment in a bank, where experience, education, and skills will be applied
EDUCATION
BS (Business Administration) – UMUC, Largo, Md, 2013-Present
AA (International Business) – Montgomery College, Takoma Park, MD, 2010-2013, GPA 3.06
High School Diploma – Montgomery Blair High School, Silver Spring, MD, 2009
Recognized for contribution of 700 Community Service Hours
ACCOMPLISHMENTS
Languages (English, French, Wolof)
Microsoft Office (Word, PowerPoint, and Publisher)
Customer Service
Cash Handling
Office Administration
Entrepreneur Experience
Marketing and Sales
Miss Senegal Washington, DC for 201
WORK HISTORY
Independent Owner – La Belle Collection, Silver Spring, MD, 07/2011-Present
Design and promote multicultural jewelry line, design and model fashions (including fashion show at the Smithsonian National Museum of African Art)
Participated in fundraising concert/fashion show for youth in Senegal
Inventory Analysis / Cashier /Office Associate – Staples, Silver Spring, MD, 07/2009 – Present
Process purchases, assist customers with merchandise questions and returns
Monitor and update inventory
Review cash balances for the store, ensure accuracy
Train new employees on procedures
Office Assistant – Washington Adventist Hospital (Cardiology Dept.), Takoma Park, MD, 11/2008-05/2009
Provided administrative support to staff
Staff Volunteer – African Immigrant and Refugee Foundation (AIRF), Silver Spring, MD, 2004-Present
Mentor high school students, assist with preparation for cultural events
Coordinate annual conference for parents, participants, and community members; Promote health fairs.
Follow Up Letter:
Name Here
Address here Phone here Email hereOctober 12, 2013
Human Resources
Administrative Specialist
HR@carrollcobank.comCarroll Community Bank
1321 Liberty Road
Sykesville, MD 21784
To Human Resources,
It was a pleasure to receive a positive response and job offer from the Carroll Community Bank. I have really enjoyed the interview process and I am very grateful for the offer of employment. I am excited at the prospect of being able to work with such a fine organization, however at this time I am still considering all of my available options.
At this time I am still waiting to hear back from three other employment opportunities, and I would like to weigh all of my options before making a final decision. I am very excited at the potential future to be working with you, but at this time I cannot yet accept the Bank Teller position. Please allow me seven to ten business days to make a final decision about whether I would like to accept employment from Carroll Community Bank.
I hope that this time frame works for your professional organization. I am very eager to continue keeping in communication and deciding whether we would both benefit from the employment experience. I appreciate the job offer very much, please understand I am trying to make sure this is best for both your organization and myself.
Thank you for your time and consideration. I look forward to a potential future with you.
Sincerely,
Name Here
Assignment-2-cost-behaviors-and-allocation-hsa-525
Assignment 2: Cost Behaviors and Allocation
HSA 525
The need of the situation is to increase the variable costs by keeping in view the requirements of the people (services) to provide them with at least with all what they deserve. The hospitals are supposed to increase the extent up to which they provide their services to the patients. They must strive in order to ensure that quality and standard of their healthcare treatments is more then adequate and that in turn will be a determining factor in which the health and well being of Americans. Similarly, the financial barriers should not be the something that does not allow many people to have an access to the appropriate health coverage. However it does currently prevent them from getting healthcare and coming into many critical situations. The cost behavior of many healthcare organizations has left an image that may be appreciated by all but in reality there is a need for taking more serious look and steps that can ensure the success of a healthcare organization. Cost allocation is a critical part of cost measurement at the subunit level and is the assignment, or allocation, of indirect costs (Gapenski, L., 2012). Cost allocation is essentially a pricing process within the organization that managers allocate the costs of one department to other departments (Gapenski, L., 2012). It is necessary evil and an organization will always have overhead cost and it should be allocated it is incurred by administrators, facilities management personnel, financial staffs, and housekeeping and maintenance personnel, the money is allocated to those departments from departments that generate revenues for the organization it comes from patient service departments in healthcare services setting (Gapenski, L., 2012).
Cost in a healthcare organization can be classified according to its relationship to volume in several ways however without patients then there would be no potential to make a profit. Volume is the number of patients that is essential to cover the fixed cost associate with running a hospital. Without the volume needed to not just cover the cost to run the organization then there is no potential for profit and without profit there is no reason or need for the business to even start. Cost equals the cost of providing a service to consumers. Volume equals the number of hours and units of service delivered (Managerial accounting, 2008). Profits equals’ price of service minus cost to provide the service leaves operating profits (Managerial accounting, 2008). The first to pieces of information is available to the management team and is necessary to understand the potential of the service been offered to consumers (patients). They help a manger to understand important operating information that will help managers asses past performance, plan for the future, and monitor its currents progress and for the last important part of the puzzle as stated previously a business cannot stay in business without profits for very long.
Reference page
Managerial Accounting Cost Volume Profit Analysis (2013): Retrieved from: http:www.academictutorials.com/managerial/managerial-cost-volume-profit.asp
Gapenski, L. (2012.), Healthcare Finance: An introduction to accounting and financial management (5th ed.). Chicago: AVPHA Press/Health Administration Press, 188-217.