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Assignment 2 details
Assignment 2 Product Commercial & Report (Due Week 10- 11:59pm 19th May & in-class presentations scheduled for weeks 10/11). See marking rubrics for grade allocation.
1500 words (+/- 10% as per department policy)
This does NOT include your storyboard (if included) or reference list. Please place your storyboard in the appendix but make sure to discuss the creative process in text.
Submit to Turnitin through ‘Submit Assessments’ menu item on Blackboard.
This is a pairs assessment. Please submit ONE assignment on behalf of both group members.
Report worth 20% of your final grade.
In your assignment, please do the following:
#1: Describe the product (good or service). Implement feedback received in assignment 1 to update this section.What is it, what problem does it solve, what does it help you do, what needs does it meet?
What are the product features, how does it work?
What is the price you are charging and what pricing strategies are you using?
Discuss your brand (including product name) and desired brand associations.
#2: Describe the target market and positioning of the product and commercial. Implement feedback received in assignment 1 to update this section.
Using segmenting methods, describe the target market for your commercial & discuss whether this is the same as the target market for your product. Be sure to identify:
What segmentation strategies did you use to identify this market (e.g. demographic, geographic, behavioural)?
Describe the characteristics of your target market (Consider factors such as age, viewing habits, buying preferences etc.)
#3: Describe what the advertising objectives are (e.g. persuade, inform, remind) and message strategies (humour, surprise, emotion, information) are and why (hint: link to target market).
Make sure to link to and reference the messaging objectives and appeals discussed in lecture to outline the desired messaging strategy for your commercial.
Discuss why these are appropriate for your product and target market.
#4: Details about how the commercial was created, or how the idea for the commercial developed.
You could include a storyboard as part of this reflection. If included place the storyboard in the appendix and discuss the process briefly in text.
Reflect on your content creation process. What were the steps you followed to create your commercial, what went well, where did you encounter challenges and how did you overcome?
In addition to the written report you will be assigned a presentation slot in the week 10/11 studio to deliver your commercial and in-class presentation. Also submit commercial video file by the deadline to Blackboard.
1 minute recorded commercial
Your commercial should creatively and persuasively launch the new product. It should align with identified advertising objectives and message strategies. Your communication should be clean, clear, intelligible, and attention-grabbing.
2 minute introduction to commercial (in-class presentation)
Your presentation should provide an overview of the commercial to launch the product. You should describe what occurs in the commercial. It should be polished & engaging speaking.
The commercial and in-class presentation is worth 20% of your final grade
Health Care Services In Canada
Health Care Services In Canada
Introduction
Health care services in Canada have been seen as in crisis but some factors such as quality, access to medical care and patient satisfaction on healthcare provided are of high standard quality (Raisa, 2003). This has resulted to the government of Canada learning some lessons on how to reform healthcare in order to avoid such negative issues in its health policy on medical care. Some lessons include; understanding the relevance of universal coverage, jurisdiction, economic laws and health markets, importance of single payers as well as understanding how health care systems should be developed and organized on a likely basis of sub national form (Lomas, Woods & Veenstra, 1997).
Health care insurance and financial spending
Although health care seems to be in crisis to most of industrialized countries, Canadian government has learnt a lesson on how control it’s spending on health care at the same time maintaining high quality health services to its citizens (Howlett, Michael, Evert & Lindquist, 2004). Majority of Canadian provincial commissions conducted out a research on health care and came up with recommendations that health services in Canada needed greater reforms (Tuohy, 1999). The government spending on health services has been well controlled.
The government has also given into consideration the key issues including financing public institutions with adequate funds as well as delivery of health care services (Hutchison, Abelson & Lavis, 1997). However, there are some few factors that have affected the Canadian health reform. The major factors include existence of intergovernmental disputes with provincial and federal systems of government. The disputes arise due to determination of how health care programs should be operated and what kind of incentive structures should be given attention for any kind of payment (Raisa, 2003). Despite all this misunderstandings on reforming the entire health insurance of the Canadian government, there have been plans on insuring and financing all public and provincial health care facilities. There is no socialized medicine in Canada but private healthcare providers do provide for these services.
Economic laws on health care markets
Another factor that Canada has learnt on health reforms is how to follow economic laws on health care markets. Health economists have come up a theory of enforcing healthcare to the Canadian citizens (Holmes, Dave, Stuart, Murray, Amelie, Perron & Genevieve, 2006). Canadian analysts on health policy have also developed a principle of defending any single tier funded medicine that targeted Canadian delivery of health services (Howlett, Michael & Ramesh, 2003). This is according to economic efficiency and not according to equity as it has been a culture for majority of other countries. There is also a change on how health care systems pay attention on the flow of resources from individuals who pay for health care and those who deliver it (Raisa, 2003).
Universal coverage
One of the major lessons Canada has learnt on health reforms is on how important is to attain universal health coverage at a lower cost than attaining it through pluralistic approaches of funding (Raisa, 2003). The Canadian government has got universal coverage that results to efficient health care outcomes and gaining public satisfaction (Tuohy, 1999). However in some circumstances, politics tend to influence the universal coverage on government health reimbursement decisions (Raisa, 2003). Therefore the Canadian government has learnt a lesson on how to avoid risk selections because this could result to worst results with high costs. The Canadian government is also trying to ensure that all its citizens are insured with health policy because it believes this will make the health care services better (Evans, 1997).
Jurisdiction
Another important lesson that Canada has learnt is on how important is to control difficulties that have been imposed by federalism. The Canadian health policy has in some extent been damaged by existence of national and provincial government battles and this has resulted to undermining the public confidence the citizens of Canada have on the government on reforming health care services (Church & Barker, 1998). Therefore the government has learnt how to maintain balance between respecting the jurisdiction of provincial government and imposing health national standards.
Reference
Canada Royal Commission on health services Vol 1. Ottawa 1964
Church J, Barker P, (1998), Regionalization of health services in Canada: a critical perspective, int journal of health services.
Evans R, (1997) Going for the Gold: The redistributive agenda market –based health care reform, journal of health politics and policy law
Holmes, Dave, Stuart, Murray,J, Amelie, P & Genevieve R, (2006). Deconstructing the
Evidence-based discourse in health sciences: Truth, power and fascism. International
Journal of Evidence-Based Healthcare
Howlett, Michael & Evert, L, (2004). Policy Analysis and Governance: Analytical and
Policy Styles in Canada. Journal of Comparative Policy Analysis
Howlett, Michael & Ramesh, M (2003). Studying Public Policy: Policy Cycles and Policy
Sub systems. 2nd ed. Don Mills, ON: Oxford University Press.
http://www.ncbi.nlm.nih.govpmc/articles/
Hutchison B, Abelson J, Lavis J, (1997) Primary Care in Canada: So much Innovation, So Little Change, health aff-Millwood Press
Lomas, J, Woods, J, Veenstra, G, (1997) Devolving authority for health care in Canada’s province: an introduction to the issues. Medical association journal
Raisa, B, (2003) Health care reform: Lessons from Canada, ‘international perspectives forum’ American Journal of Public Health.
Tuohy, C, (1999), Accidental logics: Dynamics of the Change in the Healthcare field in US, Britain and Canada, New York oxford university press.
Upton Sinclair’s novel, The Jungle, explores the conditions endured by immigrants during the Progressive Era
Upton Sinclair’s novel, The Jungle, explores the conditions endured by immigrants during the Progressive Era. Sinclair uses vivid imagery and metaphors to describe the injustices, inequality, lack of equity, lack of resources, and human exploitation at the hands of capitalism. This paper seeks to identify the unique issues and barriers new immigrant families confronted in America. The social factors contributed to their distinct set of circumstances and the impact on immigrants and their families. It will focus on examining the similarities sustained today that continue to propagate social stratification and make upward mobility inaccessible to those at the bottom.
The Jungle introduces its readers to a Lithuanian family that migrated to Chicago. This family came to the United States seeking to find better opportunities and improve the lives of their family. They journeyed with sheer determination and a desire to work hard to forge social-economic climbing. Much to their disillusion, this family soon discovered that the American dream is not readily available to everyone and is exclusionary. The benefits of health care, housing security, and a decent life is reserved for those at the top.
In contrast, immigrants are contrived to a perpetual state of meagerness and survival. The system of capitalism enables those at the top to adopt a mentality that promotes a false sense of superiority as they believe their ability to endure is a result of being inherently stronger. However, the truth behind capitalism is insidious as it creates a caste system of the haves and have-nots (deserving vs. undeserving). These mores are aliening as individuals are only working to obtain self-sustenance, and there is no room for self-actualization or creativity to be nurtured or flourish. Economic mobility is controlled by a small minority which is decapitating and forces the masses to lose their labor power; inconsequence causes disenfranchisement. Under this system, the family disintegrates, and essential values, unity, and respect are lost.
Life in the United States brought on a host of social inequities stemming from the imbalance of wealth distribution and industrialization. Many of these families who worked in the meatpacking industry worked under the most dehumanizing and dire conditions while receiving low wages. Industrialization led to many social inequities, such as extreme poverty, hunger, homelessness, housing displacement, poor sanitary conditions, permitted diseases to spread rapidly. They were forced to work under poor and unsafe conditions, thus suffering severe health consequences and death because of no access to health care. Exposure to the city slums extreme levels of destitution affected their mental health, pushing them to find refuge and escape drug use, alcoholism, and prostitution. They were victims of unjust imprisonments, harsh legal fines/bails, and police brutality.
Women were raped, preyed on, and forced into prostitution. Brothels became the escape and the prison simultaneously. Sinclair illustrated how a proud, hardworking, strong woman like Marija, who first represented a spirit of defiance against corrupt bosses, began to decompose and tied into a web of drug addiction and prostitution. We also saw how Ona ultimately lost her life, as she did not have prenatal and postpartum care access. Unfortunately, the experiences of these women epitomize the norm and are not the exception for immigrant women in America. They fail victims of unabated abuse and suffer insurmountable pain-losses.
Why did they have these problems? What were the social and policy factors that contributed to the family’s problems? For programs and services that existed, how and why did they arise? When there was a lack of programs and services, what kinds of programs, institutions, and policies could have helped the family? (In this paper, just detail what the family needed. In the second paper, you will explain the programs and policies that have developed since that time.)